Senior website and digital marketing manager jobs in liverpool

Working within the Development and Outreach Department, (responsible for fundraising, marketing and communications) the Partnerships Team crafts and steward collaborations with companies and brands, in the UK and globally, to generate significant income, raise awareness of WDC brand and work and advocate for positive action.

The Partnerships manager:

- is responsible for developing and implementing a strategy, alongside the corporate engagement lead, to deliver an agreed annual income target, across charitable and trading activities and facilitate valuable in-kind support for WDC.

- is required to expertly research, develop, manage, and enhance relationships with new and existing partners across a diverse range of sectors.

- will be an adept communicator, capable of thinking on their feet, delivering inspiring pitches with authority and securing buy in from colleagues across WDC, and external stakeholders.

- will lead a varied and exciting area of fundraising, covering a diverse range of activities and opportunities which involves balancing the needs of WDC colleagues with external partners.

JOB TITLE: Director of Fundraising, Marketing & Communications

LOCATION: Flexible, with regular travel to London

RESPONSIBLE TO: Chief Executive

DIRECT REPORTS: Senior Trusts & Grants Manager, Marketing Manager, Fundraising Manager

HOURS OF WORK: Full time, 35 hours per week

DURATION: SALARY / GRADE: £65,000 to £75,000 (dependent on experience) plus benefits

TEAM SIZE: 6 FTE (with growth plans of up to 12 fte by 2030)

JOB PROFILE

ABOUT ADOPTION UK

Adoption UK is the leading national voice for adoptive families. We exist to ensure that every child and young person who cannot grow up with their birth parents gets the right support at the right time – from childhood into adulthood.

Every year, thousands of children in the UK are adopted – most having experienced trauma, loss, or neglect. Adoption transforms their futures, but it is rarely the end of the story. Adoptive families face unique challenges: children struggling to trust, thrive in school, or feel safe; parents battling to secure the right support; young people navigating identity and belonging. Without the right help, too many families reach breaking point. Adoption UK is there to change this. We are a lifeline for families – offering community, advice, advocacy, and practical support. We champion their voices with government and professionals, driving changes in policy and practice so that no adoptive family feels they are facing the journey alone.

With over 6,000 members, strong credibility with policymakers, and a powerful lived experience community, we are uniquely placed to influence change. Our mission is urgent and nationally significant: to ensure that every adoptive family can thrive, and every adopted child has the chance to fulfil their potential.

DIRECTORATE PURPOSE

The Fundraising, Marketing and Communications directorate is responsible for:

• Income generation across trusts and foundations, corporates, major donors, community fundraising, public donations, and legacies, alongside relationships with commissioners and public sector funders.

• Partnership development, engaging businesses, philanthropists, trusts, and volunteers.

• Marketing of services and membership to families, adoptees, commissioners, and professionals in health, education, and social care.

• Awareness raising and thought leadership, ensuring adoption and permanence issues have a strong voice nationally.

Currently a team of six, the directorate has strong ambitions to grow in size and scope, with scope to re-imagine its structure to meet future needs.

THE ROLE

This is a career-defining opportunity to shape the future of fundraising, marketing and communications at a charity of national importance.

As Director of Fundraising, Marketing & Communications you will:

• Build unrestricted income in a competitive funding environment

• Lead the transformation of Adoption UK’s income model, scaling from £500k to £2m+ contribution (by 2030) to organisational income growth from a £4.2m baseline.

• Develop and deliver a bold, integrated fundraising, marketing, and communications strategy.

• Build Adoption UK’s brand and profile with families, adoptees, commissioners, policymakers, funders, and the wider public.

• Inspire, coach, and grow a talented team, embedding a culture of confidence, creativity, and innovation.

• Personally cultivate and steward high-value donor, corporate, and foundation relationships, working with the CEO, Board of Trustees, and ambassadors.

KEY RESPONSIBILITIES

Strategic Leadership

• Lead the design and delivery of a multi-year fundraising, marketing, and communications strategy aligned to organisational priorities.

• Act as a cultural change leader, shifting from risk-averse to confident, outward-facing engagement.

• Contribute fully to the Senior Leadership Team, influencing strategy, governance, and financial planning.

Income Growth & Diversification

• Oversee all voluntary income streams – trusts, major donors, corporates, community/public fundraising, legacies – while also strengthening public sector and commissioning relationships.

