Digital product officer jobs in Birmingham
How's your job search on our site?
Job Description
Job Title: Senior Marketing Officer – Mass
Participation Fundraising
Directorate: Engagement & Fundraising
Team/Department: Supporter Led Fundraising
Date: August 20206
Context and Background
The NSPCC’s mission is to end cruelty to children by fighting for every childhood.
To carry out its charitable work the NSPCC relies on the fundraising support of
people across the UK for 90% of its income. Within Engagement and Fundraising
our aim is to provide maximum resources for the NSPCC, providing the best
possible supporter experience.
Mass Participation Fundraising is an important acquisition and income stream in
the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a
portfolio of Third Party Events and Schools Fundraising products, as well as
stewarding supporters looking to do their own fundraising activity for the charity
(‘DIY’ fundraisers).
We are looking for a skilled Senior Marketing Officer, who will work across these
audience streams to coordinate marketing activity. This role will focus specifically
on marketing to mass audiences to reflect the breadth of audiences who take part
in Mass Participation Events. This includes parents, grandparents, professionals
who work with children, those with a personal connection to our charity, or simply
those who care deeply about children.
We are looking for a collaborative, enthusiastic marketing professional who has
experience delivering insights-driven marketing strategies that make an impact.
You’ll be a great communicator, able to build effective working relationships and
influence a range of stakeholders. You’ll be able to work independently and will
have a track record of successfully juggling multiple projects and competing
priorities to meet strict deadlines. You will also have experience working across
paid, owned and earned marketing channels.NSPCC
Job purpose
The role of the Senior Marketing Officer is to work with the Mass Participation
Team to coordinate and deliver the planning, execution and evaluation of events
fundraising marketing campaigns across all channels.
• Adopting a holistic view of all Mass Participation Team’s marketing to
ensure consistency, and will have a good understanding of how this fits with
the organisation’s strategic goals.
• Working with colleagues in the Mass Participation Team to strategically
manage the planning and coordination of events marketing across owned,
earned and paid channels, ensuring that all campaigns and activities are
integrated, informed, planned and evaluated, and that participation and
income targets are reached.
• Supporting stakeholder teams with strategic thinking during marketing
planning and delivery. This includes championing an audience-led
approach to ensure all communications targeted at mass audiences are
relevant and useful.
Key relationships - Internal
• Reports to the Associate Head of Mass Participation Fundraising
• Works closely with all members of the Mass Participation Team,
including sub-team managers and event fundraisers
• Works closely with other teams within the Engagement & Fundraising and
Brand and Marketing directorates to deliver integrated marketing plans.
Key relationships - External
• External media agency partner
• Freelance creatives – graphic designers, photographers, videographers.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Main duties and responsibilities
• Manage an integrated marketing approach across owned, earned and paid
channels to achieve participation targets and agreed KPIs, working closely with
event and product managers.
• To ensure maximum effectiveness and efficiency of mass participation marketing
activity through application of best practice campaign management.
• To take ownership of paid media campaigns for mass audiences in partnership
with our media agency partner. Tasks include the planning and optimisation of
activity across channels like pay-per-click and paid social media advertising.
• Be thorough and agile about monitoring campaign results and evaluating
campaigns, using insight to make informed decisions and determine future
marketing plans.
• To support with content creation where appropriate – this could include
copywriting, creative briefing, webpage updates, email marketing and photoshoot
coordination.
• Regularly benchmark against external fundraising marketing activity, keeping
abreast of current and emerging brand and marketing knowledge and practice and
equipping the team with knowledge and skills as appropriate.
• To work closely with staff across other departments to ensure marketing plans are
integrated and audience-led, in line with the organisation’s Supporter Centricity
Programme.
• To develop and maintain internal and external stakeholder and supplier relationships,
identifying and incorporating best industry standards and establishing best practice.
• To provide financial administrative support to budget holders, planning, forecasting
and tracking spend, and processing invoices and placing orders, in line with NSPCC
policies and procedures.
Responsibilities for all Staff within the Income Generation Directorate
• A commitment to safeguard and promote the welfare of children, young people and
adults at risk.
• To be responsible for updating databases and supporter information systems on a
regular basis in line with Data Protection legislation and NSPCC policy and
procedures to ensure all records are up-to-date and accurate.
