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As Director of External Affairs across the Bild Group of four small charities (with collective turnover of approx. £3m/yr), you will have a deep commitment to human rights and improving people’s lives.
You will provide strategic direction and leadership to the External Relations function across all four charities in the group, taking overall responsibility for and providing thought-leadership on our strategic approach to policy, influencing, public affairs, stakeholder engagement.
You will play a lead role in planning, developing, and implementing the communication and external relations and wider engagement strategic plan to grow awareness and profile of Bild, Respond, Restraint Reduction Network (RRN) and ACT.
By sharing the impact of our work and programmes in improving the lives of people with learning disabilities, autism and /or mental health conditions, you will support Bild in becoming the sector leading provider of organisational and workforce development (and RRN in becoming the leading charity in reducing restrictive practices globally – and Respond as leaders in trauma informed therapy).
You will champion Bild and RRN’s brand, vision, mission and values acting as an ambassador for the organisation both internally and externally to partners, stakeholders and media.
Key Responsibilities and Duties:
Strategic Leadership:
Develop and implement an integrated communications and external relations strategy across the four charities in the group to raise our profile and to influence change which positively impacts on our beneficiaries, aligning media, campaigning, and public affairs with the charity’s mission and strategic priorities
Lead and inspire a high-performing team including Membership and Events Officer, Resources Coordinator and comms team as required
Comms & Marketing:
Plan, develop and implement strategic communications and marketing plans to maximise awareness of the Bild Group of charities across the broad spectrum of communications disciplines including media relations, stakeholder management, influencer engagement, ethical (impact focused) marketing, social and new media and the production of new materials and resources
Write, develop and produce materials such as infographics, press releases, briefing documents, media statements and online information suitable for stakeholders, including people with lived experience
Ensure effective marketing across all four charities focusing on impact and including ensuring we attend a range of external events and that all four websites are best practice.
Influencing & Public Affairs:
Working with the CEO, you will drive policy change by developing strategies to influence key decision makers through building relationships with parliamentarians, government departments, and sector stakeholders to ensure the charity's policy agenda is impactful
Lead proactive and reactive media engagement, calls and requests for information in order to capitalise on suitable opportunities for maximising the reach and impact of all four charities
Build our credibility as a thought leader in the sector
Stakeholder Engagement & Partnerships:
Build and sustain strategic alliances with senior civil servants, civil society groups, and community partners to increase the organization's influence and impact
Develop effective stakeholder relationship management processes that ensure partnerships of all levels are provided with a rich, immersive engagement experience with the organisation and the work that we do
Identify, liaise with and ensure positive relationships with key stakeholders – internal and external including media, government departments, partners, charities, providers, customers, other relevant parties to secure maximum impact for all four charities and their beneficiaries
Reputation, Brand Management & Marketing:
Champion the Bild group brands, promoting the mission, values and impact of the organisation and ensuring consistent, engaging narratives and high-quality storytelling across all external channels
Shaping the charity's profile and protecting its reputation through media relations, digital engagement, and consistent key messaging and building our credibility as thought leaders in sector.
Membership, Events & Communities:
By ensuring appropriate, effective and engaging communications to all relevant audiences and stakeholders, your role will support the growth and development of our membership, Communities of Practice and the event programme (including webinars and conferences).
Effectively plan, manage and lead a range of events for the Bild group of charities and associated marketing and communications
Develop framework for Communities of Practice and strategy for engagement and growth
Supporting Bild and RRN spokespeople with PR and media outreach
Keep abreast of communications and engagement activity within the sector and demonstrate an awareness of the impact these may have on existing and future communications activity
General Responsibilities
Contribute to evaluation and assessment of results against KPIs and tracking activity
Allocate, manage and evaluate budget spend
Identify resource requirements for activity across Bild group
Develop and maintain systems, databases and procedures to support Bild group communication activities
Plan, monitor, appraise and report progress of activity regularly with an innate understanding of how this supports activity across the Bild group
Plan, manage and oversee budgetary spend related to outsourcing specialist activities such as video editing and design
Ensure communications and marketing work complies with data protection and other legal, professional and agency requirements, standards and policies
Support the senior leadership team on any activity as required.
Personal Development
Be part of a culture of quality in all areas of communications, PR and marketing
Participate and contribute to individual performance appraisal and supervision sessions
Keep abreast of relevant initiatives and developments within the adult health and social care, education & disability sector and the wider communications / engagement profession
Undertake relevant training, as necessary including accessing new systems and software as required to support the role.
Organisational Responsibilities:
Access and work within Bild’s policies and procedures.
Attend internal cycle of team meetings relevant to this role.
Engage with line management, supervision (where appropriate) and appraisal process.
