Website and optimisation manager jobs in cardiff, wales

Digital Content Manager

Your writing engages and inspires. You thrive in a fast-paced, mission-driven environment and have a strong grasp of digital storytelling, SEO, and online advocacy. You are passionate about animal rights. If this sounds like you, PETA would love to hear from you.

Position Objective:

Lead the creation, coordination and optimisation of compelling digital content that supports PETA’s campaigns.

Term of Employment:

Full-time

Location:

Hybrid in London or remote in mainland UK (with monthly attendance to the London office)

Reports To:

Senior Digital Marketing Manager

Salary: £37,000 - £42,000

Key Responsibilities:

• Inspire millions of people to take positive actions for animals by writing, editing, and publishing compelling advocacy copy, including petitions and letters to politicians and other decision-makers

• Maintain and regularly update digital campaign action alerts, which may include updating campaign targets, ensuring the accuracy of the text, and writing campaign updates

• Monitor planning proposals for new factory farms, research and draft petitions specifically targeting new planning applications and other urgent animal rights issues

• Oversee the creation, editing, and publishing of web content, including blog posts and lifestyle features

• Use analytics tools to track content performance and inform future content strategies

• Conduct keyword research, and develop and implement SEO strategies to boost organic traffic to the website

• Collaborate with other teams to ensure the accuracy of digital content and its alignment with campaign goals, and maintain a dynamic and engaging website

• Assist the social media team by repurposing and adapting content for platforms such as Instagram, Facebook, and X (Twitter)

• Work as part of the digital marketing team to ensure that online campaigns are as effective as possible

• Support the digital team with additional tasks as needed

Requirements

• Proven experience in digital content creation, web publishing, or online campaigning

• Excellent writing, editing, and proofreading skills with a persuasive and engaging style

• Strong understanding of SEO principles and content performance metrics

• Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and social media tools.

• Knowledge of HTML is an advantage, but not essential

• Ability to manage multiple projects and deadlines in a fast-paced environment

• Intermediate skills in photo editing using tools like Photoshop or Canva

• Experience with e-campaigning tools such as Engaging Networks preferred

• Strong work ethic with a focus on efficiency, patience, exceptional attention to detail, a positive attitude, and innovative ideas

• Demonstrated ability to work independently and as part of a team

• Adherence to a vegan lifestyle is strongly preferred

• Ability to advocate the organisation’s positions on issues to the public in a professional manner

• Commitment to the objectives of the organisation

We’re seeking a skilled and dedicated Communications & Digital Marketing Manager to join our small UK-based team. In this flexible, remote role (21 hours per week), you’ll use your creativity and expertise to raise awareness and grow support to help transform the lives of street-connected children in Kolkata, India.

ABOUT THE HOPE FOUNDATION FOR STREET CHILDREN (HOPE UK)

• HOPE UK raises awareness and funds for street-connected children and slum–dwelling communities in Kolkata, India, supporting 60 projects (in education, protection, healthcare, vocational training) delivered by The Hope Kolkata Foundation.
• Since 2007, HOPE UK has raised over £1M and currently supports 621 children via a child sponsorship programme.
• Mission: Empower marginalized children and communities through healthcare, education, protection and life skills.
• Vision: A world where it should never hurt to be a child.

KEY ROLE OBJECTIVES

• Grow and diversify the UK supporter base
• Create compelling content to drive engagement and support fundraising
• Manage and optimise HOPE UK’s website, email, and social media
• Deliver a UK communications and marketing strategy
• Track and report performance using data-driven analytics

KEY RESPONSIBILITIES

• Plan and deliver engaging on-brand content across digital platforms (website, email, social media)
• Manage content calendar and campaigns to raise awareness of HOPE and support fundraising initiatives
• Monitor and manage social media channels (Instagram, Facebook, LinkedIn) to maximize audience engagement and growth
• Identify new opportunities (e.g. Influencers) and respond to comments as required (real-time)
• Produce newsletters (Mailchimp), manage segmentation and CRM (Beacon) integration with website
• Update and optimise HOPE UK website (Wordpress Elementor), apply SEO and integrate Google Ads.
• Manage Google Ad Grants
• Ensure legal compliance (GDPR, copyright) and safe-guard HOPE’s online brand and reputation
• Write and pitch press releases as required and relevant
• Collaborate closely with HOPE UK Head of Fundraising, wider HOPE UK team, and occasionally external partners and supporters
• Collaborate with HOPE Ireland and HOPE Kolkata Communications and Digital Marketing team as required / relevant
• Oversee the marketing budget
• Represent HOPE UK at events as relevant, if requested
• Have a flexible and collaborative approach, particularly on live campaigns and monitoring social media, which might require working outside usual office hours
• Be available for potential overseas travel to Kolkata
• Must be UK based

