Legacy marketing fundraiser jobs

The post holder will be part of a thriving, positive Community Outreach team culture. Working collaboratively across the team and the freedom to make full use of individual experience and specific skill sets will be the norm. This post is ideal for a creative, enthusiastic fundraiser who is self-motivated, willing to learn from others and keen to make a real difference in the lives of suffering and persecuted Christians around the world. 

This post reports to the Community Outreach Manager in support of objectives set out in ACN UK’s overall 10-year plan. The post will focus on agreed aspects of the fundraising and marketing strategy which contributes to the overall aim of providing more Aid to the Church in Need. Work will be carried out across parishes, schools and our broader benefactor base in the area to which the post holder is appointed.

Are you passionate about making a tangible impact in the charity sector? This is an exciting opportunity to join The Mulberry Centre at a pivotal time. As we celebrate our 25th anniversary in 2026 and prepare for a series of high-profile fundraising initiatives, this is your chance to be part of something truly special. With the launch of the new Ambulatory Diagnostic Centre at West Middlesex University Hospital, we’re ready to enhance our collaboration with local NHS services and broaden our impact within the community.

Since 2001, The Mulberry Centre has been providing essential cancer information and support services to over 18,000 people. With our income now exceeding £750,000 and growing fast, we’re set to expand even further and we need someone like you to help secure the vital funding that will enable this growth.

Working closely with the Head of Fundraising and Engagement, you will play a key role in implementing fundraising plans that focus on researching, building relationships, and providing exceptional stewardship to corporate partners and major donors. This position will actively contribute to the development of broader fundraising strategies to support the organisation's growth.  In addition, the role is responsible for the creation and growth of a legacy giving programme. This will involve working with solicitors, accountants, financial advisors, and other professionals to identify potential legators. You will engage in research, build relationships, and host targeted events to cultivate support for legacy giving. Furthermore, you will collaborate with the Head of Fundraising and Engagement and the Marketing and Communications Lead to develop strategies for marketing legacies and expanding this critical area of support.

The ideal candidate will be a skilled multi-tasker with strong project management and interpersonal abilities, capable of meeting tight deadlines and managing important partnerships effectively.

Salary: £45,981
Contract: Full-time, permanent
Location: Turn2us London Hub (Farringdon) & homeworking

As the Supporter Engagement & Legacy Manager you will play a key role as we seek to reignite our legacy marketing programme and grow overall individual giving income to help ensure long-term support for those facing financial difficulty. You will be responsible for the project management and implementation of all supporter engagement activity, acquisition, and legacy marketing activities, ensuring all activity is optimised and campaigns include enhanced digital and social media content.  

Reporting to the Co-Heads of Supporter Engagement and managing the Supporter Engagement Officer, you will develop a multi-year plan to rebuild legacy income and a pipeline of legacy supporters, including re-engaging the EFH care home staff and major donors.

You will be responsible for supporting the strategic direction, operational plans and effective management of Turn2us’s giving programmes from individuals including appeals, regular giving and legacies, maximising net income from new and existing income streams.

The successful candidate will have experience of managing direct marketing campaigns in a charity environment as well as proven ability to manage successful legacy marketing campaigns. They will have significant experience stewarding individuals and legacy supporters and be adept at communicating the impact of donations, as well as having line management experience. The ability to make a strong case for supporting Turn2us’ key areas of work is crucial, as is an aptitude for proactively increasing acquisition and retention rates.

The post holder will also be a self-starter who is comfortable building new strategies from a relatively small pool of supporters and is experienced testing different tactics to establish the best practice for Turn2us.

If, like us, you believe everyone has the right to have enough to live on, and you are ambitious about eradicating financial insecurity, join us and build your career with a charity dedicated to ensuring dignity and equity for all.

We offer flexible working patterns, both in terms of hours and remote working. Please note that all employees are required to work from the office a minimum of 1 day a week.

Some roles may be required to be in the office more often than others and this will be agreed with the hiring manager upon starting at Turn2us.

Please note that all job offers are subject to 2 – 3 satisfactory references and a disclosure satisfactory to Turn2us from the Disclosure & Barring Service (DBS).

Closing date: 29th October 2025 at 23:59pm.

