Website and optimisation manager jobs in Cardiff, wales
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Our vision at Rafiki Thabo Foundation is that young people, including those living with disabilities, will be empowered through education to enable them to reach their full potential and initiate positive change in their communities. We do this by enabling access to education for disadvantaged children and young people for whom escaping the poverty cycle would be impossible without support.
By the end of 2025 we had supported 910 children and young people through education on our scholarship programme and this year we are proud to support more than 400 scholars, 45 of whom live with a disability. We also enable access to education through our Eat Well to Learn programme and school infrastructure development programme.
How would you like to wake up every day, knowing that the work you do contributes to the transformative empowerment of young lives? By joining our small, close-knit, dynamic and passionate team you can do just that!
As our Digital Marketing Manager you will be part of a new direction for a small charity with great aspirations – instrumental in driving growth through optimised stewardship and external visibility. You will enjoy flexibility, autonomy and opportunity to help shape the future of our digital marketing with the freedom to use your creativity.
Position: Digital Marketing Manager
Responsible to: Head of Fundraising
Location: Remote (home based with option to work from our Abingdon charity shop)
Contract: Part-time. Permanent after 6 months’ probation, or freelance
Hours: 15 hours per week plus 4 floating hours on demand
Salary: £27,000 Full Time Equivalent if employed. If freelance, daily rates can be discussed.
Annual leave and benefits:
- 5.6 weeks per year FTE (pro rata based on weekly hours)
- Flexible working pattern (as long as predominantly during business hours)
- Pension scheme with matched contributions if employed. 4% employer / 4% employee
How to apply: Click the CharityJob Apply button above. You’ll be asked to submit a CV, submit a cover letter and answer a few short screening questions about your relevant skills and motivation.
Interviews will start w/c 2nd March 2026
Closing date: 16th February 2026.
NB Please see Information Pack and Job Description for further information.
PS to obtain a higher resolution Information Pack pdf than the one below, please head to our charity profile page here on Charity Jobs and then click on the www icon just below our mission statement near the top of the page, which will take you to the ad on our website.
What you will be working on:
- You will lead the planning and execution of digital marketing campaigns and initiatives across all online channels, including the website, SEO/SEM/AI Overviews, social media, supporter stewardship and marketing e-mails, to enhance charity visibility and drive supporter retention and acquisition
- You will manage website content and performance, oversee paid media campaigns, and analyse digital metrics to inform strategy and optimise ROI. Working closely with the Head of Fundraising and Director, you’ll ensure all digital activities align with our charity goals and fundraising strategy
- You will manage content creation and social media calendars, deliver targeted email campaigns, and monitor the online reputation of our charity to maintain a strong and positive presence. You will ensure our digital presence drives supporter and income growth by identifying the right audiences, driving engagement and qualifying interest in readiness to move up our supporter funnel
- A focus on data and insights using our CRM is instrumental to the supporter journeys and fundraising funnel and will in addition to the more creative aspects of the role where this insight translates into appealing content and campaigns targeted towards the right audience, be an important part of your day-to-day work
- You will also be responsible for regular reporting and analysis which will guide continuous improvement, while your awareness of emerging trends will help keep Rafiki Thabo current in digital marketing
- Ultimately you will play a key role in our digital marketing and communication activities, creating awareness that converts supporters up the fundraising funnel and be integral to our future growth and success
This job is for you if you…
- Are a marketing all-rounder with strong digital marketing experience
- Are experienced in developing, managing, delivering and optimising digital marketing campaigns across social media, search, website and e-mail marketing to drive brand awareness, lead generation, supporter engagement
- You have enough experience to hit the ground running and take the lead in your role
- You have strong knowledge and experience of SEO/SEM, AI, Google and Meta Ads, and analytics tools such as Google Analytics and Tag Manager
- You are proficient in using CRM systems in conjunction with automated marketing tools for support stewardship journeys and building CRM dashboards to track KPIs and engagement
- You have a positive mindset and a ‘can do’ attitude, with a flexible, conscientious, self-motivated and proactive approach to working independently while also being a team-player
- You have excellent communication skills, and a creative yet data-driven and supporter focused approach
- You have strong organisational skills, with the ability to manage multiple priorities, campaigns and deadlines effectively. Ability to prioritise conflicting demands and tight deadlines under pressure
- And most importantly… you want your work to make a difference to the disadvantaged children and young people Rafiki Thabo support in Kenya, Uganda and Lesotho
Please make sure to read the accompanying 'Information Pack' and 'Job Description'. This will help both you and us make sure we are fully aligned on expectations to the role. You will get a good feel for who we are and we of you as a candidate as you will be asked to submit a cover letter and complete screening questions which assume you have had the information we have shared. While we are looking for a candidate who meets our requirements as closely as possible, we encourage you to apply even if there are gaps, taking the opportunity in your cover letter to highlight any such areas and why you believe you will still be successful in the role.
Our mission is to support individuals and their communities in Africa through education that embraces their differing abilities.



The client requests no contact from agencies or media sales.
Help improve the life chances of young people through physics education. We’re looking for an experienced, creative Marketing and Communications Manager to raise awareness of our work, strengthen our brand, and inspire engagement across schools, teachers, industry partners, and supporters.
