Head of marketing and audience engagement volunteer roles

About Schoolreaders

One in four children in England leave primary school unable to read at the expected level — a barrier that shadows their education, confidence, and life chances. Schoolreaders was founded in 2013 to change this.

The Charity delivers weekly one-to-one reading support to primary school children who need it most, powered by a nationwide network of trained volunteers. This community-driven model delivers exceptional impact at minimal cost. It is incredibly simple and everyone wins – the children benefit from consistent, regular additional reading support, schools benefit from trained volunteers spending one-to-one time with children, and volunteers benefit from an increased sense of purpose and wellbeing.

Demand is soaring. In just 13 years, Schoolreaders has become England’s largest in-school reading support charity. Today, almost 40,000 children receive one-to-one reading support each week, and the charity is on track to deliver more than 1.5 million in-person reading sessions in 2026 — the National Year of Reading.

Support is targeted where it matters most: 46% of participating children are eligible for Pupil Premium, and over half of partner schools serve disadvantaged communities. Independent evaluation with the Institute for Research in Education shows powerful results: across three terms, every single child improved their reading age beyond expected progress.

Schoolreaders is proving what’s possible when communities mobilise around children’s futures.

The organisation is run by a small team in Bedford, achieving high staff-to-volunteer leverage and exceptional cost-effectiveness. Its supporters include patrons Gyles Brandreth and Kate Adie, and it is governed by a Board of Trustees and an executive team. Schoolreaders has been praised for its adaptability and innovative use of digital channels in volunteer recruitment and fundraising, and for the strength, expertise, and depth of its Board, whose members typically serve multiple terms, reflecting a strong sense of commitment and continuity. This collective leadership and innovation continue to position Schoolreaders as a vital partner in tackling the literacy gap at scale.

Role specification

As a Trustee at Schoolreaders, they will play a key role, helping to shape the overall direction and vision.

The key duties of Trustees are to:

• Work collectively with fellow Trustees and the executive team to ensure Schoolreaders remains mission-driven, financially resilient, and effective in delivering high-impact literacy support, particularly to the most disadvantaged children
• Shape and challenge organisational strategy, supporting the charity’s continued national expansion and operational effectiveness, while managing strategic risks and safeguarding its reputation and resources
• Champion the importance of evidence-based, face-to-face reading interventions while constructively interrogating the potential role of digital provision, ensuring decisions are grounded in impact and inclusivity
• Engage as an ambassador for Schoolreaders, championing its mission and extending its reach through networks and partnerships
• Support the executive team in addressing key challenges, including safeguarding, funding pressures, digital transformation, and security of volunteer and beneficiary data
• Model inclusive, collaborative governance and foster an environment where diverse perspectives and backgrounds are valued

Person specification

Schoolreaders is seeking to strengthen its Board with new Trustees who bring expertise across two priority areas: Education and Communications / PR. While prior governance experience is welcome, the organisation is equally open to applications from those seeking their first non-executive appointment.

Education

The Board welcomes applications from those with current experience as a primary school practitioner, ideally within the state sector. The capacity to deliver strategic direction is essential. Insight into challenges linked to deprivation and the use of educational technology would be particularly valuable in shaping policy, practice and partnership development. A background in safeguarding would also be highly valued. Candidates may have held leadership roles such as Head of Department, Assistant Headteacher, Deputy Headteacher, Headteacher, Chief Executive, or Director of Education. Appointees will also join the Education Safeguarding Consultation Group (meets online three times per year).

Communications / PR

The Board is seeking a Trustee with significant experience in communications, brand development, and / or marketing, and a strong understanding of digital and social media strategy. Candidates may come from any sector, provided they bring sound judgement, strong strategic thinking, and the ability to operate credibly across these areas. Experience in stakeholder engagement and influencing at a senior level will be valuable.

This Trustee will bring valuable insight as Schoolreaders strengthens its in-house communications and marketing capability and will help to shape the development of a longer-term strategy to raise the organisation’s profile and extend its reach. They will also support the development of a more integrated and cohesive approach, contributing to thinking on brand strategy, marketing and communications priorities, audience engagement, and external profile, as well as offering insight across digital, social, and traditional channels.

Above all, successful candidates will be motivated by the mission of Schoolreaders and committed to supporting children’s literacy and life chances.

Location

Board meetings are primarily held virtually, with one in-person board meeting and one strategy day held annually (typically in Bedford). Trustees from all regions of the UK are encouraged to apply.

Diversity

Schoolreaders welcomes applications from everyone regardless of age, gender, ethnicity, sexual orientation, belief or disability. All appointments will be made on merit, following a fair and transparent process. In line with the Equality Act 2010, however, the organisation may employ positive action where candidates from underrepresented groups can demonstrate their ability to perform the role equally well.

Terms of appointment

This is a voluntary role; however, reasonable pre-agreed travel expenses will be reimbursed. Trustees are asked to commit to:

• attending six Board meetings per year (every two months, three hours each, five virtual and one held in person in Bedford)
• attending three Committee meetings annually (virtual), as relevant to their expertise, noting that this is an emerging area and there is not currently a specific committee for the PR / Communications Trustee role
• attending an annual strategy day, which is held in person

The initial appointment is for a three-year term, which may be renewed at the Board’s discretion.