Marketing manager jobs

This post is responsible for Marketing & Communications for Gilbert White’s House & Gardens. You will plan, create and deliver an annual plan, working closely with departments, management and trustees.

The aim being to promote our visitor experience, events, education and trading activities, alongside a regular spotlight on our strategy, values and impact as a charity.

The focus of this role will be to increase our income generation and expand our voice in support of the natural world. This will be achieved through an increase in visitor numbers, event bookings, educational bookings, memberships, partnerships and increase in our trading income. You will have proven experience, experience of working in a public facing organisation, and an interest in the environment, heritage and museums. When in post you will have the opportunity to be a key part of the implementation of our new strategy launched in this our 70th anniversary year.  This is initially focussed on ensuring that our image, offer and impact is relevant to the 21st century, audience development and raising awareness of  the key theme of our work - the natural world.

Key Responsibilities As a small independent museum this role offers an opportunity to take responsibility across all elements of the marketing and communication portfolio. This means that you will be hands-on in its delivery working closely with other departments to ensure a proactive and timely approach to developing, maintaining and boosting our image. In this stand-alone role you will primarily be responsible for:

• Leading the development of our annual Marketing & Communications strategy and implementation plan across all channels. Ensuring that within your role sustainability is a key theme in selecting materials, use of online resources and more generally in our external image.

• Planning  and supporting with the wider team with the marketing and communications associated with events, fundraising campaigns, membership programmes etc. to meet specific aims such as attendance, supporter growth and membership expansion.                                                                                                                                             

• Support the creation of a ‘voice’ for the charity that reflects our values and creates content in all forms that is accessible and relevant to the public. This will include working with the Collections Manager to support the development of museum displays, signage, literature and other outputs relevant to our strategy.

• Leading our communication channels with content creation, planning and execution of its delivery.  To include our website, social media, LinkedIn, digital advertising, newsletters, local magazines, leaflets, posters, brochures, signage etc  Keeping material and content up to date.

• Managing a small delegated budget in coordination with the General Manager to meet the key aims of the charity and be responsible for reporting on it.  You will liaise and engage with external agencies and suppliers, project managing their work and final output.

• Championing  our charity branding and consistent presentation of printed and online materials produced by or for us. To include supporting the team in the design and copy writing new materials and update existing materials.

• Work with the Funding & Development manager to ensure that our impact as a charity is regularly shared and our voice in the sector is heard to support our development plans.

• Responsibility for an up-to-date image and video library for use by all members of the team.  This includes an ability to take photos and videos for immediate use in our communications e.g. social media.

• Liaising with the press in the form of printed, TV,  radio and podcasts.  To coordinate visits, provision of content and arranging with the wider team what is required to ensure quality input.

• Responsibility for marketing performance analysis and reporting, using analytics to improve performance and reach to inform our wider operations and future marketing and communications strategy.

Other Responsibilities As a member of a small team you will be required to support, as necessary, the wider operations of the charity.  This includes but is not limited to;

• Hands-on working with our marketing and communications tools including, but not limited to, WordPress website, Canva, Capcut, MailChimp, Microsoft Office and knowledge of CRM databases for campaign work.                                                 

 • Monitor and record our presence in the wider media, online, with influencers and on TV and radio etc.  Working with stakeholders to protect our reputation and responding swiftly to issues.

• Manage the GDPR of marketing and communications including opt-ins, image consent, data retention etc.

• Attend as a representative of the charity our own exhibitions and events, in order to understand in depth our work, record, gain feedback and develop relationships with visitors and our supporters. 

 • Network regionally to develop relationships, promote sector collaboration and more to ensure we remain relevant and up to date in our marketing and communications.

• Act as a duty manager on rota to support the daily operations of the museum.

The Candidate This is an excellent opportunity to take the lead for Marketing and Communications in a small independent charity, which whilst based in rural East Hampshire, has a reach well beyond our boundaries due to the fame of Gilbert White.  We welcome visitors and attract attention not only nationally but also internationally. You will have:

• Proven experience of developing, planning and executing marketing and communication strategies,

• Excellent digital skills, including managing social media and website, graphic design and experience of content management systems.  Knowledge of SEO.