• To actively participate in regular department and team meetings, contributing to
strategy, discussions and decisions which will be beneficial to the NSPCC's
development of fundraising activities.
• To maintain an awareness of own and others' Health and Safety and comply with the
NSPCC's Health and Safety policy and procedures.
• To take personal responsibility for keeping up to date with NSPCC work to end cruelty
to children, including securing updates on project and service developments and
general NSPCC news and also ensuring that the fundraising teams do likewise.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Person specification
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing
campaigns from planning through to delivery and evaluation, ideally in the
charity, not-for-profit or public sector
Highly developed written and verbal communication skills to deliver ideas
and activity updates to a range of stakeholders, and audiences, in a clear,
inspiring and confident way.
Well-developed ability to build, manage and develop relationships with
internal and external stakeholders in order to achieve and influence
project outcomes
Knowledge of digital and offline engagement and marketing techniques,
including digital media, social media, content marketing, email marketing
and paid advertising.
Excellent understanding of and empathy with the motivations of
supporters, and experience of working with clearly defined audience
segments.
Excellent understanding of recruitment and retention marketing
techniques, in order to achieve ambitious participation targets.
Well-developed numeracy skills to facilitate recording, interpreting,
analysing and presenting performance data to a range of stakeholders,
including those without a strong foundation of marketing knowledge.
Passionate about audience-led marketing that improves supporter
experience, with a personal commitment to the NSPCC’s values and
safeguarding principles.
Ability to plan and manage your own work, identifying conflicting demands
and establishing clear priorities to meet agreed objectives with a
willingness to work flexibly.
Proven ability of demonstrating initiative and creativity to achieve desired
outcomes.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Safer Recruitment
As an organisation, we are committed to creating and fostering a culture that promotes
safeguarding and the welfare of all children and adults at risk.
Our safer recruitment practices support this by ensuring that there is a consistent and thorough
process of obtaining, collating, analysing and evaluating information from and about candidates
to ensure that all persons appointed are suitable to work with our children and adults.
The recruitment and selection of our people will be conducted in a professional, timely and
responsive manner and in compliance with current employment legislation, and relevant
safeguarding legislation and statutory guidance.
Our principles:
• Always seek to recruit the best candidate for the role based on merit including their
skills, experience, motivation and competencies. Our robust recruitment and
• selection process should ensure the identification of the person best suited to the role
and the organisation.
• Committed to diversity and equality of opportunity and will interview all applicants
(internal and external) who self-declare at application as having a disability and who
• meet the minimum requirements in the person specification of the vacancy they are
applying for.
• We will make reasonable adjustments at all stages of the recruitment process in order
to enable successful candidates who declare disabilities to start working or
• volunteering their time with us.
• Any current member of staff or volunteer who wishes to apply for vacancies and is
suitably qualified will be considered and addressed fairly and objectively based on
their merit.
• As an organisation committed to safeguarding, we will ensure all under 18's joining the
organisation will have ongoing risk assessments to ensure their role and
• activities are safe and appropriate.
• All documentation relating to candidates will be treated confidentially in accordance
with the GDPR legislation.
Thank you!
The Opportunity
As a key leader within our Partnerships and Income Development team, you will be responsible for creating, developing and delivering the Social Mobility Foundation’s Employer Programme – how we inform, influence and positively impact employer-led social mobility, and a source of income generation.
You will champion the Employer Programme internally, forging effective collaborations with colleagues across the organisation to ensure that our work with employers is understood and celebrated, and that opportunities to promote, develop and grow are maximised.
Reporting to the Head of Partnerships and Income Development, you’ll be the custodian of the Social Mobility Employer Index (SMEI) – our annual benchmarking and assessment tool for how UK employers recruit, retain and develop talent from all socioeconomic backgrounds and build inclusive workplaces. A key priority for this role will be a strategic growth plan for the Employer Programme that focuses on growing Index entrants, diversifying employment sectors, progressing employer best practice and maximising revenue.
By collaborating with internal teams and existing partners who offer pro-bono consultancy, you’ll scope, develop and deliver new products, resources and services that equip employers with the knowledge and practical tools to improve social mobility in the workplace.
