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Job description

Request For Quote (RFQ) 

ActionAid Communications in Humanitarian Emergencies Review

Request For Quote (RFQ)-Humanitarian Emergencies Review

Date of issue: 12 December 2025 

RFQ reference number: [AAUK COMMS001]

Closing date for submissions: 23rd January 2026 

1. Background 

ActionAid’s Red and Orange Alert protocols are designed to guide communications in humanitarian emergencies, ensuring timely, accurate, and coordinated outputs across the global federation. These protocols play a critical role in mobilising public attention, fundraising, and shaping narratives. However, questions have emerged around efficiency, resourcing, wellbeing, integration with wider organisational work, and alignment with ActionAid UK’s 2025–2028 strategy and ActionAid’s international strategic framework (SIF 3). 

This review will assess the current Red and Orange Alert communications protocols, identify strengths, challenges and key successes, and recommend revisions to strengthen their effectiveness, sustainability, and alignment with organisational priorities. 

2. Objectives 

  1. Review the existing Red and Orange Alert communications protocols to assess their relevance, effectiveness, and unintended consequences.
  2. Make recommendations for a revised protocol, including clearer structures for delegated authority, risk/crisis communications, staff wellbeing, and integration with wider organisational priorities. 

3. Scope of work 

ActionAid is looking for a qualified consultant or company to undertake a review of ActionAid’s communications work in humanitarian emergencies

The review will: 

  • Use our existing Memorandum of Understanding (MOU) as a starting point.
  • Examine how ActionAid's existing “Red and Orange” Alert protocols function in practice across ActionAid UK and the Global Secretariat.
  • Assess the resources required to activate alerts, including staff time, budget, and outputs, and analyse the value generated for the organisation particularly against ActionAid UK’s new strategy and SIF 3.
  • Explore the unintended consequences of the protocols, including:
  • Impact on staff wellbeing and risk of burnout.
  • The extent to which Red Alerts are siloed or disconnected from other organisational priorities.
  • Investigate gaps in managing reputational risk during highly volatile and politicised humanitarian crises
  • Who is responsible for risk and how is authority currently delegated
  • What processes currently exist.
  • What risks does AAUK face, internally and externally
  • Recommendations for a clear and sustainable reputational risk framework  

4. Methodology 

The review team will: 

  • Gain an understanding of AA's wider organisational work, to ensure the reviews alignment with ActionAid UK’s 2025–2028 strategy and ActionAid’s international strategic framework (SIF 3).
  • Conduct document analysis of the existing MOU, alert protocols, and sample case studies of recent alerts.
  • Carry out interviews or focus groups with key stakeholders, including:
  • ActionAid UK Red Alert staff.
  • Global Secretariat Orange Alert staff.
  • Fundraising colleagues.
  • Other relevant ActionAid staff who engage in emergency communications.
  • Collect and analyse data on staff time, budget allocations, outputs, and outcomes linked to past alerts.
  • Synthesize findings into a diagnostic report with recommendations. 

5. Deliverables 

  •  Inception Note
  •  Desk research and interviews
  • Draft review report  
  • Presentation of findings

6. Governance & Management 

  • The review will be commissioned by ActionAid UK and coordinated with the Global Secretariat.
  • Oversight will be provided by the Co-CEOs office.
  • The review team will report regularly to the commissioning manager at ActionAid UK. 

7. Timeline 

The review is expected to run over a period of 14 weeks starting on as soon as possible, although there is some flexibility on the timetable. A detailed timeline will be agreed during inception. 

5. Required skills and experience  

The applicants should demonstrate the following:  

Essential 

  • Track record in communications for humanitarian and emergency contexts within international NGOs
  • Experience in designing and conducting evaluations, reviews, with a focus on communications, advocacy, and fundraising impact.
  • Analytical and synthesis skills – able to combine qualitative and quantitative data into clear, evidence-based findings and actionable recommendations
  • Demonstrated ability to apply decolonial, feminist, intersectional, and anti-racist approaches in research and evaluation.
  • Project management skills, political and cultural sensitivity, with experience working on communications in sensitive or high-risk contexts (e.g. conflict zones).
  • Facilitation and interviewing skills, with diverse range of stakeholders across geographies and functions, and to handle sensitive feedback (e.g. on leadership, team well-being).
  • Strong written and verbal communication skills, able to produce high-quality, concise reports,
  • Independent, objective, and credible 

 Desirable 

  • Knowledge of ActionAid’s work, organisational structure, and values. 

6. Proposal requirements  

Interested parties should submit:  

Technical Proposal (max 10 pages), demonstrating:  

  • Understanding of the assignment
  • Proposed delivery plan. 
  • Relevant experience / team composition  

Financial Proposal, including:  

  • Daily rates and total consultancy cost (inclusive of all taxes and expenses). 
  • Breakdown by deliverable and cost  

Annexes, including:  

  • CVs of key personnel. 
  • Examples of previous work (Organisational humanitarian communications frameworks).
  • At least 2 references  

7. Submission Process  

Proposals should be submitted via email. Please press the apply button and you will be re-directed to further information
Subject Line: RFP – AAUK Organisational Humanitarian Communications Consultancy – [Your Organisation Name]  

Request For Quote (RFQ)-Humanitarian Emergencies Review

Deadline for submission:06 February 2026 

8. Evaluation Criteria  

  • Proposals will be assessed based on the following: 
  • Technical understanding & methodology 
  • Relevant experience & qualifications 
  • Cost-effectiveness 
  • Quality of previous work 
  • References  

9. Terms and Conditions  

  • All intellectual property and reports developed during this consultancy will remain the property of AAUK  
  • Shortlisted candidates may be invited for an interview or presentation.  

  

Posted by
ActionAidUk View profile Organisation type Registered Charity Company size 101 - 500
Posted on: 20 January 2026
Closing date: 06 February 2026 at 12:31
Job ref: 298320CHJ
Tags: Administration, Advice / Information, Communications, International Development, Advocacy, Business Development, Engagement / Outreach, Gender / Gender Based Violence, Humanitarian Aid