• Strong copywriting and storytelling skills able to plan, write and edit copy for diverse audiences.

• Strong interpersonal skills and ability to network with everyone from the public to key stakeholders and representatives of sector bodies associated with our work.

• Experience working with external suppliers such as designers, film makers and web developers.

• Experience of handling media enquiries and generating press coverage.

• Able to work independently yet collaboratively across all departments with demonstrable experience of managing a diverse workload; being able to prioritise tasks and work under pressure.

• Strong organisational and administrative skills including excellent attention to detail and effective time management.

• Experience working in the not-for-profit and/or environment/conservation/heritage sectors.

• Knowledge of data protection best practice.

Whilst a full driving licence is not essential public transport to our location is very limited and given the nature of the role to liaise with partners and represent the charity an ability to undertake travel across the area to for meetings will be an advantage.

Working Hours and Salary

This role can be adapted to suite those looking for a career development opportunity, those seeking a more flexible approach to working life as a parent/carer, or those seeking to step back from a full-time career for whatever reason. What we ask for in return is a passion and dedication to ensure that we are recognised and our voice is heard thereby attracting visitors, supporters, partners and funders who share our values.  £28-32,000 (pro-rata) per year based on experience, with the flexibility to offer a full-time  or part-time role again dependent on experience. Some home working can be considered. Occasional evening and weekend work required.

You will work within the values which lead our practice:

• Being inclusive and welcoming to all,

• Connecting with those that journey in the natural world,

• Educational in what we share with others,

• Seeking a sustainable way of doing our work.

The position is permanent and will be based in Selborne, East Hampshire.   

About Us Gilbert Whites House & Gardens offers a window into the origins of the science that underpins the study of natural history through the lives of three explorers whose curiosity led to a deeper understanding of the world we live in. 

• Our vision is to: To inspire journeys of discovery in the natural world to make better lives for people and the planet.   

• Our mission to create a place where everyone can connect with nature and learn from explorers of the natural world, showing the way to a sustainable future, collaborating widely and, following in the footsteps of Gilbert White, sharing our passion to observe and record nature.

The ‘Natural History of Selborne’ has been continuously in print since its first publication in 1789 and is reputedly the fourth most published work in the English language.  Written by Gilbert White it has contributed to the fields of ecology (the natural science of the relationships among living organisms and their environment) and phenology (the timing of biological events in relation to climate) ever since. He undertook his scientific observations in the small rural village of Selborne and this work has since inspired others to observe, enquire and record nature to understand the relationships that exist within our environment.  Charles Darwin wrote that he  ‘stood on the shoulders’ of White when he came on ‘a pilgrimage to Selborne’ as a young man in June 1857 David Attenborough wrote that Gilbert White was ‘A man in total harmony with his world.’ Introduction to Selborne, 1977 This unique historical manuscript is today housed in the home where Gilbert was born in 1720 and later lived for 66 years. The curation of this heritage home and its grounds was made possible by a generous donation from the Oates family, supporting a trust which purchased the property to establish a library and museum dedicated to natural history that opened in 1955.

The museum is now in its 70th year celebrating the lives of all three explorers of the natural world: Gilbert’s studies in Selborne in the 1700’s, Frank’s work in Africa and Central America in the mid-1800s and Lawrence’s famed contribution to the Scott expedition to the South Pole in 1912. Together they are celebrated through their original drawings, writings, specimens and artefacts housed in our galleries.  They provide an insight over three centuries to the curiosity that contributed to our understanding of nature, our environment and the climate change we are currently witnessing. Today the UK is recognised as one of the least nature connected and most nature depleted countries in the world.  Our renewed strategy is to ensure that the legacy that we curate is accessible, relevant, educational and inspirational for future generations. Our aim over the coming five years is to update the interpretation of our collections and heritage assets, expanding the ‘story’ of our explorers to the 21st century, showing the importance of all of our relationships to the natural world in order to inspire thought and change.  The goal being to create a new narrative as a Museum of Natural World at the home of Gilbert White & The Oates Collections. 

