Marketing and communications planning manager jobs

Earthwatch Europe is looking for a confident and hands-on Communications Manager to lead and manage communications across the organisation. You will act as the central point of contact for internal teams, creating high-quality content and providing practical communications support to our programmes, campaigns and organisational initiatives.

We’re looking for someone with experience supporting organisational projects, campaigns and senior stakeholders, who can work independently and balance strategic planning with day-to-day delivery. This is a varied role with the opportunity to improve the planning and coordination of communications across Earthwatch and ensure our communications activity supports organisational priorities.

The Corporate Partnerships Manager will play a pivotal role in developing and growing strategic partnerships that generate sustainable income and raise the profile of LOROS within the local business community.

Working closely with colleagues across Fundraising, Marketing & Communications, Supporter Engagement, Events, and Philanthropy, the postholder will identify and maximise opportunities for cross-team collaboration, deliver exceptional supporter stewardship, and embed a partnership-led approach across the organisation.

The role is responsible for developing a strong pipeline of prospective corporate supporters, creating compelling partnership propositions, securing new business opportunities, and managing a portfolio of key corporate relationships. Through effective relationship management and strategic account development, the postholder will inspire organisations to support LOROS' mission and help ensure that more people receive high-quality hospice care and support when they need it most.

The ideal candidate will have significant experience in corporate fundraising, business development, or partnership management, with a proven track record of securing and growing high-value relationships. They will be an excellent communicator and relationship builder, able to engage a wide range of stakeholders and influence across multiple teams. Above all, they will be passionate about connecting businesses with meaningful opportunities to make a lasting difference to patients, families, and carers supported by LOROS.

About the Role

A new and exciting opportunity has arisen for a Senior Digital Marketing Officer with excellent digital
marketing skills and a passion for creating outstanding social media content that builds awareness, engages
audiences and inspires action.
You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a
fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to
people’s lives and livelihoods.
Working closely with the External Relations team on our award-winning campaigns, communications,
content and marketing, you will deliver paid and organic social media campaigns - leading on creating
strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content
and email marketing.
We are looking for someone with superb marketing and copywriting skills, a passion for using data to find
out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous
experience in the charity sector is not necessary.
National Numeracy is based in Brighton, and while office-based work is available, we also offer remote,
hybrid and flexible working. This role will include occasional UK travel.

Overview of Main Duties:

Digital marketing

• Use your writing skills and creativity to lead on developing engaging content for our digital
• communications channels
• Collaborate with digital marketing, comms and design teams to create and deliver marketing and social
• strategies for a variety of campaigns and activities.
• Work with the wider team to create engaging content and ensure key activities and messages are
• aligned to our wider strategy and perform well
• Lead on ensuring brand consistency within our content
• Monitor and review performance and take the lead on evidence based improvements to our digital
• communications.
• Provide regular analysis and reports

Social Media

• Lead on developing new ideas and channel specific strategies to grow our social media channels
• audience and engagement.
• Work with digital marketing team on the management of social media channels including Facebook,
• TikTok, Instagram, Twitter and Linkedin, working to increase engagement and conversion.
• Website content delivery
• Work with the Head of Marketing and wider team to create and manage strong, audience-led web
• content with great user experience
• Ensure content supports SEO strategy, including AI SEO, and improves engagement and conversion
• Content optimisation via keyword tracking/research, metadata updates, Search Console analysis,
• SEMrush and Google Analytics analysis
• Use Google Analytics and other tools to provide insight to allow for evidence-based improvement
• Provide analysis and reports

Email marketing delivery

• Lead on developing compelling emails that drive action using Mailchimp, including the management of
• contacts’ data.
• Plan, create and execute engaging email journeys
• Use a data led approach to iteratively improve emails for specific audiences including educators and
• adult learners

Paid campaigns

• Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using
• Facebook Ads Manager and / or Google Ads.
• Optimise campaigns and test new approaches
• Understand, evaluate and apply campaign performance learnings.
• Work alongside the Data and External Relations teams and use our tools to identify and build an
• understanding of target audiences and trends.

