Marketing manager jobs

About the National Garden Scheme

The National Garden Scheme is the most significant charitable funder of nursing charities in the country, donating £3.9 million in 2025 and over £77 million since 1927.  Our beneficiary charities include Macmillan Cancer Support, Marie Curie, Carers Trust, Hospice UK, The Queen’s Institute of Community Nursing and Parkinson’s UK. 

We help our garden owners open their beautiful gardens to the public, sharing their passion and raising impressive amounts of money through admission fees, refreshments and plant sales. Over 3,300 gardens open each year for the National Garden Scheme and further details about the gardens, our donations and more about the charity can be found on our website.

About the Website and Digital Marketing Manager

The ethos of the National Garden Scheme is rooted in generosity and kindness, from: our 3,300 garden owners, to our 600 county volunteers and our small team of 14 staff. Our central office in East Clandon, Surrey is a warm and welcoming place to work.

The right candidate for the role of Website and Digital Marketing Manager will be a proactive and technically confident digital professional who can combine hands-on website management with creative digital marketing expertise. The ideal candidate will have experience managing and developing WordPress websites, delivering successful digital campaigns, and using data and insights to improve online performance and audience engagement.

They will be comfortable working across multiple digital platforms, including email marketing systems, CRM databases and analytics tools, with a strong understanding of SEO, website optimisation, accessibility and GDPR requirements. Strong organisational skills are essential, as you'll be managing a varied workload, coordinating projects and working with both internal teams and external suppliers.

As a self-starter with excellent communication skills and keen attention to detail, you'll be equally at home troubleshooting website issues, testing new digital developments, creating engaging content and identifying opportunities to enhance the user experience. Experience in the charity sector, marketing automation and digital development projects would be highly advantageous.

Most importantly, you'll be enthusiastic, collaborative and adaptable, with a passion for using digital channels to engage audiences, support fundraising and help the charity achieve its goals

Job title: Senior Integrated Marketing Manager – Learn & Talent

Location: London (Shoreditch)

Reports to: Head of Marketing Campaigns

Salary: £42 - £52k (depending on experience) plus benefits

Hours: 9:30 am - 5:30 pm Monday to Friday, with hybrid working

About D&AD

D&AD is a not-for-profit creative organisation that stimulates, enables and celebrates creative excellence through world-class awards, masterclasses, inspirational content, events and new talent programs.

Great creative work drives better outcomes, and creative excellence is achieved through a diverse, inclusive, sustainable industry, doing relevant work and being representative of the communities it serves. Therefore, everything we do is designed to support these values and help the commercial creative industries to be fairer, more inclusive, and more robust to make excellent, impactful work.

You’ll participate in a company culture that fosters creativity, collaboration, equity and innovation, with an active social calendar, wellness program, DEI initiatives and professional development support.

About the role

We're looking for an experienced Senior Marketing Manager to lead integrated marketing campaigns across D&AD's Learn & Talent portfolio.

This role is responsible for developing and delivering strategic marketing campaigns that drive awareness, learner acquisition and revenue across a diverse range of professional development products - from accessible online courses and workshops through to premium bespoke learning programmes, executive education and enterprise learning solutions.

This is a strategic and hands-on marketing role requiring strong commercial acumen, excellent digital marketing expertise and experience marketing products with varying price points and customer journeys across both B2C and B2B audiences.

Working closely with Product, Partnerships, Sales and Digital teams, you'll develop integrated campaigns that attract new learners, nurture prospects and build long-term engagement with D&AD's learning offer.

You'll also support partner marketing activity to help grow the reach and impact of collaborative learning programmes and commercial partnerships.

Key Responsibilities

Campaign Development, Management & Delivery

• Develop integrated marketing campaign strategies and plans aligned to commercial, acquisition and audience growth objectives.

• Lead end-to-end campaign development and delivery across D&AD's learning portfolio, including online and in-person courses, bespoke training and enterprise learning solutions.

• Create audience-led campaign strategies, messaging frameworks, channel plans and customer journeys that reflect different products, audiences and purchase cycles - from free/lower-cost open courses to high-value bespoke learning programmes.

• Manage multiple concurrent campaigns across a diverse product portfolio, ensuring activity is delivered on time, within budget and to a consistently high standard.

• Coordinate cross-functional teams and external agencies to successfully deliver integrated campaigns across owned, earned and paid channels.

• Work closely with the Head of Marketing Campaigns to implement campaign strategies and recommend optimisations based on customer insight, testing and performance data.

Digital Marketing

• Deliver integrated digital marketing campaigns across email, paid media, social media, website, CRM and content marketing channels

• Manage campaign execution across marketing automation, CRM and paid media platforms, ensuring activity is delivered effectively and on schedule.