Join us at Community Integrated Care and help shape the future of social impact.

We’re looking for a Senior Communications and Marketing Manager to lead the marketing and communications of our specialist Partnerships and Communities function.

In this strategic position, you’ll join a specialist team that designs programmes that transform lives and challenge inequality, collaborating with iconic brands, innovators, and influential public figures. This is a unique opportunity to drive campaigns, projects and partnerships that create societal change.

This is a full-time permanent role with national travel and regular / weekly presence required in our head office in Widnes, so the ideal candidate will be based within an hour’s commute of Widnes.

What is "The Deal" for you?

• Transformative work: You’ll work with our portfolio of exceptional partners, including British Cycling, Rugby Football League, Lawn Tennis Association and RSPB, and high-profile brands and public figures, in a team that have been named ‘Care Innovators Of The Year’.
• Flexibility: Work your 37.5 hours over 4 days and enjoy a long weekend, or split the hours over 5 days to accommodate your other commitments. You can work from home, or from our head office in Widnes, or a flex between the two (there is a requirement to travel to our head office at least once a week).
• Development: We'll work with you to develop your career, in an incredible role where you’ll build skills and experience working with exceptional people and brands.
• Pension and benefits: contributory pension scheme, retail discounts, holiday discounts, cycle to work scheme and travel discounts through our benefits app.
• Best Lives Possible: You'll be working for an award-winning charity that is dedicated to ensuring that people who draw on social care can live the Best Life Possible.

You’ll take ownership of the communications and marketing requirements for our Partnerships and Communities portfolio, ensuring every project has a clear, impactful marketing strategy. From developing inclusive campaigns and activations, to building new relationships, products and partnerships, you’ll be at the heart of promoting our work and growing our influence.

You’ll work in close collaboration with our award-winning Communications and Marketing function to ensure your strategies align with, and complement, our overarching communications strategy, vision and corporate brand. By coordinating with our PR, Social Media, and Marketing teams, you’ll drive consistency and cohesion through the Partnerships and Communities programmes, helping us amplify our message and strengthen our impact.

Key Focus Areas

• Supporting partnership, funding and supporter growth and retention by working with the Partnerships Development Manager to develop partnership strategies and materials (e.g., pitches, proposals, content, impact reporting), and track/evaluate partnership activity to evidence impact and attract new support.
• Commissioning and managing the creation of accessible and effective assets (e.g. presentations, toolkits, social content, video) that are used in the delivery and implementation of a wide variety of programmes and campaigns, across diverse themes. This will involve close collaboration with the Senior Programmes Design Manager and our partners.
• Developing and overseeing integrated marketing and communications plans for the programmes and campaigns – considering objectives, audiences, channels, timelines and KPIs - in close collaboration with Community Integrated Care’s in-house internal and external Marketing and Communications team and operational colleagues, and our partners, to ensure that we reach and empower our target audiences.
• Identifying, delivering and collaborating on profile-raising activations with partners (e.g., events, co-branded campaigns, ambassador activity, PR opportunities) that celebrate the charity, extend reach, and support a more inclusive society, working with Community Integrated Care’s external communications team – including PR and Media, Social Media, Policy & Public Affairs and Design specialists.

Our Ideal candidate:

• Degree-qualified in Marketing, Communications, or related field.
• Proven experience in content creation, media relations, and digital marketing.
• Strong track record in strategy design, project management, and inclusive marketing.
• Skilled in copywriting, data analysis, and creating engaging presentations.
• A creative, detail-focused professional who thrives in a fast-paced environment.
• Passionate about social inclusion, community development, and making a positive impact.

Why join us?