• Oversee marketing and growth of membership as a core element of income and impact.

• Deliver long-term growth targets.

• Use and promote data-driven decision-making, supporter journeys, and digital fundraising/marketing effectively.

• Design and deliver a signature annual Showcase event, alongside new products such as a Giving Circle and Corporate Club, ensuring clear ROI and upgrade potential.

• Personally lead cultivation of transformational donor and partner relationships, supported by trustees, ambassadors, and patrons.

• Identify and test new funding streams and partnerships to diversify income and reduce risk.

Marketing & Communications

• Oversee a comprehensive marketing and communications strategy covering fundraising, membership, services, training, campaigns, and advocacy.

• Ensure a compelling and consistent case for support and brand identity across all channels.

• Raise Adoption UK’s national profile with media, commissioners, professionals, and the public.

• Lead digital transformation: CRM upgrade, supporter journeys, analytics, social media, and digital marketing.

• Manage media relations and reputation, including crisis communications alongside the CEO.

Team Leadership & Culture

• Lead, inspire, and grow a team of talented and motivated individuals.

• Model authentic, adaptive, and inclusive leadership – balancing ambition with staff wellbeing.

• Act as a coach and mentor, supporting professional growth and building the next generation of leaders.

• Champion Equity, Diversity and Inclusion and embed values-led behaviours across the team and all external engagement.

• Foster cross-organisational collaboration so fundraising and marketing are understood and supported across Adoption UK.

Financial & Governance

• Lead financial planning, budgeting, and ROI analysis for the directorate.

• Report regularly to CEO and Board of Trustees on progress, opportunities, and risks.

• Lead fundraising due-diligence and reputational risk processes, with regular reporting to Trustee-led committees (e.g. Finance & Risk).

• Ensure compliance with the Fundraising Code, GDPR, charity law, and safeguarding standards.

• Embed robust CRM, data, and analytics to support continuous improvement.

External Engagement

• Act as a visible ambassador for Adoption UK with donors, corporates, trusts and foundations, policymakers, and media.

• In collaboration with the CEO and Chair, direct ambassadors and patrons to open doors, advocate, and steward transformational relationships.

• Represent Adoption UK externally at events, forums, and national platforms.

PERSON SPECIFICATION

Essential

• Significant experience leading multi-stream fundraising, with success in at least two of: trusts, corporates, major donors, public fundraising.

• Experience developing marketing and communications strategies beyond fundraising – including brand, service promotion, membership, campaigns, and digital engagement.

• Track record of delivering growth, innovation, or transformation in income and/or organisational profile.

• Strong people leadership skills: ability to coach, inspire, and develop staff, including senior managers.

• Exceptional relationship-builder – credible with philanthropists, corporates, trustees, commissioners, and media.

• Strategic thinker with financial acumen (budgets, ROI, investment planning).

• Authentic communicator with excellent storytelling ability.

• Commitment to Adoption UK’s mission and values, with an inclusive and collaborative leadership style.

• Demonstrates commitment to equality, diversity and inclusion in all aspects of role at all times.

• Contributes to an open and honest culture

• Supports, encourages, and motivates colleagues.

• Encourages challenge, creativity and innovation.

• Leads by example.

• Values transparency and consistency.

• Understands the role of individual and collective accountability.

• Actively contributes to Adoption UK’s mission.

• Has a clear understanding of other colleagues’ roles and responsibilities

• Shares skills and knowledge.

• Promotes Cross Functional team working.

• Offers outstanding service to members.

• Takes pride in Adoption UK and promotes its values in all interactions with external stakeholders.

• Identifies and uses the most appropriate form of communication.

• Communicates clearly, seeking clarity when unclear and valuing the opinion of others.

• Treats colleagues and other stakeholders with respect, honesty, fairness and courtesy

• Is responsive to colleagues, third party professionals and service users.

• Takes pride in own development.

PERSON SPECIFICATION

• Enthusiastic and committed to achieving high standards and meeting agreed objectives.

• Takes an active interest in recognising professional and personal development needs and priorities within Adoption UK.

Desirable

• Experience in child welfare, family support, education, or adoption.

• Evidence of leading digital transformation in fundraising, marketing, or CRM.

• Existing networks in philanthropy, corporate CSR/ESG, or foundations relevant to Adoption UK’s mission.

