Marketing manager jobs

We are supporting an incredible global charity to find a Senior Legacy Marketing Manager to lead the UK legacy marketing programme, while supporting the international legacy marketing strategy across the fundraising markets.

Location:
Surrey - Hybrid working - 2 days per week in the office.

The role:
- Strategy and coordination: Lead the strategy and coordination of the UK and international legacy marketing activity.

- UK legacy marketing delivery: Oversee and deliver UK legacy marketing

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of Gloucestershires most loved membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.

This is an exciting opportunity to join our Executive Team and play a pivotal role in shaping the future of our organisation by driving sustainable income growth, strengthening our public voice and extending our impact.

This newly created senior leadership role will lead a step-change in fundraising, marketing and external engagement, increasing awareness of vital services, and developing new opportunities to engage supporters, partners and communities.

With the chance to help deliver our ambitious strategy through to 2028, this role offers the opportunity to bring vision, creativity and leadership to an organisation committed to making a lasting difference in the lives of older people and unpaid carers 

About the role

SMK is at an exciting moment in its history with a newly launched strategy Change is Possible 2026 -2028, a recently appointed permanent Chief Executive this year and a new Chair. The refreshed vision and mission of SMK is both ambitious and needed in our drive to support campaigners across the UK.

Digital engagement is evolving, and fast, so that is why we’re looking for a creative, experienced, strategic and data-driven Digital Marketing Manager to lead, develop and grow our digital presence across multiple channels. You'll manage and support our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.

Working closely with the Head of Marketing and Communications and the Training and Consultancy team, you'll be responsible for creating engaging digital content that inspire audiences, strengthens our brand and supports the communications and digital function at SMK. Importantly, you have the experience to successfully promote and drive sales of our training programmes through digital marketing techniques to optimise performance.

About You

You are passionate about the power of people to create social change and are motivated by SMK’s mission. You enjoy working collaboratively and thrive in a flexible, fast-paced environment where you can take initiative and adapt to changing priorities.

You are organised, proactive and solutions-focused, with a willingness to learn and develop your skills. Comfortable managing your own workload, you bring curiosity, creativity and a commitment to using insights, innovation and new technologies to help maximise impact.

The specific skills, knowledge and experience required to thrive in this role are set out in the Person Specification.

Job description

Marketing

• Social media management including the creation of a data led strategy and implementation plan for SMK’s channels.
• Manage the planning, creation, and scheduling of multiple marketing projects, ensuring the ‘SMK voice’ through tone and brand is implemented across digital channels.
• Create the vision for the annual SMK National Campaigner Awards social media approach and manage the roll out.
• Write compelling and impactful content for SMK’s digital channels.
• Create graphics and video content for digital channels using Canva.
• Manage paid digital ads (LinkedIn, Google Ads).
• Support the crafting and implementation of email marketing via Mailchimp including audience segmentation.
• Support the audience development strategy including research and data management.
• Identifies opportunities to increase sales (bookings for training/ events), growing reach and engagement.
• Support the development and implementation of a content strategy.

Website

• Support the Head of Marketing and Communications with the relaunch of a new website in 2026/2027.
• Lead on how AI is affecting search (SEO/GEO) and what SMK’s website needs.
• Monitor and translate website performance using analytics tools (e.g. Google Analytics).
• Implement and manage on-page SEO/ GEO best practices (keywords, metadata, content optimisation).
• Identify opportunities to improve search visibility and organic traffic.

Data, Insight & Reporting

• Monitor, analyse, and report on digital marketing performance.
• Use data to continuously optimise marketing activity.
• Provide insights into audience behaviour and trends.
• Database management, including cleaning and updating records.
• Support the implementation and management of the CRM (Salesforce).
• Undertake relevant training when required.

Other

• Undertake any other duties commensurate with the purpose and remit of the post.

Please read the attached job pack for details about the person specification. 

Location: Bristol office, hybrid (minimum two days a week in the office)

Salary: £38,456 per year (Band F)

Job Type: Full-time (37.5 hours a week), fixed term for 12 months with the possibility of extension

The role:

Every year CSE's advice service helps thousands of people to cut their energy bills, improve their homes and stay warm. Thousands more struggle with cold homes and unaffordable bills without ever knowing that free, expert advice is available. This role exists to change that.

As Marketing Manager, you will grow awareness of, and referrals to, CSE's energy advice services across both B2B and B2C audiences. You will build relationships with the professionals and community organisations best placed to refer people to us and develop campaigns that reach householders directly.

You will own a sustained marketing plan, produce high-quality materials and measure your impact. Reporting to the Head of Communications, you will work closely with colleagues across Communications and our Household Energy Services team. It is a creative, fast-moving environment where good ideas get acted on.

Specific responsibilities

An applicant appointed to the role will be expected to:

• Develop and maintain a sustained, practical marketing plan for CSE's advice services, covering referrer engagement (B2B) and direct-to-public activity (B2C).
• Work with Household Energy Services project managers to set clear objectives and targets, and report on performance.
• Research and map the professional referrer landscape, identifying the right intermediaries for each project area.
• Build and maintain a segmented referrer database and lead a proactive outreach programme, re-engaging lapsed partners.
• Develop messaging and materials that help referrers understand our advice services and promote them confidently to their clients.
• Deliver public-facing campaigns across print, community and digital channels, including activity reaching people who are digitally excluded.
• Work with the Digital Communications Manager on project-specific digital activity, including Google Ads, website content and email campaigns.
• Produce print-ready materials independently in Canva or Adobe Creative Suite, in line with CSE's brand and co-branding guidelines.
• Own marketing measurement for the advice services, using data to inform decisions and make the case for investment.