• Be part of a charity that’s changing lives through innovative social impact programmes.
• Work on high-profile campaigns with partners, ambassadors, and influencers.
• Enjoy opportunities for professional growth, coaching, and development.
• Make a tangible difference in communities across England and Scotland.

Ready to lead impactful campaigns and help us create a better world?

Apply today and be part of something extraordinary.

Please note, if you are interested in this role, we welcome your application as soon as possible! Depending on the volume of applications received, the vacancy may be closed before the expected advertising end date.

We’re really proud to be a Hive HR Employee Voice Certified organisation, a recognition that confirms our commitment to creating a culture where our colleagues are not only encouraged to share their thoughts, but where this feedback is actively sought and acted upon to drive positive change at every level.

In our 2025 Colleague Engagement Survey, 59% (nearly 3,800) of our people shared their feedback and insights, giving us an incredible Employee Net Promoter Score of +34.

The Employee Net Promoter Score is a measure of how willing our colleagues are to recommend us as a good place to work to their loved ones – and a score of +34 is considered a Very Good score when compared to global benchmarks set by hundreds of other organisations. 

Role Purpose

To lead Trussell’s email and marketing CRM strategy and digital projects by creating insight‑led, compliant, and engaging digital communications and journeys that bring our story to life and drive programme outcomes.

This role is part of the Together with Trussell programme, the goal of which is to build stronger connections with our supporters, partners and donors to increase funding, campaigning, and other forms of support for our work.  As a member of an enabling programme, this role is focused on the successful delivery of the Together with Trussell programme outcomes, which underpin and enable the outcomes of our 5 external programmes – together contributing to the fulfilment of our long-term vision of a UK without the need for food banks.

Key Responsibilities

Email and CRM marketing

· Lead the design, content development and delivery of Trussell's email programme and related projects, optimising workflows, journeys and alignment with our audience strategy to deliver organisational goals.

Product leadership

· Overall product leadership of our customer marketing platform, Marketing Cloud, ensuring data models and digital ecosystem are optimised and compliant with data privacy laws and industry standards, protecting supporter data from cyber threats.

Analysis and insight and performance

· Implement digital tracking, attribution and measurement in line with established UTM governance and tagging standards to enable accurate tracking and optimisation.  Lead the supporter data function, ensuring accuracy and compliance of supporter data, working with business system teams to ensure reporting enables actionable decision making. 

Consultancy and stakeholder management

· Act as an expert inhouse consultant for programme teams providing advice and guidance to embed best practice, accessibility and innovation in digital communications, driving continuous improvement.

Digital marketing project management

· Lead digital marketing projects that deliver continuous improvement and compliance driving improved engagement with our audiences and programme outcomes.

Person Specification

Core Knowledge

· Deep understanding of CRM, CDP and marketing automation platforms. Experience of Salesforce and Marketing Cloud would be an advantage.

· Management of multiple audience-focused email marketing programmes with complex segmentations and competing priorities

· Excellent understanding of email copy and content best practice

· Excellent understanding of accessibility and legal regulations for email marketing, including the Data Protection Act and UK GDPR and accessibility best practice

· Strong understanding of digital measurement, including tracking, attribution and analytics methodologies and summarising insights to inform decision making.

Essential Skills

• Data analysis and converting this to actionable strategies
• Excellent stakeholder management and relationship building skills
• Able to influence decisions, demonstrates collaborative approach
• Ability to think strategically and practically deliver
• Excellent ability to co-ordinate a variety of projects simultaneously in a multi-stakeholder environment

· Problem solving approach, giving strategic direction

· Process review and improvement skills

Key Experience

• Leading and delivering digital projects and outcomes
• Leading email strategy and function
• Ensuring best practice and compliance
• Performance measurement and reporting skills
• Team leadership
• Managing relationships with suppliers and agencies

Legacy and In Memory Marketing Manager

£37,581 pa

Woking, Surrey GU21 4LL / Hybrid Working (minimum 40% in person collaboration per month)

About the role

We’re excited to be recruiting a Legacy and In Memory Marketing Manager to help grow and deliver WWF-UK’s legacy and in memory fundraising programme. This role will lead the planning and delivery of engaging multi-channel marketing activity that inspires supporters to consider leaving a gift in their will or giving in memory, helping to build long-term support for our mission.

