Volunteer content writer jobs

Context and Background

Our award-winning Creative Team sits within the NSPCC's Communications directorate. We're made up of creatives with design, writing and film production expertise. We create campaign and marketing identities, concepts, and materials, across all channels and for all audiences. We mainly work across three brands -- NSPCC, Childline and NSPCC Learning.

Our team has a broad skillset, covering creative strategy, ideation and delivery. We provide consultancy, art direction, planning, tone of voice guidance and copywriting across print and digital. So whether our colleagues are promoting a fabulous new fundraising event, introducing one of our frontline services, or kickstarting a new national campaign, our team is on hand to offer expertise.

As our new Senior Writer, you'll play a fundamental role in making sure the work we put out is as engaging and impactful as possible to a wide range of audiences.

Job purpose

The Senior Writer will be a highly talented communicator with substantial expertise in creative copywriting, branding and communications, preferably with experience in the charity sector.

You'll work on a wide range of creative briefs that might see you writing copy for print, digital, film, social media or web, based on briefs that come in from teams across the NSPCC. You'll also share your knowledge and expertise through workshops and consultation with internal teams and external agencies.

You’ll work closely with the Head of Creative to drive the quality, consistency, and effectiveness of our marketing and communications, making sure we’re talking to our supporters and the people we help in the most effective way possible. A large part of this is continuing to increase the use of plain English across the organisation.Finally, you will develop and lead strategy relating to copywriting, core messaging and tone of voice for the organisation. And as a senior member of the team, you'll help guide and mentor more junior colleagues.

Key relationships - Internal

• Reports to the Head of Creative.

• Is a key part of the senior Creative team and the wider Brand and Marketing department.

• Works collaboratively with all teams across the organisation to ensure creative excellence and brand integrity.

• Proactively engages with NSPCC colleagues.

Key relationships - External

• Liaises with external professionals e.g. freelance writers, agencies, filmmakers.

• Develops links and shares best practice with peers within the UK charity sector.

• Establishes networks with industry opinion formers, media and other stakeholders.

Main duties and responsibilities

• Develop verbal brand identity – through copywriting, core messaging and tone of voice guidance – across the NSPCC and Childline.

• Work with the senior Creative team to agree and deliver client projects from initial concepts through to the finished product, in line with our department’s annual business plan.

• Explore and develop creative concepts and help push the boundaries of the creative direction and output of the NSPCC, working closely with the Head of Creative and senior team.

• Pitch concepts and finished copy to commissioning teams, in line with brief objectives and the NSPCC brand.

• Make sure creative collateral across NSPCC and Childline marketing and communications is consistent and of a high standard.

• Partner with teams across the charity that create content, offering expert advice and creative solutions relating to brand and tone of voice.• Work effectively with other Communications colleagues to make sure we complete projects on time and in budget.

• Support junior team members, and contribute to the growth and personal development of communications team staff through supervisory, coaching and mentoring activities.

• Identify and provide long-term strategic solutions to the NSPCC’s editorial and copywriting needs, and fulfil them by working with the Head of Creative and senior team.

• Develop high-quality writing standards for the NSPCC, including style guides and training, with a focus on increasing the use of plain English and inclusive language across our work.

Responsibilities for all staff within the Communications directorate

• Actively participate in regular department and team meetings, contributing to strategy discussions and decisions which will benefit the NSPCC’s communications activities.

• Maintain an awareness Health and Safety and comply with the NSPCC’s Health and Safety policy and procedures.

• Take personal responsibility for keeping up to date with the NSPCC’s work to keep children safe.

• A commitment to safeguard and promote the welfare of babies, children, young people and adults at risk.

Person specification

1. Substantial experience in a copywriter role in either an agency or in-house team, with demonstrable ability of working across a broad range of briefs.

2. Proven ability to communicate and present confidently and clearly to senior stakeholders and clients.

3. Enthusiastic about embedding EDI principles across all areas of copywriting and in our wider communications work.

4. Experience working with and creating brand guidelines.

5. Experience guiding and mentoring junior team members.

6. In-depth and up-to-date knowledge of current trends and best practise in marketing, advertising and communications.

7. Highly collaborative and focused on creating a collaborative team spirit.8. Solid understanding of copywriting and editorial across environments including social, web, film and online advertising.

