Role Purpose
This role is at the heart of Child Bereavement UK’s identity, leading the strategy and delivery of our brand across the organisation to ensure we are recognised as the UK’s leading bereavement charity for children, young people and parents. You will champion our brand, supporting teams across all departments to apply it consistently, creatively and confidently, strengthening trust, recognition, and impact.
As the guardian of our brand, you will develop, protect, and embed our identity, ensuring all organisational output is clear, inclusive, and aligned with our values. You will also identify high-impact brand collaboration opportunities to enhance our reputation and drive recognition, building strong relationships both internally and externally to maximise our brand influence.
In this role, you will combine strategic vision with hands-on guidance, enabling teams to live our brand with confidence while positioning Child Bereavement UK as a bold, trusted, and inspiring voice in the sector.
Main Responsibilities
Brand strategy and positioning
· Lead the development and ongoing evolution of the Child Bereavement UK brand strategy, ensuring it is audience driven and reflects our purpose, values and strategic priorities.
· Collaborate with audiences to ensure brand components and their application are stakeholder evidenced and driven.
· Define and maintain clear brand positioning, messaging and tone of voice for key audiences.
· Conduct regular brand research and use insight and research to ensure the brand remains relevant, credible and distinctive.
Brand governance and quality
· Own, maintain and embed brand guidelines, ensuring consistent application across campaigns, communications, fundraising and digital activity.
· Organise, manage and proactively update the Child Bereavement UK brand asset and photo libraries by sourcing and organising new commissions.
· Provide advice, guidance and sign-off on high-profile or high-risk brand outputs.
· Support teams to use the brand well, balancing consistency with flexibility and creativity.
· Work closely with marketing, communications and fundraising colleagues to help shape campaign narratives, key messages and offer creative direction that align with brand principles.
· Ensure messaging and visual identity are aligned and coherent across channels.
· Contribute to creative briefs and support the development of compelling, audience-focused storytelling.
· Support the content and marketing teams with the development of branded content as required including but not limited to graphic design, filming, editing and copywriting.
Brand collaboration
· Identify, develop and nurture brand collaborations that strengthen awareness, credibility and reach, and align with the organisation’s purpose and values.
· Act as a brand advisor in discussions, ensuring opportunities are strategically aligned and reputationally sound.
· Work with colleagues to ensure brand collaborations are coherent, well-governed and mutually beneficial, with clear messaging and visual alignment.
· Support the development of collaboration narratives, co-branded materials and storytelling that reflect shared values and objectives.
Internal brand leadership
· Act as an internal champion for the brand, helping staff and volunteers understand and apply it in their day-to-day work.
· Deliver brand training, resources and guidance as needed.
· Create and deliver communications to ensure the brand is reflected consistently in how the organisation presents itself internally.
Design
· Own the creation and evolution of core evergreen brand assets, ensuring the Child Bereavement purpose, values, and visual identity are consistently and clearly expressed.
· Be the senior authority for design standards and frameworks.
· Support marketing colleagues to confidently create short-form, campaign, and project materials providing guidance, tools and access to approved freelance designers where needed.
· Focus brand design resource on high-value, long-term assets, avoiding unnecessary centralisation of short-term or one-off materials in order to reduce bottlenecks and keep work moving at pace.
· Manage and maintain relationships with approved design freelancers and agencies.
Insight, performance and reputation
· Monitor brand health, awareness and perception, using insight to inform decisions and improvements.
· Work closely with marketing and communications colleagues on reputation management and sensitive issues.
· Stay informed about sector trends, public expectations and best practice in brand management.
Collaboration & Stakeholder Engagement
· Work closely with the Directors of Marketing & Communications, Services & Service Transformation, and Income Generation to deliver strategic brand strategies.
· Foster strong cross-charity relationships to ensure coherent and consistent branded output and shared learning.
Person Specification
Essential
Experience & Knowledge
· A proven track record of success in leading and/or managing an organisation’s brand activity and maintaining a high-quality brand portfolio.
· Experience of communicating and implementing a brand across an organisation.
· Proven experience and confidence of brand guardianship and developing and implementing brand guidelines.
· The ability to lead, enthuse and inspire colleagues at all levels to be brand guardians and support brand and marketing activities.
· Strong understanding of how brand shows up across the full customer journey.
· Strong understanding of audience insight, segmentation and customer needs.
· The ability to provide clear, professional and well-reasoned brand feedback on a wide range of creative and content.
· Experience of collaborating with audiences to develop brand plans and assets.
· Experience of using insight, analytics, testing and research to develop and inform decision-making.
Skills
· Excellent verbal and written communication skills.
· Strong graphic design and video editing skills (e.g. Canva, Adobe, CapCut).
· Meticulous attention to detail.
· Ability to translate business goals into clear brand positioning and direction.
· Strong analytical thinking, using insight and data to inform decisions.
· Excellent creative judgement across visual identity, tone of voice and storytelling.
· Ability to brief, evaluate and elevate creative work.
· Strong project management skills and the ability to prioritise workload.
· Ability to manage multiple initiatives simultaneously.
· Ability to balance long-term brand building with short term performance needs.
· Ability to work collaboratively and bring colleagues on board a brand journey.
· Ability to demonstrate initiative and to work proactively and independently.