This role profile is a guide to the nature of the work required and may involve other such duties as deemed necessary by the Organisation. It is not wholly comprehensive or restrictive. The role profile will be reviewed with the post-holder at significant points for the Organisation.

Postholder is expected to abide by all organisational policies, codes of conduct and practice, and to work within a framework of equal opportunities and anti-discriminatory practice.

The Opportunity

This is more than a fundraising role — it is an opportunity to lead transformational change for a cause of national importance. You will:

• Shape and lead a directorate spanning fundraising, marketing, and communications.

• Deliver transformational income growth and secure Adoption UK’s sustainability.

• Build Adoption UK’s brand and reputation as the national champion for adoptive families.

• Market services, membership, and campaigns so more families and professionals engage with our work.

• Lead cultural change, inspiring a confident, outward-facing, and innovative fundraising and marketing function.

Few roles offer such scope to combine fundraising growth, brand leadership, and culture change in a mission of such national importance. This is your chance to make a lasting impact – on Adoption UK, on your career, and on thousands of children and families across the UK.

Timetable:

The closing date for this role is 20th October 2025. However, Adoption UK reserves the right to end the application period sooner so we would recommend you complete the application form as soon as possible.

Shortlisting will be carried out on 22 to 24 October 2025 and you should be notified of an outcome within fifteen working days of the closing date.

The panel will shortlist based on those applicants who best meet the criteria for the role.

The date(s) scheduled for first interviews will be 3rd November 2025. These dates may be subject to change and applications will be advised in advance should this happen.

Head of Income Generation and Marketing

• FTE £37- £42k dependant on experience.

• 35 hours a week (flexible for right candidate).

• Home based with travel for events and meetings.

The PDA Society is looking to recruit its first ever Head of role and we believe the right person could be transformative for our organisation. We are a small charity that makes a big impact – and we are excited to recruit someone who is hands on, pragmatic and experienced in raising income onto our team.

We are looking for a goal oriented, entrepreneurial individual who can help us maximise our fundraised and earned income through effective relationships and online communications. Over the next three years, we must significantly expand our free services and support offers for the people who most need them – and this role will be entrusted with ensuring we can afford to do that.

You will be part of a fast moving, high performing team who are determined to make a difference. This is a small organisation where senior team members do as well as plan. So while you’ll be setting direction and leading strategy, you’ll also be rolling your sleeves up and delivering directly alongside colleagues. You’ll be supported by a small communications team and a small budget to commission trust applications, and you’ll hold responsibility for maintaining trust funder relationships and ensuring reporting is timely and accurate.

If you have provable experience in growing income in a small charity or training organisation, are excited by growth, and want to make a difference to some of the most underserved disabled people in the UK this could be the job for you.

Marketing Lead (maternity cover)

About Voice 21

Voice 21 is the national oracy education charity. We exist to empower every child to use their voice for success in school and life. Our work transforms learning and life chances through talk by increasing access to a high-quality oracy education for those that need it most. Follow the links to find out more about why oracy is so vital and the impact Voice 21 has.

Your opportunity

Tackle a vital challenge, with great people.  Voice 21 exists to transform children' s learning and life chances through talk and we are aiming to be working with 2,000 schools a year by 2025. To reach this goal we recruit great people and give them real responsibility, training and support.

Output focused culture, with flexible working opportunities. We have an agile and flexible approach – our team can work when and wherever works best to deliver the requirements of their role. For staff working at home, we support them to create a workspace and provide technology that enables them to work effectively.

Real development opportunities. We believe in supporting people to develop the skills they need to be excellent – whether this means funding external training, finding a mentor to support them or giving them the time to learn from others in the organisations through our regular CPD sessions. We also offer paid study leave for team members taking part in formal studies outside of work.

Great benefits. 33 days holiday (inclusive of bank holidays) and additional Christmas closure period. Holiday entitlement increases linked to length of service, 5% employer contribution to pension, interest-free season ticket, cycle and technology loans, employee assistance scheme.

Remuneration. Our pay is a band and spine point approach where there is up to 7 years progression available (depending on starting point). 

Your purpose

To manage and optimise Voice 21’s marketing activity across campaigns, data, and digital channels, ensuring a seamless experience from first engagement through to conversion. The Marketing Lead will be the technical lead on our HubSpot CRM, drive inbound activity, strengthen the buyer’s journey, and ensure our brand and messaging support long-term impact.