EXPERIENCE & SKILLS

• Proven comms/digital marketing experience (charity sector essential)
• Strong writing, creative content creation, editorial judgment and campaign analysis skills
• Skilled at increasing audience engagement and understanding CTA messaging to drive fundraising
• Proficient using Wordpress Page Builders, specifically Elementor
• Proficient in Mailchimp, Canva, Hootsuite or other scheduling tools 
• Experience of optimsing Mailchimp and Website integrations with a CRM (preferably Beacon)
• Experience optimising UX on websites
• SEO and Google analytics knowledge and experience of managing Google Ads
• Experience using creative software (Canva, Photoshop, video editing tools, etc)
• Self-starter; team player; flexible approach to working hours; resourceful; excellent communicator
• An understanding of, and affinity with, Indian culture is desirable
• Knowledge of using a Macbook is desirable

If you have the relevant skills and experience, along with a real passion for the work we do, we would love to hear from you. Upload your CV and a supporting statement telling us why you want to work for HOPE UK, how you meet our criteria and what you can bring to the role.  Please note we will not consider any applications without a detailed supporting statement and, as a small team, will only contact successful candidates.

First interviews will be held: 7 - 8 August (online)

Local Quality Manager - National Youth Agency
 

The National Youth Agency is looking for a new Local Quality Manager to join our Youth Work Innovation & Development Team.
 
Contract: 12 months fixed term
Hours: Full-time - 37 hours per week
Salary: £44,473 per annum
Remote: This role is homebased (within the UK) with occasional travel for staff residentials and other events.
 
What we do
 
As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.
 
We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work
 
About the Role
 
Responsibilities will include:

• Lead delivery of key Local Offer programmes, such as our successful Peer Review and Peer Network Programme, which are designed to support Local Authorities and organisations in meeting the needs of young people and in the case of Local Authorities meet their Statutory Duty (section 507B).
• Manage the delivery of traded services relating to Quality Standards and Organisational Development.
• Manage and regularly update both existing and new online resources related to Quality Standards, ensuring consistency and standardisation across all materials.
• Collaborate with the National Curriculum and Learning Manager to influence the youth work curriculum and share learning and insight from programmes
• Work collaboratively with the Youth Investment Fund Programme Manager to inform and develop Quality Standards.
• Work with Local Policy & Partnerships Manager and the NYA Knowledge Team to develop sector insights and to share learning and knowledge across NYA teams and the youth work sector.
• Collaborate with Local Authorities and partner organisations to promote awareness and encourage participation in NYA programmes and Quality Standards.
• Utilise NYA tools, including Customer Relationship Management (CRM) and Project Management systems, to generate timely and relevant performance and financial reports that support informed decision making and effective programme delivery. Experience of using project management platform (or similar) would be an advantage.
• Provide line-management and support to peers and officers as required.

 
Our ideal Local Quality Improvement Manager should have the following:

• Extensive experience working directly with young people across diverse settings, demonstrating a deep understanding of youth development and engagement.
• Demonstrated expertise managing youth work programmes and improving practice standards, including within Local Authority contexts.
• Proven experience in assessing youth work against established standards and implementing quality assurance processes for effective management, delivery, and evaluation.
• Comprehensive knowledge and experience in embedding best practices in youth voice, participation, and leadership within services and programmes.
• Strong understanding of the current challenges facing Local Authorities and youth sector organisations, and the implications for young people’s needs and service delivery.
• Ability to analyse complex organisational and Local Authority structures, reflect critically, and articulate clear recommendations for improvement and recognition of effective practice.
• Excellent organisational and leadership skills, with experience supporting and managing peers and officers in a collaborative environment.
• Strong interpersonal skills with the ability to motivate teams and work effectively with partners and stakeholders.
• Proven experience in project management, with a proactive, self-starting approach and a strong focus on solutions and outcomes.
• Resilient, flexible, and ambitious, with the ability to manage multiple priorities, work under pressure, and maintain high standards.
• Willingness and ability to work flexible hours, including evenings and weekends as required.
• High level of accuracy and attention to detail in all aspects of work.
• Confident in using modern Customer Relationship Management (CRM) systems, project management tools, and online learning platforms. Experience of using project management platform (or similar) would be an advantage.

 
Please refer to our Candidate Pack for more information on the role and the requirements.
 
Why Work for NYA?
 
NYA operates as a people-first organisation, prioritising the well-being and needs of its employees.
 
NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
 
A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
 
NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
 
We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via with unlimited specialist support available to all NYA employees.
 
How to Apply:
 
Please download our applicant pack to find out more about the role and requirements.
 
To apply, please submit the following via our online application platform by 11:59pm on Friday 18th July 2025:
 
A detailed CV setting out your career history, with responsibilities and achievements in line with the person specification in the About You section.
 
A covering letter (maximum two sides) highlighting your suitability for the role and how you meet the requirements in the About You section.
 
We will request data for our EEDI monitoring purposes, providing this is optional.
 
Please note: the covering letter is an essential part of the application process and will be assessed as part of your full application. We use AI detector software, so cover letters or CV’s with over 30% AI generated content with be disregarded. We understand that AI tools can offer support to candidates who have learning differences, which is why we will accept applications with some AI assistance. CV’s will not be accepted without a cover letter.
 
The National Youth Agency is an equal opportunities employer.
 
At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.
 
We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.
 
