Appeals and mid value development manager jobs
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Contract: Permanent
Salary: £29,849.40 - £35,493.06
Closing Date: Monday, 25 May 2026
Interviews will be held w/c Monday, 8 June 2026
Centrepoint, the UK’s leading youth homelessness charity, is looking for a Stewardship Officer (Mid-value) to join our Individual Giving and Legacies team based in London.
About us
Centrepoint helps vulnerable young people by giving them the practical and emotional support they need to find a job and live independently. We provide homeless young people with accommodation, health support and life skills to get them back into education, training and employment. Along with our partners, we support more than 16,000 young people across the UK every year. Together, we’re determined to end youth homelessness by 2037.
The Stewardship Officer (Mid-value) role sits within Centrepoint’s Stewardship Team in Individual Giving and Legacies (IGL). The IGL unit has grown significantly in recent years and is forecast to raise £24.7m in FY 2026/27. This role is core to the delivery of the IG Stewardship programme, supporting growth across Mid‑value Cash and Regular Giving audiences.
Working closely with the Senior Stewardship Officer (Mid-value), you will deliver a fundraising communications plan for mid-value donors, who give an annualised value of £1,000-£5,000 - including targeted appeals, inspiring updates and impact reports, as well as supporter events and online webinars. You will support efforts to drive forward stewardship journeys to deepen engagement, build long-term relationships and increase lifetime value.
Centrepoint operates a hybrid working model. The requirement is a minimum of 50% of your working week. For most full-time colleagues, this means attending the office for five days over a two-week period (e.g., two days one week and three days the next). For colleagues on different contracts (including part-time or compressed contracts) this will be adjusted accordingly.
About you
- You’re an organised, detail‑oriented and target-driven direct marketer who enjoys managing multiple campaigns and seeing projects through from start to finish
- You’re collaborative, data‑driven and supporter‑focused, with a strong interest in building long‑term donor relationships
What you’ll be doing
- Delivering supporter‑centric, integrated campaigns for Mid‑value donors (£1,000–£5,000 annual value), including fundraising appeals, donor journeys, impact reports, events and online webinars
- Working closely with the Senior Stewardship Officer (Mid‑value) to deliver the Mid‑value fundraising communications plan, supporting growth across both MV Cash and Regular Giving audiences
- Acting as the day‑to‑day contact for creative, print and fulfilment agencies to deliver innovative, multi‑channel campaigns
- Monitoring budgets, schedules and approvals to ensure campaigns are delivered on time, within budget and to agreed KPIs
- Analysing campaign performance and using supporter insights to refine journeys and inform future plans across the Mid-value programme
What we’d be looking for from you…
- Experience delivering direct marketing fundraising campaigns across channels such as direct mail, email, telephone and digital
- Excellent organisational skills with the ability to plan and manage a variety of projects and activities to tight deadlines
- Strong people skills, along with the confidence to communicate with donors and ability to develop strong working relationships with external suppliers and internal departments
- Excellent written and verbal communication skills, including the ability to write engaging copy, also to proofread and critique drafts.
- Confidence in interpreting data and implementing insight to optimise fundraising appeals and stewardship communications.
- A commitment to supporter‑first fundraising, data protection, safeguarding and equal opportunities.
Why join Centrepoint?
In return for your efforts, you’ll receive a competitive salary, excellent training and development, and a host of staff benefits including:
- 25 days of annual leave per year, rising by one day per year to a maximum of 27 days
- Healthcare cash plan (Cover the costs of a wide range of medical treatment including Dental, Optical, Complementary and Alternative therapies).
- Private Medical insurance
- Income protection
- Employer pension contributions of 5%
- Access to Cycle 2 Work loan scheme
- An interest-free travel loan
At Centrepoint we challenge the discrimination within society that contributes to youth homelessness, and we are just as committed to fairness and equality within Centrepoint itself. We are passionate about ensuring all of our colleagues are made to feel included in the work we do and that we value the rich diversity within the organization.
We are an equal opportunities employer and we welcome applications regardless of sex, gender, race, age, belief in any religion and none, gender identity, ethnic origin, class, sexuality, nationality, appearance, unrelated criminal activities, disability, responsibility for dependents, part time or shift workers, being HIV positive or living with AIDS, lived experience of homelessness or using young people’s services and any other matter which causes a person to be treated with injustice.