You’ll manage a varied portfolio of campaigns across direct mail, digital, events and web, working closely with colleagues across fundraising, communications and data teams, as well as external agencies. Alongside delivering high-quality campaigns, you’ll play an important role in strengthening supporter journeys, embedding best practice in legacy marketing and championing legacy and in memory giving across the organisation.

This is a hands-on role suited to someone who enjoys combining creative thinking with strong planning, analysis and collaboration to deliver meaningful supporter engagement.

Skills and experience

You’ll bring the skills and experience needed to succeed in this role, including:

Essential

· Experience delivering legacy, in memory or individual giving marketing activity that supports supporter growth and retention

· Proven ability to manage multi-channel campaigns from planning through to delivery and evaluation

· Strong project management skills, with the ability to manage multiple deadlines and priorities

· Excellent written and verbal communication skills, with a supporter-focused approach

· Experience working with campaign data, reporting and insights to improve performance

· Budget management experience, including monitoring spend and processing invoices

· Ability to build strong relationships with internal stakeholders and external agencies

· Understanding of fundraising regulation, charity law and data protection requirements

Desirable

· Experience working in legacy fundraising or long-term supporter engagement within the charity sector

· Knowledge of legacy and in memory supporter journeys and stewardship approaches

· Experience using CRM or campaign management systems

· Confidence representing an organisation externally or contributing to sector networks

What we offer

We believe in rewarding our team with more than just a salary. Here’s what you can expect:

· Annual leave starting at 26 days a year pro-rated, rising one day each year to 31 days plus bank holidays

· Flexible working options, to support your work life balance

· 5% employer contribution to pension, rising to 10% with employee contribution

· Learning and development opportunities to help you grow

· Regular wellbeing initiatives to support your health and happiness.

This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.

About WWF-UK

We're a global conservation charity with millions of supporters and hundreds of projects around the world.

At WWF-UK, we’re bringing our world back to life. Protecting what’s left isn’t enough. We’re racing to restore nature and prevent catastrophic climate change. And it’s a race we can win with everyone’s help.

We’re courageous, passionate, and driven by science. For more than 60 years we’ve been at the forefront of global efforts to protect wildlife and the natural world. We work with integrity, collaboration and deep respect for those we partner with.

How to apply

Click the link to apply via our website. You’ll be asked to complete an application form and upload your CV and a supporting statement that tells us why you’ll be a great addition to WWF-UK.

Our Diversity Promise to You

At the heart of our mission is a simple truth: the planet needs everyone. That means you - in all your uniqueness, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or how you choose to express yourself.

We don’t do stereotypes. We work together with purpose, driven by passion and enhanced by respect, courage, and integrity. We pull together from all walks of life to fight for a better future, and we want you to feel supported every step of the way.

We’re proud to be a Disability Confident employer and are committed to creating an inclusive workplace where everyone feels they belong. We actively encourage applications from people of all backgrounds and identities.

So, if there’s anything we can do to make your application or interview experience more comfortable or accessible, just give our Talent Acquisition Team a shout via our website.

Safeguarding Commitment

Just as we celebrate diversity in all its forms, we are equally dedicated to creating a safe environment for every person we work with or encounter.

Our commitment extends to children, adults at risk, and individuals experiencing any form of vulnerability, whether temporary or permanent.

We proudly stand behind CAPSEAH (Common Approach to Protection from Sexual Exploitation, Sexual Abuse and Sexual Harassment) and put this commitment into action through clear policies, thorough training, and recruitment checks tailored to each role, which may include external vetting.

If you ever have a concern, however big or small, know that there are confidential channels ready to support you at WWF-UK. We promise to respond promptly and with care, because protecting every individual is at the heart of everything we do.