302 Marketing and communications planning manager jobs

Bible Society believes the Bible is God’s gift for God’s world. We share it because we believe it changes lives for good. We want Christians to be confident in the Bible’s truthfulness and reliability, and we want to change how people talk about it in wider society and invite them to see it as a source of wisdom and joy.

We're looking for an experienced and innovative Senior Marketing Officer to join our team on a 12-month fixed term contract. This is an exciting opportunity to play a key role in shaping and delivering audience-focused marketing campaigns that support Bible Society's mission. Working closely with colleagues across the organisation, you'll use audience insights, research and data to develop effective omnichannel marketing plans, create engaging customer journeys and ensure the right messages reach the right people at the right time.

The successful candidate will have significant marketing experience, with a strong understanding of audience segmentation, campaign planning and performance measurement. You'll be a proactive and creative communicator, confident managing multiple projects and working with a wide range of stakeholders. Experience of social media, influencer marketing and using data to optimise campaign performance will be highly valued. If you're passionate about delivering meaningful engagement and measurable results, we'd love to hear from you. 

If this sounds like you and you have the legal right to work and remain in the UK, we’d love to hear from you. Please provide your CV and a 250-word statement that sets out your motivation and relevant experience for the job. For the purposes of your cover letter, we ask that you do not use AI-generated content. We would like to hear your own thoughts,experiencesand motivations in your own words. 

Bible Society is proud to be an Equal Opportunities Employer. We value diversity and aspire to reflect this in our workforce. We welcome applications from people representing all sections of the community.

Closing date: 21 September 2026 

Interview date: 8 October 2026 (1st round online) and 15 October 2026 (2nd round in Swindon)

We are seeking a proactive and relationship-focused Senior Marketing and Relationships Officer to help grow membership of the HIV Confident Charter Mark. 

The postholder will work to generate interest with prospective member organisations and clearly communicate the value of the programme, resulting in tangible growth in memberships. 

They will use their experience in targeted marketing activity, stakeholder engagement and relationship management to nurture relationships with current and emerging networks. In this role, the postholder will demonstrate visible commitment to tackling HIV stigma, improving inclusion and supporting good practice in workplaces. 

If you can see yourself contributing to this mission, we’d love to hear from you. 

• Closing date for applications: end of day on 27 September 2026 

• Interviews for the role will be held week commencing 5 October, either online or in London E1 

Diversity and inclusion 

National AIDS Trust is committed to becoming a diverse and inclusive organisation. We strive to create a workplace that represents our mission and the people we serve, and where all voices are valued and heard. 

To reflect this, we actively encourage applications from people of all backgrounds, regardless of age, race, gender, sexual orientation, physical ability, disability or religion. As the UK’s HIV rights charity, we particularly encourage applications from those with an understanding of the issues faced by people living with HIV. 

At National AIDS Trust, we would like our application process to be as accessible as possible. Please speak to us about any reasonable adjustments that you might require throughout the interview process or the role. 

About Picker
Picker is an Oxford-based charity with an international reputation for measuring and improving patient, service user and staff experience. Our mission is to make person-centred health and social care a reality for everyone. We work with NHS organisations, government bodies, charities and healthcare providers in the UK and internationally.

About the role
The Communications Officer plays a key role in raising Picker's profile, reputation and influence by delivering engaging communications across a range of channels. Working as part of the Platform Services team, you will help communicate Picker's research, impact and expertise to a wide range of audiences, including healthcare leaders, policymakers, researchers and the public.

You will lead the day-to-day management of Picker's website and social media channels, create high-quality content including blogs, case studies, newsletters and press releases, and support the delivery of marketing campaigns for key projects, events and publications. You'll also work closely with colleagues across the organisation and external partners to ensure Picker's work reaches and engages the right audiences.

This is an exciting opportunity for a creative and proactive communications professional who enjoys combining excellent writing skills with digital marketing, website management and audience engagement to help improve health and social care.