More about us
 
Discover more about the National Youth Agency and our work on our website.
 
Youth Work changes lives.
 
Which is why we’re committed to ensuring that as many young people as possible get to benefit from the national body for youth work in England, the National Youth Agency (NYA) exists to champion its transformative power. We believe all young people should have the opportunity to benefit from the life-changing impact of extraordinary youth workers and trained volunteers.
 
We help to grow youth work provision in ways that keep it effective, relevant, safe and engaging, to help millions of young people reach their potential and thrive. We do this by providing guidance, support, advice, training and staff development opportunities for youth workers and youth work organisations. At the heart of everything we do are young people themselves. We work hard to ensure their voices are integrated into all our work, to develop provision that truly meets their needs.
 
REF-222460

Local Quality Advisor - National Youth Agency

The National Youth Agency is looking for a new Local Quality Advisor to join our Youth Work Innovation & Development Team.
 
Contract: Permanent
Hours: Full-time - 37 hours per week
Salary: £37,826 per annum
Remote: This role is homebased (within the UK) with occasional travel for staff residentials and other events.
 
What we do
 
As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.
 
We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work
 
About the Role
 
Responsibilities will include:

• Support the Local Quality and Improvement Manager in delivering key Local Offer programmes, such as the Peer Review and Peer Network Programme, helping Local Authorities and organisations meet the needs of young people and fulfil their Statutory Duty (Section 507B).
• Assist in the coordination and delivery of traded services related to Quality Standards and Organisational Development, ensuring high-quality support for partners.
• Contribute to the development, quality assurance, and standardisation of NYA resources related to Quality Standards, working collaboratively across NYA teams.
• Promote NYA standards and resources to the sector, offering support and training to encourage adoption and effective use.
• Identify and deliver support to non-commercial requests, including those from VCSE organisations and Town and Parish Councils seeking information, advice, and guidance.
• Engage with the Local Policy & Partnerships Manager and the NYA Knowledge Team to gather and share sector insights, promoting knowledge exchange across NYA teams and the wider youth work sector.
• Support collaboration with Local Authorities and partner organisations to raise awareness of NYA programmes and encourage engagement with Quality Standards.
• Utilise NYA tools, including CRM and Project Management systems, to help generate timely and relevant performance and financial reports that inform decision-making and support effective programme delivery.

 
Our ideal Local Quality Advisor should have the following:

• Demonstrated experience supporting the delivery of programmes or projects within the youth work, education, or voluntary sector.
• Strong understanding of youth work principles and the statutory duties of Local Authorities (particularly Section 507B).
• Ability to work collaboratively with a range of stakeholders, including Local Authorities, partner organisations, and internal teams.
• Excellent organisational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Strong written and verbal communication skills, with the ability to contribute to the development of resources and reports.
• High attention to detail and accuracy in all aspects of work.
• Strong time management skills and the ability to work independently and collaboratively in a fast-paced environment.
• Competence in using digital tools such as Customer Relationship Management (CRM) systems and project management platforms. Experience of using project management platform (or similar) would be an advantage
• A proactive, flexible, and agile approach to working across multiple programmes, including attending events and responding to time-sensitive deadlines.
• Willingness to learn, adapt, and grow in a dynamic and evolving organisation.

 
Please refer to our Candidate Pack for more information on the role and the requirements.
 
Why Work for NYA?
 
NYA operates as a people-first organisation, prioritising the well-being and needs of its employees.
 
NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
 
A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
 
NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
 
We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via with unlimited specialist support available to all NYA employees.
 
How to Apply:
 
Please download our applicant pack to find out more about the role and requirements
 
To apply, please submit the following via our online application platform by 11:59pm on Friday 18th July 2025:
 
A detailed CV setting out your career history, with responsibilities and achievements in line with the person specification in the About You section.
 
A covering letter (maximum two sides) highlighting your suitability for the role and how you meet the requirements in the About You section.
 
We will request data for our EEDI monitoring purposes, providing this is optional.
 
Please note: the covering letter is an essential part of the application process and will be assessed as part of your full application. We use AI detector software, so cover letters or CV’s with over 30% AI generated content with be disregarded. We understand that AI tools can offer support to candidates who have learning differences, which is why we will accept applications with some AI assistance. CV’s will not be accepted without a cover letter.
 
The National Youth Agency is an equal opportunities employer.
 
At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.
 
We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.
 
More about us
 
Discover more about the National Youth Agency and our work on our website.
 
Youth Work changes lives
 
Which is why we’re committed to ensuring that as many young people as possible get to benefit from the national body for youth work in England, the National Youth Agency (NYA) exists to champion its transformative power. We believe all young people should have the opportunity to benefit from the life-changing impact of extraordinary youth workers and trained volunteers.
 
We help to grow youth work provision in ways that keep it effective, relevant, safe and engaging, to help millions of young people reach their potential and thrive. We do this by providing guidance, support, advice, training and staff development opportunities for youth workers and youth work organisations. At the heart of everything we do are young people themselves. We work hard to ensure their voices are integrated into all our work, to develop provision that truly meets their needs.
 
REF-222459