We’re looking for someone who is willing and able to move easily between strategic thinking, marketing and hands-on delivery, and is excited about taking full ownership over this important work. Combining a passion for delivering our mission with keen commercial acumen, high attention to detail and project management skills, this is a unique chance to make a big impact on social mobility in the UK.
Location: We operate a hybrid model of work i.e. a combination of in-person and remote, with flexible days in the office depending on business need and your preferences. We would typically expect in-office attendance an average of one day per week.
When in the office you will be based in one of our regional offices (either Birmingham, Glasgow, Liverpool, London, Manchester or Newcastle – depending on preference and accessibility). This is where you will usually attend in-person events, training sessions etc. though some travel, to other offices and other locations, will occasionally be expected.
Contract: Full-time/Part-time, Permanent
Hours: We are looking for the right candidate and while we envisage this being a full-time role (37.5 hours per week) we are open to flexible working arrangements such as part-time, compressed hours, flexitime and job-shares.
Occasional/frequent evening or weekend work may be required, for which time off in lieu (TOIL) will be given.
Key Responsibilities:
1. Customer service and value proposition
- Develop value propositions for the SMEI and other employer products and services to help employers understand and improve social mobility in the workplace
- Create and develop assets and activities to market the Employer Programme to employers across a range of platforms
- Define the customer journey for the SMEI and ensure seamless customer experience, with clear and proactive communication and relevant content and resources
- Actively manage and steward the customer pipeline for the SMEI and broader Employer Programme, reporting on prospects, acquisition and conversion
- Gather customer feedback and market insights to help improve and develop products and services
2. Product ownership and project management
- Project manage the Programme, with responsibility for key delivery areas yourself, as well as working with the Senior Index Coordinator / Policy Officer and other colleagues/external suppliers to deliver
- Oversee the day-to-day delivery of the Programme and the annual Index scoring and feedback cycle, working with the Senior Policy Officer to ensure a smooth experience for employers
- Lead the annual cycle for the SMEI product and other employer products as they are developed: defining the scope of work and setting priorities, survey review and design, data collection, overseeing marking and reporting, product review and evaluation
- Manage all aspects of the Employer service, including the ongoing development of the digital platform, employer resources and online content
3. Product and service development
- Develop the Employer Programme by scoping, developing and delivering new products, resources and services that equip employers with the knowledge and practical tools to improve social mobility in the workplace, e.g. a consultancy offer, events, webinars, staff training and off-the-shelf resources
- Work with pro-bono supporters and existing partners to scope need, and test and pilot new products and services
- Responsible for the annual evaluation of the programme, drawing on data and policy evidence, customer feedback and sector insights to inform development
4. Stakeholder Management
- Champion and represent the Employer Programme externally, including attending and presenting at events, acting as spokesperson, meeting prospective entrants and other opportunities to grow connections and reach
- Engage with external stakeholders, such as employers, policy experts and social mobility practitioners, to understand key issues and trends relevant to workplace and employer-led social mobility
- Scope and create an external advisory group to support the development of the products and services that form part of the Employer Programme
- Seek opportunities to collaborate with external partners to share relevant content and tools, and co-create and develop new products and services
- Ensure that insights and impact from the Index and the SMF’s work with employers are communicated internally and externally
5. Systems and Processes
- Work with internal and external partners to ensure the Index is as technologically efficient as possible, e.g. automating aspects of the marking and feedback process, ensuring quality monitoring, evaluation and reporting and identifying and progressing other ways to drive efficiency and maximise reach, whilst retaining the quality of the programme
- Drive best practice and set a culture where digital tools are used effectively for relationship management and fundraising, including Salesforce
- Maintain accurate and up to date records, using SharePoint and our Salesforce CRM to support pipeline management, income tracking and partner record
6. Leadership and Development
- Play a proactive role in leading and inspiring the team, fostering a collaborative and creative culture of fundraising, income and product development
- Champion the Employer Programme internally, forging effective collaborations across the organisation to ensure that our work with employers is understood and celebrated, and that opportunities to promote, develop and grow are maximised. Key relationships will include colleagues working in communications, campaigns and advocacy, data, finance and programme development.
7. Line Management (Matrix Structure)
- Day-to-day people management
- Identify training and development needs; employ a coaching approach, and clarify opportunities for skill enhancement and career growth
- Recruit and induct new team members, and oversee the separation process for any leavers
- Reasonably support well-being; provide a supportive work environment, and address any issues that may impact the well-being and morale of your reports
Please see full job description attached for more details.
