Senior Data Insight Analyst Jobs
FULL-TIME JOB VACANCY
SENIOR MANAGER, ANALYTICS AND INSIGHT
Development and Outreach Department
Multiple Office Locations Considered
Application Deadline: 4 June 2024
The Fundraising Systems & Data Analysis (FSDA) team of the Development and Outreach Department of Human Rights Watch (HRW) is seeking applicants for the position of Senior Manager, Analytics and Insight. The Senior Analytics and Insight Manager will be responsible for instilling a data-driven and data-informed culture to make evidence-based decisions, increase efficiencies, improve overall departmental return on investment (ROI), grow new fundraising streams, and achieve long-term profitability.
The Senior Analytics and Insight Manager will generate, improve, and analyze fundraising data, both quantitative and qualitative, from internal and external sources to produce strategic information that supports data-driven and informed decisions, tactics, and strategies that consistently maximize HRW fundraising results. This role will feed into both the quarterly reforecasts and annual budget data and supporting methodology and collaborating with the Finance team as needed for the Development department.
This full-time position will ideally be based in either the United States or Europe, preferably in one of the cities where HRW has an office and will report to the Managing Director of Fundraising Systems and Data Analysis based in London. The Senior Analytics and Insight Manager will manage at least one direct report.
The successful candidate may have the option to work remotely but is expected to work from the office 1-2 times a week. We aim to be as flexible and supportive as possible in both the recruitment for and onboarding of this position.
Responsibilities:
Product Management Oversight:
1. Provide strategic, tactical, and operational planning of all Business Intelligence (BI_ Systems and tools utilized by the Development Department;
2. Implement and build the BI structure of the Development Department, working closely with CRM (Salesforce) team and working with vendors as needed to understand the desired outcomes;
3. Partner with the Training & Support team to promote user adoption of BI reports by developing and implementing communication plans, training campaigns, and incentives to encourage staff engagement and utilization;
4. Ensure effective coordination and change management with Training & Support, CRM and Digital products, IT, and fundraising teams;
5. Act as the subject matter expert for all areas of fundraising reporting and respond to escalated queries and reporting discrepancies from Data Analysis Officer;
6. Develop project management processes to support the prioritization of all analysis, data selection, integration, and reporting requests, ensuring the briefing processes are understood and developing a Service Level Agreement (SLA) framework as needed; and
7. Support on Data Integrations and Application Interface Programs (APIs), including any Extract Transform and Load (ETL) processes as needed, working with the Data Quality and Integrations Officer to develop these to meet “fit-for-purpose” requirement. Support both the CRM and Digital Product Managers as needed.
Data, Analysis and Reporting:
1. Support the development and implementation of the long-term data and insight strategy for HRW which improves data quality, deepens the department’s institutional memory, and aligns with the broader HRW data strategy;
2. Develop and present actionable insights, strategic recommendations, and business intelligence from analytical output to support strategic decisions for the Development team and on investments and benchmarking activities;
3. Deliver the data and insight strategy including activity reporting, financial forecasting, specialist report development, and ad hoc analysis projects and data selections, to increase understanding of activity, supporter and financial trends and making recommendations to leadership to deliver improvements;
4. Collaborate with the Marketing Team to create data selections including recommendations on which are the best targets for direct marketing campaigns, create segments according to strategically determined criteria, data model, and develop testing plans to yield statistically significant results;
5. Work with the Fundraising Systems and Data Analysis Managing Director to build tools and reports that allow for both the forecast and budget revenue projections to be provided with ease. Create multi-year fundraising projections per main channel and audience using historical data, statistical modelling techniques, and new initiatives;
6. Collaborate with the Finance team around both the production and validation of financial reporting, including budgeting, reforecasting, and income reporting in general for the Development D Ensure that the Marketing coding / attribution processes are clearly documented and any exceptions tracked with the Revenue Operations teams;
7. Ensure that the expenditure budget for the Development Department is managed and reported on effectively, capturing the planned spending across the different teams within the department, including reporting on the actuals and investigating any variances with finance and the budget holders as needed; and
8. Ensure that the Leadership Gift data reporting can occur, through development of advanced visualizations including dashboards and ensure that hygiene initiatives are followed by supporting both the Data Quality and Integrations Officer and Relationship Manage Work with Finance on the monthly reconciliation processes.