· Ability to work well under pressure.
Attributes & Values
· Compassion, emotional intelligence and ability to work respectfully with bereaved children, young people and families.
· Collaborative, approachable, and able to build trust across teams.
· Creative, innovative and proactive, with a solutions-focused, self-starter mindset.
· Customer-centric mindset, grounded in audience insight.
· Highly organised, resilient and able to work independently in a remote environment.
· Strong commitment to equity, diversity, inclusion and ethical storytelling, including amplifying lived experience safely and respectfully.
· Willingness to undertake relevant training and development opportunities.
· Willingness to work flexibly to meet organisational need.
· Ability to undertake periodic UK travel and represent the charity at meetings and events.
Desirable
· Previous experience in a Brand Lead or similar role.
· Experience working within the charity/third sector, particularly in bereavement, mental health or social care.
· Understanding of bereavement and the needs of bereaved children, young people and parents.
· Experience contributing to or leading the development of brand strategy including positioning, purpose and key messaging frameworks
· Experience leading a rebrand or major brand evolution including repositioning, visual identity refreshes or large-scale brand rollouts.
· Exposing adapted brand strategy across multi audiences.
· Knowledge of brand tracking, perception research and audience insight tools.
· Strong understanding of digital-first branding including expressing brands across digital products, platforms and social channels.
· Familiarity with CRM systems such as Salesforce.
Benefits
· 28 days’ holiday plus bank holidays (pro rata if applicable) with increase for long service.
· TOIL for our hours work.
· Contributory pension scheme.
· Company sick pay.
· Employee Assistance Programme.
· Life assurance.
· Training loans.
· Enhanced family friendly policies.
Recruitment Timetable
Application deadline: 6th July 2026 at midnight
We reserve the right to close the vacancy early if we receive a high number of applications for the role before the closing date.
Interviews
If you are progressed to an interview, you will be invited to attend a 1-hour competency-based interview on MS Teams with the Hiring Managers for the role. You may also be asked to complete an interview task, which will also be shared with you in advance.
Proposed interview dates: 20th and 21st July 2026.
Registered Charity 
51 - 100
The client requests no contact from agencies or media sales.
Thank you!
At Alzheimer’s Society, no one should face dementia alone. We support people through some of the hardest moments in their lives.
As a Content Executive, you will help turn complex information into clear, practical content that people can trust. You will work in our Strategic Content Team and help shape content for people affected by dementia and to engage wider audiences to support Alzheimer’s Society’s cause.
This is a role for someone who cares about words and their impact. You will help make sure our content is accurate, easy to understand, inclusive and useful. People may read it on a phone at night, in a clinic, or with family.
People come into content roles from many paths. You might come from charity, agency, journalism, in-house communications, or another route. What matters most is your ability to create clear, helpful content.
We support different ways of working and value curiosity, learning and teamwork. We want people to do their best work in a way that works for them.
What you will do
You will create content that helps people affected by dementia by turning complex information into clear and practical guidance.
This could include editing dementia support resources, writing copy for a campaign, improving webpages, or scripting short videos and audio.
You will help ensure content meets high editorial standards, including Patient Information Forum (PIF) standards for health information. You will use feedback and insight to improve content, and you will also support work across fundraising, campaigns and wider projects.
In your day-to-day work, you will:
- write and edit clear, accessible content across web, print, digital and scripts
- support dementia health information so it meets PIF standards
- collaborate with colleagues to meet user and organisational needs
- use feedback and insight to improve content
- support planning, quality checks and version control
- work with designers, editors and suppliers
- apply content design, SEO and accessibility principles
- support continuous improvement in how we create content
About you
You care about clear communication and using your skills to help people. You understand how the right words can support someone through difficult moments or encourage more people to support our cause. You want to use and develop your expertise to make information easier to understand, engage with and act on.
You do not need to meet every point listed here. If this feels like a role you could grow into, we would really like to hear from you.
- You are confident writing and shaping content in different ways, whether that is web pages, printed materials, audio scripts, or other formats. Your experience might come from work, study, volunteering, or something less traditional. What matters is your ability to make information clear, useful and human.
- You are comfortable adjusting how you write depending on who you are speaking to. You think about what people need in the moment and aim to create content that feels helpful, clear and engaging for the reader rather than complicated or irrelevant.
- You can keep things organised and juggle a few priorities at once. You are comfortable planning your time, and you also know when to ask for help or clarity if things feel unclear or busy.
- You enjoy working with other people and value different perspectives. You can share ideas, listen to feedback, and work with colleagues, stakeholders and freelancers in a way that helps everyone move in the same direction.
- You are naturally curious about how things could be better. That might mean trying out a new tool, improving a process, or exploring a different way of solving a problem. You do not need to have all the answers, just an interest in finding better ones, with support when needed.
- You care about making things accessible and inclusive. You think about the real people using the content, and how to make it easy to read, understand and act on, whatever someone’s situation.
Interviews are provisionally scheduled to take place on the week commencing the 20th July via MS Teams
About Alzheimer's Society
Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.
At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.
Together with our supporters, we're working towards a world where dementia no longer devastates lives.
Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.
Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.
We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society.
Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.
Our hiring process
During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply. Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.
To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.
We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.
We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.
Giving back to you
Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.
You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.