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Remote
£35,581.75 per annum, pro-rated plus £5,023.71 London Weighting Allowance pro-rated (if applicable)
Full-time
Contract ( Fixed Term until May 2027)
Job description
Location: Homebased with travel to London, fundraising and industry events required occasionally
Contract type: Fixed term contract (May 2027)
Salary: £35,581 per annum pro-rated plus £5023.71 London weighting pro-rated if applicable
Hours: 35 hours per week
Closing date: Tuesday 29th September 2026 at 11:30pm
Do you want to bring your creative flair and digital expertise to a cause that matters? Join Shelter as our Senior Direct Marketing Executive (Creative Lead) and play a vital role in delivering our key campaigns.
About the role
Our Senior Direct Marketing Executive (Creative Lead) will play an important role in delivering our multi-million-pound campaign at winter and work across Shelter’s individual supporter digital recruitment channels, propositions and products.
You’ll be working alongside an ambitious team delivering the individual giving programme & strategy. You’ll bring digital fundraising (or marketing) expertise, an audience understanding and your creative flair to develop standout digital campaigns.
Role specifics
You’ll develop and deliver audience-led and creatively inspired Individual Giving campaigns that attract, convert and retain cash, regular giving and lottery supporters. Managing projects from planning and creative development through to evaluation, you’ll create compelling multi-channel campaigns, oversee budgets and performance targets, and use testing and insight to optimise results and supporter lifetime value. You’ll collaborate with internal teams, agencies and suppliers, champion an inclusive and positive team culture, and ensure all fundraising activity meets relevant regulatory and data protection requirements.
Apply to be part of our team and be the change you want to see in society.
Benefits
We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.
We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.
About the team
This post sits within the Individual Giving Team, which is responsible for delivering a diverse programme of work with ambitious income targets that support our organisational strategy, across cash, regular giving and lottery products.
How to Apply
Please click ‘Apply for Job’ below. You are required to submit your work history and a supporting statement. The supporting statement should include your responses to the points in the ‘About You’ section of the job description of no more than 1500 words in total.
Please provide specific examples following the STAR format and ensure you demonstrate how you address the behaviours below in your responses:
- We prioritise diversity and have an inclusive and open mindset
Any applications submitted without a supporting statement will not be considered.
About Shelter
Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency.
We exist to defend the right to a safe home. Because home is everything.
We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.
Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.
Safeguarding statement
Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.
Organisation
Posted on: 15 September 2026
Closing date: 29 September 2026 at 23:30
Tags: Campaigns, Marketing, Housing, Homelessness, Strategy, Digital Fundraising
The client requests no contact from agencies or media sales.
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Leeds, West Yorkshire (Hybrid)
13.22 miles
£35,000 per year
Full-time
Permanent
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Job description
Role Overview
The Talent Set are delighted to partner with a fantastic charity on a fantastic Digital Marketing Executive role. This position offers an exciting opportunity to develop and manage impactful paid social media, PPC campaigns, and email marketing initiatives within a valued charity organisation. The successful candidate will enhance brand visibility and engagement through strategic online campaigns.
Key Responsibilities
- Manage daily operations of paid social and PPC campaigns across platforms such as Google Ads, LinkedIn, and Meta, with a focus on driving registrations and raising awareness.
- Develop and advise on campaign budgets, audience targeting, testing strategies, and optimisation to maximise performance.
- Ensure media content complies with brand guidelines and best practices.
- Monitor campaign performance regularly, make ad hoc adjustments to optimise results, and respond to external factors influencing campaign success.
- Produce comprehensive reports and updates for stakeholders, summarising campaign progress and insights.
- Maintain adherence to budgetary constraints and platform rules and regulations.
- Keep up to date with the latest digital marketing trends, platform updates, and regulatory changes.
- Build and send targeted email communications using platforms such as ClickDimensions, optimising content for different audiences, and analysing email performance.
- Support wider marketing activities, including setting up webinars and assisting colleagues with marketing tasks, in line with organisational goals.
- Foster collaborative relationships across the wider Marketing and Communications Directorate, sharing insights and promoting best practices.
- Represent the charity professionally at meetings and events, acting as a positive ambassador for the organisation’s mission.
Person Specification
- Proven experience in managing paid social media advertising and PPC campaigns across multiple platforms.
- Demonstrable experience in email marketing, including building, testing, and deploying email campaigns.
- Strong analytical skills with the ability to interpret data and optimise campaigns accordingly.
- Excellent organisational skills, with the ability to manage multiple campaigns simultaneously.
- Knowledge of best practices for digital content, audience segmentation, and campaign optimisation.
- Ability to communicate effectively with diverse internal and external stakeholders.
- High attention to detail, with a focus on compliance and brand consistency.
- Adaptability to new trends, platform updates, and changing regulations.
- Collaborative attitude and willingness to support wider marketing initiatives.
What’s on Offer
Salary: £35000 - £37000
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
Organisation
Posted on: 08 September 2026
Closing date: 30 September 2026 at 10:16
Job ref: 6891
Tags: Marketing, Digital
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