Website and optimisation manager jobs in Cardiff, wales

About the role

Sitting within the Community & Events Team, and more broadly the Income & Engagement Department, the Community Fundraising Officer plays a vital role in supporting the long-term growth, development, and delivery of Sands’ community fundraising activities.

This is a new role at Sands, and it is an exciting time to join our growing team. This role will support acquisition activity, national campaign delivery and provide outstanding stewardship to fundraisers, community group and Sands groups, maximising their fundraising efforts and strengthening their relationship to Sands. You will also support the development of Sands regional fundraising approach, providing operational and administrative support to the Community Fundraising Manager.

The role is key to enabling the scaling of national community campaigns, enhancing supporter led fundraising activity, delivering high quality supporter stewardship, and supporting the future development of Sands’ emerging regional fundraising model.

Main Responsibilities

Community Fundraising Delivery & Growth

• Working with the Community Fundraising Manager, develop and deliver a community fundraising strategy for both new and existing activities.
• Support and assist with the delivery of Sands' community fundraising portfolio, ensuring activities are monitored and excellent supporter experience is given so to maximise impact and growth of each product.
• Provide operational and administrative support across the community fundraising pipeline, including, building web pages and ad campaigns, managing enquiries, recording activity on the database, drafting communication and creating e comms.
• Support the implementation of Sands’ regional fundraising model over the next strategy period, working with internal teams to establish ways of working, build best practice and, to identify opportunities for local engagement and increased income.

Supporter Stewardship & Relationship Management

• Deliver high quality, personalised stewardship for supporter led community fundraisers, community groups, schools, clubs and societies, ensuring supporters feel valued, inspired and supported throughout their fundraising efforts.
• Maintain regular communication with supporters via email, phone, and social platforms, ensuring prompt responses, clear guidance and automating where appropriate to improve efficiency.
• Provide proactive stewardship to high potential fundraisers and groups, helping them reach and exceed their targets.
• Work in collaboration with the Supporter Care Team to ensure seamless supporter journeys and continuity of communication.
• Work in collaboration with the Volunteering Team to support Sands Volunteer Groups with their local fundraising activities.
• Review and implement a tiered thanking model, ensuring fundraisers of all levels are thanked appropriately and in a timely manner.

Marketing & Engagement

• Support the Community Fundraising Manager with the delivery of marketing activities for supporter led community fundraising.
• Assist with the development of marketing materials and ads for supporter led community fundraising, seasonal campaigns, and national challenges.
• Work with the Engagement Team to update and maintain the “Fundraise for Us” section of Sands’ website, ensuring content is inspiring, accurate and up to date.
• Gather case studies, stories and impact examples to support promotional activity and supporter motivation.
• Capture and create content for email and social media.
• Work with external agencies and provide admin support to maximise impact and capture learnings.

Administration, Data & Reporting

• Maintain accurate supporter records in the CRM, ensuring all relevant information is captured and updated in a timely manner.
• Support data insight and reporting processes, enabling effective measurement and optimisation of community fundraising activity.
• Prepare basic reports, summaries, supporter lists and stewardship logs.
• Manage logistical tasks relating to fundraising packs, stewardship materials and fundraising products.
• Ensure all activity complies with fundraising regulation, governance standards and Sands’ policies.

Cross Team Collaboration

• Work closely with the Community Fundraising Manager, Supporter Care Officers, Engagement Team, Events Team and Community & Volunteering Team to ensure joined up supporter experience across Sands.
• Support the wider fundraising programme during peak activity periods—including Baby Loss Awareness Week, Say their Name Day, Winter campaigns, and regional events—by assisting with supporter enquiries, content collation and campaign delivery.
• Attend Sands events, supporter activities and external meetings where required, occasionally outside of normal working hours.

General Responsibilities

• Be an active member of the Community & Events Team and Income & Engagement Department, collaborating with colleagues to optimise performance across all fundraising areas.
• Demonstrate flexibility and a willingness to adapt within a fast growing, evolving fundraising function.
• Take part in monthly 1:1s, annual appraisals, and personal development reviews.
• Undertake all mandatory training and abide by Sands’ organisational policies.
• Represent Sands professionally at internal and external events and meetings.

Person Specification

Skills & Experience

• Experience in a fundraising, events, community engagement, customer service or administrative role (charity sector experience advantageous).
• Excellent interpersonal skills, with the ability to build rapport and communicate empathetically with supporters.
• Strong organisational skills, with the ability to manage multiple tasks, prioritise effectively and meet deadlines.
• Ability to write clear, engaging supporter communications.
• Comfortable using CRM systems, databases and digital platforms.
• Creative thinker with the ability to contribute ideas for campaigns and supporter engagement.
• A passion for supporter led fundraising and an understanding of the motivations of community fundraisers.