Interview date: 11th November 2025

About us

At Leeds Children’s Charity, we believe every child deserves the chance to experience joy, adventure, and a sense of belonging. For over a century, we have been dedicated to brightening children’s lives by offering unforgettable breaks and enriching learning opportunities that create lifelong memories.

Our work focuses on children and young people who face disadvantage, hardship, or difficult circumstances at home. Through safe, nurturing, and inspiring environments, we help them to explore the world around them, build confidence, discover new skills, and simply enjoy being children.

Your Role

The Community Fundraiser will strengthen our connections with Leeds communities and grow sustainable income for the charity, working alongside the Community Fundraising and Events Manager to develop strong relationships with community groups and individuals across Leeds.

Key responsibilities include

Community Engagement and Fundraising

• Develop relationships and apply to Leeds based groups for funding.
• Inspire and support fundraising activity that reflects the city’s diverse neighbourhoods.
• Work with the current Community Fundraising and Events Manager to encourage and support local fundraising activity.
• Act as a visible, approachable representative of the charity in Leeds neighbourhoods.
• Enhance our offer by hosting fundraising events at Lineham Farm.
• Build awareness of the charity’s brand across Leeds, so more people know who we are and what we do.

Regular Giving and Supporter Growth

• Promote and grow regular giving schemes within community networks.
• Work with supporters to turn event participants and one-off donors into long-term givers.
• Support the Marketing Manager to develop messaging, materials and campaigns that encourage sustained support.

Supporter Data and Income Tracking

• Monitor and report on all income and supporter engagement, using the charity’s CRM.
• Ensure all activity is compliant with Fundraising Regulator Code of Practice and GDPR requirements.
• Set and monitor targets aligned with departmental KPIs and board reporting cycles.

What we need from you

• Ability to engage and inspire community groups and individuals and build
• new relationships.
• Organised, self-motivated, and able to manage multiple activities
• Excellent relationship-building, communication and interpersonal skills.
• Creative, with ideas for building visibility and brand.
• Ability to travel independently across the region (with driving licence and
• access to a vehicle).

Knowledge and Experience

• Experience in community fundraising or outreach, ideally with a track record of income growth.
• Experience of growing regular giving or membership schemes.
• Experience of working with schools, community organisations or civic groups.
• Knowledge of the Leeds city region and its community infrastructure.
• Experience of venue-based fundraising or event organisation.
• Experience of using CRM systems to manage pipelines and report progress.
• Experience of working with volunteers.
• Experience of public speaking

Qualifications

• 5 x GCSE (including English & Maths) or equivalent
• Recognised fundraising qualification (e.g., Institute of Fundraising certificate)is desirable

To Apply: Please submit your CV and a supporting letter/document outlining your relevant experience and suitability for the role.

For full details about the position, please review the Recruitment Pack attached.

Closing date for applications is Friday 31st October 2025

Proposed interview date Friday 14th November

At The Living Room, we believe recovery is possible for everyone.

Our mission is simple but powerful: to break the cycle of addiction and help people rebuild their lives.
For over 20 years, we’ve supported individuals and families across Hertfordshire through free group therapy and recovery programmes that change lives every day.

If you’re a passionate fundraiser and communicator who wants your work to make a tangible difference, this is your opportunity to join a dedicated, compassionate team making a real community impact.

About the Role

As Fundraising and Marketing Manager, you’ll lead our income generation and communications strategy, helping secure sustainable funding and raise awareness of our vital work.

This is a key senior role within our leadership team — you’ll shape the direction of our fundraising efforts, build strong partnerships, and lead a talented team to tell our story in compelling ways. Your work will directly enable us to continue providing free, life-saving addiction recovery support to those who need it most.

What You’ll Be Working On

• Developing and delivering a comprehensive fundraising strategy across trusts, grants, individuals, and tenders.

• Building strong, lasting relationships with funders, donors, community partners, and commissioners.

• Researching and writing persuasive funding bids and reports to secure and sustain income.

• Overseeing all marketing and communications activities, from digital campaigns to brand storytelling.

• Managing and mentoring the Marketing & Communications Officer, Community Partnerships Officer, and volunteers.

• Ensuring consistent, high-quality representation of The Living Room’s brand across all channels.

• Championing innovation — using digital tools and AI to strengthen engagement and efficiency.