• Work closely with CRM and digital teams and agency partners to deliver and optimise digital campaigns, improve customer journeys, segmentation and campaign effectiveness.

• Create website content and pages to support campaigns.

• Support audience segmentation, customer journey optimisation and marketing automation to improve campaign effectiveness.

• Monitor campaign performance and use data and customer insights to recommend and implement ongoing improvements that maximise engagement, conversion and ROI.

Creative, Content & Communications

• Lead the development of compelling messaging and content that communicate the value of D&AD learning experiences.

• Work closely with Content, Design and Creative teams to create engaging campaign assets.

• Ensure consistency of brand and messaging across all customer touchpoints.

Performance, Measurement & Commercial Impact

• Define campaign objectives, KPIs and measurement frameworks aligned to commercial and audience growth goals.

• Monitor and evaluate campaign performance across digital and offline channels, using data, customer insight and testing to optimise activity throughout the campaign lifecycle.

• Deliver against agreed KPIs, including enrolments, lead generation, revenue, conversion, customer acquisition, retention and engagement.

• Produce regular campaign reporting and post-campaign evaluations, providing clear insights and recommendations to improve future performance.

Partner Marketing

• Plan and deliver co-marketing campaigns with industry partners, clients, sponsors and collaborators.

• Develop marketing toolkits and promotional assets that enable partners to support programme recruitment.

• Work with Partnership and Business Development teams to maximise commercial opportunities through joint campaigns.

Event Marketing

• Plan and deliver integrated marketing campaigns that drive registrations for Learn events, working closely with Programme, Partnerships and Production teams to align activity with content, speakers and key milestones.

• Coordinate campaign activity across digital, content, PR, social and email channels, including launches, speaker reveals and post-event follow-up, to maximise visibility, attendance and audience retention.

• Monitor sales, registrations and engagement throughout, making recommendations to optimise performance against commercial targets.

Stakeholder & Project Management

• Build strong relationships across internal teams including Product, Partnerships, Sales, Content and Creative, Digital and Operations.

• Manage external agencies and suppliers where required.

• Present campaign plans, results and recommendations to senior stakeholders.

• Support other areas of the business as needed, taking on ad hoc tasks and projects that fall outside core responsibilities.

Skills & Experience

We're looking for someone who brings:

• Significant experience in a senior marketing role delivering integrated marketing campaigns for a complex multi-product, B2B organisation

• Proven experience marketing education, training, professional development, membership, learning or service-based products.

• Experience marketing both online and in-person programmes, ideally across a range of price points - from self-service consumer products through to premium, consultative or enterprise offerings.

• Strong digital marketing expertise across email, paid media, social media, content marketing and campaign optimisation.

• Strong understanding of lead generation, CRM, marketing automation and customer lifecycle marketing.

• Commercial mindset with experience delivering revenue and growth targets.

• Strong analytical skills with experience using campaign data to optimise performance.

• Strong copywriting skills, crafting clear, persuasive copy that engages the target audience and stays true to brand voice across channels.

• Experience managing marketing budgets and agency relationships.

• Excellent stakeholder management and project management skills.

• Outstanding communication and briefing skills.

Personal Attributes

• Strategic and commercially minded.

• Customer-focused with a strong understanding of different audience needs.

• Collaborative and relationship-driven.

• Organised, proactive and able to manage multiple priorities.

• Curious about learning, creativity and innovation.

• Comfortable working in a fast-paced, deadline-driven environment.

• A passion for the creative industries.

Benefits

D&AD offers a competitive salary, flexible working arrangements, and a comprehensive benefits package. We're committed to supporting the well-being and professional development of all our employees.

Other

D&AD is committed to diversity, equality, equity, inclusion and respect for all. Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment. At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Please contact us to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.

In order to comply with the Prevention of Illegal Working, Immigration, Asylum and Nationality Act, you will need to provide appropriate documentation that proves that you are eligible to work in the UK.

Due to the number of applications we receive, we regret that you will not be contacted unless you are shortlisted for an interview. If you have not heard from us within three weeks of the closing date of your application you should assume that you have not been successful on this occasion.

We are supporting an incredible global charity to find a Senior Legacy Marketing Manager to lead the UK legacy marketing programme, while supporting the international legacy marketing strategy across the fundraising markets.

Location:
Surrey - Hybrid working - 2 days per week in the office.

The role:
- Strategy and coordination: Lead the strategy and coordination of the UK and international legacy marketing activity.

- UK legacy marketing delivery: Oversee and deliver UK legacy marketing

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of Gloucestershires most loved membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.