Collaboration

• Work with External Relations and teams across the organisation on the digital marketing, content and
• communications aspects of our work
• Work closely with the Data Team on provision and analysis of digital

Salary: £26,936 (London) / £24,479 (National) per annum
Hours: Full time
Contract: Fixed term (until October 2027)
Benefits:

- 27 days’ annual leave + statutory holidays + three closures days over the Christmas period.
- Flexible working for all staff including working from home/hybrid working, and flexitime/TOIL scheme.
- Attractive family friendly policies.
- Private healthcare cover.
- Season ticket loans.
- Employee awards, and training and development opportunities.

For more information about our benefits please visit our website.
Office locations: London or Bristol
Please note, the successful candidate will be expected to carry out two days in-person working per week on average which will include attendance at your office location.
Flexible working arrangements can be discussed and agreed with the line manager subject to role and business needs.
An exciting opportunity has arisen at the National Housing Federation (NHF) for a Marketing Assistant. The NHF is the voice of housing associations in England. We are the trade body to almost 600 housing associations, who have grown from philanthropic roots to provide 2.6 million homes to around six million people. You can find further information about the NHF here: https://www.housing.org.uk/about-us/
Interested in starting or developing your career in marketing?
Please scroll down to the bottom of the page to download the full job profile and person specification for this role.
Key elements of the role:

- Support the planning and delivery of integrated marketing campaigns for conferences, events and partnerships activity.
- Create and schedule email marketing campaigns, update webpages and produce engaging marketing content across multiple channels.
- Monitor campaign performance, analyse marketing activity and produce reports to help drive bookings and engagement.
- Coordinate marketing projects, stakeholder approvals, speaker promotion and event communications across teams.

The successful candidate:
The successful candidate will be able to demonstrate:

- Excellent written communication and copywriting skills.
- Strong organisational skills, with the ability to manage multiple priorities and deadlines.
- Confidence working collaboratively as part of a team and building positive working relationships.
- A willingness to learn new skills and a commitment to professional development.
- Good knowledge of Microsoft Office, including Excel and Word.
- The ability to adapt and improve work in response to feedback.

Equality, diversity and inclusion
The NHF has published its equality, diversity and inclusion strategy, which was co-created with staff – https://www.housing.org.uk/about-us/transparency/who-we-are/. We are proud to be an equal opportunity workplace and we value the contribution each individual makes to our work.
We are committed to equality, diversity and inclusion and are working to increase the diversity profile of our workforce. We are currently under-represented by ethnic minorities, people with a disability or disabilities and LGBTQ+, and would particularly welcome applications from people in these groups.

Disability confident employer
We are a disability confident employer and if you are a disabled person who meets the skills and experience we consider essential for the role, we will offer you an interview.
Please note: there may be occasions where it is not practicable or appropriate to interview all disabled people who meet the minimum criteria for the job. In certain recruitment situations such as high-volume of applications, we may be required to limit the overall numbers of interviews offered to both disabled people and non-disabled people.
In these circumstances the NHF will select the disabled candidates who best meet the minimum criteria for the job rather than all of those that meet the minimum criteria, as we would do for non-disabled applicants. This is in line with the Disability Confident guidelines.
We are happy to consider reasonable adjustments to our recruitment process if you have a disability or have a condition that you feel may affect your performance during the recruitment process. Please e-mail the People team at [email protected] with your request or to arrange a time to discuss in more detail.
Our role profile and job advert can also be requested in large print or in accessible format via this email address.

Completing our Application Form
To apply for this role, please complete our online application form. The application form includes your employment and education history plus you will be asked to answer questions in relation to your knowledge, skills and experience, why you are applying for the role and questions in relation to our values. The application form is anonymous and will not require you to upload a CV or cover letter. This will help us to shortlist candidates for interview based solely on their knowledge, skills and experience.

Right to work in the UK/UK VISA sponsorship
You must have the right to work in the UK and it is important to note that the NHF does not sponsor individuals to work in the UK.

Closing date for applications: 11 September 2026
Interview date: 24 September 2026

Role Purpose

The Digital Marketing Manager will play a key role in growing Honeypot’s reach, engagement and impact through creative, insight-led and effective digital marketing.

Reporting to the Head of Marketing and Communications, the postholder will lead Honeypot’s digital marketing activity, using creativity, audience insight and data to grow awareness, strengthen supporter engagement and help achieve the charity’s strategic objectives.

This is a varied and hands-on role combining digital strategy with day-to-day delivery. As Honeypot’s Marketing function grows, the role will have the opportunity to take increasing ownership of digital growth, innovation and audience development.

