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About Perennial
Perennial is the UK's only charity supporting everyone working in or retired from the horticultural community.
Working in horticulture isn't always straightforward. Challenges such as seasonality of work, physical injury, isolation, ill-health and financial hardship can arise when least expected.
As the charity for the industry, Perennial has a unique understanding of these challenges. Our free and confidential support services help horticulturists and their families navigate difficult periods in their lives through practical, financial and emotional support. Delivered through a network of caseworkers, debt advisers and wellbeing services across the UK, our work helps individuals and families build resilience and find stability during times of crisis.
At the heart of our work is a commitment to helping people in horticulture thrive. By offering the right support at the right time, we strengthen wellbeing, improve financial security, support family relationships and help people remain connected to the industry they love.
Alongside our support services, Perennial operates a select number of gardens and learning environments that help develop horticultural skills and careers, ensuring the long-term sustainability of the sector.
For more than 185 years, we have been helping people build better lives within horticulture.
The Opportunity
This is an exciting opportunity to shape and grow Perennial's trusts and foundations fundraising programme.
Our current trust income is modest but established, with a loyal group of family trust supporters generating circa £50,000–£60,000 annually against a growing pipeline of opportunities. We have recently strengthened our Services Directorate, creating a culture where colleagues are increasingly developing new projects and approaches that have strong potential for charitable funding.
We believe there is significant untapped opportunity within both our existing services and emerging projects. From advice and advocacy services to health, wellbeing, family support and employability programmes, Perennial delivers work that aligns strongly with the priorities of many charitable trusts and foundations.
This role is as much about developing fundable opportunities as it is about writing applications. We are looking for someone who enjoys building as well as managing; someone capable of identifying opportunities, developing persuasive cases for support and helping colleagues transform strong and growing service delivery into compelling funding propositions.
The successful candidate will have the opportunity to build a trusts and foundations programme with genuine growth potential and play a key role in unlocking significant future income for Perennial.
Purpose of the Role
To develop and grow income from charitable trusts and foundations by identifying opportunities, building meaningful relationships and securing significant grants for both core services and project-based activity.
The postholder will play a key role in strengthening Perennial's readiness for trust fundraising by helping colleagues develop projects, articulate impact, evidence need and create compelling cases for support.
A central aspect of the role will be collaborating with teams across the organisation to bring our work to life for funders, helping colleagues translate their expertise, ideas and service delivery into attractive and fundable propositions.
The successful candidate will maximise support from Perennial's existing trust and foundation partners whilst developing a strong pipeline of new funders capable of supporting both current services and future strategic priorities. They will also work with senior colleagues to develop compelling narratives around organisational sustainability, long-term impact and the strategic use of charitable resources.
Key responsibilities
Trusts & Foundations fundraising
- Develop and deliver a trusts and foundations fundraising strategy.
- Build and manage a pipeline of charitable trusts, foundations and institutional funders.
- Prepare high-quality funding applications, proposals, expressions of interest and cases for support.
- Research and identify new funding opportunities aligned with Perennial's strategic priorities.
- Manage funder stewardship, reporting and grant compliance requirements.
- Maintain accurate records of applications, reporting deadlines and relationships within the CRM.
- Monitor income performance and provide regular pipeline and forecasting reports.
Project development
- Collaborate with teams across the organisation to bring our work to life for funders.
- Support colleagues to identify, shape and develop fundable projects and services.
- Work closely with service leads to gather impact data, outcomes, beneficiary stories and evidence of need.
- Help develop funding propositions ranging from small service enhancements to larger strategic initiatives.
- Ensure projects are clearly costed and supported by realistic budgets and outcomes frameworks.
Relationship management
- Develop strong relationships with new and existing funders.
- Create tailored stewardship plans for key supporters.
- Arrange visits, presentations and meetings with prospective funders.
- Act as a trusted internal adviser on trusts and foundations fundraising.
Strategic development
- Work with senior colleagues to develop compelling narratives around Perennial's financial position, reserves and long-term sustainability.
- Identify opportunities for multi-year and transformational funding.
- Monitor trends in trusts and foundations funding and advise on emerging opportunities.
Person Specification
Essential
- Proven track record of securing significant grants from trusts and foundations.
- Experience managing a trusts and foundations pipeline.
- Excellent proposal and bid-writing skills.
- Experience developing compelling cases for support.
- Strong relationship management and stewardship skills.
- Ability to translate complex services into fundable propositions.
- Experience working with project budgets and impact reporting.
- Strong organisational and prioritisation skills.
- Experience using fundraising CRM systems.
- Ability to work independently and collaboratively across teams.
Highly desirable
- Experience helping organisations build or expand a trusts fundraising programme.
- Experience securing five-figure and six-figure grants.
- Experience fundraising for welfare, health, employment, community or advice services.
- Understanding of balance sheet and reserves issues and how these can be addressed in grant applications.
- Membership of the Chartered Institute of Fundraising.
Success in the First 12 Months
The successful candidate will:
- Produce a comprehensive trusts and foundations fundraising strategy.
- Build a robust pipeline of prospective funders.
- Develop a portfolio of compelling funding propositions and cases for support
- Strengthen internal project development processes.
- Increase the value and number of trust applications submitted.
- Secure significant new grant income.
- Establish strong relationships with key funders and prospects.
- Improve understanding of trusts fundraising across the organisation.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
What you will do as part of our team
- Providing a specialist advice and advocacy service to the homeless guests of our services, which include partner day centres and night shelters through the winter season.
- Employing creative thinking and practices to ensure that guests are supported and motivated to achieve their goals.
- Attending appointments with guests occasionally when needed
- Referring and signposting guests to accommodation providers, health services and other relevant internal and external support services, as necessary
- Maintaining good communication with the Managers of our partnered Drop-in Centres, Glass Door colleagues and local statutory and non-statutory services.
- Attending meetings with the casework team, external service providers and partner organisations when required
- Collating statistics and outcome measurements of the casework service for both internal and external use
- Maintaining a wel-organised and easily accessible administration system for the casework programme in line with relevant legislation (e.g. GDPR)
- Managing a small casework budget
- Undertaking any other duties, as required by the charity
Person specification
Essential
- At least one year experience of working one-on-one and assessing the needs of homeless people or similar disadvantaged client groups
- Empathetic attitude to homeless and vulnerably housed people
- Up-to-date knowledge of the welfare issues and legislation affecting homeless people
- Knowledge of relevant support services available to homeless people, particularly in West London
- Confident approach to, and experience of, dealing with challenging behaviour
- Ability to maintain good relationships with colleagues and external service providers
- Highly organised with strong time-management skills
- Ability to keep clear and up-to-date case records
- Experience and competent in MS Office packages
- Ability to work independently and take the initiative to make important decisions
- Flexible and supportive team member with excellent communication skills
- Ability to adhere to and implement Health & Safety, HR and operational policies
- Understanding of and commitment to Equal Opportunities
- For night shelter caseworkers, willingness to work a minimum of one evening per week
- This post will require an enhanced DBS check prior and during employment
Desirable
- Ability to speak Polish, Romanian or other Eastern European languages
- Experience of working alongside volunteers
The client requests no contact from agencies or media sales.


