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External Communications Manager
Salary: £40,000–£42,000 FTE
Hours: 30 hours per week
Location: Remote, with regular travel to FitzRoy services, team and stakeholder meetings as agreed. The role requires attendance in London once per month and applicants must be able to commute to services in Norfolk, Nottingham and Hampshire.
Reports to: Head of Communications
Directorate: Business Development and Partnerships
FitzRoy is a national charity supporting people with learning disabilities, autism and mental health needs to live lives rooted in choice, meaning and happiness.
We are strengthening our external voice and looking for a confident, perceptive and warm communicator to help more people understand FitzRoy’s work, expertise and impact.
This is a moment of change for social care. We want to play a more active role in shaping its future, ensuring the people at the heart of it are seen, heard and involved in the decisions that matter.
About the role
As External Communications Manager, you will help build FitzRoy’s profile and reputation by identifying the stories, insight and opportunities that show what good support looks like in real life.
You will work closely with the Head of Communications, fundraising, business development and operational colleagues to turn external communications priorities into practical plans, content and opportunities.
This is a delivery role with real influence. You will not be expected to set FitzRoy’s external strategy alone, but you will be expected to bring ideas, advise colleagues, shape practical plans and turn opportunities into action.
What you will do
You will:
- develop proactive external communications activity that raises awareness of FitzRoy’s work, expertise and impact
- spot opportunities for FitzRoy to contribute constructively to sector conversations
- identify realistic opportunities for media, sector press, partner or local coverage
- gather stories, photos, video and quotes that help people understand what good support looks like in real life
- use social media, website content, audience insight and analytics to strengthen FitzRoy’s external profile
About you
You may come from charity communications, PR, journalism, public affairs, stakeholder communications or another external communications background.
You do not need to have worked in social care before, but you will need to be interested in people, willing to learn quickly and able to handle stories about people’s lives with care, respect and good judgement.
We are looking for someone who is:
- an excellent writer and editor
- confident developing clear, accessible content for different audiences
- warm, curious and able to build rapport quickly
- able to spot strong stories, ideas and opportunities
- confident creating social media and website content shaped by audience insight
- comfortable working independently and managing competing priorities
- able to think strategically about audiences and influence, while being practical about what can be delivered in a small team
- confident gathering content including photos, videos and quotes
- willing and able to travel to FitzRoy services and meetings as needed
A full clean driving licence and access to a car for work travel are required, as some services are not easily accessible by public transport.
Working at FitzRoy
You will join a small, friendly communications team with big ambitions. This role will suit someone who enjoys a mix of planning, writing, relationship-building, story-gathering and hands-on delivery.
You will help us show the difference good support makes – and help ensure the voices, experiences and achievements of people with learning disabilities, autism and mental health needs are seen and heard.
How to apply
To apply, please submit your application and a covering letter.
We do not expect your covering letter to address every point in the person specification. We would like you to tell us:
- what interests you about this role and FitzRoy
- three things you would bring to the role
- a piece of communications work you are proud of and why
- how you approach using social media, website content and audience insight to build external profile
- how you would approach telling stories about people’s lives with care, respect and good judgement
If you are using AI tools to write your application, please use them with caution. We are looking for your own voice and writing style.
Registered Charity
More than 1000
Our vision, mission and values guide us each step of the way, and are as important now as when the charity first began. Our vision A society where p
Thank you!
Charity People is delighted to be partnering with Animal Free Research UK to recruit the organisation's first full time Media and PR Manager.
About Animal Free Research UK
Animal Free Research UK is a UK charity working to replace the use of animals in medical research. It funds and supports pioneering, human-relevant science such as advanced lab models, data science and other non-animal research methods that aim to deliver better treatments for diseases faster.
Alongside its grant-making work, the organisation actively champions and accelerates the transition to animal-free research by collaborating with scientists, building centres of excellence, and promoting innovation across the life sciences sector.
It also undertakes advocacy, campaigning and policy work; influencing government and public debate to drive legislative and systemic change towards ending animal testing in the UK.
