Job role:
In this exciting and varied role, within our growing Mass Engagement department we are seeking a strategic, driven, and compassionate Individual Giving Manager to join our dynamic fundraising team.
This pivotal role will lead the development and delivery of innovative individual giving strategies that deepen donor engagement, grow sustainable income, and support families with children in hospital across the UK.
Key responsibilities:
Strategy & Leadership
- Collaborate with the Head of Mass Engagement to design and implement a robust individual giving strategy aligned with the Charity’s 5-year Impact Strategy.
- Identify and capitalise on growth opportunities across digital channels, regular giving, and mid-level donor programmes.
- Lead the Individual Giving Team (Currently 1x Individual Giving Fundraiser)
Donor Engagement & Stewardship
- Build and nurture meaningful relationships with individual donors, ensuring high levels of satisfaction and long-term support.
- Develop tailored stewardship and cultivation plans, enhancing donor connection to the Charity’s impact.
- Lead on the creation of compelling donor journeys and engagement campaigns that inspire giving and loyalty.
Campaign Management
- Plan, execute, and evaluate multi-channel fundraising campaigns and appeals, working closely with internal teams and external partners.
- Use insights and data to refine campaign strategies, improve performance, and maximise return on investment.
Data & Insights
- Leverage CRM systems and fundraising databases to monitor donor behaviour, track income, and generate actionable insights.
- Produce regular reports to inform decision-making and demonstrate impact.
Collaboration & Integration
- Work cross-functionally with colleagues in communications, digital, and Family Services to ensure cohesive messaging and donor experience.
- Champion individual giving and digital fundraising across the organisation, promoting best practices and innovation.
Skills & Experience:
Essential
- Proven experience delivering successful individual giving campaigns using multi-channel direct marketing.
- Strong track record of supporter acquisition, retention and income growth, achieving or exceeding financial targets.
- Experience managing campaign budgets and income performance.
- Knowledge of digital fundraising tools, channels and audience engagement techniques.
- Skilled in using audience insight and segmentation to improve campaign results.
- Strong understanding of donor stewardship and supporter relationship management.
- Excellent communication skills, with the ability to create compelling donor-focused content.
- Analytical approach, using CRM data and performance reporting to optimise campaigns.
- Collaborative team player who works effectively across functions to achieve shared goals.
Desirable
- Experience managing agencies and suppliers, alongside strong analytical skills to interpret data, test and optimise campaign performance
- Experience developing new income streams within Individual Giving
- Line management and team development experience
- Up-to-date knowledge of fundraising trends, especially in digital and donor engagement
- Creative thinker with a proactive approach to problem-solving and innovation.
- Highly organised with strong project management skills and the ability to manage multiple priorities.
Registered Charity 
101 - 500
Thank you!
This is an opportunity to shape the future direction of fundraising at the Royal British Legion in a role that blends strategic thinking, commercial awareness and collaboration across a large and ambitious directorate. As one of two Product Strategy Managers, you’ll take ownership of developing clear, insight-led strategies across a varied fundraising portfolio, helping teams understand where the biggest opportunities for growth sit and how different products can work together to create stronger audience engagement. Working across areas such as Regular Giving, Lottery, Legacy, Events and Philanthropy, you’ll play a key role in influencing how products are positioned, prioritised and developed for the future.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
We’re looking for someone who enjoys operating at both a strategic and operational level, someone who can take complex information, audience insight and market research and turn it into practical, actionable plans that people can get behind. You’ll be confident building relationships with stakeholders across multiple teams, challenging existing ways of working and bringing people together around a shared direction. This role would suit someone who is naturally curious, commercially minded and comfortable working in a fast paced environment where priorities evolve and collaboration is essential. You’ll also have the opportunity to help shape new processes, improve ways of working and become a trusted expert within the directorate on product strategy and portfolio development.
Alongside the strategic focus, this is a role with real variety and visibility. You’ll work closely with senior colleagues across Acquisition and Development, Planning, Data, Market Research and Innovation, influencing how fundraising products are used across the supporter journey and helping ensure audiences are engaging with the right propositions at the right time. It’s a fantastic opportunity for someone with strong product strategy experience within the charity sector who wants to step into a highly collaborative role with genuine scope to influence future growth, bring fresh thinking to an evolving function and help shape how a major national charity approaches fundraising strategy moving forward.
Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.
If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include -
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
Thank you!
The Head of Fundraising and Communications plays a pivotal role in shaping and driving Bowel Research UK's fundraising strategies and audience engagement initiatives.
This position is responsible for embedding and executing comprehensive fundraising strategies, growing the charity’s supporter base and income, building up new and under-developed income streams and communicating effectively with their audiences to expand their reach, and encourage financial and non-financial support to deliver the organisations mission.
You will have the autonomy and scope to drive elements of your work and take ownership of your own objectives. You will be required to collaborate on decisions to shape and deliver initiatives, programmes and processes as required for each area of income delivery.
Key to the success of this role is a strong understanding of individual giving fundraising – an area that is underdeveloped at Bowel Research UK. This role blends the strategic oversight and leadership of a Head of Fundraising role, with the hands-on expertise of an IG fundraiser. Experience across other income streams would be a huge benefit as the role leads all fundraising income streams, but experience in individual giving is essential.
The successful candidate for this role will be someone who has already operated at a senior level within a charity such as at Senior Manager level, or Head of in a specific income stream.
Application notes
Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.
To progress your application, please contact THINK Recruitment to organise an informal screening call. Please note, we cannot shortlist candidates who have not had a screening call so please allow enough time to have a call before the closing date.
If you need assistance with downloading the pack or any reasonable adjustments to ensure you can engage with the selection process, please send an email to THINK Recruitment and our team will support you.
Closing date for applications: Midnight Tuesday 14th July
There will be a two stage interview process:
Stage 1 interviews: 22nd or 23rd July
Stage 2 interviews: 29th or 30th July