• Upholding our commitment to Environmental, Social, and Governance (ESG) principles in everything you do.

This Job Is for You If...

• You’re an experienced fundraiser or marketing professional who’s passionate about creating social impact.

• You excel at building relationships and can inspire others to support a powerful cause.

• You have strong writing and storytelling skills, able to craft compelling bids and campaigns.

• You enjoy leading and developing others, fostering a collaborative and motivated team culture.

• You’re strategic, creative, and results-focused — equally comfortable with planning and hands-on delivery.

• You’re confident using digital and AI tools to enhance fundraising and communications.

Why Work With Us?

At The Living Room, you’ll join a supportive, values-driven organisation where compassion, integrity, and community are at the heart of everything we do. We’re a small charity with a big impact — flexible, forward-thinking, and committed to empowering both clients and staff to thrive.

Benefits include:

• Hybrid working (Stevenage Hub and remote flexibility)

• 25 days annual leave + bank holidays (rising with service)

• Pension scheme

• Ongoing professional development opportunities

• A culture that values wellbeing, collaboration, and continuous improvement

We’re Hiring: Corporate and Philanthropy Fundraising Manager
UK (Remote) | Full-time | £40,000
Apply by: Monday 27th April 2025

Cerebra is the national charity dedicated to improving the lives of children with neurological conditions and their families. We provide vital research, support, and practical solutions that empower families facing complex challenges.

With an annual income of £3 million, we have ambitious plans to double our income by 2027, ensuring we can extend our impact, reach more families, and drive real change. To achieve this, we are investing in fundraising innovation, income generating ventures, and strategic partnerships, alongside enhancing our brand to increase our national recognition.

Our work is underpinned by our values ensuring that everything we do aligns with our mission to create a better world for children with neurological conditions.

In this pivotal role, you’ll:

✨Develop and grow relationship building and stewardship strategies and programmes for existing business and major donor supporters.

✨ Manage existing corporate relationships and major donors with a view to deepen engagement and develop levels of support.

✨  Grow and sustainably increase income from existing corporate partners and major donors.

✨Use the charity’s CRM to manage relationships and record key information.

✨  Develop a strategy and programme for identifying and securing the support of new businesses and potential major donors.

✨  Implement the strategy by proactively identifying, approaching and securing new corporate relationships in line with the Charity’s corporate and philanthropy strategy.

✨Create and deliver compelling proposals and pitches to prospective new corporate and major donor supporters.

✨Manage the pipeline through the charity’s CRM and record/update key information as required.

✨  Work to continue the development of a strong, person-centred, empathetic, supportive and inclusive culture at Cerebra.

✨  Build on excellent relationships between different teams and directorates for each other’s and Cerebra’s overall strategic goals and objectives.

✨  Collaborate across departments to align partner activity with service delivery and communications.

✨  Contribute to strategic, organisational and cultural development.

✨  Champion innovation, growth mindset and learning from failure.

✨  Working with the team and Director to set income and expenditure budgets for Corporate, Philanthropy, Legacy and Trust & Foundations.

✨  Monitoring and reporting on income and expenditure and KPIs throughout the year.

✨ Providing quarterly income and expenditure re-forecasts.

✨ Ensuring all relevant information is recorded in line with charity, fundraising and data legislation and best practice.

✨Provide effective, remote line management, support and performance management to direct reports to help them maximise their potential and effectiveness.

✨Provide practical and person coaching support to the Legacy and Trusts & Foundations fundraisers.

✨ Ensure there is a continual culture and focus on learning and development and wellbeing.

You bring:

✅   Proven experience in corporate account management of corporate partners.

✅   Strong track record of delivering income growth and a demonstrable commercial mindset.

✅   Excellent stakeholder management skills.

✅   Excellent communication and presentation skills.

✅   Passion for the charity sector and a commitment to Cerebra’s mission, culture and values.

We offer a competitive salary and excellent benefits, including 29 days holiday (plus bank holidays), pension match up to 6%, £300 home-working allowance, company sick pay, organisational membership of Fundraising Everywhere learning and development platform and the opportunity to work for a cause that truly matters.

To apply, send your CV and a short cover letter (max 800 words) outlining why you’re a great fit.

Interviews:

• Online (Teams): Week commencing 3rd November 2025
• 2nd Stage: Week commencing 10th November 2025

Join us in creating a better world for children with neurological conditions. Let’s do something extraordinary—together.

