Senior regional press campaigns officer jobs in Birmingham, west midlands

The Hygiene Bank is looking for a creative, strategic and proactive Communications & Marketing Manager to raise awareness of hygiene poverty, strengthen our influence and inspire people, businesses and communities to take action. This pivotal role will shape our voice as a growing national charity, leading communications and marketing activity across the organisation and with an exciting range of partners. 

Working collaboratively across the organisation and with external partners, the postholder will protect our brand integrity and ensure our messaging is clear, ethical and impactful. They will help amplify the voices of people experiencing hygiene poverty and strengthen engagement with volunteers, community partners, supporters and the public who share our mission to end hygiene poverty. This is a varied, creative and meaningful role at the heart of our mission to ensure everyone has access to the hygiene essentials they need.

ABOUT THE HYGIENE BANK 
Every day, millions of people across the UK are forced to make impossible choices between heating their homes, buying food, paying rent, or staying clean.

At The Hygiene Bank, we believe that feeling clean should never be a luxury. Through our nationwide network of volunteers, community partners, and corporate and brand supporters, we provide access to essential hygiene products while campaigning for lasting change. 

You can read more about our work on our website.

KEY RESPONSIBILITIES 

1. Communications Plan and Content Creation

• Develop and deliver the annual communications and marketing plan, working with senior leadership to align activity with organisational priorities. 

• Plan, create and manage high-quality written, visual and multimedia content across media, social media, newsletters, presentations, speeches and campaign collateral. 

• Ensure all communications are accurate, impactful and consistent with The Hygiene Bank’s mission, values, tone of voice and brand guidelines. 

• Translate complex or sensitive issues around hygiene poverty into compelling stories that engage supporters and partners. 

• Provide strategic communications support for key campaigns and partnerships, including National Hygiene Week, fundraising campaigns and work with partners such as Boots, Unilever and smol. 

• Oversee approval processes, brand resources and organised filing systems for communications materials. 

2. Digital Strategy and Implementation 

• Lead digital planning, delivery and maintenance across the website, email, social media and digital campaigns. 

• Manage digital advertising activity, including paid social, Google Ads and SEO, ensuring activity is effective and delivers strong return on investment. 

• Oversee analytics, reporting and insight-driven optimisation, using performance data to guide your own work and the work of the Communications Officer. 

3. Ambassadors and Influencers 

• Build and nurture relationships with ambassadors, influencers and public supporters. 

• Develop briefs, guidance and campaign plans for influencer activity, ensuring messaging aligns with organisational values and priorities. 

• Identify opportunities to amplify diverse lived experiences and voices. 

4. Events and Campaigns 

• Lead promotional activity for national and regional events, campaigns and awareness moments, including activity with brand and corporate partners. 

• Support branding and communications for in-person and digital events, producing event-related content such as photography, video and social media. 

• Collaborate with corporate partners to produce co-branded communications and collateral that protect our brand integrity and align with partner requirements. 

5. External Engagement and media 

• Lead communications for collaborative campaigns, including End Hygiene Poverty with In Kind Direct, coordinating activity, messaging and campaign assets. 

• Build relationships with sector organisations and partners to amplify shared campaigns, priorities and messaging. 

• Secure local, regional and national media coverage, working with external agencies to develop broadcast, print and online opportunities. 

• Produce press releases, statements, case studies and briefing materials to support proactive and reactive media activity. 

• Manage suppliers, agencies and freelancers, including budgets where required. 
   

6. Data and Monitoring 

• Monitor communications performance using analytics and performance data, ad use insights to improve performance. 

• Prepare an annual review of communications performance and learning to inform future planning. 

7. Team and Internal Communications 

• Work collaboratively with staff and volunteers to support organisation-wide communications needs, providing guidance on messaging. 

• Line manage, support and develop the Communications Officer, empowering them to succeed in their role. 

• Provide responsive and practical communications support to colleagues across the organisation. 

 
PERSON SPECIFICATION 

With a strong alignment to The Hygiene Bank’s values, you will have: 

• Outstanding written communication skills across a range of media, from social media content to case studies. 

• A creative mindset, with the ability to find engaging and innovative ways to communicate our work. 

• An appetite for change, learning and continuous improvement. 

• Excellent organisational skills, with the ability to work independently, manage competing priorities and deliver under pressure. 

• Strong interpersonal skills, with the ability to build effective relationships with colleagues, volunteers, corporate partners and community organisations. 

• Experience of line management, with the ability to support, develop and empower others. 

• A proactive, collaborative and can-do approach. 
   

This job description and person specification outlines the major components of the role but is not intended to be exhaustive. 
 
EXPERIENCE 

With experience working in communications and/or marketing, you will be able to demonstrate: 

• Experience using a range of communications and digital tools, including content creation, email marketing, website, social media, analytics and CRM platforms. 

• Strong copywriting skills, adapting content for different audiences, channels and formats. 

• Experience producing high-quality marketing and communications materials across digital and offline channels. 

• Experience communicating effectively and building relationships with a diverse range of audiences and stakeholders. 

• Strong digital and IT skills, with the confidence to learn and adopt new tools and platforms. 

• Experience working within the charity sector or for a mission-led organisation or brand is desirable, but not essential. 

TERMS AND CONDITIONS 

• Salary: £38,000 

• Full time role, or four days per week.

• Home-based contract, with occasional travel across the UK – including at least one trip to London per month for team meetings. Reasonable travel costs will be covered. 

• Applicants need to be resident in the UK and have the right to work in the UK. 

The Hygiene Bank is committed to promoting equality of opportunity and values diversity of culture among our staff and volunteers. We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences. 

Closing date: Wednesday 9th September at 9am. Please note that we are a small team and will be reviewing applications as they are received. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications. 

Interview dates: from W/c 14th September 2026