Leadership, Training, & Support:
1. Lead improvement projects that shape the department’s effectiveness, efficiency and data-driven decision making;
2. Serve as subject matter expert to both the CRM and Digital Product Managers as they proactively assess users’ evolving system needs, priorities, capacity, and workflows, and ensure reporting needs are well articulated to inform future technology enhancements; and
3. Teach and mentor Data Analyst and Data Integrations staff to grow their capabilities within the fundraising CRM, data, and operations field.
Other:
1. Carry out other duties as required.
Managerial Responsibilities:
1. Provide leadership, motivation, and mentorship to the Data Analysis, Quality and Integrations team, setting clear expectations, performance objectives, and providing regular and constructive feedback;
2. Foster an inclusive, creative, and positive work environment, encouraging diverse perspectives and participation in diversity, equity, and inclusion efforts, while proactively addressing bias, discrimination, and microaggressions;
3. Model inclusive behavior and consistently adhere to HRW's internal values;
4. Incorporate diversity, equity, and inclusion values and initiatives into the work of the Data Quality and Integrations team; and
5. Collaborate with staff to develop initiatives aimed at movement-building and expanding partnerships with diverse clients, donors, stakeholders, and partners.
Qualifications:
Education: A bachelor’s degree or equivalent work experience.
Experience: A minimum of five (5) years of relevant experience working in fundraising data analysis or business data analysis is required. Knowledge and experience in nonprofit fundraising and marketing, preferably in a global INGO context with country-specific fundraising operations, is highly desirable.
Related Skills and Knowledge:
1. Fluency in fundraising practices, terminology, technologies, channels, and compliance, and the ability to translate easily between fundraising end users and technology providers is required.
2. A critical thinker with the confidence to transform data and information into structured systems and reports is required.
3. Record of generating buy-in from, and exceeding expectations of, internal and external stakeholders is required.
4. Hands-on experience with data analysis, quality, cleansing, extracting, and validation (ETL) processes and tools is required.
5. Fluency in SQL or similar database query language is required. Experience with unstructured data is a plus.
6. Knowledge of both using and configuring Application Program Interfaces (APIs) to perform data integrations between multiple systems is required.
7. Strong understanding of Business Intelligence platforms, report and dashboard construction and data modelling and segmentation within the fundraising data context (Power BI or Tableau is Desirable) is required.
8. Hands on experience with working with INGO CRM systems is required. Salesforce experience is desirable.
9. Excellent verbal and written communication skills in English, and the ability to present complex issues in a clear, concise and persuasive manner to business and technical professionals, and to staff for whom English is not their first language is required.
10. Ability to work collaboratively and build trust with diverse stakeholders globally, including staff for whom English is not their first language, is required.
11. Strong understanding of nonprofit fundraising processes, strategies, and best practices is required.
12. Experience in vendor management is desirable.
13. Detail-oriented with excellent problem-solving and troubleshooting skills is required.
14. Ability to work collaboratively with diverse stakeholders and teams is required.
15. Strong project management skills and the ability to manage multiple priorities is required.
16. Demonstrated experience managing teams ensuring motivation and high-performance levels is required.
17. Demonstrated ability to manage multiple priorities and work in a fast-paced environment is required.
18. Advanced knowledge of Microsoft Office software, particularly Excel, is required.
Salary and Benefits: HRW seeks exceptional applicants and offers competitive compensation and employer-paid benefits. HRW offers a relocation assistance package and will assist employees in obtaining necessary work authorization, if required; citizens of all nationalities are encouraged to apply. If this position were to be based in the United States, the salary range would be USD 88,000-96,000. Salary ranges outside of the United States vary based on location.