We are an equal opportunities employer. If there is anything you need to support you to take part in an interview please let us know. 

In line with our commitment to safeguarding, a full DBS check will be required of the successful candidate.

We're looking for someone who is committed to taking our supporters on journeys which inspire them to help people living in extreme poverty fulfil their God-given potential. Is that you?

Our vision is to see people freed from poverty, living transformed lives, and reaching their God-given potential. To make that vision a reality, we are growing a global community of people who want to tackle extreme poverty, and who will be invited to give, pray, campaign, volunteer and make lifestyle changes, partnering with Tearfund in this vision. 

As Marketing Executive - Supporter Journeys, you will be responsible for the delivery of supporter journey activity, planning and executing individual and church supporter journey activities across various channels, including direct mail, telephone, and digital.

Do you have the following experience?

• Delivering marketing/supporter engagement campaigns across multiple channels including direct mail, email and telephone.
• Knowledge of CRM systems and how to use data to design and monitor performance
• Project managing efficiently and communicating clearly with multiple stakeholders
• Monitoring and evaluating campaigns and adopting a test and learn approach

Do you have the following skills?

• Ability to see through projects from start to finish
• A flexible approach to your work, showing agility to adapt and make changes if required
• Highly collaborative
• Ability to influence and work alongside senior stakeholders
• Strategic thinking, and desire to drive forward new ways of doing things.

If that's you, we'd love to hear from you!

Hybrid working: This role is eligible for hybrid working and you will be required to work from  Teddington's Tearfund office and from your home by agreement with the line manager. This currently means around 2 days per month working from the Teddington office, with the rest worked from home.

This a full time role 35 hours per week, flexible working patterns may be considered. 

We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.

All applicants must be committed to Tearfund's Christian beliefs

The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure. 

Are you an experienced fundraiser ready to lead a motivated team and make a real difference?

We’re looking for an Area Manager to lead our Community Fundraising team across the South of England (Devon, Cornwall, Gloucestershire, Wiltshire, Oxfordshire, Dorset, Hampshire, Berkshire, Surrey, Sussex & Kent)

As an Area Manager, you’ll play a key role in driving income growth, supporting your team, and ensuring fundraising activity delivers the best possible results.

In this home-based role, you’ll work closely with colleagues across fundraising, partnerships and volunteering to strengthen local engagement and ensure our supporters feel valued and connected.

Key Responsibilities:

• Lead, develop and support your regional Community Fundraising team, ensuring they perform at their best and feel supported throughout their careers.
• Set and manage income targets, monitor progress and report key performance indicators to the Community Management Team.
• Work with your team to deliver annual operational plans that grow income and increase supporter retention.
• Collaborate with other Area Managers and the Community Marketing Manager to maintain consistency in stewardship, compliance, and fundraising processes across all regions.
• Partner with colleagues in Philanthropy, Corporate, Trusts, and Legacy teams to maximise opportunities within your region.
• Ensure all fundraising activity adheres to legislation, best practice guidelines and internal policies.
• Work with internal teams to coordinate marketing, event logistics, and the development of new fundraising products.

About You:

• Proven experience in community fundraising and achieving ambitious income targets.
• A skilled people manager with experience in coaching, developing and motivating teams.
• Strong relationship builder with excellent communication and collaboration skills.
• Confident in managing budgets and using data to monitor performance and guide decisions.
• Experienced in leading projects and delivering results on time.
• Flexible and able to work occasional evenings and weekends as required.
• Full, clean driving licence.

About Us:

Our vision is a world free from MND. Our mission is to improve care and support for people with MND, their families and carers. We fund and promote research that leads to new understanding and treatments and brings us closer to a cure for MND. The Association also campaigns and raises awareness so the needs of people with MND, and everyone who cares for them, are recognised, and addressed by wider society.

What We Offer:

• 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays.
• Access to UK Healthcare, including dental, eyecare, health screenings, and therapies.
• 24/7 GP access via phone and video.
• Life assurance and confidential counselling helplines.
• Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave).
• Access to Benefit Hub for discounts on everyday shopping.
• Enhanced pension scheme.
• Opportunities for training and personal development.
• Hybrid working.