Centrepoint’s policy is to recruit, employ and promote people on the basis of their suitability for the work to be performed, and to this end, our aim is to ensure that all applicants, employees and volunteers receive equal treatment.
Our approach to applications
We recognise that candidates may use artificial intelligence (AI) tools to support their applications. While this is absolutely fine, all examples and statements included must be truthful, accurate and based on your own experience.
We’re keen to understand your individual skills, experience and motivations, so please ensure your application reflects your own voice.
Don’t miss out on this fantastic opportunity to join our team as a Stewardship Officer, click ‘Apply’ now!
Registered Charity 
101 - 500
The client requests no contact from agencies or media sales.
Thank you!
Hybrid / High Wycombe (a minimum of one day per week on site)
Band 4: £36,000 – £38,000 + £312 working-from-home allowance
Embrace’s Fundraising & Communications cluster comprises expertise in fundraising, marketing, communication, trading (web shop), supporter engagement and retention. Working collaboratively, we serve our supporters by providing authentic and engaging communications inspiring active social witness, engagement and giving to charity.
Cluster Purpose:
The Fundraising & Communications cluster strengthens Embrace’s communication, education, and fundraising efforts to drive growth, so that more people engage with our content; more donors are attracted to support; and the UK church is more deeply engaged with the cause - enabling us to fund more work in the region and generate a deeper understanding of Christian service in the Middle East.
Role Purpose:
As Retention & Development Manager, you’ll grow sustainable income by keeping individual supporters inspired, informed and engaged - so they give again, stay longer, and deepen their support. You will deliver excellent supporter journey experience, project managing engaging and compelling direct, and digital individual giving activity (including – but not limited to – appeals, regular giving conversion & upgrade, lapsed reactivation) and incorporating legacies marketing, raising more than £1m voluntary income each year.
What success looks like:
- Higher Life-Time Value (LTV): more second gifts, upgrades and cross channel giving; stronger legacy pipeline.
- Lower churn: reduced lapse rates for cash and regular givers.
- Better donor experience: faster thank yous, clearer impact reporting, higher satisfaction with fewer complaints/optouts.
- Sustainable mix: growth in regular giving and mid-value segments; predictable, repeatable income.
Key Responsibilities
Supporter Experience & Journeys:
- Map and continually improve journeys: welcome → second gift; regular giving nurture/upgrade; mid-value; legacy prospecting; lapsed reactivation; complaint recovery.
- Set cadence and channel mix (email, mail, phone, SMS, social, events, digital) for consistent, donor‑first communications in appropriate channels and accessible formats.
- Donor-first approach: clear, inclusive language; accessible formats; low‑friction giving/retention flows and personalisation e.g. name, last gift, interests, location, project etc.
- Collaborate with Content & Communications colleague to deliver content that shares the impact of support i.e. what donors make possible and Embrace’s brand story.
Segmentation, Testing & Insight:
- Track Regular Giving – net growth; diagnose attrition drivers and fix root causes; maintain acceptable Return on Investment (ROIs).
- Lead supporter segmentation (by behaviour & interest) and A/B testing (offer, timing, upgrade prompts).
- Adopt an evidence-based, test and learn approach; analyse appeals, campaign performance and share insights to drive decisions.
- Work with colleagues to build insight dashboard (e.g. churn, LTV, second gift rate, tenure, contactability) and understanding of retention.
Mid‑Value & Legacy Development:
- Steward mid‑value donors with tailored journeys; warm handovers to and from Major Giving Manager.
- Develop and test legacy propositions and routes to market to grow enquiries and pledges.
Acquisition & Cross‑Sell:
- Project manage individual giving product development and testing; identify new audiences and routes to market.
- Collaborate with Webshop team and the Digital Marketing Campaigns Manager to optimise Alternative Gifts and cross-sell opportunities focusing on a digital first approach.
Cross-Team Collaboration:
- Work closely with the Supporter Experience Team to ensure that supporter journeys are being optimised and feedback from supporters is being captured and acted upon.
- Commission and work with the CRM and Systems Manager to develop clear and understandable dashboards, ensuring that the insights are used to develop plans and measure performance.
- Closely liaise with the Legacy administration team, working with them to ensure the packs and information are up to date and legacy marketing information complies with the latest Institue of Legacy Management standards.
- Develop an understanding of the Partner projects and Advocacy agenda, ensure all supporter briefings are aligned to agreed messaging.
Organisation-Wide Contribution:
- Model Embrace’s values of trust, respect, integrity, and compassion.
