Legacy marketing executive jobs in liverpool
Winston’s Wish is a digital first organisation leading the way in Digital Transformation across the Bereavement sector. We have an exciting opportunity to join our ambitious Mass participation team as our Individual Giving Manager. This role plays a vital part in helping Winston’s Wish turn up the dial across our Individual Giving Fundraising. The Individual Giving Manager is responsible for creating, developing and delivering a fundraising plan to grow existing and new support for Winston’s Wish across our online and offline channels. This includes Direct Mails, Regular Giving, our Lottery, Legacies and In Memory giving income streams.
As the driving force behind our individual giving activity, you will help us to engage individuals across the country by bringing them closer to our work, encouraging them to stay longer, give more and become true ambassadors for our vital work with grieving children, young people and families. We’re looking for a highly creative individual who can help us to stay one-step ahead of the curve and excite new and existing audiences to get behind our vision of a society in which every child can get the help they need when someone close to them has died.
MAIN RESPONSIBILITIES
Strategy
- Lead on the development and implementation of our Individual Giving strategy, supported by the Head of Mass Participation and the Director of Fundraising & Marketing.
- Ensure all opportunities and future plans are in line with Winston’s Wish’s over-arching fundraising strategy to meet financial targets, organisational objectives and KPIs.
- Maintain an awareness of philanthropy trends, news, events and legislation in the UK to ensure that Winston’s Wish remains up to date on key changes which are likely to impact on individual giving.
Generating Individual Giving Income
- Lead on and deliver a plan to increase individual giving income from streams including, but not exclusive to, direct mail, regular giving, legacies, in-mem and our charity lottery
- Effective use of KPIs to ensure decisions are driven by evidence and real-time data.
- Continuously analyse our income and supporter data to measure effectiveness of activities and return on investment.
- Work alongside our design agencies and in-house marketing team to develop and manage direct mail campaigns, including segmentation to ensure campaigns will be carefully targeted and designed to maximise income.
- Explore and test new methods for donor recruitment and increasing donations.
- Seek every opportunity to increase awareness of legacy giving to Winston’s Wish and monitor the effectiveness of these activities over time.
- Manage a growing portfolio of legacy enquirers with appropriate contact and timely solicitation of prospective legators including hosting events and tailored stewardship.
- Manage the stewardship and development of our regular giving programme including uplift campaigns and solicitation of new donors to agreed targets.
- Work alongside the wider fundraising team to ensure effective cross-selling of individual giving products and vice-versa identify opportunities to introduce other fundraising products to our individual givers.
- Identify supporters who could provide compelling content which could be used by the wider Fundraising & Marketing team to inspire further support including suggesting key individuals who could feature in online and offline publications.
- Work with the Philanthropy & Partnerships Manager to ensure that potential major donors are identified and included in relevant activities.
Administration
- Diligently maintain records of all interactions with supporters on Salesforce.
- Ensure all activities comply with appropriate legal, regulatory and fundraising good practice and with Winston’s Wish policies and standards.
- Keep a close eye on incoming donations to ensure they are coded correctly and that supporter data is accurately recorded in accordance with GDPR.
- Effective management and control of expenditure across all projects and campaigns in line with agreed expenditure budgets.
All Staff
- Contribute to the vision and mission of Winston's Wish; working with colleagues in all teams to meet the objectives of Winston’s Wish.
- Work to objectives, targets and work plans agreed with your line manager.
- Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
- Take an active part in the one-to-one process and participate in training agreed with your line manager.
- Contribute to the wider charity sector and childhood bereavement sector by getting to know those working in the same space and actively contributing to sector-wide events.
- Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston’s Wish policy.
- Promote equality of opportunity and diversity in accordance with Winston’s Wish policy.
PERSON SPECIFICATION
Essential
- A sound understanding of the principles of fundraising across individual giving, in-memory fundraising, and legacies.
- Proven track record of preparing successful programmes of activity and business plans to recruit, engage, inspire, and retain supporters in a not-for-profit organisation, or similar transferable experience gained in the commercial sector.
- Specific experience of delivering an individual giving programme.
- Experience of budgets, including planning, forecasting, and analysing performance.
- Experience of high-level use of a customer relationship management system.
- Experience of managing direct mail campaigns.
- Strong organisational skills and keen attention to detail to plan and schedule multiple activities, respond flexibly to opportunities, handle conflicting demands and meet tight deadlines.
Desirable
- Understanding of childhood bereavement.
- Experience of using Salesforce CRM.
Recruitment Timetable
Application deadline: Wednesday 28th May 2025
Interview date: Friday 13th June 2025
Interview location: MS Teams
Winston’s Wish reserves the right to close the vacancy early if we receive a high number of applications for the role before the closing date.