The full job description and further information about working for the MND Association is available in the candidate pack.

We are committed to equality, diversity, and inclusivity. We work to remove barriers for everyone affected by MND, employees, volunteers, and stakeholders.

As part of the Disability Confident Scheme, we guarantee interviews for disabled applicants who meet the role's requirements.

If you thrive on achieving results through teamwork and collaboration, we’d love to hear from you. Join us as an Area Manager and help shape the future of community fundraising across the South of England — empowering local supporters to make an even greater impact.

Key tasks

Cross-Income Stream Support

• Support the delivery of activity and appeals across major donor, corporate, legacy, and individual giving programmes.
• Identify and research prospective funders, including trusts and corporate partners. Assist in bid development, including desk research, gathering case studies, and impact data.
• Support the development and delivery of materials, campaigns, and digital content.

Events & Community

• Support the delivery and evaluation of in-house and third-party events.
• Assist individuals and groups supporting BeyondAutism within the community.
• Help steward participants and donors with timely and tailored supporter journeys.

Supporter Care & Communications

• Coordinate prompt and personalised thank-you communications.
• Maintain accurate and up-to-date records on our CRM (Raiser’s Edge).
• Support the creation and scheduling of communications, both print and digital.

Team Coordination & Administration

• Manage the inbox and respond to supporter enquiries.
• Provide administrative support to the Philanthropy and Partnerships Manager and Head of Marketing, Communications, and Fundraising.
• Help ensure all activity is compliant with relevant legislation and best practice. 

Are you a dynamic and experienced fundraiser looking for your next big challenge? We are seeking a strategic, creative, and driven individual to lead the Individual Giving programme at a well-established and values driven charity,

As Head of Individual Giving, you will report directly to the CEO and lead a passionate team dedicated to inspiring individuals to support the charity’s mission. You’ll shape and deliver multi-channel fundraising campaigns that grow the organisation donor base, deepen supporter relationships, and drive sustainable income.

This is a senior leadership role with significant influence across the organisation. You’ll collaborate closely with heads of other departments to ensure fundraising is aligned with the charity mission delivery, communications, and international programmes.

As a Head of Individual Giving you will:

• Head the strategic development and delivery of all individual giving activity.
• Oversee a diverse portfolio of appeals, ensuring campaign success across acquisition, retention, and stewardship.
• Drive innovation in supporter engagement, including regular giving, legacy marketing, and donor journeys.
• Manage key relationships with creative agencies, suppliers, and contractors.
• Ensure compliance with GDPR, Fundraising Regulator standards, and internal policies.
• Lead and develop a small, dedicated team including the Individual Giving Manager, Supporter Care Officer, and CRM Data Entry Officer.
• Oversee the fundraising CRM (Salesforce), ensuring data is accurate, insightful, and utilised to shape campaigns.

To be successful, you must have experience:

• Significant experience in Direct Marketing, ideally within a charity.
• Proven success in individual giving and campaign management.
• Strong understanding of CRM systems, ideally Salesforce.
• Experienced team leader with excellent interpersonal skills.
• Ability to manage multiple projects, deadlines, and budgets.
• Excellent communication and copywriting skills.

Salary: £54,000 per annum

Location:  London, hybrid working , 2 days in the office

Contract: Permanent

Closing date: 5th November at 9am

Interview: 1st round interview 12th November 

                 2nd round interview (if required) 13th November 

Recruitment process: Cv and Supporting Statement to

If this sounds like you, then please do get in touch ASAP!

As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.

We’re looking for a creative Individual Giving Assistant to support this vital area of our fundraising. You will help deliver a portfolio spanning regular giving, cash appeals, in-memory giving, legacy marketing, raffles and lotteries, with a strong and committed supporter base, you’ll help develop compelling campaigns that connect with supporters and grow and expand our supporter base.

This is a pivotal role in a collaborative, supportive team – and a chance to grow and develop with us as we tell our story, steward our donors, and secure the future of our work.

As the Individual Giving Assistant you will:
•  Deliver multi-channel fundraising campaigns and appeals 
•  Develop ideas and creative for marketing, and track and evaluate the impact of campaigns
•  Be a first point of contact for Bath Cats and Dogs Home’s donors and fundraisers, ensuring they receive first class care and stewardship.