Skills and experience
We are looking for someone with:

• Experience working in a communications, marketing or related role.
• Excellent writing and editing skills, with experience producing content for a range of audiences and channels.
• Experience creating content such as blogs, case studies, newsletters, website copy and social media posts.
• Experience managing and developing websites, ensuring content is accurate, accessible and engaging.
• Experience using social media platforms to build engagement and develop online communities.
• Strong organisational skills, with the ability to manage multiple priorities and work to deadlines.
• Excellent communication and relationship-building skills, with the ability to work effectively with colleagues, stakeholders and external partners.
• A degree (or equivalent professional experience) in a relevant discipline.

Experience using tools such as Canva, Google Analytics, Google Ads or marketing automation software would be advantageous, as would an interest in healthcare quality and person-centred care.

If you're passionate about communicating ideas that make a difference and want to help promote work that improves people's experiences of health and care, we'd love to hear from you.

Why join us?

We’re a values-driven charity committed to saving lives by funding world-leading research, treatment, and care at The Royal Marsden. You’ll be part of a collaborative, ambitious and kind team, with plenty of opportunities for learning and development.

About the Web and Analytics Manager

We are looking for a Website and Analytics Manager to join our digital team. This role will suit a digital and analytics expert. A proactive, supportive and solution focused digital professional who is keen to hit the ground running, enjoys collaborating with colleagues across the team and wider organisation, and is passionate about adding value.

The Website and Analytics Manager is responsible for the day-to-day management and improvement of our digital platforms, website and their connected tools. As well as analysis and reporting of results, content creation and more. This person is a technical expert and will play a crucial role in how we develop our digital channels.

Relationship management across the Charity and with third party suppliers is also a key part of the role.

What you’ll be doing

• Day to day ownership of the web ecosystem including royalmarsden org, subdomains, microsites and donation platforms including managing relationships with third party agencies and suppliers to maintain and improve these platforms.
• Work with the Senior Digital Manager to set the strategic direction for our websites and associated digital experiences, ensuring alignment with organisational priorities, supporter needs and fundraising objectives
• Manage website improvements and Manage website improvements and performance optimisation work, including CRO, SEO and core web vitals, driving continuous improvement of our supporter journeys and embedding a data led approach. 
• Lead the web team, line managing the Digital Officer and Senior Digital Officer, supporting the effective allocation of resources across the team, coaching direct reports and fostering a high performing team culture.
• Manage the Digital Officer and Senior Digital Officer to deliver relevant, engaging, optimised and audience centred content, landing pages and digital journeys across various digital channels, and overseeing the website content calendar and campaign content deploys.
• Work alongside Marketing and Digital colleagues to ensure our project planners are up to date and website content is in line with our wider audience journeys and content needs. 
• Partner with teams across the charity to understand user and organisational needs, to deliver a range of projects and campaigns, including fundraising campaigns.
• Analyse and interpret website analytics data, communicate results to the wider team and use insights gained to inform and direct positive change. 
• The Website and Analytics Manager also owns the relationship with a third-party agency to deliver improvements to our tracking set up, and ensures compliant, accurate and reliable data collection. 
• Ensure the website platforms are secure, accessible, scalable and complaint with all relevant regulation and legislation. 
• Work with the Senior Digital Manager and Head of Digital Content and Engagement to develop and manage the website budget, contributing to business planning, forecasting, and monitoring spend. 
• Work to improve digital literacy across the charity alongside Marketing and Digital colleagues, training colleagues in how to use our CMS and other key digital skills such as data and insights.
• Occasional out of hours support where required for critical website/campaign related activity. 
• Keep up to date with digital technology and share this knowledge with colleagues both within the digital team and across the wider Charity team.

