3 Website and optimisation manager jobs in Cardiff, Wales
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The Role
This is a hands-on communications role sitting at the centre of a small, ambitious and growing charity.
The Communications Manager will take responsibility for planning, coordinating and delivering communications across Not A Phase. You will bring together communications from across our services, campaigns, fundraising, partnerships and events, ensuring that what we communicate is engaging, accessible, consistent and recognisably Not A Phase.
This is not simply a social media role. We are looking for someone who can see the bigger picture of the charity's communications while also being comfortable doing the work themselves - writing copy, developing campaigns, briefing creatives, producing content, updating the website, coordinating photography and filming, creating newsletters and making sure projects actually get delivered.
You will work closely with colleagues across the organisation to understand what is happening within our services and turn that activity into compelling communications for our community, supporters, partners, funders and the wider public.
You will also play an important role in protecting and developing the voice of Not A Phase: positive, confident, human, community-led and grounded in the lived experiences of trans+ people.
What We Offer
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26 days annual leave + bank holidays (33 days total)
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Festive Period break (avg 7-10 working days)
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Flexible working hours
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Mostly remote working with in-person attendance for relevant events
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Travel expenses covered
Key Responsibilities
1. Strategy, Planning & Coordination
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Own and deliver an organisation-wide communications plan aligned with Not A Phase’s strategy and priorities.
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Maintain a forward calendar covering services, campaigns, events, partnerships, fundraising and key dates.
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Work across teams to identify opportunities, coordinate activity and ensure projects are supported from launch through to impact.
2. Content, Storytelling & Brand
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Lead on writing and editing clear, accessible content for web, email, campaigns, reports, fundraising, partnerships and organisational updates.
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Tell compelling stories that reflect the breadth of our work and celebrate trans+ community, creativity, achievement and joy.
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Protect and develop the Not A Phase brand, messaging and tone of voice, helping colleagues and partners communicate consistently.
3. Digital, Social & Campaigns
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Lead our digital and social media communications, representing our programmes, locations, communities and partnerships.
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Plan joined-up campaigns across social media, email, web and partner channels, including relevant LGBTQIA+ and diversity calendar moments.
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Keep our website and email communications current, grow audiences and use performance data to improve activity.
4. Content Capture & Creative Production
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Plan photography, video, testimonials and other content across services and events.
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Attend selected activities to capture or coordinate content, managing external creatives where needed.
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Maintain an organised asset library and ensure consent, safeguarding and privacy processes are followed.
5. Community Reach & Service Communications
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Clearly communicate our services, who they are for and how to access them.
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Develop targeted communications to increase participation and reach new and underrepresented audiences, including people outside major cities.
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Use feedback to make communications clearer, more accessible and effective.
6. Partnerships, Fundraising & Impact
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Support fundraising and partnership communications, clearly showing the value and impact of support.
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Create materials, stories and case studies using service data, feedback and testimonials.
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Work collaboratively with external partners on developing and promoting partnership communications.
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Help communicate organisational progress and strengthen relationships with supporters, funders and partners.
7. Media & Responsive Communications
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Support our external profile through press releases, statements, briefings, media relationships and spokesperson preparation.
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Work with the CEO and Senior Leadership Team on sensitive or fast-moving communications, using sound judgement and keeping responses grounded in our mission.
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Prepare appropriate messaging where public or reputational issues arise.
8. Insight & Improvement
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Monitor performance, set practical communications KPIs and report useful insight to the CEO and Senior Leadership Team.
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Use audience data to improve communications, systems and processes, while keeping up with relevant charity and digital communications practice.
Person Specification
Essential
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UK Based
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Experience in a charity, community or purpose-led organisation.
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Excellent writing, editing and proofreading skills, with the ability to make complex information clear and engaging.
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Strong communications, marketing or content experience, including multi-channel campaigns.
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Strong digital and social media experience, including websites, email, audience growth and performance insight.
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Excellent organisation and project-management skills, with the ability to plan ahead and manage competing deadlines.
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A strong understanding of brand, tone of voice, accessibility and inclusive communications.
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Sound judgement when communicating about sensitive or contentious subjects.
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A collaborative approach, with the confidence to work independently and own projects from idea to delivery.