This is an exciting time to join us. We’ve just completed a major redevelopment of our main building – improving our Vet Suite, Animal Intake, and Rehoming rooms - and we’re working in brand new, open plan offices. You’ll have plenty of opportunity to work with colleagues across the charity, meet the cats and dogs in our care, and see firsthand the difference your role makes.

Are you ready to be part of something truly transformational?

St Elizabeth Hospice is embarking on one of the most exciting and ambitious projects in our history – a major capital appeal to build a community hospice facility in Gorleston. And we’re looking for an exceptional fundraiser to help us make it happen.

As our Head of Capital Appeal, you’ll help shape and drive a multi-million-pound campaign that will change lives for generations to come. You’ll have the opportunity to bring together major donors, trusts and foundations, corporate partners and the wider community, uniting them behind a powerful cause.

You will:

• lead the planning and delivery of our capital appeal, through both private and public phases.
• inspire senior stakeholders, partners and our wider community to be ambassadors for the campaign.
• build and nurture high-value relationships that result in transformational gifts.
• create compelling cases for support and deliver memorable cultivation opportunities.
• work collaboratively with colleagues in fundraising, marketing & communications, and our clinical teams to bring the appeal to life.

Who are we looking for?

You’re an experienced, confident, and creative fundraising professional who thrives on turning visions into reality. You bring a track record of success in philanthropy, partnerships and/or major appeals and enjoy motivating others to achieve something extraordinary. You’re a natural relationship-builder with warmth and integrity, a strategic thinker, and a meticulous planner. Above all, you’re passionate about making a difference for patients and families.

This is your chance to be part of a once-in-a-generation project that will transform hospice care in Great Yarmouth & Waveney. You’ll be joining a supportive, ambitious, and caring team that shares your passion for excellence and your drive to make a difference. If you’re inspired by the thought of being part of a landmark campaign that will leave a legacy of care, we’d love to hear from you.

In addition to being part of a wonderful local charity and a friendly and collaborative team, the hospice offers a rewarding benefits package, including:

· Generous holiday allowance

· Life cover

· Access to our Employee Assistance Programme

· Eligibility for a Blue Light Card (offering a wide range of discounts)

· Pension scheme

· Car leasing scheme

DPP is recruiting a Fundraising Manager to lead on major donor and regular giving, as well as organise events. This is a new role within our team and would be well-suited to a fundraiser that is looking for a new challenge and to bring their experience and ideas to a small, passionate team.

Make-A-Wish UK is seeking a visionary leader to drive public fundraising and supporter engagement at scale. This strategic role oversees all public income streams, including: individual giving, legacies, events, and innovation, while leading a high-performing team and sector-leading Supporter Care function.

You'll shape long-term growth, deliver significant income targets, and champion a supporter-first culture across the organisation. As part of our Extended Leadership Team, you’ll influence board-level decisions and help ensure Make-A-Wish UK continues granting life-changing wishes for children with critical illnesses.

Core Purpose: 
The Head of Public Fundraising is a pivotal strategic leadership role at Make-A-Wish UK,   responsible for the strategic direction, planning, delivery, long-term growth and performance of all public fundraising and supporter engagement activity.
 
This includes   strategic oversight of all public income streams - individual giving (cash, regular giving, lottery, payroll), legacies, in-memory giving, challenge events, community fundraising, owned products, and innovation—as well as   operational leadership of the Supporter Care team, which manages supporter care, income processing, data imports, and inbound queries for the whole organisation.
 
The role leads a multi-disciplinary team of around 20, across four core public fundraising and engagement functions, who are responsible for delivery of a high-performing public fundraising programme and sector-leading supporter care function - acquiring, engaging, and retaining supporters at scale, growing income sustainably and ensuring every interaction reflects Make-A-Wish’s values and drives long-term income growth.
 
This role contributes to over 50% of the charity’s total fundraised income, plays a critical role in long-term sustainability, and operates at cross-organisationally to embed a supporter-first culture, championing   segmentation, stewardship and integrated journeys that drive lifetime value. The role is responsible for delivering significant and growing income targets, developing multi-year investment plans, and influencing organisation-wide strategies to ensure we are equipped to serve a growing supporter base. The postholder is part of the Extended Leadership Team (XLT), reporting to the Director of Income & Engagement, and influences decisions at Board level through strategic investment planning and performance reporting.