Person Specification:
We need someone who will demonstrate our organisational skills-based competencies - as listed below:
- Leadership
- Communication
- Adaptability
- Professionalism
- Decision-making
Technical knowledge, understanding and experience required:
Commercial and customer service:
- Demonstrable experience in managing pipelines and/or stewarding customers, demonstrating excellent customer service skills and a high attention to detail
- Confidence in public speaking, presenting or facilitating workshops with professional audiences
Project management and product development:
- Demonstrable experience designing, delivering and developing programmes, products and/or services that meet organisational needs
- Demonstrable experience in project management, shaping long-term strategy while managing day-to-day operations and delivery
Project management and product development:
- Strong interpersonal and communication skills, with experience building and managing relationships
IT skills:
- Experience using Microsoft Office
- Experience of using or understanding of CRM software to effectively support pipeline and partnership management e.g. Salesforce
- Experience of or understanding of managing and using digital platforms for programmes, products and/or services
Policy and data skills (desirable):
- Understanding of issues related to social mobility, diversity and inclusion, or workforce development
- Understanding of and/or experience in benchmarking tools, indices or assessment frameworks
See attached job description for more detail on the person specification
Ways of working:
- Most of our work is office based, but you will spend a lot of time collaborating with other teams and clients via email, telephone and other communications channels such as Teams or Zoom.
- Some travel will be required as part of this role to other offices and locations, as needed for events, work placements and meetings.
Benefits
- 36/37 days' annual leave (England & Wales and Scotland respectively - includes bank and public holidays), with 3 of these days reserved for the annual end of year office closure.
- Cycle to Work scheme.
- 5% Salary sacrifice pension scheme with enhanced matching employer contributions
- Employee Assistance Programme available to staff and their family
- Flexible work options such as hybrid working, flexitime, part-time
- Regular staff team building and business planning “away days”
How to Apply
If you are interested in applying for this role, please head over to our website by 23:59, Thursday 3rd September and provide the following information:
1) An outline of your previous relevant job roles (job title and dates only)
2) A cover statement outlining your suitability for the role, with particular emphasis on how your experience, skills and knowledge meet the person specification (max. 750 words)
Thinking of using AI to help with your application? AI tools (such as Chat GTP, Gemini and Copilot) can help you research the SMF and the role you're applying for. They can also help you structure your application. The applications that stand out most are the ones that feel genuine and reflect your unique self and experiences.
Please note that generic applications and CV’s will not be considered.
Registered Charity
21 - 50
We unlock potential, broaden horizons and create opportunities for young people
The client requests no contact from agencies or media sales.
Thank you!
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
The Hygiene Bank is looking for a creative, strategic and proactive Communications & Marketing Manager to raise awareness of hygiene poverty, strengthen our influence and inspire people, businesses and communities to take action. This pivotal role will shape our voice as a growing national charity, leading communications and marketing activity across the organisation and with an exciting range of partners.
Working collaboratively across the organisation and with external partners, the postholder will protect our brand integrity and ensure our messaging is clear, ethical and impactful. They will help amplify the voices of people experiencing hygiene poverty and strengthen engagement with volunteers, community partners, supporters and the public who share our mission to end hygiene poverty. This is a varied, creative and meaningful role at the heart of our mission to ensure everyone has access to the hygiene essentials they need.
ABOUT THE HYGIENE BANK
Every day, millions of people across the UK are forced to make impossible choices between heating their homes, buying food, paying rent, or staying clean.
At The Hygiene Bank, we believe that feeling clean should never be a luxury. Through our nationwide network of volunteers, community partners, and corporate and brand supporters, we provide access to essential hygiene products while campaigning for lasting change.
You can read more about our work on our website.
KEY RESPONSIBILITIES
1. Communications Plan and Content Creation
-
Develop and deliver the annual communications and marketing plan, working with senior leadership to align activity with organisational priorities.
-
Plan, create and manage high-quality written, visual and multimedia content across media, social media, newsletters, presentations, speeches and campaign collateral.
-
Ensure all communications are accurate, impactful and consistent with The Hygiene Bank’s mission, values, tone of voice and brand guidelines.