Your responsibilities

• Manage and optimise marketing campaigns, data, and workflows in HubSpot

• Build and maintain landing pages and web content aligned with campaign goals

• Partner with Sales to develop and execute data-informed marketing plans targeting schools across England

• Design and refine the buyer’s journey to maximise engagement and conversion from Lead to Opportunity

• Deliver marketing automation workflows and lead nurturing activity to improve pipeline conversion

• Produce and oversee high-quality, evidence-led digital content (emails, blogs, webinars, e-books)

• Collaborate with Communications, Events, and Engagement teams to strengthen reach and alignment

• Track and analyse funnel performance using HubSpot analytics and integrated data sources

• Maintain and improve HubSpot data integrity, segmentation, and reporting accuracy

• Lead UX-driven website design and optimisation using Figma and HubSpot CMS

Your progression (link these to measurables that can be considered during the probation period and used as a measure of ‘passing’ probation)

 
Within 1 month, you’ll have:

• Familiarised yourself with Voice 21’s existing HubSpot setup, data structures, and automations

• Ensured continuity of current CRM processes and reporting routines

• Met key colleagues from across the organisation

• Be supporting the Growth team to start recruitment

Within 3 months, you’ll have:

• Reviewed and optimised existing workflows to improve efficiency and data integrity

• Implemented new automations or campaigns to strengthen engagement and lead nurturing

• Identified opportunities to align HubSpot activity with the organisation’s new long-term growth strategy

 Within 6 months, you’ll have:

• Delivered a series of targeted marketing campaigns supporting our growth objectives

• Embedded improved CRM and reporting practices to enable better decision-making

• Worked collaboratively with teams across Voice 21 to ensure marketing systems and data support wider strategic activity

From 6 months onwards, we expect you to be:

• Leading continuous improvement of our marketing systems and automations

• Acting as the organisation’s HubSpot lead, ensuring our CRM, campaigns, and reporting fully align with Voice 21’s long-term strategy 

This job is for you if...

• You enjoy combining creativity with data to make marketing decisions

• You’re are a HubSpot technician, confident delivering campaigns, automation, and analytics

• You can manage multiple projects with accuracy and attention to detail

• You’re proactive, collaborative, and motivated by Voice 21’s mission to transform education through oracy

• You enjoy both the trust of autonomous working and the dynamism of working in a small and collaborative mission-driven team

Who you’ll work with: 

• As part of our Operations Directorate, you’ll work in the Growth team with our Head of Growth and Senior Business Development Lead

• You’ll work closely with our Events, Comms, and Programmes teams as well as the wider Ops Directorate

Where you’ll work: Remote, with regular regional and national travel to visit schools and attend Development Days/meetings, including some overnight stays. 

Contract: 12 months FTC.

Terms: Full Time

Application details 

To apply: 

Please send your CV and a short cover letter

Your cover letter should briefly:

1. Tell us why you want to work at Voice 21 and what it is about our mission that excites you (max. 400 words).
    

2. Making direct reference to the job description, outline the three main reasons why you would make an excellent Marketing Lead (max. 600 words).

We welcome applications from candidates based anywhere in the UK.

Closing date: Midnight, 27th October but we will be actively interviewing and may close the advert early if we find the right candidate.

Interview date: TBC but beginning as soon as suitable candidates are found. 

Start date: ASAP from November.

Valuing every voice

Voice 21 believes that every voice should be heard and valued. We are committed to the equal treatment of all current and prospective employees and do not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Voice 21.

This is an exciting opportunity for an experienced Director-level communications professional with a strong background in knowledge translation of technical information to different audiences internationally. 

Reporting to the Executive Director and serving as a member of the Executive Leadership Team (ELT), the Director of Communications & Knowledge Translation will provide strategic leadership for all Health Care Without Harm Europe’s Communications and KT activities. The Director will lead exciting new digital KT initiatives in line with our new Strategy and as a key part of a small, high-performing team working at the timely intersection of health and the environment. S/he will lead and support all of the organisation’s engagement and communication with target audiences, so that they achieve maximum impact on European healthcare policy and practice in support of the organisation’s mission. 

The post is for an initial 12-month period, at a critical time of development for the organisation’s communications and KT activities. We intend to make the post permanent thereafter, subject to receiving sufficient funding, and we have high hopes that this will be the case.