Essential Criteria:

• Minimum 10 years’ experience in public fundraising, with a strong track record of income growth across a broad portfolio of income streams (e.g. individual giving, legacies, community, events, innovation, lottery).
• Experience of leading the development and implementation of organisation-wide strategies, and aligning team plans to broader strategic priorities.
• Demonstrable success in a senior leadership role of similar scale and complexity, with full accountability for strategy, delivery, performance and people management across multiple teams and functions.
• Proven experience in designing and delivering large-scale fundraising strategies, investment plans, and innovation pipelines which supports the organisational vision, mission and strategic objectives.
• Significant experience of leading both income-generating and operational functions (e.g. supporter experience or donor services).
• Highly experienced in developing and delivering multi-channel and multi-product acquisition, engagement and retention strategies to engage a range of supporter audiences to grow a supporter database and increase lifetime value.
• Highly experienced in using different direct marketing techniques across a range of channels including DRTV, DM, F2F, TM and digital marketing, with a proven track record of income growth within a fundraising environment, developed and delivered with a focus on future sustainability.
• Strong background in managing multi-million-pound budgets and long-term ROI models, including regular Board-level reporting.
• Strong external representation skills, including managing relationships with key suppliers, agencies, and sector partners.
• Demonstrable ability to lead insight-driven innovation, with experience of testing, scaling and refining audience-led approaches.
• Comfortable using digital tools, automation or CRM platforms to optimise supporter journeys and improve operational efficiency.
• Deep understanding of UK fundraising regulation, supporter data compliance, and charity governance. Awareness of organisational risk and compliance, including how regulatory or reputational risks impact strategic decision-making.

Skills, knowledge and behaviours required for this role:

• Strategic and commercial thinker, able to balance short-term results with long-term growth and sustainability.
• Inspirational leader with experience managing large teams, including senior managers, across income and service functions.
• Flexible and adaptive leadership style, able to support a range of personalities and development needs across the wider team.
• Confident leading across the full employee lifecycle, from recruitment to performance management and succession planning.
• Excellent communicator and presenter, able to engage, influence and motivate stakeholders at all levels, including Board.
• Highly numerate, with experience in multi-year investment modelling and income forecasting across multiple programmes.
• Skilled in insight-led decision making, journey optimisation, and integrated campaign delivery.
• Strong understanding of digital marketing tools and supporter engagement across online channels.
• Experienced in designing and improving supporter journeys to increase satisfaction, retention and lifetime value.
• Proficient in CRM and insight tools (e.g. Salesforce, Power BI, Google Analytics).
• Highly organised, analytical and outcome-focused, able to manage multiple complex workstreams and competing deadlines.

Strategy and Planning

• Develop, own and drive the Make-A-Wish Public Fundraising strategy and roadmap, aligning it to organisational goals and strategy, and ensuring long-term scalable, sustainable income growth.
• Shape strategy and long-term plans across all public income streams: individual giving (cash, RG, lottery, payroll giving), legacy, in-memory, third-party events, community fundraising, owned products and innovation.
• Use insight, segmentation, and lifetime value data to inform fundraising planning across acquisition, engagement, and retention. This includes owning the Make-A-Wish supporter segmentation model.
• Ensure the team adopts a test-and-learn culture grounded in insight, continual improvement and audience understanding.
• Lead the development of scalable propositions, product strategies and audience approaches across all public income channels.
• Set up and model new income streams from scratch (e.g. lottery and regular giving programmes), with robust 10-year financial investment cases to inform Board-level decisions.
• Oversee the development of the engagement strategy for these supporters—defining its purpose, positioning, and role in supporting income growth, supporter satisfaction, and operational excellence.
• Oversee the development and delivery of a comprehensive Supporter Care Roadmap, ensuring all inbound supporter touchpoints are high quality, timely, compliant, and aligned with Make-A-Wish’s tone, values, and fundraising activity.
• Provide strategic leadership to the Supporter Care function, ensuring it is fully embedded into the public fundraising model and capable of scaling as supporter volumes grow, including future-facing processes, tech use, and journey mapping.
• Lead strategy on audience journeys and supporter touchpoints, including Make-A-Wish’s Contact Strategy, driving joined-up experiences and consistent messaging.
• Contribute to the overall organisational strategy through Extended Leadership Team (XLT) engagement, ensuring public fundraising is fully integrated. Act as a senior leader within Income & Engagement and across the organisation, contributing to cross-functional strategy and planning.

