Senior individual giving manager jobs in Westminster, greater london

About Smile Train 

Smile Train is changing the world one smile at a time. Our goal is to transform every person's life impacted by a cleft lip or palate. We train and support doctors and medical professionals to provide our beneficiaries with free, life-changing comprehensive cleft treatment. Our sustainable model has allowed us to reach 1.5 million children in 90+ countries, and we’re just starting. We are truly changing the world one smile at a time.

Smile Train is looking for exceptional people to join a worldwide team of dedicated, passionate professionals. Our team is creative and highly motivated individuals working to make a positive impact. Join us!

Role Summary:

The Smile Trian UK Senior Manager, Individual Giving leads on the development and delivery of the individual donor offline fundraising program, responsible for the acquisition, retention, upgrade and reactivation of individual donors through various channels including Direct Mail, DRTV, Telemarketing and SMS and Print. Employing a test-and-learn approach across the programme and liaising closely with the Digital Fundraising Director and the Direct Marketing Global Working Group, the role contributes to the development of Smile Train’s global fundraising strategy. 

Serving as the local subject matter expert in direct marketing and fundraising data, you will translate complex data into easy-to-understand takeaways for the UK Fundraising Director and senior leadership ensuring that Smile Train is able to efficiently and effectively raise funds to continue transforming the lives of our beneficiaries.

This is a full-time, hybrid opportunity starting as soon as possible. Ability to travel, when necessary, for agency partner visits and organizational events is required.
 

Reports To: UK Fundraising Director
 

General Responsibilities:

• Collaborate with the UK Director of Fundraising in the development of the offline Individual Giving Strategy and other key initiatives and keep them updated and fully briefed regarding their implementation
• Line-manage the Database Manager and Supporter Experience Officer 
• Develop engaging donor acquisition and retention campaigns 
• Utilise data to inform and strategically target key donor segments 
• Create and execute direct communications to our valued supporters 
• Ensure all offline direct marketing campaigns are completed on time and within budget 
• Management of all campaign delivery, including post analysis 
• Reporting to senior stakeholders on performance of the offline individual giving programme

Specific Responsibilities:

Direct Mail 

• Execute offline acquisition and retention campaigns including review of direct mail kit laser and insertion samples for quality control
• Effectively manage external agency partners and provide strategic direction on all direct mail campaigns
• Conduct testing to optimise creative and evaluate results to make data-driven decisions for future mail concepts 
• Manage direct mail creative development, ensure brand compliance and provide directive on content/messaging
• Participate in weekly production call with creative and production agencies to review status of deliverables for all campaigns

DRTV 

• Execute all aspects of Direct Response Television (DRTV) donor acquisition program, including:

• • Set-up of inbound telemarketing and SMS with telemarketing agency
  • Manage creative review and development
  • Manage weekly performance review and provide updates and recommendations to vendor
  • Review and approve media buying plans
  • Manage source code assignment and upload to database

• Management of external creative, media and contact centre agencies 
• Strategic planning, performance monitoring and reporting 

Sustainer Program

• Manage all monthly Direct Debit and other regular individual donations 
• Manage the execution of the donor journey for all regular donors and the conversion, upgrade and reactivation efforts

Other Duties

• Working with external agencies, develop effective testing methodology to inform long-term investment decisions
• Execute all offline acquisition campaigns in diversification of new donor sources (e.g. Package Inserts)
• Approve cost estimates and media plans ensuring spend to budget across all campaigns
• Build and manage the offline individual giving programme budget across all channels
• Manage all invoice processing and complete monthly accruals for Finance
• Other duties as appropriate for this role.

Essential functions:

Sitting

Supervisory responsibilities: This role also oversees management of the supporter CRM and Supporter Care, line managing the Smile Train UK Database Manager and Supporter Experience Officer.
 

Required Education and Experience:

• 5+ years of progressive experience in a direct marketing role, proven track record in planning and delivering effective direct marketing campaigns across a range of channels including Direct Mail, DRTV, Telemarketing, SMS and Print channels 
• Bachelor’s degree or equivalent in Marketing, Business, Communications, or related field, although an equivalent combination of education and experience may be accepted as a satisfactory substitute for this required level of education.
• Skilled with modern and traditional marketing and fundraising channels 
• Strong analytical skills with the ability to use data to drive decision-making 
• Able to take ownership of a process and to use problem solving skills to resolve issues.
• Fluency in a donor CRM, experience with Salesforce preferred
• Demonstrable organisational, professional, and problem-solving skills, excellent verbal and written communications skills and strong interpersonal skills to effectively collaborate across teams 
• Excellent people-management skills with the ability to coach and line manage staff
• Excellent project manager who is extremely detail-oriented with strong organisational and time management skills.
• Experience of managing creative agencies, printers and external agencies 
• Ability to communicate the impact of marketing efforts with data 
• Able to function both independently and as part of a global team.
• Familiar with the MS Office

Accountability Expectations: 

• Ownership of Outcomes: Take full responsibility for one’s own performance, ensuring alignment with Smile Train’s mission and objectives.