Marketing & Communications Manager

Bath Preservation Trust, Bath, 35 hours per week • £40,000 per annum

Bath Preservation Trust (BPT) is looking for an experienced Marketing & Communications Manager to lead marketing, digital engagement and communications across our four museums and wider charitable work in the World Heritage City of Bath.

This is a key role for a creative storyteller and strategic marketer who can grow audiences, strengthen brand recognition and deliver high‑quality, multi‑channel campaigns.

About the Role

You will shape and deliver BPT’s marketing and communications activity, including:

• Strategic leadership – creating a new MarComms Strategy and commissioning external specialists
• Campaign development – producing compelling multi‑channel campaigns to increase reach and visitor numbers
• Digital management – updating websites, delivering PPC advertising and leading organic social media
• Press & PR – preparing press releases and building media relationships
• Publications & collateral – overseeing leaflets, e‑newsletters and key annual publications
• Audience insight – using data, KPIs and segmentation to inform decisions
• Line management of the Digital Content Executive

About You

We’re looking for a confident communicator with:

• Minimum three years’ experience in marketing/communications within arts, heritage or tourism
• Proven success in growing audiences, driving KPIs and delivering commercial impact
• Strong digital skills across social media, PPC, SEO and content creation
• Excellent copywriting and storytelling ability
• Experience managing budgets, contracts and external suppliers
• Strong analytical skills and understanding of ROI
• Ability to work collaboratively with staff, trustees, partners and media

Our values: Authentic, Engaged, Inclusive, Informed, Responsible.

Benefits

• Positive, collaborative working culture
• Flexible working arrangements
• 34 days annual leave (including public holidays)
• Employee Assistance Programme
• Cycle to Work scheme
• 0% season ticket loans
• Death in Service benefit

How to apply

If you would like to apply for the above role, please complete the short application form and email it along with your CV and a covering letter outlining the skills, knowledge and experience you could bring to the role. See our website for further details..

We realise that text-based applications do not suit everyone, so if you would like to apply in a different way, require information in a different format, or need any other support with your application, please get in touch 

Bath Preservation Trust is committed to Equality, Diversity and Inclusion.

We will particularly welcome applications from people from those sections of the community who are under-represented in Bath Preservation Trust and in the wider heritage sector including Global Majority and / or disabled applicants.

For further information about the roles including the job description, person specification and application form, please see the links below.

We would also be grateful if you could complete the anonymous equal opportunities data monitoring form below (this is voluntary).

Closing date: Monday 7th September 2026

Interviews: Tuesday 22nd or Friday 25th September

Could you turn bold ideas into campaigns that inspire people to give, volunteer and take action?

Mercy Ships UK is entering an ambitious period of growth and we’re looking for an exceptional Head of Marketing to help turn that ambition into impact.

This is an exciting opportunity to support the operational engine room of marketing at Mercy Ships UK, ensuring our fundraising, volunteering and brand priorities are transformed into compelling, integrated campaigns that reach the right audiences and deliver measurable results.

Mercy Ships operates hospital ships that bring free, life-changing surgical care and medical training to people who otherwise have little or no access to safe healthcare. Behind that extraordinary mission sits an equally important challenge: engaging more supporters, growing income, recruiting more volunteers and helping more people discover the work of Mercy Ships.

That’s where you come in.

Reporting to the Director of Communications and Engagement, you’ll lead a multidisciplinary marketing delivery team spanning creative, content, digital and project coordination. You’ll bring together people, ideas, channels and priorities to make sure great strategies become brilliantly executed campaigns.

You’ll oversee the campaign journey from brief to launch and evaluation, shaping creative ideas, coordinating digital and offline activity, improving workflows, managing resources and using insight and performance data to continually improve what we do.

You’ll work closely with colleagues across Fundraising, Volunteering, Strategic Communications, Communities and Engagement, Digital and the wider global Mercy Ships network. This is a highly collaborative role where your ability to influence, prioritise and bring clarity to complex activity will be just as important as your marketing expertise.

We’re looking for someone who combines creative judgement with operational discipline.

You’ll know what makes a great campaign, but you’ll also understand everything that needs to happen behind the scenes to deliver it successfully. You’ll be comfortable moving between creative conversations, campaign planning, digital performance, budgets, stakeholder discussions and team leadership.

