Senior digital marketing officer jobs in Liverpool

Senior Individual Giving Acquisitions Officer (Maternity Cover)

Up to 12-month Fixed Term Contract. Full Time.

Hybrid working (Minimum of 2 days per week in the office)

Location: This role can be based at any of our UK offices - Cardiff, Edinburgh, London, Warrington

Salary: £41,783 per year for Cardiff, Edinburgh, Warrington. £46,666 per year for London (including London allowance)

About us

Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.

We’re committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don’t have to be Christian to work here – we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we’re open to part-time and flexible working. We also offer hybrid working for our office-based colleagues. 

About the role

Reporting in to the Individual Giving Lead, the Senior Individual Giving Acquisition Officer will drive the strategy and execution of Christian Aid’s individual giving acquisition efforts, ensuring high impact campaigns like Christian Aid Week, Christmas and Emergency Appeals effectively attract new supporters. Through compelling messaging and innovative approaches, foster long-term, sustainable relationships,
optimising channels, products, and engagement strategies to maximise supporter growth.

The post-holder will lead on Regular Giving acquisition recruitment across multiple channels to grow lifetime giving and increasing the Christian Aid supporter base. They will be leading a team of two Individual Giving Acquisition Officers and collaborating with senior leadership, manage budgets, forecast the performance of campaigns and ensure cost-effective delivery, all while championing the ‘Believe in the Possible’ proposition to inspire and engage the next generation of supporters.

Some of the main responsibilities of the Senior Individual Giving Acquisition Officer includes:

• Lead the development and execution of the Individual Giving acquisition strategy, leveraging on key appeals like Christian Aid Week and Christmas to recruit and engage new supporters.
• Empower people and amplify change, optimise acquisition channels, refine messaging, and test new products to attract and retain both one-off and regular givers, ensuring long-term growth and engagement.
• Prioritise and lead the Regular giving recruitment strategy across multiple channels, supporting our ambition to build back and grow recruitment and supporters lifetime value.
• Collaborate with internal teams and external stakeholders, ensuring seamless and effective campaign delivery, maximising impact across multiple platforms.
• Analyse supporter data, providing actionable insights that enhance campaign effectiveness and engagement, continually refining approaches for greater success.
• Manage and mentor Individual Giving Acquisition Officers, fostering professional growth and driving performance within the team.
• Contribute to the broader Individual Giving strategy, cultivating an ambitious team culture that embraces innovation and excellence.
• Oversee reporting, budgeting, and forecasting to maintain financial sustainability and ensure the efficient allocation of resources.

About you

Who we are looking for

Essential:

• Significant experience in leading supporter acquisition programmes and activities across a range of channels.
• Significant experience in digital fundraising techniques for acquisition.
• Significant experience managing external suppliers and multiple stakeholders.
• Highly developed skills in budgeting, forecasting, and data-driven decision-making.
• Developed knowledge of legal requirements for fundraising, direct marketing, and data protection.
• Highly developed analytical, strategic, and communication skills for optimising acquisition.
• Demonstrable experience in managing and mentoring a team.

Desirable

• Marketing qualification (e.g. IDM, CIOF).
• Experience in DRTV and face-to-face fundraising.
• Experience in writing fundraising copy and digital marketing.
• Experience in emergency appeals or international development.

Further information

At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.

We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams. ian ethos and we encourage applications from all faiths. Applicants will be expected to demonstrate an understanding of and sympathy with Christian Aid’s faith identity. 

All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme.  In line with this Scheme, we will request information as part of the referencing process from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.

This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this.