9. Ability to manage numerous complex projects for senior stakeholders, working to agreed deadlines often with conflicting priorities.

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and thorough process of obtaining, collating, analysing and evaluating information from and about candidates to ensure that all persons appointed are suitable to work with our children and adults.

The recruitment and selection of our people will be conducted in a professional, timely and responsive manner and in compliance with current employment legislation, and relevant safeguarding legislation and statutory guidance.

Our principles:

• Always seek to recruit the best candidate for the role based on merit including their skills, experience, motivation and competencies. Our robust recruitment and selection process should ensure the identification of the person best suited to the role and the organisation.

• Committed to diversity and equality of opportunity and will interview all applicants (internal and external) who self-declare at application as having a disability and who meet the minimum requirements in the person specification of the vacancy they are applying for.

• We will make reasonable adjustments at all stages of the recruitment process in order to enable successful candidates who declare disabilities to start working or volunteering their time with us.

• Any current member of staff or volunteer who wishes to apply for vacancies and is suitably qualified will be considered and addressed fairly and objectively based on their merit.

• As an organisation committed to safeguarding, we will ensure all under 18’s joining the organisation will have ongoing risk assessments to ensure their role and activities are safe and appropriate.

• All documentation relating to candidates will be treated confidentially in accordance with the GDPR legislation.

About The Role
Someone opens an email at a moment they’re struggling.
It helps them understand what’s happening. It reassures them they’re not alone. It offers a next step when everything feels uncertain.
That’s the kind of difference thoughtful communication can make.
We’re here for everyone affected by dementia. Whether someone is living with the condition, caring for a loved one, or trying to make sense of a diagnosis, we want them to feel supported, informed and understood.
We are a mix of advisors, supporters, fundraisers, researchers, communicators and technical specialists. Some of us are volunteers, some are employees, but we’re all working towards the same goal: making life better for people affected by dementia.
We’re also committed to building a team where everyone feels welcome and able to be themselves. We know that different perspectives make us stronger, and we encourage applications from people of all backgrounds and experiences.
As part of our Omnichannel Team, you’ll help shape how we connect with people through email and SMS. You’ll work closely with colleagues across the organisation, not just delivering great campaigns, but helping others feel confident and supported in doing the same.
What you’ll do
You’ll create and deliver email and SMS campaigns that are clear, thoughtful and genuinely helpful to the people receiving them. You’ll think about how messages feel as well as how they perform, making sure they reach people at the right time and in the right way.
You’ll work alongside colleagues from different teams to plan and improve their campaigns, offering feedback in a way that builds confidence and supports learning. You’ll also develop and manage content calendars, helping to make sure our communications are joined up, relevant and aligned with what matters most to our supporters.
Part of your role will involve building and improving automated journeys and integrations, helping to create smoother, more personalised experiences. You’ll spend time looking at performance data, running tests and using what you learn to keep improving how we communicate.
You’ll also be a go-to person for our email and SMS platforms, sharing your knowledge, answering questions and helping others develop their skills.
About you
If this role sparks your curiosity and you feel inspired to make an impact, we would be thrilled to hear from you.

- You have some experience with email marketing, whether planning, designing, building, or testing campaigns
- You enjoy putting together content calendars that reflect your organisation’s priorities and vision
- You’re a confident writer who can adapt your tone and style to connect with different audiences
- You’ve dabbled in automations or integrations for sending emails or SMS messages, or you’re excited to learn
- You’re comfortable giving thoughtful, supportive feedback that helps others grow and shine
- You like exploring data to see what’s working, what could improve, and how to make things even better
- You love working with people, building positive, collaborative relationships, and celebrating team wins

The work you do will help people feel informed, supported and less alone at times when it really matters.
If you want to use your skills in a way that has real impact, and be part of a team that values kindness, collaboration and inclusion, we’d love to hear from you.

About Alzheimer's Society
Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.