How to Apply: Please apply immediately or by 4 June 2024 by visiting our online job portal at HRW official website and attaching a letter of interest and a CV or resume. No calls or email inquiries, please. Only complete applications will be reviewed and only shortlisted candidates will be contacted.
If you are experiencing technical difficulties with your application submission, or if you require a disability-related accommodation e-mail us. Due to the large response, application submissions via email will not be accepted and inquiries regarding the status of applications will go unanswered.
Human Rights Watch is strong because it is diverse. We actively seek a diverse applicant pool and encourage candidates of all backgrounds to apply. Human Rights Watch does not discriminate on the basis of disability, age, gender identity and expression, national origin, race and ethnicity, religious beliefs, sexual orientation, or criminal record. We welcome all kinds of diversity. Our employees include people who are parents and nonparents, the self-taught and university educated, and from a wide span of socio-economic backgrounds and perspectives on the world. Human Rights Watch is an equal opportunity employer.
Human Rights Watch is an international human rights monitoring and advocacy organization known for its in-depth investigations, its incisive and timely reporting, its innovative and high-profile advocacy campaigns, and its success in changing the human rights-related policies and practices of influential governments and international institutions.
The client requests no contact from agencies or media sales.
This role is based in the UK on a remote homeworking contract or based in our London office. If the role is based in the London office, you will be required to attend the office for a minimum of 2 days per week with the option to work remotely for the remaining 3 days.
The salary quoted is for the London office but if based at home, the salary will be £36,737.01 - £40,566.55
About us
Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.
There's never been a better time to join Christian Aid's Fundraising & Supporter Engagement Department. We would say that, wouldn't we? But we mean it. Despite the challenges we've all faced over recent years, we have grown income and smashed our targets, making a transformational impact for people in poverty. Your next career step could see you joining our passionate and energetic team of poverty-fighters. We inspire more than 250,000 supporters and thousands of supporting churches to raise more than £40 million annually to tackle the root causes of extreme poverty.
We're committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don't have to be Christian to work here - we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we're open to part-time and flexible working. We also offer hybrid working for our office-based colleagues and the option of being a homeworker for most of our roles too.
Want to know more about what it's like to work here? Click here to hear directly from some of our amazing colleagues.
Learn about our vision, mission and values
About the role
The Digital Optimisation Analyst is instrumental in advancing Christian Aid's digital strategy and supporting colleagues in achieving their ambitious digital, fundraising and supporter engagement goals. Through utilising measurable data and analytical tools such as Google Analytics, the role provides in-depth campaign analyses, performance reports, and a deep dive into users' online activities and behaviours. The deliverable insights and contributions empower teams to make data-driven, impactful decisions that generate positive change across the organisation.
About you
You will be the go-to expert in digital analysis, working closely alongside a variety of teams to maximise the reach, engagement and conversion of our digital journeys. You will be comfortable managing competing priorities and proactively engaging with multiple stakeholders. Alongside digital analysis projects, you will have a finger on the pulse of current trends, tools and best practice across the digital space.
Competency questions
As part of your application you will be asked to demonstrate your suitability by giving answers to the following questions:
-Understanding User Behaviour: Can you describe a time when you used analytics tools to analyse user behaviour on digital platforms? How did you use this data to enhance the user experience, and what did you achieve?
-Optimising Campaign Performance: Please share an experience where you identified opportunities to improve campaign performance in the digital space. How did you develop and test hypotheses to achieve better results?
-Empowering Teams with Insights: How do you ensure that the insights and reports you provide to teams are actionable and relevant to their objectives? Can you share an example of a time when your insights directly influenced a team's strategy or approach?
Further information
At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.
We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams.
We have a strong Christian ethos and we encourage applications from all faiths and none (with the exception of Director positions where there is a genuine occupational requirement to be a practicing Christian - Exempted under the Equality Act 2010).
All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information as part of the referencing process from job applicants' previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.
This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this.
You can expect a wide range of rewards and benefits, including a generous holiday allowance, a season ticket loan, and flexibility that will ensure you enjoy a good work/life balance.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report