Senior digital fundraiser jobs in Birmingham

Job Description

Key responsibilities:

1. Events Marketing

• To oversee the scheduling, production and distribution of promotional e-mails for our events. Liaise with comms team to promote events across AvMA media platform To work on the development of the events pages on the new AvMA web site. Ensuring event web pages are kept up-to-date. To carry out data analysis and web analytics to determine what people are responding to and to highlight the areas we may need to focus/re-focus.

Events Logistics & Management

• In conjunction with the Head of Events, to undertake the production and organisation of events, including inviting and liaising with speakers and arranging event logistics. Effective liaison with speakers, ensuring they have all the information required to participate in the event and providing deadlines for receiving their presentation and biography. To work on site at events as required and run smaller events on your own. Duties will involve setting-up and administering registration, liaising with the venue, greeting speakers and exhibitors, dealing with enquiries from delegates and making sure the event runs smoothly. Production of the online conference documentation, to include speaker presentations.

Research & Event Development

• Help identify and research potential subject areas on which we may want to run events. Keep a close eye on the medico-legal events sector market and other events taking place. Help identify potential new sponsors and exhibitors for our events.

Events CRM

• Develop a sound understanding of AvMA’s new CRM, ensuring we optimise it for the efficient and effective marketing of events.
• To assist if/as required with bookings and booking queries for AvMA’s events.

Other

• To support the Events Department’s quality initiatives and to suggest continuing improvements where needs arise.
• To undertake other duties commensurate with the post as may be required.
• Deputise for the Head of Events when necessary 

Person Specification

Essential:

1. An understanding of, and commitment to, the values and objectives of AvMA.
2. Excellent interpersonal skills, with the ability to develop effective and positive working  relationships with a wide range of individuals and organisations.
3. Highly motivated self-starter with the ability to manage and prioritise workload and meet targets.
4. Excellent written and verbal communication skills. Confidence in liaising with speakers, sponsors and delegates.
5. Experience of organising events and on-site management of events, including in-person and online events/webinars.
6. Marketing copy writing ability, proof-reading skills, outstanding attention to detail.
7. Experience of using e-mail marketing platforms (e.g. Dot Digital) and social media to promote events and maintaining event web pages.
8. A high level of IT and digital literacy skills, including Office 365, Microsoft Dynamics and Adobe  In Design
9. Staying calm under pressure, a proactive and solutions focussed approach to problem-solving, ability to independently think on your feet.
10. Demonstrable commitment to Equality, Diversity and Inclusion

Desirable:

• Experience of working within a charity.
• Experience of working in healthcare and legal sector events.
• Knowledge or experience of healthcare, the NHS or patient safety work.
• Understanding/experience of Search Engine Optimisation.

Ronald McDonald House Charities UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House Charities UK owned mass participation events, supporting sustainable, diversified income growth.

Key Responsibilities:

Event Strategy & Planning

• Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives.
• Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income.
• To play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement & wider Engagement Directorate.

Event Delivery & Logistics

• Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution.
• Ensure all events are delivered to a high standard, providing an exceptional experience for supporters.

Supporter Engagement & Stewardship

• Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys.
• Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention.
• Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity.

Marketing & Promotion

• Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital team to maximise participation and net return.
• Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes.

Monitoring & Evaluation

• Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets.
• Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance.
• Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience.
• Produce regular performance reports and insights for internal stakeholders

Collaboration & Partnership

• Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery.
• Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers and third party event organisers.

Skills & Experience

Essential

• A proven track record of excellent management of an event portfolio to meet income and acquisition targets.
• Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income.
• Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs.
• Line management and team development experience.
• Knowledge of health and safety, risk management in event delivery & fundraising compliance.

Desirable

• Experience of virtual fundraising and development of new events.
• Ability to plan, prioritise and balance a busy and varied workload.
• Familiarity with digital fundraising platforms and MS Dynamics.
• Experience supporting innovation or new product development, working with agencies to deliver new fundraising products.

Together for Short Lives is looking for a driven and creative Business Development Manager to develop and secure high‑value corporate partnerships that will help transform the lives of children living with serious illness and their families. You’ll lead our business development strategy, build a strong pipeline of opportunities, and develop lasting relationships with prospective and existing supporters.

If you’re collaborative, tenacious and passionate about making a real impact in children’s palliative care, we’d love to hear from you.

Together for Short Lives is the leading UK-wide charity for children living with serious illness, their families and the services that provide them with palliative care.

Every child deserves many moments of happiness together with their loved ones. But it's hard for them to thrive when services don't fully meet their needs, leaving parents and siblings feeling isolated and alone.

That’s why we’re here. To make sure that every family can thrive as they navigate their child's life, death, bereavement and beyond.

Together we support families to live their lives, through the ups and downs, offering practical, emotional and financial help.

Together we unite our sector by prioritising and sharing crucial research, leading guidance and standards, connecting professionals and raising vital funds for children’s hospice and palliative care services.

Together we campaign to make sure that children with serious illness and their families get the care and support they need, when and where they need it.

Supporting, uniting, campaigning, together.
We are Together for Short Lives.

Purpose of role

The Business Development Manager will lead our efforts to secure high-profile, high-value partnerships with corporate organisations  that will generate vital income for children's palliative care. Securing new partnerships and growing our income requires exceptional collaboration skills; a driven, tenacious and resourceful nature; innovation and creativity; and a passionate determination to make a difference to the lives of children and families across the UK.

The main objectives are as follows:

1. Secure new corporate partnerships raising funds to support Together for Short Lives’ direct work, and our National Fundraising Scheme (raising funds on behalf of the UK’s children’s hospices).
2. Develop and deliver a business development strategy, including  prospect research, managing  a robust pipeline of opportunities, and developing a diverse range of business development products. 
3. Manage and develop relationships with a portfolio of individual contacts and organisations, including prospective and existing supporters.

Follow the link to our website to apply and find out more about the role.