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Experience managing external creatives, freelancers or agencies.
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A hands-on approach and willingness to personally produce much of the charity’s communications.
Desirable
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Experience communicating with LGBTQIA+ communities and an understanding of issues affecting trans+ and gender-diverse people in the UK.
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Media relations or PR experience.
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Experience producing or commissioning photography and video.
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Experience supporting fundraising, partnerships or impact communications.
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Experience managing staff, freelancers or volunteers.
The Person
We are a small team delivering a growing UK-wide programme, so we need someone comfortable taking ownership.
The role is varied: you might plan a national campaign, update a Trans+Connect webpage, coordinate content at a Misfits session or prepare communications for a new partnership.
You will spot strong stories across the charity and turn them into effective communications.
You will understand that good communications are about reaching the right people, telling meaningful stories, building trust and demonstrating impact.
You will bring structure and forward planning while retaining the personality, creativity and community-led approach that makes Not A Phase distinctive.
What You'll Help Us Achieve
Over the next five years, Not A Phase aims to deepen its impact and reach more trans+ adults across the UK.
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Reach more trans+ people who could benefit from our services.
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Tell our story and demonstrate impact.
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Strengthen relationships with supporters, funders and partners.
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Grow national recognition of Not A Phase.
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Improve communications across the organisation.
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Celebrate trans+ diversity, creativity and achievement.
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Ensure our work is seen, understood and valued.
Please be aware that we use AI detection software will not be moving ahead with applcations or CV's that are written by AI.
Registered Charity
21 - 50
Uplifting the lives of trans+ adults across the UK.
The client requests no contact from agencies or media sales.
Thank you!
We’re looking for an Associate Director of Digital Product & Experience to join the Stroke Association at an exciting point in their development.
This is a brand-new position within the charity, leading the digital product and experience capability and helping build more user-centred, accessible and evidence-led ways of working across the organisation.
You’ll shape how Stroke Association designs and continually improves digital products, journeys and services for people affected by stroke, supporters, volunteers and colleagues – using digital to help them extend their reach and influence, deepen engagement and grow income so that they can achieve greater impact for people affected by stroke.
As part of the Senior Leadership Team, you’ll work with Executive Directors and alongside senior leaders across the organisation to shape priorities, enable delivery and translate strategy into meaningful digital experiences.
You’ll work particularly closely with Associate Directors for Technology, Knowledge & Insight and Marketing & Communications. Success will depend on your ability to connect expertise, build strong relationships and enable multidisciplinary teams to work together around shared outcomes.
What you’ll do
You’ll provide strategic and practical leadership for our digital product and experience capability, creating the conditions for brilliant, user-centred digital experiences and building our organisational capability to design around the needs of our users.
You will:
- Set the direction for digital product and experience, ensuring our approach is grounded in user need, evidence and the outcomes we want to achieve – including greater reach, influence, engagement and income.
- Create more coherent and joined-up digital experiences, shaping products, journeys and services that work together and make it easier for people to find, access and engage with what they need from us.
- Champion user research, service design and inclusive design, ensuring accessibility and the diverse needs and experiences of people affected by stroke are embedded throughout our approach.
- Lead and enable multidisciplinary teams, bringing together product, technology, insight, marketing, communications and other expertise to solve problems and deliver shared outcomes.
- Build experimentation, testing and learning into how we work, using evidence, analytics, user feedback and performance data to test assumptions, learn quickly and continuously optimise our digital experiences.
- Strengthen our digital marketing and discoverability, using search, analytics and digital marketing insight to understand behaviour, improve journeys and help more people find and engage with us.
- Build organisational capability in user-centred ways of working, helping colleagues across the Stroke Association develop the confidence, skills and approaches to understand user needs and translate them into better experiences.
- Shape priorities and investment, using insight and evidence to help us make good choices about where digital product and experience can make the greatest difference.
- Explore emerging digital opportunities, helping the organisation understand where new technologies and approaches can genuinely improve experience and increase our impact.
- Lead and develop people, creating an environment of trust, curiosity, collaboration, experimentation and accountability.
About you
You’ll be an experienced digital product and experience leader who combines strong professional expertise with the ability to operate strategically and practically across a complex organisation.