To see a more detailed list of responsibilities please see the supporting documents attached. These documents are also available to download from our website.

About you:

Essential attributes for this role include:

• Three to five years' experience in a marketing role, with responsibility for planning and delivering campaigns or marketing programmes.
• Experience of marketing to two distinct audiences: professional intermediaries (B2B) and members of the public (B2C).
• Experience of building and managing relationships with external organisations or referral networks.
• Experience of producing print-ready materials independently in Canva and/or Adobe Creative Suite, working to brand and style guidelines.
• A strong communicator, able to turn complex information into clear, accessible content for non-specialist audiences.
• Analytical – able to interpret data, identify what is working and make evidence-based recommendations.
• Organised and self-directed, able to manage a varied workload across projects with minimal supervision.
• Able to manage a marketing budget, track spend and demonstrate value for money.
• Proactive and self-motivated, with genuine empathy for CSE's mission and the communities we support.

Please note, the above is an overview of the skills required for this role. To see the full list of essential and desirable skills please see the attached job description.

Benefits:

CSE offer a range of other benefits including:

• You will be entitled to 25 days' paid holiday (plus statutory holidays)
• Company pension scheme with 8% employer and 6% employee contributions
• Subsidised bike purchase and Tech Scheme
• Life Assurance
• Health Cash plan
• Retail discounts
• Discounted breakdown cover and many more.
• We will pay fees and expenses on relevant training courses.
• We are flexible with working hours and will discuss this openly if you are invited to interview.

How to apply

To apply, please download and complete the application form available from our website and send it to our Jobs email address (found in candidate pack). Your application should demonstrate your suitability against the criteria in the person specification and job description. CVs and supporting letters will not be considered.

The Talent Set is delighted to be working with a leading children’s charity to recruit a Brand Marketing Manager for a 12-month fixed-term contract.
This is an exciting opportunity to join the organisation at an important stage in the development of its refreshed brand. You will lead and support integrated brand marketing activity, help embed the brand across the organisation and work closely with fundraising teams to deliver audience-led campaigns that build awareness, strengthen the charity’s reputation and support fundraising outcomes.

Key Responsibilities

• Lead and support the planning, delivery and evaluation of integrated brand marketing campaigns and activity.
• Manage projects from initial briefing through to delivery, ensuring they are completed on time and within budget.
• Ensure campaigns are rooted in audience insight and represent the charity’s brand strategy and identity effectively.
• Work closely with fundraising teams to develop integrated, audience-led and brand-building campaigns.
• Champion the brand internally and help teams understand how it should be applied across communications, campaigns and partner activity.
• Support the continued implementation and embedding of the refreshed brand across the organisation.
• Develop ways to track and measure brand performance, using data and research to produce actionable insights.
• Monitor campaign and brand KPIs, making recommendations to improve future activity.
• Lead business-critical projects involving complex stakeholder groups and support collaborative decision-making.
• Plan and manage the internal brand communications calendar.
• Identify opportunities to build the charity’s brand and lead on bringing these ideas to life.
• Champion the organisation’s audience segmentation and commission research to deepen its understanding of key audiences.
• Manage relationships with creative, research and media planning agencies.
• Monitor competitor activity and wider brand trends, sharing relevant insights and ideas with colleagues.
• Oversee the charity’s awards calendar and manage award submissions.
• Share responsibility for managing the Brand Marketing team’s budget.

The Ideal Candidate

• Strong experience of brand strategy and brand management, including implementing brand guidelines.
• Experience of leading successful marketing campaigns, from planning and audience targeting through to measurement and evaluation.
• Excellent project management skills, with the ability to manage multiple priorities, deadlines and budgets.
• Confidence managing and influencing senior stakeholders across complex projects.
• Experience of working with creative, research and media planning agencies.
• Experience of leading or commissioning research and turning findings into clear, actionable insights.
• Strong digital and data-analysis skills, with the ability to use data to improve brand and marketing performance.
• Experience within fundraising, marketing or the wider not-for-profit sector.
• A creative and audience-focused approach, with the ability to identify new opportunities.
• Excellent written and verbal communication skills, including confidence presenting to stakeholders.
• Experience within the UK health sector and a relevant marketing qualification would be advantageous.

What’s on Offer

• A 12-month fixed-term contract.
• The opportunity to play a central role in embedding and developing a refreshed charity brand.
• £45,000 salary 
• 30 days Annual leave 
• Hybrid working, 2 days in central London, 3 days from home.

How to Apply

To apply, please submit your CV by clicking the "Apply Now" button.

The Process

If your experience aligns with what we're looking for, a member of our team will be in contact to discuss the role with you in more detail before presenting your profile to the client. We will also ensure that all applicants receive an email to inform them of the outcome of their application.
To avoid any potential delays or your application being missed, please apply solely via the "Apply Now" button.

Commitment to Diversity and Inclusion

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

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