Comply with data protection regulations, ensuring that information on clients, employees, volunteers and other stakeholders remains confidential.
Take responsibility for personal learning and development with support from line manager.
Work in a manner that facilitates equal opportunities and inclusion for all.
Remain professional and respectful at all times, promoting positive relations with all those we encounter in our work.
Maintain health and safety and risk awareness for self and others across the organisation.
Undertake any other duties that Bild may require within the remit of this role.
This job description does not form part of the contract of employment. It is intended as a guide to the general scope of duties and is not definitive or restrictive. It is expected that some duties will change over time and this description will be subject to review with the postholder at their annual appraisal.
Person Specification
Job Title
Director of External Relations
Exceptional copy writing and verbal communication skills
Good presenting, negotiating and influencing skills
Excellent interpersonal skills and ability to build mutually beneficial relationships
The ability to work effectively within a small team
Ability to work under pressure, and plan, manage, and adapt own workload
A flexible, proactive and problem-solving approach to work
A motivated attitude and ability to work on own initiative
A commitment to human rights and modelling accessibility and inclusion throughout activity
Willingness to travel and work flexible hours as demanded by the post
Fit to undertake the duties of the post.
Experience/Skills/Competencies
Essential
Significant experience working in communications, policy and PR with demonstrable success
PR and media management experience, including both online and traditional PR
Experience of managing and implementing social media plans, including post development, scheduling, evaluation and monitoring feedback
Experience of overseeing the design and production of print and electronic publications, including website management and development
Experience of managing CRM systems and ensuring effective data capture and utilising data to inform decision making
Ability to analyse data and shape results into reports that inform decision making
Ability to build effective relationships and networks and establish credibility for Bild, RRN, Respond and Bild ACT
Ability to work collaboratively and develop positive relationships with colleagues, members and wider stakeholders
Demonstrated digital comms / social media skills and understanding of emerging digital marketing tools and platforms
Ability to use a variety of IT packages/databases including CRM systems.
Experience managing budgets and associated reporting
Ability to work remotely and regularly travel to in person events
Time management skills and ability to prioritise workload under pressure as part of a small but vibrant team
Strong awareness and interest in news/current affairs/politics and the broader third sector, social care and education sector.
Desirable
Experience working in the not-for-profit sector, preferably in another disability and/or membership charity
Strong understanding of education, health, social care, disability and not for profit environment
Strong media contacts within relevant trade sector publications
Ability to use externally managed media databases (such as Agility etc.)
Experience with conferences, webinars and hybrid events.
Experience supporting and manging a remote team
Education and Qualifications:
Other Requirements:
Commitment to anti-discriminatory practice and equal opportunities and able to apply awareness of diversity issues to all areas of work.
Regular travel to attend meetings and events.
Occasional evening meetings.
Legal requirements:
Enhanced DBS check.
Your application should include an up to date CV together with a supporting statement detailing how your skills and experience align with the job description and person specification.
Please note that we will be unable to progress applications from candidates who do not answer the screening questions.
Our vision is a society where everyone can enjoy the same rights and opportunities
The client requests no contact from agencies or media sales.
Join a team that's making a real difference.
Adfam is the leading national charity tackling the effects of alcohol, drug use or gambling on family members and friends. We improve life for thousands of people. One way we do this is by empowering families and friends to get the support they need.
We want anyone affected by someone else's drug or alcohol use or gambling problem to have the chance to benefit from healthy relationships, be part of a loving and supportive family and enjoy mental and physical wellbeing.
This role offers the opportunity to be part of a successful national remote service, offering support via the phone or Zoom to affected adults in the UK. We are looking to recruit experienced Family Support professionals to provide these virtual support sessions to individual family members and sometimes groups. We are offering a number of roles at 15-20 hours per week, across 3-5 days, including Wednesday and at least 2 evenings per week (Mon-Wed).
Experience in supporting family members affected by someone else’s substance use is essential, as is experience with assessing and managing risk. Ideally, you would also have experience of working to support parents with their parenting and / or those experiencing domestic abuse. We offer fixed hours part time contracts within a friendly and supportive team. Whilst based at home and requiring the ability to work autonomously, Adfam prides ourselves on our supportive team ethos and working culture.
This is a remote working position based at home.
Please note, although counselling skills and qualifications are welcome and valuable as part of a skillset for this role, these are not counselling roles. This is professional support work and requires additional experience or skills in substance use, social work, complex family work or a related field. The role requires directive and facilitative guidance and input. If you are a counsellor looking for typical counselling work, please do not apply for this role. Thank you.
Closing date: Sunday 19th April
Application packs can be downloaded from our website. Alternatively, please email us to request one.
Adfam actively welcomes applications from all sections of society.
The client requests no contact from agencies or media sales.