Website and optimisation manager jobs in Cardiff, wales

A new and exciting opportunity has arisen for a Digital Marketing Officer (0.6 FTE / 22.5hrs per week) with strong digital marketing skills and passion for engaging content.

You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to people’s lives and livelihoods.

Working closely with the External Relations team on our award-winning campaigns, communications, content and marketing, you will deliver paid and organic social media campaigns - creating strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content and email marketing.

We are looking for someone with solid marketing and copywriting skills, a focus on using data to find out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous experience in the charity sector is not necessary.

National Numeracy is based in Brighton, and while office-based work is available, we also offer remote, hybrid and flexible working. This role will include occasional UK travel.

We are seeking a collaborative and purpose-driven leader with a strong commitment to the welfare of livestock animals to lead and coordinate our technical operations and service delivery.

The ideal candidate will be highly organised, people-focused, able to inspire, manage and develop teams while delivering high-quality training, education, and advice services. 

The Technical Lead will manage the Humane Slaughter Association’s (HSA) operational and practical work to promote humane slaughter and transport of livestock (including farmed and wild-caught aquatic species) worldwide. They will lead a small team who undertake the operational work in the field, promoting humane methods for the transport and slaughter of animals killed for food and other products.

The successful candidate will join at an exciting period of growth and reorganisation for the HSA as we introduce online learning, grow and broaden our training and advice services and become an increasingly strong voice for practical improvements to the welfare of animals at slaughter. This is an ideal role for someone who is passionate about making real-world improvements to animal welfare using their technical knowledge and organisational skills.

About the HSA 

The Humane Slaughter Association is a unique charity which promotes the welfare of farmed animals ‘Beyond the Farm Gate’; at markets, during transport, at slaughter, and when animals must be killed in emergencies.

Our vision: A world where all farmed animals are transported and killed humanely.

Our mission: To advance and promote the use of humane methods for the slaughter, transport and killing of farmed animals through research and education. 

We do this by offering practical advice, training, and education to all those involved in transport, slaughter, or emergency killing of livestock animals, by funding scientific research to develop more humane approaches and advocating for evidenced-based change. Although we are based in the UK, the charity works worldwide to maximise animal welfare.

Job Description and Person Specification

Before applying, please read the HSA Technical Lead Job Description and Person Specification for full details of the role, criteria, application process.

The HSA requests no contact from agencies or media sales. 

Role: Head of Communications, Marketing, & Digital

Location:Home-based, with regular attendance (at least monthly) of meetings in London.

Salary:                         £45,000-50,000 per annum. (Salary depends on experience and pro-rata for part-time). 

Type: Permanent, full time (37.5 hours per week) or flexible to at least 0.8 FTE

Responsible to: Director of Fundraising & Communications

Responsible for: Digital Marketing Manager, Communications & Engagement Manager, Communications Administrator (indirectly), Podcast Manager (indirectly)

Benefits: Flexible working arrangements, 28 days of annual leave and bank holidays (FTE pro-rata for part-time), + 1 day for your birthday, pension scheme and Employee Assistance Programme

About the role

Every five minutes, someone, somewhere in the world is told that they have MS. There are currently 2.9 million people in the world living with MS. When you’re diagnosed with MS, in just seconds, the future that you saw for yourself and your loved ones has been shattered. A diagnosis often comes at a time when you’re in the prime of your life, when you should be planning your future, not facing a lifetime of uncertainty. Knowing you have MS can feel incredibly isolating and lonely.

Overcoming MS is here to provide hope: through lifestyle changes, backed by scientific research, a full and healthy life with MS is possible.

Could you be the person that helps us get this message of hope through to thousands of people diagnosed each year, their families and friends? Overcoming MS is at a crucial point in our strategy, where we are ready to significantly expand our reach and let everyone affected by MS know about the support that is available for them to live well. We are ready to own the lifestyle and MS space, to offer hope, positivity and choices to all, and we’re looking for the right person to drive awareness of our brand profile as well as the wider importance of healthy lifestyle and MS.

Job summary:

The Head of Communications, Marketing & Digital is responsible for shaping, delivering, and evaluating the charity’s communications, brand, digital engagement, and marketing activity.

Reporting to the Director of Fundraising & Communications, the postholder plays a pivotal role in growing the charity’s profile, strengthening engagement, and ensuring all communication channels, platforms and content are effective, accessible, and aligned with organisational goals.

In a small charity, this is both a strategic and hands-on role, requiring creativity, strong digital skills, excellent communication, and the ability to manage multiple projects simultaneously.

Key responsibilities and duties:

1. Communications & brand

• Lead the delivery of the charity’s communications strategy to increase visibility, trust and engagement.
• Manage and protect the charity’s brand, ensuring consistency of messaging, tone, and visual identity.
• Oversee and produce high-quality content for website, newsletters, reports, blogs, case studies, and information materials.
• Support the Director in developing campaigns that unite messaging, fundraising, marketing, and advocacy.