You’ll bring:
- Significant experience of leading digital product, digital experience or related capability at a senior level across multiple products, journeys or services.
- Strong knowledge and practical experience of product management, user research, user-centred and service design, and translating user insight into improved experiences.
- A strong understanding of digital accessibility and inclusive design, with experience of embedding accessibility throughout product and service development.
- Experience of leading and enabling multidisciplinary teams, bringing together different professional disciplines around user needs and shared outcomes.
- Experience of experimentation, testing and continuous optimisation, using data, analytics, research and user feedback to learn and improve.
- A good understanding of digital marketing, search and analytics, and how these contribute to effective end-to-end digital experiences.
- Experience of building organisational capability, helping teams adopt more user-centred, evidence-led and iterative ways of working.
- The ability to make choices and prioritise effectively across competing needs, using evidence and organisational outcomes to guide decisions.
- The credibility and communication skills to influence at senior and executive level while building trusted, collaborative relationships across an organisation.
- A relational and inclusive leadership style, with the curiosity and judgement to challenge constructively, enable others and create the conditions for people to do their best work.
You don’t need to have worked in the charity sector before. What matters is your ability to bring your expertise into a purpose-led organisation, understand our context and share our ambition to create a world where there are fewer strokes and everyone affected by stroke gets the help they need.
What we offer
- Salary: £73,000, plus London weighting depending on postcode
- Contract: Permanent
- Location: Home-based, with semi-regular travel for team and Senior Leadership meetings and other organisational activity across the UK
- Closing date: 26 September
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
Thank you!
About the Role
A new and exciting opportunity has arisen for a Senior Digital Marketing Officer with excellent digital
marketing skills and a passion for creating outstanding social media content that builds awareness, engages
audiences and inspires action.
You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a
fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to
people’s lives and livelihoods.
Working closely with the External Relations team on our award-winning campaigns, communications,
content and marketing, you will deliver paid and organic social media campaigns - leading on creating
strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content
and email marketing.
We are looking for someone with superb marketing and copywriting skills, a passion for using data to find
out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous
experience in the charity sector is not necessary.
National Numeracy is based in Brighton, and while office-based work is available, we also offer remote,
hybrid and flexible working. This role will include occasional UK travel.
Overview of Main Duties:
Digital marketing
- Use your writing skills and creativity to lead on developing engaging content for our digital
- communications channels
- Collaborate with digital marketing, comms and design teams to create and deliver marketing and social
- strategies for a variety of campaigns and activities.
- Work with the wider team to create engaging content and ensure key activities and messages are
- aligned to our wider strategy and perform well
- Lead on ensuring brand consistency within our content
- Monitor and review performance and take the lead on evidence based improvements to our digital
- communications.
- Provide regular analysis and reports
Social Media
- Lead on developing new ideas and channel specific strategies to grow our social media channels
- audience and engagement.
- Work with digital marketing team on the management of social media channels including Facebook,
- TikTok, Instagram, Twitter and Linkedin, working to increase engagement and conversion.
- Website content delivery
- Work with the Head of Marketing and wider team to create and manage strong, audience-led web
- content with great user experience
- Ensure content supports SEO strategy, including AI SEO, and improves engagement and conversion
- Content optimisation via keyword tracking/research, metadata updates, Search Console analysis,
- SEMrush and Google Analytics analysis
- Use Google Analytics and other tools to provide insight to allow for evidence-based improvement
- Provide analysis and reports
Email marketing delivery
- Lead on developing compelling emails that drive action using Mailchimp, including the management of
- contacts’ data.
- Plan, create and execute engaging email journeys
- Use a data led approach to iteratively improve emails for specific audiences including educators and
- adult learners
Paid campaigns
- Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using
- Facebook Ads Manager and / or Google Ads.
- Optimise campaigns and test new approaches
- Understand, evaluate and apply campaign performance learnings.
- Work alongside the Data and External Relations teams and use our tools to identify and build an
- understanding of target audiences and trends.
Collaboration
- Work with External Relations and teams across the organisation on the digital marketing, content and
- communications aspects of our work
- Work closely with the Data Team on provision and analysis of digital
Registered Charity
21 - 50
Empowering people to thrive by using numeracy to open up opportunities and access brighter futures.
The client requests no contact from agencies or media sales.