We’re looking for a Marketing Officer to join our thriving Events Marketing team. If you enjoy creating meaningful marketing campaigns, working collaboratively, and using data to make a difference, we would love to hear from you.
In this role, you’ll help plan and deliver primarily digital, multi-channel marketing campaigns that inspire people to take part in our sports, challenge, and mass participation events. Your work will play a direct part in growing our community of supporters and increasing the impact we can have for people affected by dementia.
About the team
You’ll be part of a close-knit team made up of a Senior Marketing Manager, two Event Marketing Campaign Managers, and three Marketing Officers. You’ll report to one of the Marketing Managers and work alongside colleagues across the wider Events team and Income and Engagement directorate.
Your marketing campaigns will bring new participants to our events, and you’ll also be involved in retention strategies to cross-sell our supporters into other fundraising products to build lasting relationships and help them discover other ways to get involved.
What you’ll be doing
You’ll collaborate with teams across the organisation, as well as with our media agency and external partners, to plan, brief, optimise and evaluate marketing campaigns. You’ll keep a close eye on performance and organise evaluations to make sure that we learn as much as possible from every campaign and continuously improve what we do.
You’ll take ownership of your campaign budgets, including setting and tracking spend carefully and working with colleagues to make the most of every pound we spend. You’ll share updates on performance and flag any opportunities or challenges early, helping the team stay on track and maximising the return on investment wherever possible.
Creativity is a big part of the role too. You’ll write engaging marketing copy, research ideas for campaign creative, and work with designers to bring those ideas to life. After each campaign, you’ll pull together insights and recommendations to help shape future activity.
About you
- You have experience delivering multi-channel marketing campaigns, ideally with a digital focus
- You are confident managing budgets and tracking performance
- You are organised and able to manage your time across different projects
- You enjoy working with others and building positive relationships
- You like testing new ideas and learning from results
- You care about making a difference and feel motivated by our cause
Interviews for this position are scheduled to take place on the 20th & 21st April via MS Teams
Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.
We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society.
Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.
Our hiring process
During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply. Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.
To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.
We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.
We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.
Giving back to you
Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.
You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
About us
Carers UK’s vision is to create a society that recognises, values and supports carers. As the leading national charity for unpaid carers, we exist to make life better for carers, however caring affects them. Our support, advice, information and campaigning work are now needed more than ever, as unpaid carers are providing more and more care, adversely impacting on their own health and wellbeing.
About the role
We recognise the value of social media in communicating with all our audiences; whether unpaid carers or their friends and families, employers, politicians, service providers, supporters and all those people who may become a carer for a partner, family member, friend or neighbour and will need information, support, and to know that there are people working to make their lives better.
This role works with colleagues across the organisation - but also in partnership with external organisations and agencies, with targets set for engagement (and other indicators of the success of our campaigns). We're working on multiple campaigns simultaneously; whether that's Carers Week, campaigns to influence changes to the law to better support carers, encouraging unpaid carers to join us as members, updating on activities in the devolved nations or getting people to fundraise for Carers UK. And we use a mix of owned, earned and paid communications to drive engagement in a challenging and crowded environment in order to get our messages to cut through. It's a busy, but varied role, in a supportive and collaborative team.
About you
Working within the communications and marketing team, you'll be confident in managing our social media accounts (we have many), ensuring we're using platforms to get our messages out to both wide and targeted audiences with engaging and timely content.
You'll be happy using tools for social listening, interacting with our audiences and building our reach. You'll be familiar with key metrics for social engagement and will be reporting back to colleagues and other stakeholders - and using this data to constantly improve our communications.
You'll be skilled in writing longer form content for our members' magazine, Caring, proof reading articles, posting content on our websites, creating graphics and making sure our content is engaging, audience focused and dynamic. Oh, and you probably know your way around an emoji set and are not scared of a well timed pun. We're a small but effective communications team and pride ourselves on getting stuck in and supporting each other when we need to deliver big on fast moving projects, so you'll need be able to juggle lots of demands while recognising the importance of always hitting deadlines.
Diversity and inclusion
Carers UK is committed to becoming a diverse and truly inclusive organisation. We strive to create a workplace where our colleagues and volunteers can truly be themselves and feel like they belong and constantly seek to ensure all voices are heard.
To embrace this culture of diversity, our employee and volunteer recruitment should reflect our stakeholders and the society that we serve and support, regardless of age, race, gender, sexual orientation, physical abilities, disabilities or religious practices. We value individual diversity and are actively building diverse teams here at Carers UK and value our colleagues from a wide range of backgrounds.
As a membership charity for carers, we particularly seek employees and volunteers with a real understanding of the issues faced by carers. Reasonable adjustments can be made to the process and role dependent on the needs of the applicant.
At Carers UK we want our application process to be as accessible as possible. If you need any adjustments to apply please contact us to discuss.
The closing date for applications is 5pm, Tuesday 7 April.
Carers UK anonymises all applications prior to shortlisting.
Carers UK reserves the right to appoint at any stage, should an outstanding candidate emerge.
Carers UK are actively interviewing as we receive applications.
Carers UK may carry out online and social media checks before a formal offer is made.
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