You may already be a Head of Marketing, or you could be an experienced senior marketing or campaigns professional ready to take the next step. What matters most is your track record of leading integrated campaigns, managing multidisciplinary teams and turning organisational priorities into marketing activity that delivers results.

This isn’t a role for someone who simply wants to maintain what already exists. We’re strengthening how marketing works across Mercy Ships UK, building greater integration between digital, creative, content and campaign delivery and creating a more resilient in-house capability for the future.

You’ll have the opportunity to shape those ways of working, develop the team and help create a marketing function capable of supporting Mercy Ships UK’s ambitious plans for growth.

And ultimately, the campaigns you help deliver have a purpose far beyond marketing metrics.

They help raise the funds, recruit the volunteers and build the awareness that enable Mercy Ships to bring hope and healing to people around the world.

If you’re an experienced marketing leader who loves making great ideas happen and you want your expertise to contribute to something genuinely meaningful, we’d love to hear from you.

Closing Date: 31st August 2026

Interview Date: 1st over Teams week commencing 14th September, 2nd Face to Face Week commencing 21st September

Corporate Band E

Salary : £38,413 rising to £39,908  in year two, subject to achieving objectives

Hours: Full Time, 37.5 hours

Fixed Term: 2 years until 31st December 2028, covering a secondment

Hybrid working with multi-site working from home and across both sites, Selly Park and Erdington

 About the role

 We are recruiting a Fundraising Marketing Manager to support income growth through the delivery of Birmingham Hospice's income generation communications and marketing activity.

 This is a two-year, fixed-term post covering a secondment – a genuine opportunity to make a lasting impact for a charity with ambitious plans for the future.

 Working closely with income generation colleagues, you'll bring together fundraising, media, marketing, digital, creative and campaigns activity to maximise income, supporter acquisition and retention.

 You'll be confident leading projects and working collaboratively across teams to deliver impactful campaigns through social media, email and paid media, bringing creativity, innovation and new ideas to help secure and grow all forms of voluntary income and raise the profile of Birmingham Hospice.

 What you’ll bring

•  A background in a fundraising and/or communications environment
• A proven track record creating multimedia communications campaigns, including social media, email and paid digital advertising (e.g. Meta, Google, TikTok ads)
• Experience of developing and managing digital channels, including websites and a variety of social media platforms
• Some experience of line managing, mentoring or developing team members
• Excellent organisational skills, with the ability to manage a complex workload and prioritise effectively
• Creative thinking skills with the ability to spot opportunities for innovation and growth

 What we offer

•  Join a supportive, creative and collaborative team where your ideas are valued
• A varied and interesting role leading fundraising marketing, digital and campaigns activity
• Autonomy to try new things and bring innovation to your work
• Work that makes a genuine difference for people living with terminal illness and their families
• Recognition of prior NHS or hospice service (including pension and annual leave entitlements)
• Generous annual leave, wellbeing programmes and access to employee benefit platforms such as Stream and Engage

Contract Type: Fixed Term 24 months

Location: London (Flexible working with a minimum of 2 days in the office)

Interviews: 7th & 8th September 2026

Our Brand and Marketing team is looking for a creative, dynamic and innovative Marketing Manager to lead a new transformational project spearheaded by one of The Trust’s Goodwill Ambassadors and supported by corporate and government funders, to develop and deliver a long-term national awareness campaign to drive thousands of mentors to take action to support young people’s futures.

The key aspects of the role include:

• leading the marketing strategy and optimising campaign management
• developing and delivering owned, earned and paid marketing tactics
• using data to recommend outreach adjustments to respond to operational need in real-time
• working with prominent stakeholders to maximise opportunities
• line managing one Marketing Executive

The role is ideal for you if you’re: adept at building senior stakeholder relationships to secure buy-in and manage expectations; comfortable working with agencies, designers and partners to fulfil project needs; effective at developing multi-channel B2B and B2C marketing materials; and can use performance reports and trends data to influence decisions to advance The Trust’s goals.

If you’ve led the marketing requirements on high-profile marketing projects with measurable impact, we want to hear from you.

What happens next?  

Please submit a CV, and Cover Letter that includes your experience, transferrable skills and motivation to work for The King's Trust! The Team will be in touch about the next steps shortly after the closing date. 