• Transparent Communication: Communicate openly and effectively with team members, fostering trust and a shared understanding of expectations and priorities. 

• Emotional Intelligence: Demonstrate empathy, understanding, and cultural sensitivity to contribute to an inclusive and supportive team environment.

• Empowerment: Effectively communicate with supervisors to ensure you are equipped with the resources, guidance, and autonomy you need to excel in your role 

• Team Cohesion: Contribute to a culture of collaboration, mutual respect, and shared accountability, helping the team to thrive in a fast-paced, mission-driven environment 

Compensation Range: £50-£55K

Travel: Ability to travel, when necessary, for agency partner meetings and organizational events as required

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, obligations, and activities may change, or new ones may be assigned at any time, with or without notice.

Application Information:

Smile Train is an equal opportunity employer, committed to inclusive hiring and dedicated to diversity in our work and staff. We strongly encourage candidates from all groups and communities to apply. To apply, please complete the application online. Include your CV, and a cover letter that describes why you believe you would be a good fit for Smile Train and this role. We encourage interested applicants to apply as soon as possible.

Role outline and purpose

The Senior Individual Giving Manager is responsible for driving forward our Individual Giving Programme, engaging and recruiting supporters across cash, regular giving, and legacy to Trussell through compelling direct marketing activity and stewardship communications across a range of online and offline channels.  Responsible for leading on our major appeals, this role sits within a team of fundraising experts and works collaboratively with colleagues across the Together with Trussell programme to create integrated and powerful fundraising campaigns, working to retain and uplift supporters over time to enhance their lifetime value.

This role is part of the Together with Trussell programme, the goal of which is to build stronger connections with our supporters, partners and donors in order to increase funding, campaigning, and other forms of support for our work.  As a member of an enabling programme, this role is focused on the successful delivery of the Together with Trussell programme outcomes, which underpin and enable the outcomes of our 5 external programmes – together contributing to the fulfilment of our long term vision of a UK without the need for food banks.

Role responsibilities

· Working with the Head of Individual Giving and key stakeholders from across the Together with Trussell programme team, to proactively plan a programme of integrated activities to engage and attract new supporters to Trussel, growing our supporter base and our long-term organisational income.

· To implement that plan across a range of integrated offline and online direct marketing channels.

· Own acquisition KPIs around new cash and RG donors, including mid value recruitment; and legacy lead generation.

· Ensuring that all activity is based within and optimised through high quality marketing and audience insight along with performance data and tracking.  To ensure all new supporters are effectively welcomed to the organisation through strong on-boarding journeys and then subsequently and seamlessly stewarded.

· To provide expertise on direct marketing and supporter engagement to the wider programme team and organisation, and to maintain a contemporary and deep knowledge of this field.

· Line management and budget responsibility, ensuring the associated new supporter recruitment budget is effectively spent and controlled.

Person Specification

Technical skills and minimum knowledge:

· Proven and broad experience of direct marketing; online, offline and DRTV

· A strong understanding of GDPR, data protection and fundraising regulation and compliance

· Demonstrates outstanding written and verbal communication skills and ability to analyse complex data and budgets

· Ability to manage multiple projects, identifying conflicting demands and establishing clear priorities in order to meet agreed objectives

· Ability to work through challenges in positive and effective ways

· Exceptional relationships management skills, working with senior leadership and collaboratively across multiple stakeholders and teams

· Strong excel skills and experience of working with CRM, ideally Salesforce, website and analytics, payment gateway and email marketing systems.  Experienced in landing page CRO, dashboards and experimentation frameworks

· Leadership experience and line management, including experience of dealing with performance issues

Behaviours and competencies:

· Works collaboratively to maximise integration and effectiveness of activities

· Takes a holistic view of supporter engagement and thinks beyond solely financial supporters and initial supporter recruitment

· Is tenacious, proactive and seeks continuous improvement though test and learn approach

· Demonstrates a commitment to the values of Trussell