Job Description

Key responsibilities:

1. Events Marketing

• To oversee the scheduling, production and distribution of promotional e-mails for our events. Liaise with comms team to promote events across AvMA media platform To work on the development of the events pages on the new AvMA web site. Ensuring event web pages are kept up-to-date. To carry out data analysis and web analytics to determine what people are responding to and to highlight the areas we may need to focus/re-focus.

Events Logistics & Management

• In conjunction with the Head of Events, to undertake the production and organisation of events, including inviting and liaising with speakers and arranging event logistics. Effective liaison with speakers, ensuring they have all the information required to participate in the event and providing deadlines for receiving their presentation and biography. To work on site at events as required and run smaller events on your own. Duties will involve setting-up and administering registration, liaising with the venue, greeting speakers and exhibitors, dealing with enquiries from delegates and making sure the event runs smoothly. Production of the online conference documentation, to include speaker presentations.

Research & Event Development

• Help identify and research potential subject areas on which we may want to run events. Keep a close eye on the medico-legal events sector market and other events taking place. Help identify potential new sponsors and exhibitors for our events.

Events CRM

• Develop a sound understanding of AvMA’s new CRM, ensuring we optimise it for the efficient and effective marketing of events.
• To assist if/as required with bookings and booking queries for AvMA’s events.

Other

• To support the Events Department’s quality initiatives and to suggest continuing improvements where needs arise.
• To undertake other duties commensurate with the post as may be required.
• Deputise for the Head of Events when necessary 

Person Specification

Essential:

1. An understanding of, and commitment to, the values and objectives of AvMA.
2. Excellent interpersonal skills, with the ability to develop effective and positive working  relationships with a wide range of individuals and organisations.
3. Highly motivated self-starter with the ability to manage and prioritise workload and meet targets.
4. Excellent written and verbal communication skills. Confidence in liaising with speakers, sponsors and delegates.
5. Experience of organising events and on-site management of events, including in-person and online events/webinars.
6. Marketing copy writing ability, proof-reading skills, outstanding attention to detail.
7. Experience of using e-mail marketing platforms (e.g. Dot Digital) and social media to promote events and maintaining event web pages.
8. A high level of IT and digital literacy skills, including Office 365, Microsoft Dynamics and Adobe  In Design
9. Staying calm under pressure, a proactive and solutions focussed approach to problem-solving, ability to independently think on your feet.
10. Demonstrable commitment to Equality, Diversity and Inclusion

Desirable:

• Experience of working within a charity.
• Experience of working in healthcare and legal sector events.
• Knowledge or experience of healthcare, the NHS or patient safety work.
• Understanding/experience of Search Engine Optimisation.

Do you have an excellent understanding of digital content and usability issues, plus proven experience using a content management system to write and edit content for websites? Then join Shelter as a Content Editor and you could play an important role at the heart of our Digital team.

About the role

Reporting to the Senior Content Designer, the Content Editor role supports key elements of Shelter’s Content Strategy adoption, as well as acting as an ambassador for editorial excellence.

The Content Editor plays an important role in ensuring Shelter’s digital content is clear, engaging, accessible and aligned with our content strategy and house style. The role is responsible for writing, editing and maintaining high-quality web, email and blog content that supports a consistent, user-centred experience across Shelter’s digital channels.

Role specifics

We’re looking for someone who is an excellent writer and editor, with strong experience creating high-quality digital content that is clear, engaging and user-centred. You’ll be confident managing competing priorities and producing content that supports Shelter’s digital goals, while working collaboratively with stakeholders across the organisation. You’ll have a good understanding of digital editorial best practice, including tone of voice, SEO, accessibility and web usability, and experience developing style guides or training. You’ll also be comfortable using data and insight to review and improve content, and familiar with working in Content Management Systems.

Apply to be part of our team and be the change you want to see in society.

Benefits 

We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.

We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

About the team

The Digital Content Team plays a key role within Shelter by producing exciting content design work for directorates across the organisation. The content team delivers their work through the Digital team. Collectively, they set the example for Shelter in digital best practice, discovery and innovation. The Digital Content team creates compelling content that adheres to Shelter’s Content Strategy and achieves Shelter's Digital Purpose.

About Shelter

Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency.

We exist to defend the right to a safe home. Because home is everything.

We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.

Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.

Safeguarding statement

Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies. 

Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.