An amazing organisation doing so much incredible work, Animal Free Research UK combines research funding, sector leadership and public affairs activity to create a future where medical research is both effective for humans and free from animal use.
Media and PR Manager
Contract: Permanent, full time position
Salary: £40,000 to £45,000 per annum
Location: Animal Free Research UK is a fully remote organisation, and this is therefore a predominantly home based role. The postholder will be required to travel within the UK around 10 to 12 times per year for team get togethers or events and meetings. Travel will be paid by the organisation when required
Closing date for applications: 9am on Friday 26th June
Interviews: first round interviews will be held on the 7th and 8th July, with second round planned for 14th July
About the role
This is a truly exciting opportunity for a talented media and PR professional to really be creative in a brand new role for an organisation which has made some fantastic inroads into the influencer and media spaces over the past 18 months.
Building on a solid foundation you will be responsible for elevating the organisation's public profile and driving engagement with core media and influencer audiences at a pivotal moment for the organisation.
Delivering influencer and media work that supports across celebrity engagement and fundraising, public affairs advocacy, as well as the organisation's new Centre for Human Specific Research, yours will be a core role within the team.
Key responsibilities within the role will be as follows:
- Develop and implement integrated PR campaigns that support the charity's public affairs work, the Centre for Human Specific Research, and wider initiatives
- Create persuasive PR materials, including press releases, op-eds, spokespeople briefings, comment pieces, and digital content
- Identify newsworthy stories related to campaign milestones, scientific breakthroughs, policy announcements, and funded research
- Maintain and grow relationships with journalists, broadcasters, sector media, influencers, and celebrity supporters to secure sustained, high-quality coverage
- Draft, place, and pitch press releases, letters to editors, feature articles, and broadcast opportunities aligned with brand guidelines and with appropriate organisational sign-off.
- Act as first point of contact for media enquiries, managing proactive and reactive press activity
- Track media coverage, sentiment, and reach, using analytics to refine strategy and maximise impact.
- Build on the charity's success with celebrity supporters and social media campaigns to increase visibility, engagement, and fundraising impact
- Develop and launch a Celebrity Ambassador Scheme, identifying, onboarding, and supporting high-profile advocates
- Plan and deliver PR events, photo opportunities, digital campaigns, and celebrity-led activations that amplify awareness, engagement, and fundraising outcomes
- Collaborate closely with the digital team to align PR campaigns with social media strategy, amplifying reach through Facebook, Instagram, LinkedIn, and other platforms
- Track and report on the impact of social media and celebrity-led initiatives, using insights to optimise campaigns and inform future strategy
- Support crisis and risk communications planning, ensuring consistent, credible responses on sensitive or complex issues.
- Monitor, evaluate and regularly report on the effectiveness of PR output for senior colleagues, identifying recommendations for continual improvement
- Contribute to ongoing reviews and evaluation of whether Animal Free Research UK is reaching the right audiences and is achieving its communications goals Measure
We'd love to hear from individuals with the following core skills and experience:
- Educated to degree level or equivalent through experience
- PR and/or media trained with a professional qualification or equivalent through experience
- Demonstrable success in securing high-impact media coverage in national, broadcast, and digital media
- Proven experience building and maintaining relationships with journalists, influencers, and high-profile supporters
- Strong copywriting and editing skills tailored to diverse audiences
- Experience managing a media desk, including proactive and reactive work
- Ability to interpret complex scientific or policy content and communicate it clearly and compellingly
- Influential communicator with strong interpersonal skills, confidence in public engagement and stakeholder management
- Familiarity with media monitoring and CRM tools
- Deep commitment to animal protection, scientific integrity, and the strategic goals of Animal Free Research UK
- Strategic thinker who can act tactically, manage multiple priorities, and work under tight deadlines
- Flexible and resilient approach to work, with willingness to travel and work out-of-hours as needed
If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached by 'Apply Now' button.
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
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