Why do we need Marketing Managers? 

Last year, we helped more than 40,000 Young People, with three in four young people on our programmes moving into a positive outcome in work, education or training.The young people we help face a range of challenges, such as unemployment, mental health issues or some who have been in trouble with the law. We believe all young people should have the chance to succeed, and that young people are the key to a positive and prosperous future for all of us. We want to continue having a positive impact on young people’s lives and we couldn’t do this without the important work of Marketing Managers! 

Perks for working at The Trust! 

• Great holiday package! 30 days annual leave entitlement, plus bank holidays. Office closure on the days between Christmas and New Year 
• Flexible working! Where operationally possible, our roles require a combination of office days and working from home (please speak to the hiring manager about this particular role)
• You can volunteer for and/or attend events – The King's Trust Awards, Pride, active events etc. 
• In-house learning platform! Develop your skills for your career and your role 
• Benefits platform! Everything from health and financial well-being support to discounts on your favourite restaurants, shops and cinemas. 
• Personal development opportunities through our Networks – KT CAN (Cultural Awareness Network), KT GEN (Gender Equality Network), KT DAWN (Disability & Wellbeing Network), and PULSE (LGBTQIA+ Network). 
• Fantastic Family leave! Receive 13 weeks of full pay and 13 weeks of half pay for maternity and adoption leave. Receive 8 weeks of full pay for paternity leave. 
• Interest-free season ticket loans 
• The Trust will contribute 5% of your salary to the Trust Pension Scheme 
• Generous life assurance cover (4 x annual salary) 

Are you a marketing professional who understands data-driven decision making?

We’re looking for a Marketing Strategy Analyst to analyse data to measure our campaign performance, audience engagement and return on investment across our marketing and communications activity, and deliver actionable, tangible insights.

What does this role do?

As a Marketing Strategy Analyst, you will:

• lead the design, creation, and ongoing maintenance of a measurement framework for all Marketing and Communications activity, defining KPIs across these metrics, working closely with teams across the division to align on objectives and outcomes,
• manage and optimise the ingestion of multi-channel data feeds into the central data platform, ensuring accurate integration, cleansing, and alignment of data from multiple sources to enable reliable reporting and recommendations,
• from this data, identify trends, patterns, and insights, which translate into actionable insights and recommendations for the rest of the team based on your findings,
• deliver econometric modelling to understand the impact of different marketing activities on brand awareness, using statistical methods to measure and quantify impact.

Initial screening calls for this role will take place on week commencing 7th September 2026, followed by panel interviews the next week.

Could this be you?

Our ideal Marketing Strategy Analyst has data and marketing experience in equal measure. On one hand, this means strong data handling skills and experience of creating automated dashboards, with the ability to build accessible, user-friendly tools using data from various channels. Meanwhile, they’ll need experience of defining marketing KPIs (such as brand health, campaign exposure, and trends), understanding performance drivers across channels, and the ability to translate complex data into actionable insights. They’ll partner with colleagues across the division to understand their data and share recommendations, so excellent communication and presentation skills are key.

About Dogs Trust

We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.

To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.
 
Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. We're here to support you every step of the way.

Location: Contracted to our Peterborough office with the flexibility for hybrid working
Salary: £29,000 – £34,000 depending on experience
Hours: Full time, 37.5 hours per week
Contract: Permanent

Benefits: We want all our employees to feel valued and engaged and are committed to offering a positive working culture along with a good work-life balance. As well as ensuring we pay our employees fairly, we offer the following benefits: Flexible working, Generous annual leave, Private Medical Insurance, including dental and optical, Pension Scheme, Sick Pay, Death in Service, Employee Assistance Programme, Bike Loan Scheme, Cycle2Work Scheme, Eyecare, Discount Portal.

Be a part of an energetic and vibrant team who are driven by the desire to improve the lives of people living with kidney disease. Our vision is the day when everyone lives free from kidney disease.

We're looking for a driven and passionate email specialist who wants to use their skills to make a genuine difference to the lives of people living with kidney disease. The digital marketing team at Kidney Research UK is ambitious, and we're in the middle of transforming the way we engage with supporters via email.