Winston’s Wish is a charity that helps children, teenagers and young adults find their feet when their worlds are turned upside down.

The client requests no contact from agencies or media sales.
Are you an experienced fundraiser who thrives in a fast-paced, mission-driven environment? Do you want to play a pivotal role in an exciting charity that is making a tangible difference in people’s lives? Wheels for All is seeking a passionate and experienced Head of Fundraising to lead our fundraising efforts and help us reach even more people with our inclusive cycling opportunities.
Wheels for All is on an exciting journey of growth, expanding our reach and impact across the UK. With over 30 years of success, we’re now scaling up our work to ensure more people, regardless of their ability, can enjoy the life-changing benefits of cycling. As we continue to grow, we need a strategic and innovative fundraiser to help fuel this expansion.
In this role, you will have the opportunity to bring your skills, knowledge, and experience to the table. We are looking for someone who can bring fresh, innovative approaches to fundraising, tapping into new opportunities, and securing the funding necessary to take our mission to the next level.
This is a remote role, offering you flexibility to work from home while having the ability to operate on a national scale, with some occasional travel required . You will work closely with our passionate team, trustees, and external partners, helping shape the future of the charity and expand our reach far and wide.
In this role, you will:
- Lead the fundraising strategy, securing major grants, corporate partnerships, and individual donations to support our national expansion.
- Oversee marketing and communications to ensure consistent and engaging messaging that resonates with a wide audience.
- Work alongside the CEO and trustees to identify new opportunities and drive growth, capitalising on our position as a national leader in inclusive cycling.
- Develop and deliver innovative fundraising initiatives that align with our growing ambitions.
We offer a salary in line with market rates for the role, negotiable depending on experience, and remote working options to ensure you thrive in a flexible work environment. With staff benefits including generous leave, Cycle to Work schemes, and access to health and wellbeing support, this is a chance to be part of something truly special.
Come with us and make a real difference. Join Wheels for All as our Head of Fundraising and help us create a brighter, more inclusive future for all.
The client requests no contact from agencies or media sales.
- Location: Remote
Salary: £38,000-£42,000
Contract Type: Permanent
About Police Care UK
Police Care UK traces its roots back to 1926 following the merger of the charities Police Dependants’ Trust and the National Police Fund. Our mission is to reduce the impact of harm on police and their families across the UK.
The Charity is currently undergoing a period of growth and development and has transformed from a traditional benevolent organisation to a leader in the blue light sector. This exciting phase is allowing us to expand both our services and our reach. With our office based in Woking, Surrey, we operate throughout the UK to deliver groundbreaking research, innovation, and evidence-based action that supports the police community in coping with the impact of policing. Our work has included targeted projects within police forces aimed at improving wellbeing as well as providing emotional and financial support to serving and veteran officers, staff, and their families.
Who We’re Looking For:
We are seeking a proactive and highly self-motivated Fundraising Manager to join our team at Police Care UK and make a critical contribution towards our combined annual fundraising target of approximately £1 million.
With knowledge of the funding landscape for first responders, police, mental health, or wellbeing causes, you will take direct responsibility for income from Trusts & Foundations, Major Donors, and legacy fundraising, alongside oversight of our challenge and community events.
With strong research and writing skills, you’ll identify new funding opportunities and produce compelling, high-quality applications. You’ll also bring excellent relationship-building abilities, managing key donor relationships with care and ensuring grant compliance to maximise impact and income.
If you have a strong track record in securing significant income from trusts, foundations, grant-making bodies and major donors, and a commitment to improving mental health outcomes for those who serve, we’d love to hear from you.
Main Responsibilities:
- Develop and deliver a trusts and foundations fundraising strategy to meet agreed income targets.
- Research and identify new funding opportunities from trusts, foundations, and statutory sources.
- Write compelling, tailored funding proposals, applications, and reports.
- Work closely with finance and clinical teams to monitor and report on grant expenditure.
- Organise meetings, presentations, and site visits to engage and inspire funders.
- Provide timely updates, reports, and impact statements to funders.
- Build and maintain strong, personalised relationships with major donors through regular communication and engagement.
- Plan and deliver an effective legacy marketing strategy.
- Champion Police Care UK and the support it provides to our police, their families and the wider police service.
Experience:
- Proven experience in securing significant income from trusts, foundations, or grant-making bodies.
- Experience of raising substantial fundraising income and achieving performance targets.
- Building and nurturing relationships with grant-making bodies.
- Setting and achieving ambitious income targets from major donors.
- Experience or understanding of effective legacy marketing and administration processes.