About you - The successful candidate will need:

• Experience of working on CMS systems, knowledge of headless CMS systems would be an advantage.
• Experience managing digital agencies, developers and third party suppliers.
• Knowledge of UX and digital user journeys.
• Understanding of PPC advertising.  
• Experience of line management  and developing junior digital staff, including coaching, performance management and workload prioritisation.
• Experience of creating content for websites, including a strong understanding of SEO and CRO principles.
• Understanding and experience using  website reporting systems e.g Google Analytics , Hotjar, Google search console. 
• Interest in digital technologies, fundraising/donation platforms and innovation within the charity sector.
• Excellent communications skills, particularly within stakeholder management.
• A proactive, solution focused approach to prioritisation and workflow management.
   

The following are beneficial but not essential:

• Experience owning and developing digital products, platforms or websites, including roadmap planning and prioritisation.
• Experience managing budgets, forecasting expenditure and monitoring performance against management accounts.
• Project management, digital publishing and any related software technology training.
• Experience of working within a fundraising organisation.
• Analytics training.
• Paid advertising training/skills.
• Strong team ethos with a track record of collaborative and supportive working.
• Experience managing Google Ad Grants and/or Google Ads accounts, including campaign optimisation, reporting and compliance with programme requirements.
• Experience managing budgets, forecasting expenditure and monitoring performance against management accounts.

If this sounds like you, we’d love to hear from you!

What we offer

• Hybrid working between home and Chelsea with travel to Sutton once a month.
• Flexible working around our core hours of 10am to 4pm.
• 27 days annual leave rising with length of service.
• Up to 6% employer contributions subject to matched contribution from you (increasing with length of service).
• Training, support and development opportunities.
• Access to the blue light discount scheme and other discounts opportunities.
• Access to subsidised staff restaurants, on-site yoga and wellbeing classes, staff choir and much more.
• Range of wellbeing initiatives including access to an employee assistance programme designed to save money and improve your physical, financial and mental health and wellbeing, access to free online GP appointments and free eye tests and contribution towards any glasses required for work purposes.

Inclusion matters

• We are committed to building a diverse and inclusive workforce that reflects the communities we serve. We welcome applications from all backgrounds and walks of life.

This fixed term role will provide cover with the current position-holder is on secondment with another team. Within the Individual Giving team, the Fundraising Manager will have responsibility for the planning and delivery of activities that recruit new supporters and generate income. You will manage our supporter recruitment programme, ensuring we meet our targets, and promoting investment strategies to cost-effectively and sustainably grow our supporter base. You will focus on the delivery of existing offline communication channels, as well as the development of new products, channels and audiences with a future-focused outlook on fundraising and recruitment. Over the next 12 months the new initiatives we plan to launch include a value exchange lead generation programme, improvements to our welcome journeys including the introduction of telemarketing, and potentially a lottery scheme. Working closely with the other Fundraising Managers (especially the Digital Fundraising Manager), you will also ensure that new recruits go on to become loyal supporters, taking the lead on some projects and contributing to others, and will help to feed the pipeline of legacy pledges. You will help to improve the experience for our supporters and maximise their potential for giving. You will also work closely with the Digital Team to ensure thoughtful integration of acquisition activities to optimise spending and ensure a seamless experience for new supporters across channels.

About you

Experience / Qualifications: • Degree qualification in or c.5 years’ experience of individual giving fundraising, marketing, communications or related discipline. • Experience delivering marketing / fundraising for a charity, ideally in international development • Experience managing or leading others – ie line management or project management • Experience managing external suppliers and agency relationships Behaviours / Personal Attributes: • Highly motivated and target-driven, an enthusiastic self-starter • Collaborative and able to work across multiple teams • Excellent relationship-builder • Resilient and adaptable under pressure, capable of balancing multiple priorities simultaneously • Creative, innovative and ambitious, and able to inspire that in others 

Preferred / Desirable:

• Experience with a variety of fundraising channels, products and platforms – with a particular focus on supporter acquisition • Knowledge of the legal and compliance frameworks for charity fundraising and marketing including, but not limited to the Fundraising Regulator, Privacy and Data Protection legislation. • Passion for the charity sector, ideally in international development Skills, Abilities and Competencies:

To be successful in the role, the ideal candidate will be able to demonstrate:

Technical / Functional Skills:

• Ability to design and deliver fundraising strategies and campaigns

• Strong data analysis and reporting skills

• Familiarity with fundraising CRM software

• Budgeting and financial management for fundraising activities

Soft Skills / Competencies:

• Excellent written and verbal communication for donor engagement and presentations

• Leadership skills for managing individuals within fundraising team

• Relationship and stakeholder management

• Excellent organisational, time management and project management skills

A friendly and supportive culture, working with values driven and highly engaged colleagues, work life balance and flexible working . In the UK, our open plan offices are located in the centre of Rugby and near to Rugby train station, but we also offer free parking.

 • Full-time roles are contracted at 35 hours per week.

• It is our normal practice to operate a hybrid working policy, where flexible working hours are enabled as well as remote working. 

Charity People is delighted to be working with Florence Nightingale Foundation to recruit for an interim Head of Communications and Marketing to join their talented and passionate team.
Working across the UK and globally, Florence Nightingale Foundation is dedicated to supporting nurses and midwives to improve care and save lives.
Through innovative leadership development programmes, scholarships, research, and professional networks, the organisation empowers nursing and midwifery professionals at every stage of their careers to lead, influence healthcare policy, and drive positive change across health and care systems.
Inspired by Florence Nightingale's legacy, the organisation champions excellence, inclusion, and compassionate leadership to improve patient outcomes and strengthen the future of healthcare.

Interim Head of Communications and Marketing
Contract: Interim seven month contract, working on a full time basis
Salary: £52,840 per annum
Location: Hybrid role working between home and Florence Nightingale Foundation's Head Office in London Bridge at least two days per week
Closing date for applications: 9am on Friday 25th September
Interviews: week commencing 5th October

As interim Head of Communications and Marketing you will be hands-on and delivery focused and will play a key role in strengthening the Foundation's profile, reach and influence during a critical period for the organisation.
You'll line manage a Communications and Marketing Officer and work as part of a small team to ensure that communications and marketing activity supports the organisation's programmes, membership, fundraising, policy and stakeholder engagement objectives.

Core responsibilities within the role will include:

• Lead and manage a clear communications channels strategy ensuring that all audiences are defined and that channels are maximised for the optimal outcome.
• Increase reach by identifying and targeting new and existing audiences and growing brand awareness, strength and perception
• Oversight and responsibility for all FNF official social media channels and content management, including supporting the Communications & Marketing Officer with posting and content creation
• Lead on managing and maintaining FNF's website, ensuring it is up-to-date, user-friendly, and aligned with branding and messaging guidelines
• Develop and oversee multi-channel digital marketing and stakeholder engagement campaigns and projects, working closely with colleagues across the organisation
• Oversee the writing and delivery of promotional materials and publications including newsletters to key stakeholders, as well as impact and annual reports
• Lead on media opportunities and relationship management with the press, proactively seeking new PR opportunities and preparing and disseminating press releases
• Oversee a continuous record of Florence Nightingale Foundation media and social media activity
• Ensure consistency across FNF brand and all communications; helping to cement the Foundation as the 'go to' organisation for the nursing and midwifery professions
• Support fundraising team by leading on key donor stakeholder communications
• Monitor the external environment to develop a good understanding of the political landscape, emerging trends in health and social care and the ambitions of other nursing and midwifery charities
• Coordinate and attend relevant external sector events to support marketing activity, raise the profile of the Florence Nightingale Foundation, and identify opportunities for stakeholder engagement and content generation
• Work with the Head of People and Operations to lead internal communications support and messaging
• Ownership of the marketing and communications budget, including inputting into setting the annual budget and quarterly re-forecasts, and tracking monthly expenditure
• Offer advice and guidance to the wider team on communications and marketing, encouraging content gathering and building storytelling skills

We'd love to hear from individuals with the following skills and experience:

• Previous communications and marketing experience with responsibility for leading strategy and content planning and delivery
• Experience of, or demonstrable evidence of the capacity to, manage a small team
• Demonstrable experience of using digital channels, analytics and audience insight to plan, deliver and improve communications and marketing activity
• Experience using email, web content, CMS, CRM tools and creative software to produce engaging multimedia and visual content
• Copywriting and editing skills, desirably within communications or marketing in a charity, health or an educational context
• Experience of applying and advising on brand identity
• Excellent communication skills, able to develop engaging stories using a range of communications channels
• Highly organised with ability to prioritise effectively and complete work on time.
• Sound judgement and confidence in advising senior leaders on communications, reputation, media handling and stakeholder engagement

If you have the following skills and experience we'd love to hear from you! Please reach out to Alice Wood at Charity People today with a copy of your CV to get the process started. If your experience matches what we're looking for, we'll be in touch to arrange a phone call.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

Could you turn bold ideas into campaigns that inspire people to give, volunteer and take action?

Mercy Ships UK is entering an ambitious period of growth and we’re looking for an exceptional Head of Marketing to help turn that ambition into impact.

This is an exciting opportunity to support the operational engine room of marketing at Mercy Ships UK, ensuring our fundraising, volunteering and brand priorities are transformed into compelling, integrated campaigns that reach the right audiences and deliver measurable results.

Mercy Ships operates hospital ships that bring free, life-changing surgical care and medical training to people who otherwise have little or no access to safe healthcare. Behind that extraordinary mission sits an equally important challenge: engaging more supporters, growing income, recruiting more volunteers and helping more people discover the work of Mercy Ships.

That’s where you come in.

Reporting to the Director of Communications and Engagement, you’ll lead a multidisciplinary marketing delivery team spanning creative, content, digital and project coordination. You’ll bring together people, ideas, channels and priorities to make sure great strategies become brilliantly executed campaigns.

You’ll oversee the campaign journey from brief to launch and evaluation, shaping creative ideas, coordinating digital and offline activity, improving workflows, managing resources and using insight and performance data to continually improve what we do.

You’ll work closely with colleagues across Fundraising, Volunteering, Strategic Communications, Communities and Engagement, Digital and the wider global Mercy Ships network. This is a highly collaborative role where your ability to influence, prioritise and bring clarity to complex activity will be just as important as your marketing expertise.

We’re looking for someone who combines creative judgement with operational discipline.

You’ll know what makes a great campaign, but you’ll also understand everything that needs to happen behind the scenes to deliver it successfully. You’ll be comfortable moving between creative conversations, campaign planning, digital performance, budgets, stakeholder discussions and team leadership.

You may already be a Head of Marketing, or you could be an experienced senior marketing or campaigns professional ready to take the next step. What matters most is your track record of leading integrated campaigns, managing multidisciplinary teams and turning organisational priorities into marketing activity that delivers results.

This isn’t a role for someone who simply wants to maintain what already exists. We’re strengthening how marketing works across Mercy Ships UK, building greater integration between digital, creative, content and campaign delivery and creating a more resilient in-house capability for the future.

You’ll have the opportunity to shape those ways of working, develop the team and help create a marketing function capable of supporting Mercy Ships UK’s ambitious plans for growth.

And ultimately, the campaigns you help deliver have a purpose far beyond marketing metrics.

They help raise the funds, recruit the volunteers and build the awareness that enable Mercy Ships to bring hope and healing to people around the world.

If you’re an experienced marketing leader who loves making great ideas happen and you want your expertise to contribute to something genuinely meaningful, we’d love to hear from you.

Earthwatch Europe is looking for a confident and hands-on Communications Manager to lead and manage communications across the organisation. You will act as the central point of contact for internal teams, creating high-quality content and providing practical communications support to our programmes, campaigns and organisational initiatives.

We’re looking for someone with experience supporting organisational projects, campaigns and senior stakeholders, who can work independently and balance strategic planning with day-to-day delivery. This is a varied role with the opportunity to improve the planning and coordination of communications across Earthwatch and ensure our communications activity supports organisational priorities.