The Role

• Write and build brilliant, on-brand emails that tell a great story and reach the right people with the right message at the right time
• Build on our email transformation programme, helping to develop our approach to personalisation and supporter insight
• Create and optimise automated email journeys, building on the ones we've just launched
• Use data and testing to continually improve email performance and engagement
• Help build a rich picture of our supporters to inform more relevant, better-targeted communications
• Work collaboratively across the digital marketing team to grow supporter engagement, loyalty and lifetime value

What We're Looking For

• Proven experience in email marketing, combining technical skill with creative flair
• Ability to write compelling copy and build effective, well-designed emails
• Experience with email automation, journeys and personalisation
• A data-driven approach, with experience testing and optimising campaign performance
• Passion for using digital marketing to make a genuine difference to people living with kidney disease

About Kidney Research UK:

Kidney Research UK is the leading charity in the UK focused on funding research into the prevention, treatment and management of kidney disease. Our vision is the day when everyone lives free from kidney disease and for more than 60 years the research, we fund has been making an impact. But kidney disease is increasing as are the factors contributing to it, such as diabetes, cardiovascular disease and obesity, making our work more essential than ever.

At Kidney Research UK we work with clinicians and scientists across the UK, funding and facilitating research into all areas of kidney disease. We collaborate with partners across the public, private and third sectors to prevent kidney disease and drive innovation to transform treatments.

Over the last ten years we have invested more than £71 million into research. We lobby governments and decision makers to change policy and practice to ensure that the estimated 7.2 million people living with all stages of kidney disease in the UK have access to the most effective care and treatment, and to make kidney disease a priority.

Most importantly, we also work closely with patients, ensuring their voice is heard and is at the centre of everything we do, from deciding which research to invest in to how we plan our priorities and our work across the charity. Those patient contributions are vital, always helping us and our partners to understand what life is like with kidney disease, always ensuring we see the patient behind the treatment and always reminding us that behind every statistic and every number is a person – the patients and the carers who inspire our mission and push us forward to make a difference and change the future of kidney disease.

How to Apply

Please complete the online application form and submit together with your CV. Closing date: Sunday 20 September 2026.

Telephone interviews will be held on Tuesday 22 and Wednesday 23 September 2026. Interviews will be held week commencing 28 September 2026.

We are committed to providing equal opportunities for everyone and encourage applications from all sections of the community.

No agencies please.

You may have experience in the following: Email Marketing Executive, Digital Marketing Officer, CRM Executive, Email Marketing Specialist, Marketing Automation Executive, Supporter Engagement Officer, Digital Communications Officer, Email Campaign Manager, CRM Marketing Executive, Charity Digital Marketing, Not for Profit, NFP, Third Sector, Charities, etc.

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of Gloucestershires most loved membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.

Summary of some of the main duties for full details and how to apply visit the website link provided.

•Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
•Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. 
•Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives. 
•Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. 

•Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. 
•Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. 
•Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers. 
•     Manage freelance marketers and designers – briefing, negotiating and overseeing delivery. 
•Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence. 

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People

 

The Hygiene Bank is looking for a creative, strategic and proactive Communications & Marketing Manager to raise awareness of hygiene poverty, strengthen our influence and inspire people, businesses and communities to take action. This pivotal role will shape our voice as a growing national charity, leading communications and marketing activity across the organisation and with an exciting range of partners. 

Working collaboratively across the organisation and with external partners, the postholder will protect our brand integrity and ensure our messaging is clear, ethical and impactful. They will help amplify the voices of people experiencing hygiene poverty and strengthen engagement with volunteers, community partners, supporters and the public who share our mission to end hygiene poverty. This is a varied, creative and meaningful role at the heart of our mission to ensure everyone has access to the hygiene essentials they need.

ABOUT THE HYGIENE BANK 
Every day, millions of people across the UK are forced to make impossible choices between heating their homes, buying food, paying rent, or staying clean.

At The Hygiene Bank, we believe that feeling clean should never be a luxury. Through our nationwide network of volunteers, community partners, and corporate and brand supporters, we provide access to essential hygiene products while campaigning for lasting change. 

You can read more about our work on our website.

KEY RESPONSIBILITIES 

1. Communications Plan and Content Creation

• Develop and deliver the annual communications and marketing plan, working with senior leadership to align activity with organisational priorities. 

• Plan, create and manage high-quality written, visual and multimedia content across media, social media, newsletters, presentations, speeches and campaign collateral. 