2. Marketing & supporter engagement

• Lead marketing activity to grow audiences, increase engagement, increase participation in our services, and support fundraising objectives.
• Work closely with colleagues to create compelling campaign assets, supporter journeys, and integrated marketing plans.
• Develop marketing materials, key messages, and digital assets that support awareness, engagement, service numbers and income growth.

3. Digital leadership

• Oversee the charity’s digital ecosystem, including website, email marketing, social media and CRM integrations.
• Ensure digital content is accessible, user-focused, streamlined and optimised for engagement and conversion.
• Fully review website development and maintenance, including UX improvements, analytics, SEO, and content.
• Oversee data-led insights and dashboards to measure digital performance and inform decision-making.

4. Media & public relations

• Build media relationships and respond to press requests in coordination with the Director.
• Draft press releases, statements, Q&As, and key messages for external audiences.
• Support reactive and crisis communications, ensuring timely, accurate responses and reputational protection.

5. Internal communication & collaboration

• Support effective internal communication, ensuring staff team, Program Facilitators and volunteers are informed and engaged.
• Work collaboratively across teams to gather stories, insights, and content that bring the charity’s work to life.
• Provide guidance and support to colleagues on communications, brand, and digital best practice.

6. Other

• Manage agency and supplier relationships where relevant.
• Stay informed about sector trends and emerging tools that could benefit the charity.

PERSON SPECIFICATION
 

Essential experience

• Significant experience in communications, marketing and digital roles, preferably within a charity or mission-driven organisation.
• Proven track record of developing and delivering digital and communications content across multiple platforms to multiple audiences.
• Experience managing websites, CRM systems, email marketing tools, and social media channels.
• Demonstrable experience in audience engagement, digital analytics, and campaign performance measurement.
• Experience in managing a brand profile across different audiences and different products, ensuring consistency and authority over time.
• Hands-on experience creating accessible and compelling written, visual, and digital content.
• Experience working with agencies, freelancers, or creative suppliers.

Essential skills & competencies

• Excellent written and verbal communication skills, with the ability to craft clear, compelling messages.
• Creative, strategic thinker with the ability to translate ideas into practical delivery.
• Highly organised, able to manage multiple deadlines, and comfortable working independently in a small team.
• Strong attention to detail with a commitment to quality and accuracy.
• Strong understanding of brand management and visual communication.
• Strong knowledge and understanding of fundraising, communications, GDPR, safeguarding, accessibility and other standards.

Personal attributes

• Passionate about the charity’s mission and values.
• Collaborative, positive, and comfortable working closely with colleagues across the organisation.
• Proactive problem solver who brings ideas and embraces innovation.
• Adaptable and resilient in a dynamic, fast-paced environment.
• Commitment to inclusivity, accessibility, and ethical communication.
• Excellent standard of written and spoken English and ability to communicate effectively with a range of people from diverse backgrounds.
• Excellent interpersonal skills.
• Fully committed to Overcoming MS’s values.

Role: Director of Fundraising and Communications

Location:Home-based, with regular attendance (2-3 times per month) of meetings in London.

Salary:£70,000 (pro-rata for part-time)

Type: Permanent, full time (37.5 hours per week) or flexible to at least 0.8 FTE

Responsible to:CEO

Responsible for:Head of Communications, Marketing & Digital (and team); Fundraising Managers x 2; Fundraising Assistant

Benefits:   Flexible working arrangements, 28 days of annual leave and bank holidays (FTE pro-rata for part-time) + 1 day for your birthday, pension scheme and Employee Assistance Programme.

About the role

Every five minutes, someone, somewhere in the world is told that they have MS. There are currently 2.9 million people in the world living with MS. When you’re diagnosed with MS, in just seconds, the future that you saw for yourself and your loved ones has been shattered. A diagnosis often comes at a time when you’re in the prime of your life, when you should be planning your future, not facing a lifetime of uncertainty. Knowing you have MS can feel incredibly isolating and lonely.

Overcoming MS is here to provide hope: through lifestyle changes, backed by scientific research, a full and healthy life with MS is possible. Could you be the person that helps us get this message of hope through to thousands of people diagnosed each year, their families and friends, and to potential funders?

This role is an essential leadership role in Overcoming MS, working as a key member of a small Senior Leadership Team, in partnership with the Chief Executive and Director of Services. The Director of Fundraising & Communications is responsible for driving income generation, strengthening the charity’s profile, and embedding marketing and digital excellence across all areas of work.

Job summary:

You will set both strategic direction and deliver hands-on activity, overseeing all fundraising streams, communications, digital platforms, and supporter engagement. You will develop integrated strategies that maximise limited resources, grow sustainable income, amplify our impact and ensure the charity communicates with clarity, consistency, and purpose.