Nelson’s Journey, Norfolk’s leading child bereavement charity, is seeking an inspiring and focussed individual to join its fundraising and marketing team, responsible for raising funds required for the support of bereaved children and young people. The team is particularly seeking to appoint a candidate who can lead on managing the charity’s annual plan of events, to raise funds and publicise the charity’s work in the community

Candidates who can contribute to the charity’s need to meet a diverse range of fundraising and marketing objectives, would be welcomed. Full-time and part-time applications will be considered.

The post-holder will work as part of a team to drive an increase in fundraising income so that the charity can continue to set ambitious spending plans and look to its future growth. While leading on events, the post-holder will also contribute to the overall workplans of the funding and marketing team.

The post holder will develop relationships and present to a wide range of audiences.

This post is advertised at a salary range, with demonstration of higher income generating skills and/or experiences qualifying for the higher end of the range.

A willingness to work flexible hours and occasional weekends is required. Access to a vehicle is essential, for which the appropriate mileage rate will be paid. The post is subject to a Disclosure and Barring Service (DBS) check. The successful candidate must be committed to the safeguarding of children and young people. Right to Work in the UK will need to be established. We are an equal opportunities employer.

Nelson’s Journey offers generous annual leave entitlement of 26 days, in addition to bank holidays and public holidays (pro-rata for part-time).

The post is office based at our charity HQ in Little Plumstead, near Norwich.

Closing date for completed application forms: ongoing until vacancy filled – contact us to confirm

Interview date: to discuss

We reserve the right to close a vacancy when we have received sufficient applications.

The application pack and further information including our Privacy Notice is available for download from our website.

Help us to bring back smiles to Norfolk’s bereaved children and young people

Role Purpose

The Digital Marketing Manager will play a key role in growing Honeypot’s reach, engagement and impact through creative, insight-led and effective digital marketing.

Reporting to the Head of Marketing and Communications, the postholder will lead Honeypot’s digital marketing activity, using creativity, audience insight and data to grow awareness, strengthen supporter engagement and help achieve the charity’s strategic objectives.

This is a varied and hands-on role combining digital strategy with day-to-day delivery. As Honeypot’s Marketing function grows, the role will have the opportunity to take increasing ownership of digital growth, innovation and audience development.

Marketing & Communications Manager

Bath Preservation Trust, Bath, 35 hours per week • £40,000 per annum

Bath Preservation Trust (BPT) is looking for an experienced Marketing & Communications Manager to lead marketing, digital engagement and communications across our four museums and wider charitable work in the World Heritage City of Bath.

This is a key role for a creative storyteller and strategic marketer who can grow audiences, strengthen brand recognition and deliver high‑quality, multi‑channel campaigns.

About the Role

You will shape and deliver BPT’s marketing and communications activity, including:

• Strategic leadership – creating a new MarComms Strategy and commissioning external specialists
• Campaign development – producing compelling multi‑channel campaigns to increase reach and visitor numbers
• Digital management – updating websites, delivering PPC advertising and leading organic social media
• Press & PR – preparing press releases and building media relationships
• Publications & collateral – overseeing leaflets, e‑newsletters and key annual publications
• Audience insight – using data, KPIs and segmentation to inform decisions
• Line management of the Digital Content Executive

About You

We’re looking for a confident communicator with:

• Minimum three years’ experience in marketing/communications within arts, heritage or tourism
• Proven success in growing audiences, driving KPIs and delivering commercial impact
• Strong digital skills across social media, PPC, SEO and content creation
• Excellent copywriting and storytelling ability
• Experience managing budgets, contracts and external suppliers
• Strong analytical skills and understanding of ROI
• Ability to work collaboratively with staff, trustees, partners and media

Our values: Authentic, Engaged, Inclusive, Informed, Responsible.