-
Translate complex or sensitive issues around hygiene poverty into compelling stories that engage supporters and partners.
-
Provide strategic communications support for key campaigns and partnerships, including National Hygiene Week, fundraising campaigns and work with partners such as Boots, Unilever and smol.
-
Oversee approval processes, brand resources and organised filing systems for communications materials.
2. Digital Strategy and Implementation
-
Lead digital planning, delivery and maintenance across the website, email, social media and digital campaigns.
-
Manage digital advertising activity, including paid social, Google Ads and SEO, ensuring activity is effective and delivers strong return on investment.
-
Oversee analytics, reporting and insight-driven optimisation, using performance data to guide your own work and the work of the Communications Officer.
3. Ambassadors and Influencers
-
Build and nurture relationships with ambassadors, influencers and public supporters.
-
Develop briefs, guidance and campaign plans for influencer activity, ensuring messaging aligns with organisational values and priorities.
-
Identify opportunities to amplify diverse lived experiences and voices.
4. Events and Campaigns
-
Lead promotional activity for national and regional events, campaigns and awareness moments, including activity with brand and corporate partners.
-
Support branding and communications for in-person and digital events, producing event-related content such as photography, video and social media.
-
Collaborate with corporate partners to produce co-branded communications and collateral that protect our brand integrity and align with partner requirements.
5. External Engagement and media
-
Lead communications for collaborative campaigns, including End Hygiene Poverty with In Kind Direct, coordinating activity, messaging and campaign assets.
-
Build relationships with sector organisations and partners to amplify shared campaigns, priorities and messaging.
-
Secure local, regional and national media coverage, working with external agencies to develop broadcast, print and online opportunities.
-
Produce press releases, statements, case studies and briefing materials to support proactive and reactive media activity.
-
Manage suppliers, agencies and freelancers, including budgets where required.
6. Data and Monitoring
-
Monitor communications performance using analytics and performance data, ad use insights to improve performance.
-
Prepare an annual review of communications performance and learning to inform future planning.
7. Team and Internal Communications
-
Work collaboratively with staff and volunteers to support organisation-wide communications needs, providing guidance on messaging.
-
Line manage, support and develop the Communications Officer, empowering them to succeed in their role.
-
Provide responsive and practical communications support to colleagues across the organisation.
PERSON SPECIFICATION
With a strong alignment to The Hygiene Bank’s values, you will have:
-
Outstanding written communication skills across a range of media, from social media content to case studies.
-
A creative mindset, with the ability to find engaging and innovative ways to communicate our work.
-
An appetite for change, learning and continuous improvement.
-
Excellent organisational skills, with the ability to work independently, manage competing priorities and deliver under pressure.
-
Strong interpersonal skills, with the ability to build effective relationships with colleagues, volunteers, corporate partners and community organisations.
-
Experience of line management, with the ability to support, develop and empower others.
-
A proactive, collaborative and can-do approach.
This job description and person specification outlines the major components of the role but is not intended to be exhaustive.
EXPERIENCE
With experience working in communications and/or marketing, you will be able to demonstrate:
-
Experience using a range of communications and digital tools, including content creation, email marketing, website, social media, analytics and CRM platforms.
-
Strong copywriting skills, adapting content for different audiences, channels and formats.
-
Experience producing high-quality marketing and communications materials across digital and offline channels.
-
Experience communicating effectively and building relationships with a diverse range of audiences and stakeholders.
-
Strong digital and IT skills, with the confidence to learn and adopt new tools and platforms.
-
Experience working within the charity sector or for a mission-led organisation or brand is desirable, but not essential.
TERMS AND CONDITIONS
-
Salary: £38,000
-
Full time role, or four days per week.
-
Home-based contract, with occasional travel across the UK – including at least one trip to London per month for team meetings. Reasonable travel costs will be covered.
-
Applicants need to be resident in the UK and have the right to work in the UK.
The Hygiene Bank is committed to promoting equality of opportunity and values diversity of culture among our staff and volunteers. We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences.
Closing date: Wednesday 9th September at 9am. Please note that we are a small team and will be reviewing applications as they are received. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.
Interview dates: from W/c 14th September 2026
Registered Charity
11 - 20
We believe it is not right that feeling clean should be a luxury or a privilege for anyone in our society
The client requests no contact from agencies or media sales.