• Ensure all communications are accurate, impactful and consistent with The Hygiene Bank’s mission, values, tone of voice and brand guidelines. 

• Translate complex or sensitive issues around hygiene poverty into compelling stories that engage supporters and partners. 

• Provide strategic communications support for key campaigns and partnerships, including National Hygiene Week, fundraising campaigns and work with partners such as Boots, Unilever and smol. 

• Oversee approval processes, brand resources and organised filing systems for communications materials. 

2. Digital Strategy and Implementation 

• Lead digital planning, delivery and maintenance across the website, email, social media and digital campaigns. 

• Manage digital advertising activity, including paid social, Google Ads and SEO, ensuring activity is effective and delivers strong return on investment. 

• Oversee analytics, reporting and insight-driven optimisation, using performance data to guide your own work and the work of the Communications Officer. 

3. Ambassadors and Influencers 

• Build and nurture relationships with ambassadors, influencers and public supporters. 

• Develop briefs, guidance and campaign plans for influencer activity, ensuring messaging aligns with organisational values and priorities. 

• Identify opportunities to amplify diverse lived experiences and voices. 

4. Events and Campaigns 

• Lead promotional activity for national and regional events, campaigns and awareness moments, including activity with brand and corporate partners. 

• Support branding and communications for in-person and digital events, producing event-related content such as photography, video and social media. 

• Collaborate with corporate partners to produce co-branded communications and collateral that protect our brand integrity and align with partner requirements. 

5. External Engagement and media 

• Lead communications for collaborative campaigns, including End Hygiene Poverty with In Kind Direct, coordinating activity, messaging and campaign assets. 

• Build relationships with sector organisations and partners to amplify shared campaigns, priorities and messaging. 

• Secure local, regional and national media coverage, working with external agencies to develop broadcast, print and online opportunities. 

• Produce press releases, statements, case studies and briefing materials to support proactive and reactive media activity. 

• Manage suppliers, agencies and freelancers, including budgets where required. 
   

6. Data and Monitoring 

• Monitor communications performance using analytics and performance data, ad use insights to improve performance. 

• Prepare an annual review of communications performance and learning to inform future planning. 

7. Team and Internal Communications 

• Work collaboratively with staff and volunteers to support organisation-wide communications needs, providing guidance on messaging. 

• Line manage, support and develop the Communications Officer, empowering them to succeed in their role. 

• Provide responsive and practical communications support to colleagues across the organisation. 

 
PERSON SPECIFICATION 

With a strong alignment to The Hygiene Bank’s values, you will have: 

• Outstanding written communication skills across a range of media, from social media content to case studies. 

• A creative mindset, with the ability to find engaging and innovative ways to communicate our work. 

• An appetite for change, learning and continuous improvement. 

• Excellent organisational skills, with the ability to work independently, manage competing priorities and deliver under pressure. 

• Strong interpersonal skills, with the ability to build effective relationships with colleagues, volunteers, corporate partners and community organisations. 

• Experience of line management, with the ability to support, develop and empower others. 

• A proactive, collaborative and can-do approach. 
   

This job description and person specification outlines the major components of the role but is not intended to be exhaustive. 
 
EXPERIENCE 

With experience working in communications and/or marketing, you will be able to demonstrate: 

• Experience using a range of communications and digital tools, including content creation, email marketing, website, social media, analytics and CRM platforms. 

• Strong copywriting skills, adapting content for different audiences, channels and formats. 

• Experience producing high-quality marketing and communications materials across digital and offline channels. 

• Experience communicating effectively and building relationships with a diverse range of audiences and stakeholders. 

• Strong digital and IT skills, with the confidence to learn and adopt new tools and platforms. 

• Experience working within the charity sector or for a mission-led organisation or brand is desirable, but not essential. 

TERMS AND CONDITIONS 

• Salary: £38,000 

• Full time role, or four days per week.

• Home-based contract, with occasional travel across the UK – including at least one trip to London per month for team meetings. Reasonable travel costs will be covered. 

• Applicants need to be resident in the UK and have the right to work in the UK. 

The Hygiene Bank is committed to promoting equality of opportunity and values diversity of culture among our staff and volunteers. We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences. 

Closing date: Wednesday 9th September at 9am. Please note that we are a small team and will be reviewing applications as they are received. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications. 

Interview dates: from W/c 14th September 2026