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Independent Age is the national charity focused on improving the lives of people facing financial hardship in later life. We believe no one should face financial hardship in later life.
The Senior Media and PR Officer will undertake communication projects to support all areas of the charity to raise awareness and understanding of Independent Age, to secure policy change to tackle poverty in later life, and to drive potential supporters to our activities.
Our Helpline and expert advisers offer free, practical support to older people without enough money to live on. Through our grants programme, we support hundreds of local organisations working with older people across the UK.
We use the knowledge and insight gained from our support services and partnerships to highlight the issues experienced by older people in poverty and campaign for change.
We would love to find individuals from all walks of life and diverse backgrounds to join us on this journey.
Responsibilities and Person Specification:
This role supports the charity’s media and PR programme, helping to secure positive coverage and strengthen its reputation through proactive and reactive communications. It will contribute to the organisation’s ambition by increasing awareness, influence, and engagement with key audiences across traditional and digital media channels.
Working within the media communications team, the post-holder will lead on media planning and PR projects, identifying opportunities for both short-term campaigns (such as report launches) and longer-term storytelling by spotting future hooks and moments to promote key messages and calls to action. The role will also support wider team strategy development and contribute to a busy and responsive press office.
You should have experience in media relations and press office activity, including drafting high-quality media materials such as press releases, statements, op-eds and thought leadership content. You will also need strong judgement to respond to enquiries, manage reputational issues in real time, build relationships with journalists and outlets across the UK nations, and monitor, evaluate and report on media coverage.
For full details on the role and requirements, please review the job description and person specification. If your experience doesn’t align perfectly with all of the criteria in the person specification but you do meet most of them and are excited about the role, we encourage you to apply anyway.
This is a full-time role, 35 hours per week, which you can choose to work over five days or a 9 day fortnight.
What it’s like to work at Independent Age:
We celebrate diversity at Independent Age and champion the differences that make each of us unique. We actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do. We aim to attract and retain a wide range of talent and create an environment where everyone can feel safe, protected, welcome and included.
We offer great benefits including 28 days annual leave plus public holidays, a generous pension scheme with life assurance, and fantastic learning and development opportunities. We also offer a number of enhanced leave provisions and benefits.
We know that a good work life balance helps us perform at our best and supports wellbeing. Flexible working hours and hybrid working is standard for all (those contracted to work in the office usually attend 1 day per week). But if you need a different form of flexibility, we are always happy to talk flexible working.
You can find out more about what it’s like to work at Independent Age on the careers page of our website.
Application Process:
To apply, please submit a CV and a Supporting Statement, detailing how your skills and experience meet the criteria within the Job Description and Person Specification, by visiting our jobs website (please do not hesitate to contact us if you have specific requirements and need support to apply in an alternative format).
To support our commitment to equity, diversity and inclusion our hiring managers use anonymous shortlisting. Therefore, please do not include your name, photo, or information to indicate your gender or age in your CV and supporting statement. Please do not omit dates of employment. Please ensure the title of any uploads does not contain your name.
Independent Age is committed to safeguarding and follows Safer Recruitment practices to ensure we are safeguarding those we work with. We therefore ask that you supply your full work history with explanations for any gaps in the application documents you submit and, if offered the post, we will require two employment references including your current or most recent employer. A Basic DBS Certificate will be required for this role.
Closing Date: Monday 11 May 2026, 11:59pm
Interview Dates: Tuesday 19th and Wednesday 20th May via Microsoft Teams
Registered Charity
101 - 500
Independent Age is the national charity focused on improving the lives of people facing financial hardship in later life.
The client requests no contact from agencies or media sales.
Thank you!
Senior Social Media and Content Officer
£34,702 per annum
Remote / Hybrid (occasional travel to Birmingham)
Full-Time
Permanent
Full-time, 35 hours per week
Closing Date: Thursday 14th May 2026
About the role
Our client is looking for a creative and strategic Senior Social Media and Content Officer to lead and evolve their social media and content across their well-known charitable services (National Debtline and Business Debtline) and their training and consultancy arm.
Reporting into the Senior Marketing Manager in the Brand and Marketing team, you’ll balance purpose‑driven storytelling with performance‑focused marketing, shaping content that raises awareness, drives engagement, supports service uptake and promotes our B2B training and consultancy services.
If you’re ready to move beyond execution and play a key role in setting direction and strategy, this role is for you.
About our client:
They are a UK charity providing free, impartial debt advice to individuals and small businesses. Their mission is to help prevent financial difficulty and remove problem debt from people’s lives.
Alongside their advice services, they deliver training and consultancy to help organisations better support customers in vulnerable circumstances.
What you’ll do
- Develop and deliver a comprehensive social media and content strategy aligned to organisational goals
- Plan, create and publish engaging, accessible and empathetic content across social media, web, email and campaigns
- Manage content calendars across platforms including LinkedIn, Facebook, Instagram, X and YouTube
- Translate complex debt advice and financial information into clear, audience‑focused content
- Lead social content for B2C advice services and B2B training and consultancy
- Plan and manage paid social campaigns, including budget oversight and optimisation
About you
You’ll be an experienced social media and content professional who combines strategic thinking with hands‑on delivery. You’re confident leading activity, comfortable using data to inform decisions and motivated by the opportunity to make a social impact.
You’ll bring:
- Experience in a social media or content marketing role
- A strong understanding of multi‑channel content planning and delivery
- Experience running paid social campaigns and managing budgets
- The ability to communicate complex or sensitive information clearly and compassionately
- Strong analytical skills and confidence using insight, metrics and reporting
- Excellent collaboration and stakeholder‑management skills
Don’t worry if you don’t meet every requirement, if you’re excited about the role, our client would still love to hear from you
What they Offer:
- Opportunity to make a meaningful social impact
- A supportive, inclusive and values-driven culture
- Opportunities for learning and professional development
- Flexible working arrangement
- 29 days annual leave plus bank holidays
- A contributory pension scheme
- Generous Life Insurance
- Wellbeing days to support your mental health
- A healthcare cashback scheme
- Access to an Employee Assistance Programme
- Working outside the UK (up to 30 days in a 12-month period)
- Free on-site gym
- Enhanced maternity pay
How to Apply
They would love to learn more about you! Please click apply now to upload your CV and answer a couple of questions.
They value authentic applications, so please refrain from using AI-generated content. They are interested in hearing your own words, experiences, and motivations, this helps them understand your genuine interest in the role and what makes you unique.
If you need any adjustments to help you perform at your best during the recruitment process, please contact them and they will be happy to discuss them.
Important Information
They may close this role early if they receive a high number of applications, so please apply as soon as possible.
They will only use the data you supply to them for recruitment purposes, and it will be held for twelve months. For further details, please see their Privacy Notice for Job Applicants on their vacancies page.
Their Commitment to Inclusion
They take diversity seriously and are committed to creating a workplace that reflects the communities they serve. Their values: ‘They put people first, They support each other, They solve problems’ underpin their vision to be a place where everyone feels welcome, respected, and empowered to bring their authentic selves to work.
They use a blind recruitment system to ensure fairness. Personal details such as name, address, gender, ethnicity, sexual orientation, or educational institution remain hidden until shortlisting is complete. They warmly welcome applications from all backgrounds.
