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About us
We’re Breast Cancer Now, the research and support charity. We’re the place to turn to for anything and everything to do with breast cancer. However you’re experiencing breast cancer, we’re here.
The brightest minds in breast cancer research are here. Making life-saving research happen in labs across the UK and Ireland. Support services, trustworthy breast cancer information and specialist nurses are here. Ready to support you whenever you need it. Dedicated campaigners are here. Fighting for the best possible treatment, services and care for anyone affected by breast cancer.
About the role
We’re looking for a senior manager, brand marketing to join our team at an exciting time of growth for Breast Cancer Now. As part of our new 2025-2030 organizational strategy, we have ambitious plans to increase awareness, understanding, trust and engagement, to support the impact we can have for people affected by breast cancer. To achieve this, we’ve secured significant investment in our brand marketing program and this role will play a key role in making those ambitions a reality.
The senior manager marketing, brand marketing will lead the brand marketing team and oversee the planning, development, and delivery of our brand marketing program. This includes managing high-profile multi-channel advertising bursts and fame-driving activations, working closely with stakeholders across the charity, and with our creative and media agency partners. This role will develop compelling briefs, oversee campaign delivery, and ensure performance is measured and optimized.
The post-holder will also take responsibility for monitoring our brand health - working with research and media agencies to set KPIs, analyse results, and identify opportunities for improvement.
About you
This is an important role for Breast Cancer Now and one which requires a passion for and proven expertise in managing a brand marketing programme, including delivering multi-channel campaigns.
The role provides a fantastic opportunity to work with stakeholders across the charity, and with external agencies to support the creation and delivery of marketing campaigns. As such, you'll possess strong communication skills and be adept at building positive working relationships with people at all levels. You’ll also be committed to delivering exceptional creative work and have knowledge of brand measurement techniques, working with research agencies and using performance data to monitor and maximise impact.
You'll be confident line manager with solid project management skills, able to work at pace and manage multiple, competing priorities. You'll also have experience in setting and monitoring budgets.
Most importantly, you’ll share our passion and ambition to make a significant difference for people affected by breast cancer.
If this sounds like you, we’d love to hear from you!
Job description and benefits
Please download the job description and our attractive benefits package.
Primary location of role and hybrid working
This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.
When applying
We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Breast Cancer Now Recruitment team
Our commitment to equity, diversity and inclusion
We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who we support.
Closing date 21 January 2026 9 am
Interview date First round interviews (online): Tuesday 27 January 2026, Wednesday 28 January 2026
Second round interviews (in person): Thursday 5 February 2026
(Second round interviews to be held at The White Chapel Building, 10 Whitechapel High Street, London E1 8QS)
We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.
Thank you!
Senior Brand Manager (Brand Planning)
Reference: DEC20258767
Location: Flexible in UK + Travel to Team Meetings
Contract: 12 Months (Maternity cover)
Hours: Full time, 37.5 hours per week
Salary: £44,315.00 - £47,312.00 Per Annum
Benefits: Pension Scheme, Life Assurance Scheme, 26 days' Annual Leave
Introduction
We are looking for a Senior Brand Manager to lead on our brand marketing campaigns and drive forwards new brand reach initiatives.
Working within the RSPB’s brand team you will help bring our brand to life, shift perceptions, and build brand affinity amongst new and existing audiences by planning and delivering impactful brand campaigns. and working closely with the fundraising and campaigning teams on their activities.
It’s an exciting time to join. Since launching our refreshed brand in 2022 we've laid strong foundations for the future, and you will have the opportunity to help our brand continue to grow and soar. This is a fixed term contract to provide cover within the brand team during a period of maternity leave.
Key responsibilities
- Lead the planning, development and review of insight-led brand marketing campaigns
- With the Head of Brand, deliver brand reach initiatives to grow the RSPB’s top of funnel metrics. From early discovery through to delivery and measurement, always leading the delivery phase and marketing planning specifically.
- Brand Business Partner for teams driving strategic and high reach marcomms activities e.g. Supporter Fundraising, Commercial, Campaigns & Mobilisation and Brand & Marketing - providing brand consultancy to ensure the brand is well executed in external campaigns and comms to build brand equity.
- Share insight on brand health and brand related business metrics through collaboration with the Head of Market Research & Insight. Identify actions arising from the insight and set strategic direction with support from Head of Brand where necessary.
Essential skills, knowledge and experience:
- Experience of developing multi-channel campaigns rooted in audience insight.
- Experienced in brand tracking and measurement, and using it to shape marketing and communications plans.
- Expertise in brand strategy and positioning
- Experience leading marketing projects and new initiatives.
- Curious and collaborative, the role holder will be skilled at influencing across the organisation, proactively identifying opportunities to improve outcomes by providing support and challenge through insight and evidence.
- Experienced at developing collaborative external and internal relationships with key stakeholders to secure positive brand outcomes
- Excellent written and verbal skills to present, influence and represent the directorate and the organisation.
- Logical and methodical, analytical and a good eye for detail.
General information
From time-to-time, and particularly at the start of a new project or campaign, you will be expected to come together with the rest of a project or campaign team, or workstream, and co-locate face-to-face for a few days. There will be some meetings together, and also the opportunity to work side by side on the project for a short period. The RSPB will subsidise any required accommodation or travel as per our Expenses Policy. This will help build relationships, break down silos, and make working together online easier and more enjoyable. This co-location will usually be at an RSPB office and will be agreed in advance. Outside of these co-location moments you will be based in your contracted place of work as usual. Reasonable adjustment to the above can be discussed with the Line Manager.
Everyone in the RSPB has a role to play in creating an inclusive culture and we want our people and their behaviours to show this. As part of your role, it is your responsibility to:
- Work in a way that reflects our commitment to inclusion, with colleagues, external partners or the public.
- Demonstrate inclusive behaviour, which recognises the value of everyone’s contribution and experience.
Additional Information:
- This is a full time, fixed-term role for 12 months, for 37.5 hours per week.
- The RSPB reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the contract term.
Closing date: 23:59, Friday 9th January 2026
We are looking to conduct interviews for this position from w/c 26th January 2026.
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
Candidates may also be searching for similar roles such as: Digital Asset Management (DAM), Brand Asset Management, Creative Operations, Product Owner (PO), Digital Product Management (DPM).
We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application.
The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.
The RSPB is a licenced sponsor. This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.
As part of this application process you will be asked to provide a copy of your CV and complete an application form including evidence on how you meet the skills, knowledge, and experience listed above. Contact us to discuss any additional support you may need to complete your application.
No agencies please.
Registered Charity
More than 1000
The RSPB brings people together – people like you – to protect the things that matter to us all.