Benefits

• Positive, collaborative working culture
• Flexible working arrangements
• 34 days annual leave (including public holidays)
• Employee Assistance Programme
• Cycle to Work scheme
• 0% season ticket loans
• Death in Service benefit

How to apply

If you would like to apply for the above role, please complete the short application form and email it along with your CV and a covering letter outlining the skills, knowledge and experience you could bring to the role. See our website for further details..

We realise that text-based applications do not suit everyone, so if you would like to apply in a different way, require information in a different format, or need any other support with your application, please get in touch 

Bath Preservation Trust is committed to Equality, Diversity and Inclusion.

We will particularly welcome applications from people from those sections of the community who are under-represented in Bath Preservation Trust and in the wider heritage sector including Global Majority and / or disabled applicants.

For further information about the roles including the job description, person specification and application form, please see the links below.

We would also be grateful if you could complete the anonymous equal opportunities data monitoring form below (this is voluntary).

Closing date: Monday 7th September 2026

Interviews: Tuesday 22nd or Friday 25th September

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of Gloucestershires most loved membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.

Step into a temporary Marketing Manager role where you’ll take ownership of high-impact campaigns and brand initiatives for a forward-thinking organisation. This is a hybrid position offering genuine autonomy and variety, with two days per week based in London and the remainder worked remotely.

About the Role:
You will lead the planning, execution, and optimisation of integrated marketing activity, ensuring brand consistency and measurable performance across all channels. Working closely with internal stakeholders and external partners, you’ll translate business objectives into strategic marketing plans and data-driven campaigns that deliver tangible results. This role is ideal for a hands-on manager who can quickly embed, assess current activity, and drive improvements within a defined timeframe.

Key Responsibilities:
* Develop and implement strategic marketing plans aligned with business goals and target audiences.
* Lead brand management initiatives to strengthen positioning, messaging, and visual identity across all touchpoints.
* Plan, execute, and optimise multi-channel marketing campaigns, including digital, social, and content-led activity.
* Oversee digital marketing activity (website, email, PPC, SEO, paid social) to drive traffic, engagement, and conversions.
* Manage content marketing calendars, ensuring timely creation and distribution of high-quality, on-brand content.
* Monitor and analyse campaign performance using data analytics tools, producing clear reports and recommendations.
* Manage social media channels, including content planning, posting schedules, and community engagement.
* Coordinate with internal stakeholders and external agencies, ensuring projects are delivered on time, on budget, and to scope.

Key Requirements:
* Proven experience in a marketing manager role, with responsibility for end-to-end campaign delivery.
* Strong track record in strategic marketing planning and execution within a commercial or B2B/B2C environment.
* Demonstrable experience in brand management, including maintaining and evolving brand guidelines and messaging.
* Hands-on expertise in digital marketing, content marketing, and social media management.
* Confident using data analytics and reporting tools to measure performance and inform decision-making.
* Excellent stakeholder communication skills, able to influence and collaborate across teams and seniority levels.
* Solid project management capabilities, with experience managing multiple concurrent initiatives and deadlines.
* Ability to work effectively in a hybrid model, with a commitment to 2 days per week in London.

Desirable Skills:
* Experience working in a fast-paced, matrixed, or agency-style environment.
* Familiarity with marketing automation platforms and CRM systems.
* Knowledge of A/B testing and conversion rate optimisation techniques.
* Experience conducting market research and competitor analysis to inform strategy.
* Background in managing external suppliers and creative agencies.

Qualifications:
* Degree in Marketing, Business, Communications, or a related discipline.
* Professional marketing qualification (e.g. CIM, IDM) preferred.
* Evidence of ongoing professional development in digital marketing or data analytics is an advantage.

If you are a results-focused Marketing Manager who can quickly add value in a temporary capacity and thrive in a hybrid London-based environment, we’d welcome your application.

Summary of some of the main duties for full details and how to apply visit the website link provided.

•Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
•Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. 
•Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives. 
•Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. 

•Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. 
•Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. 
•Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers. 
•     Manage freelance marketers and designers – briefing, negotiating and overseeing delivery. 
•Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence. 

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People