- Working with the marketing team to showcase donor impact through storytelling and recognition opportunities.
- Working effectively with a wide range of internal and external stakeholders.
- Demonstrable experience of setting, managing and delivering against budgets, reporting on KPIs, variances and re-forecasting.
- Managing multiple deadlines and working under pressure.
Knowledge:
- Knowledge of the funding landscape for first responders, police, wellbeing and mental health causes.
- Understanding of financial budgeting and grant compliance.
- The regulatory environment for charities, Gift Aid, Fundraising Code of Conduct.
- Proficiency in fundraising databases and Microsoft Office.
Skills:
- Exceptional communication skills.
- Strong research skills to identify new funding opportunities.
- Preparing compelling, tailored proposals to inspire significant philanthropic gifts.
- Analyse donor trends and provide insights to enhance major donor fundraising strategies.
- Maintain a pipeline of prospects and manage a calendar of funding applications and deadlines.
- Strong relationship-building skills with funders and internal stakeholders.
- Ability to craft persuasive funding applications.
Additional:
- Pro-active and highly self-motivated.
- The ability to change and adapt to changing needs and circumstances.
- Ability to work collaboratively and to support a skill sharing agenda.
- An empathy with the police service and the welfare needs of police officers and their families.
Hours of work: The basic hours of work are 35 hours, Monday – Friday
Location: Remote
How to Apply: If you’re ready to join a forward-thinking charity that values innovation, empathy, and collaboration, we’d love to hear from you. You will need to submit your CV and a detailed cover letter explaining why you’re the right fit for this role. Applications are assessed on a rolling basis, so please apply as soon as you are able.
Limitations
This job description is neither exclusive nor exhaustive. The duties and responsibilities may vary from time to time in the light of changing circumstances in consultation with the jobholder.
The jobholder will be required to work within the rules and regulations of the Charity and accept the authority of the Chief Executive, who has the discretion to delegate authority to the jobholder and to withdraw it.
Equal Opportunities Policy
The Charity is committed to eliminating any discrimination and promoting diversity and equality of opportunity in all it does. The Charity is committed to providing equal opportunities in employment, and we will not unlawfully discriminate against job applicants, employees of the Charity, volunteers, workers, or contract workers on the grounds of their age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race (which includes colour, nationality and ethnic or national origins) religion or belief, sex or sexual orientation.
REF-221397
Development Manager
Are you a passionate and skilled land and property professional with a heart for serving older Christians? We are seeking a Development Manager to play a key role in expanding and strengthening our mission to provide compassionate, faith-based care. This is a unique opportunity to make a tangible difference in the lives of our residents while working alongside a dedicated and motivated team.
We are looking for a Development Manager who will be instrumental in driving our vision forward, identifying new land and acquisition opportunities, and ensuring the highest standards of development and innovation.
As a Development Manager, you will be responsible for leading on strategic development projects, forging key partnerships, and ensuring our growth and renewal programme moves forward in alignment with our mission.
If you are a dynamic and experienced land and property professional with a strong background in acquisitions, planning, project management, and a heart for Christian service, we invite you to apply now.
Responsibilities:
- Lead and manage strategic development projects from inception to completion.
- Identify and develop new opportunities for growth and expansion.
- Work collaboratively with key stakeholders .
- Manage budgets effectively and ensure financial sustainability of development initiatives.
- Prepare reports and provide updates to senior management and trustees.
Skills/Experience:
- Strong leadership and strategic thinking skills.
- Proven experience in land acquisition, development project management, or a similar role.
- Ability to communicate effectively with a wide range of stakeholders.
- Strong financial acumen and experience in managing development budgets.
- A proactive and innovative approach .
- IT proficient, including Microsoft Office Suite.
- Ability to work under pressure and manage multiple priorities.
Applicants must be evangelical Christians (This role has an Occupational Requirement to be filled by a Christian under the provisions of the Equality Act (2010).)
Hours:
Full-time, 40 hours per week.
Benefits:
- Salary: £54,000 per annum
- Remote working
- 5 Weeks' paid holiday per year as well as bank and public holidays
- On-going training and support
- Team events
- Pension scheme
- Care Friends referral
- Medicash
- Perkbox – including an Employee assistance programme.
- Long-standing service rewards
- Birthday rewards
— What our staff say about us: “It is a friendly and welcoming place to work.” —
We are committed to having a diverse leadership team and encourage applications from disabled and Black, Asian, and Minority Ethnic candidates, as these groups are currently underrepresented at the senior management level.
Closing date: 23rd May 2025 – However, this vacancy may close sooner if sufficient applications are received, so please apply as soon as possible if interested.
The client requests no contact from agencies or media sales.