You will lead a small team of fundraisers, marketeers and communicators to deliver to our current organisational plans, whilst developing longer term plans to extend our reach and our income base. You will work proactively and independently to build relationships, develop innovative campaigns and provide the support that enables our service delivery to function.

You will be expected to provide a high standard and quality of impact across a range of activities and projects, being fully aware of and upholding the charity’s values, and taking responsibility for modelling these to others across the organisation and to the wider community.

Key responsibilities:

1. Strategic & organisational leadership

• Lead the development and delivery of an integrated fundraising, communications, and digital strategy aligned with the charity’s mission and growth ambitions.
• Provide senior leadership input into organisational planning, impact reporting, and strategic development.
• Manage departmental budgets, forecasting, and performance monitoring.
• Foster a collaborative, values-driven culture and support wider organisational priorities.

2. Fundraising leadership

· Drive sustainable income growth across key fundraising streams:

o Individual giving and regular giving

o Major donors

o Trusts and Foundations

o Corporate partnerships and sponsorships

• • Community and challenge events
• Personally manage selected high-value supporters and partnerships.
• Develop compelling cases for support, pitches, and fundraising campaigns.
• Ensure excellent donor journeys and stewardship, supported by effective digital and CRM systems.
• Maintain compliance with fundraising best practice and regulations.

3. Communications, brand & digital

· Transform our approach to raising awareness – both of the connection between healthy lifestyle and MS, as well as Overcoming MS itself – ensuring we reach people with MS and their families at the earliest point of a diagnosis.

• Lead Overcoming MS’s communication strategy to significantly grow visibility, engagement and trust, with everyone affected by MS, the Overcoming MS community, donors and fundraisers, and other key stakeholders.

• Ensure digital and communication tools, channels, systems and platforms underpin and are able to maximise opportunities for all fundraising, communications, and operational activity.
• Use communication and marketing techniques to amplify the impact of our services and increase our reach, ensuring maximum take up.
• Oversee the charity’s website, ensuring strong user experience, accessibility, SEO performance, and conversion optimisation.

• Oversee production of high-quality, tailored content for digital, print, and social channels.

• Oversee digital supporter acquisition and retention: paid ads, email marketing, marketing automation, and analytics.

5. Campaigns & public engagement

• Lead fundraising, awareness and media campaigns across digital and traditional channels.
• Use data, insights, and analytics to optimise campaign performance and supporter engagement.

6. Other

• Provide regular performance reports to the CEO and Board, including financial updates, campaign metrics, and risk management.
• Maintain up-to-date knowledge of fundraising regulation, data protection, accessible communications and digital governance, ensuring all our activities are compliant.
• Ensure that all activities uphold the charity’s values, safeguarding practices, and ethical commitments.
• Represent the charity externally at events, conferences, and partner meetings.

PERSON SPECIFICATION

Essential experience

• Senior leadership experience within a charity or non-profit organisation, ideally in a small team or resource-limited environment.
• Proven track record of generating income across multiple fundraising streams.
• Experience leading digital, communications, and/or marketing functions.
• Demonstrable experience of measurable impact within a small organisation, through increasing income generation or significant reach.
• Demonstrable experience of content creation, audience engagement and strong message creation.
• Experience of delivering integrated campaigns, including overseeing media and digital engagement, with demonstrable outcomes.
• Experience managing donor relationships, funder reporting, and high-quality proposals.
• Budget management and strategic planning experience.
• Significant experience of managing external providers, agencies, suppliers and partners, managing relationships to achieve better terms, service or outcomes, overcoming difficulties or retendering where required.

Essential skills & competencies

• Strong digital skills: CRM systems, website CMS, email marketing tools, social media management, analytics, and digital fundraising techniques.
• Excellent written and verbal communication, with the ability to craft compelling stories and proposals.
• Relationship-building ability with donors, partners, media, supporters, and stakeholders.
• Creative and data-driven approach to engagement, marketing, and income generation.
• Strong knowledge and understanding of fundraising, communications, GDPR, safeguarding, accessibility and other standards.
• Ability to balance strategic leadership with hands-on delivery.
• Strong organisational, planning, and project-management skills.

Personal attributes

• Passion for the work that Overcoming MS does and the communities we serve.
• Highly adaptable, resilient, and comfortable working in a fast-paced, small-team environment.
• Understanding of an organisation with a dispersed, remote team across a wide geography.
• Collaborative, supportive, and able to inspire confidence internally and externally.
• Proactive, solutions-focused, and committed to continuous improvement.
• Integrity, discretion, and a commitment to ethical fundraising and responsible communications.
• Excellent standard of written and spoken English and ability to communicate effectively with a range of people from diverse backgrounds.
• Excellent interpersonal skills
• Fully committed to Overcoming MS’s values

Desirable

• Experience with a charity from the health sector or an understanding of multiple sclerosis or other neurological conditions.