Operational Delivery

• Oversee the delivery of public fundraising programmes across all channels and products, ensuring alignment to income, supporter volume, and ROI targets.
• Lead the development and testing of new fundraising propositions, programmes and products, in line with audience needs and market opportunities.
• Oversee the team to deliver multi-channel campaigns across DRTV, direct mail, F2F, telemarketing, digital and social - working closely with agencies and internal teams.
• Ensure all supporter journeys across fundraising and experience are aligned, data-driven, and optimised to deepen engagement and improve retention.
• Oversee the operational performance of the Supporter Care Team, ensuring efficient income processing, compliant data handling, and prompt responses across phone, inbox and other inbound channels.
• Deliver continuous improvement across supporter care workflows—introducing training, process optimisation, documentation and KPIs.
• Ensure fundraising and supporter care functions meet all regulatory requirements (Fundraising Code, Gambling Commission, GDPR), including acting as the lead for the Gambling Commission.
• Lead strategic projects at XLT level that improve supporter engagement, fundraising effectiveness and operational scalability.

Financial Management

• Hold responsibility for multi-million pound income and expenditure budgets across the department.
• Lead business planning, investment proposals, budgeting, and reforecasting across all public fundraising and supporter care activity for 5 to 10 year plans.
• Build and manage multi-year investment models to inform income planning, particularly for high-potential streams like regular giving and lottery.
• Monitor and report on financial performance, providing insight, variances, and recommendations to senior stakeholders and the Board. Monitor return on investment across products and channels to inform future strategic decisions.
• Support senior managers to manage their budgets effectively and adapt where needed to maintain financial performance.
• Ensure all activity within supporter care operations is cost-effective, accurate and delivers strong value for money.

People Leadership and Culture

• Provide strategic leadership to a multi-functional team of approximately 20 colleagues, including four senior direct reports across core fundraising and supporter servicing functions.
• Set a clear team vision and ensure that performance, culture and development support organisational ambitions and create a supportive, inclusive culture focused on shared goals and continuous improvement.
• Embed a high-performance culture through clear goals, coaching, accountability, and personal development plans.
• Champion coaching, cross-team collaboration and a test-and-learn culture - empowering staff to innovate and drive impact.
• Ensure Supporter Care staff are resourced, trained and empowered to deliver a high-quality supporter experience that aligns with strategic goals.
• Lead on culture change within the Supporter Care function, embedding shared purpose with fundraising and a deep understanding of how supporter experience contributes to retention and long-term income growth.
• Shape the future structure and capability of the team to support long-term growth, including the integration of the Supporter Care function into the public fundraising model.

Stakeholder and Supplier Management

• Lead strategic supplier relationships across fundraising and experience (media, creative, F2F, print, fulfilment), negotiating contracts and ensuring high-quality delivery.
• Build strong internal relationships with stakeholders in Brand, Digital, Tech, Finance, Data and Wishgranting to deliver joined-up strategy and planning. Collaborate with key internal stakeholders to deliver integrated, insight-led supporter journeys and ensure shared accountability for audience experience
• Collaborate with the Head of Brand & Comms to ensure fundraising communications reflect the brand and improve audience engagement.
• Represent Public Fundraising at the Extended Leadership Team (XLT), contributing to cross-charity strategy, insight sharing and project delivery.
• Act as a key internal ambassador for the supporter, using insight and feedback to shape fundraising propositions and operational improvements.

Data, Insight and Innovation

• Work in partnership with Data & Impact to develop insight tools and reporting dashboards to track performance across both income and supporter experience.
• Oversee use of segmentation, audience journey mapping, and predictive analytics to inform both fundraising and operational planning.
• Lead on Make-A-Wish’s innovation pipeline within Public Fundraising, identifying opportunities for new product development and managing test-and-learn pilots through to scale.
• Monitor market trends and competitor activity to ensure fundraising and supporter care stay relevant and responsive to audience expectations.
• Own delivery of the supporter care improvement programme, embedding measurement of satisfaction, service levels, and team performance.