- Uphold safeguarding responsibilities and compliance with GDPR and charity regulations.
- Actively support cross-team collaboration and organisational goals. Maintain CRM hygiene.
KPIs you will own:
- Retention / churn: 12‑month retention (one off & RG), lapse rate, save‑rate on failed payments. – Value & growth: second gift rate, LTV by segment, average gift, RG net growth and tenure, mid-value upgrades, legacy enquiries. – Experience & quality: thank you – SLA, complaint rate – Data & compliance: growth in contactable base; preference completeness; data hygiene.
3/6/12‑month milestones:
- 3 months: Retention dashboard live; thank‑you refresh delivered; welcome → second‑gift test launched; RG plan drafted.
- 6 months: Lapse/reactivation plan running; retention rates improved; early LTV gains visible in key segments.
- 12 months: Reduced churn; higher second gift and upgrade rates; larger contactable supporter base; legacy pipeline growth.
Person specification
Qualifications, Experience & Knowledge:
- Educated to degree standard or equivalent (E.g. practical experience within fundraising).
- Member of Chartered Institute of Fundraising.
- Proven individual giving or CRM led retention experience in a charity, membership or subscription context.
- Hands‑on journey design and automation.
- Strong data literacy: segmentation, dashboards (CRM/Excel), test and learn.
- Excellent written communication—able to brief compelling, impacted content and clear supporter updates.
- Practical project management; calm under pressure; collaborative and solutions focused.
- Working knowledge of GDPR/PECR and best practice supporter care.
- Experience stewarding mid-value supporters and legacy pipelines. Experience with payment recovery tools. and card update flows. Familiarity with UK charity sector metrics and fundraising codes of practice.
Personal qualities:
- Donor first mindset, inclusive and empathetic.
- Curious, evidence driven, and comfortable iterating.
- High integrity, discretion and good judgment.
Tools & systems:
- CRM Dashboards & analysis.
- Payments: Direct Debit management, card‑updater/failed‑payment recovery.
- Microsoft 365 (Teams, SharePoint, Planner), project boards.
Personal Attributes:
- Highly motivated and results driven.
- Demonstrates integrity, trust, and respect in all interactions.
- Ability to work under pressure and manage competing priorities.
- Passionate about the work of Embrace, with the ability to enthuse and engage others.
- A natural collaborator who enjoys working as part a team to deliver organisation wide objectives.
Role requirements
Committed to the Christian mission, vision and values of the charity, either as a practising Christian or someone with a sympathy for Embrace’s mission with the Christian faith and character.
Company Overview
As a Christian development charity, we partner with Christians in the Middle East as they work to transform lives and restore the dignity of the most excluded and marginalised communities. Where there is a need – for refuge, a home, for health care, for education, for justice and human rights – we, with our partners, respond. Our goal is to contribute to a culture of human flourishing in a troubled region.
For more information and to apply, please visit our careers portal.
Closing date: 5.00pm on Tuesday, 12th May 2026.
Thank you!
Could you support our team through an exciting mix of community, corporate, individual and grant fundraising? We are growing our Fundraising team to meet increased demand for our services, tackling homelessness in Surrey. If you're interested in working across all types of Fundraising and making a genuine difference every day, then this unique role might be for you!
About Us:
At York Road Project, we are dedicated to transforming the lives of individuals experiencing homelessness in Woking. We believe in harnessing the unique strengths and potential of each individual to create a pathway towards stability and independence. We are seeking a Fundraising Officer to join our team who can support our Fundraising Manager to secure charitable income essential to the delivery of our services.
The Role:
As our Fundraising Officer, you will work closely with the Fundraising Manager to deliver our fundraising strategy. You will help deliver annual fundraising events; bid to corporate supporters, trusts and foundations; and build strong relationships with community organisations and individual donors. You will be part of a fantastic team, dedicated to making a real difference in defeating homelessness.
We are looking for a passionate and adaptable individual, who can support the Fundraising Manager across all voluntary income streams, from formal bids to fun community events.
This role is especially crucial as our charity’s need for fundraised income has risen significantly in the last three years - as result of the increased cost of living, and reduced support from the local authority. Despite these challenges, York Road Project’s work remains immensely valuable to the local community. If you have excellent communication skills and a passion for charity work, we would love to hear from you.
Please read the full job description, then apply with your CV and a cover letter. We will shortlist applicants at midday on 3rd June, and arrange interviews in early June.
