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England, United Kingdom (Hybrid)
£30,000 - £35,000 per year
Full-time
Permanent
Job description

Sightsavers works in more than 30 countries across Africa and South Asia to eliminate avoidable blindness and promote the rights of people with disabilities. Join us, and together we can create a world where no one is needlessly blind and people with disabilities have the same rights and opportunities as everyone else.

Title:  Digital Fundraising Executive

Salary:  £30,000 - £35,000 per annum

Location:   UK Remote with regular office days (approx. 1 – 2 per month) or hybrid (our head office in Haywards Heath is open Tuesday, Wednesday and Thursday for those who prefer to work from the office regularly)

Contract: Permanent

Hours:  This is a full-time role with some flexibility around hours worked.

About the role

Sightsavers are looking for a Digital Fundraising Executive to deliver insight-led end-to-end digital fundraising campaigns and supporter journeys that maximise income and donor retention. Working closely with colleagues and partners, you’ll create engaging, seamless experiences for supporters across multiple channels and in global markets.

Main responsibilities

  • Plan and manage high performing end-to-end digital fundraising campaigns across email, paid social, search, and display to meet objectives, deadlines, and budgets.

  • Create and optimise digital content including email templates, landing pages and paid ads.

  • Write compelling fundraising copy tailored for diverse audiences and channels.

  • Use analytics tools (e.g., GA4) to monitor KPIs, identify trends, and inform optimisation decisions.

  • Support A/B and multivariate testing and implement improvements to enhance performance.

  • Collaborate with global teams to integrate digital and offline activity for a consistent supporter experience.

  • Produce clear, actionable reports and share insights to drive continuous improvement.

This is a dynamic role where you’ll combine creativity with data-driven insight to deliver impactful digital fundraising campaigns, optimise performance and enhance supporter experience across global markets to drive results. Please see the Job Description for full details.

About you

As the ideal candidate, you will bring a blend of creativity, analytical thinking and strong organisational skills. You’ll have experience managing digital fundraising or marketing campaigns across multiple channels. You’ll be confident writing compelling fundraising asks, collaborating with colleagues and partners and balancing attention to detail with a proactive, problem-solving approach.

Jobholder Requirements

Essential:

  • Experience delivering digital campaigns or projects that drive income or conversion, including setup, monitoring and reporting.

  • Solid foundation in digital marketing and fundraising across channels (e.g., CMS, email marketing, paid and organic social media, search and display advertising) and with analytics tools such as GA4.

  • Strong copywriting and editing skills for fundraising content across email, web and paid channels.

  • Ability to interpret performance data, track KPIs and translate insights into actionable improvements.

  • Familiarity with testing and optimisation principles (e.g., A/B testing, iterative improvements).

  • Ability to prioritise and manage multiple work streams effectively.

  • Strong communication and stakeholder management skills for engaging diverse audiences and collaborating across teams.

  • Excellent attention to detail combined with a creative, problem-solving approach.

  • Commitment to equality of opportunity for all.

Desirable:

  • Understanding of individual-giving fundraising disciplines (e.g., mailings, inserts, TV advertising).

  • Awareness of compliance requirements including GDPR, fundraising regulations, and safeguarding standards.

  • Experience with virtual mass participation events.

  • Research skills to identify new digital and fundraising opportunities.

  • Familiarity with tools such as Google Tag Manager, ad platforms or A/B testing tools.

  • Experience applying agile principles to coordinate projects, foster collaboration and drive continuous improvement.

Note: While a degree is not mandatory for this role, relevant experience is essential.

Benefits

Sightsavers offers flexible working, a collaborative culture and benefits to support wellbeing. Our comprehensive benefits package includes generous annual leave allowance, pension, season ticket loan, cycle to work scheme, discounted gym memberships and wellness discounts. If you choose to work in or are visiting our collaborative, modern office space, you will find it an easy 20-minute train journey from Brighton or 45 minutes from London.

Next steps

To apply for this exciting opportunity, please complete an application via our recruitment portal. We are particularly interested in learning of your motivations for applying.

We anticipate that remote interviews will take place from 19 January onwards and the interview process will likely include two stages with a task. We will provide interview themes in advance to support candidates.

Closing date: 11 January 2026

As an equal opportunity employer, we actively encourage applications from all sections of the community. Sightsavers is a Disability Confident Leader and qualified people with a disability are particularly encouraged to apply. 

Application resources
Posted by
Sightsavers View profile Organisation type Registered Charity
Posted on: 18 December 2025
Closing date: 11 January 2026 at 23:30
Tags: Digital, Digital Fundraising

The client requests no contact from agencies or media sales.