Physics Partners is a charity dedicated to improving young people’s life chances through high-quality physics teaching. We work with schools, teachers, and industry partners to make physics accessible for every student, helping to build the skilled workforce the UK needs for the future.
As our Marketing and Communications Manager, you’ll lead campaigns that tell our story, grow our reach, and celebrate the impact of our programmes. You’ll manage content across digital, print, and social media, shape our online presence, and develop creative materials that connect with diverse audiences.
We’re looking for someone who combines strategic thinking with hands-on creativity - confident in digital communications, content creation, and stakeholder engagement. You’ll join a small, collaborative team where your ideas will make a real difference.
Key details
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Hours: 14 hours per week (0.4 FTE) – flexible working arrangements available
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Contract: 6-month initial term, with potential to become permanent
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Salary: £35,000 FTE (negotiable depending on experience and contract type)
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Reports to: Chief Executive
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Location: Home-based, with occasional travel
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Contract type: Employment or freelance considered
Essential skills and experience
- Proven experience in developing, planning, and executing marketing communications campaigns.
- Strong digital communications skills (CMS, SEO, email marketing, social media, Google Analytics).
- Excellent writing, editing, and storytelling ability with a strong eye for design and detail.
- Track record of managing external agencies and multiple stakeholders.
- Creative and proactive mindset
- Strong organisational skills and ability to manage competing priorities.
- A genuine commitment to diversity, inclusion, sustainability, and Physics Partners’ mission.
Application process
The full role description is available to download.
Submit your CV and a brief cover letter outlining your suitability for the role.
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Deadline: 5:00 pm, Sunday 1 March 2026
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First interviews: Online on 9 and 10 March 2026
Physics Partners is an equal opportunities employer. We welcome applications from people of all backgrounds and are committed to building a diverse and inclusive workforce.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Project Trust is an education charity with over fifty years’ experience in international volunteering for young people. We organise challenging, long-term placements for 17–25-year-olds with partnership organisations in Africa, Asia and the Americas.
We annually select up to 200 young people from across the UK for immersive and focused teaching and youth development projects around the world. Our Volunteers are provided with training and support before, during and after their international placements and return home with broadened horizons and an impressive range of transferable skills, true Global Citizens.
We are looking for an enthusiastic, creative and organised Digital Marketing Assistant to join our digital engagement team. This new role could be ideal for someone starting their career in digital communications, content creation or marketing.
As our Digital Marketing Assistant, you will support the day-to-day delivery of our digital content across social media, our website and other online platforms, telling the stories of our Volunteers and the impact of our work at Project Trust. You will support our digital marketing activity and fundraising campaigns, contributing to our digital engagement strategy. You will also be involved in wider organisational activities working directly with young people.
The role is home-based with some UK travel and the occasional requirement to work evenings and weekends.
Main areas of responsibility include:
· Collect stories, quotes, photos and videos from Volunteers before, during and after their placements
· Create engaging content and share on Project Trust’s social media channels (including posts, stories, reels, and simple graphics)
· Support digital campaigns to promote Volunteer opportunities, increase applications and fundraising
If you are passionate about youth development and want to use your digital skills to inspire the next generation, apply now.
DIGITAL MARKETING ASSISTANT
Responsibilities & duties
Digital content and communications
· Create engaging content for Project Trust’s social media channels (including posts, stories, reels, and simple graphics)
· Help plan, draft and schedule content in line with marketing and fundraising campaigns and key dates
· Support with maintenance and updating of Project Trust’s website
· Create digital assets such as images, short videos, blog posts, and email content
· Create content for and distribution of our newsletters
Story gathering and impact
· Collect stories, quotes, photos and videos from Volunteers before, during and after their placements
· Turn these into compelling digital content that shows the impact of Project Trust’s work
· Curate our library of digital content
· Support basic reporting on digital engagement and audience response
Volunteer recruitment and applications
· Develop digital campaigns to promote Volunteer opportunities and increase applications
· Assist with keeping application-related web pages and digital recruitment materials used up to date
Team and organisational support
· Work closely with the Digital Engagement Coordinator and Volunteer & Schools Engagement Team to support campaigns and day-to-day digital activity
· Contribute to wider organisational work with young people directly, such as Volunteer selection, training, pre-departure briefings and ongoing Volunteer support where needed
· Participate in events such as virtual open evenings and in-person sessions
Miscellaneous
· Administrative tasks associated with all of the above
· Within the job holder’s skills and abilities, support the Digital Engagement Co-ordinator and Volunteer & Schools Engagement Manager as required in other tasks or activities which contribute to the achievement of Project Trust’s objectives and its development
· Travel to attend meetings elsewhere in the UK, plus some evening and weekend working, required
Essential skills
· A demonstrable genuine interest in digital media, social platforms and storytelling
· Experience in creating content for social media, blogs or websites (this could be personal, voluntary or from studies)
· Good written communication skills and attention to detail
· Creativity and willingness to try new ideas
· Ability to organise your time, work independently and manage multiple small tasks
· An interest in international volunteering, youth development or the charitable sector
· Ability to travel to other parts of the UK as required
· Ability to work remotely from an appropriate home base
· Willingness to undertake work outside standard office hours
· Commitment to Project Trust’s purpose, approach, ethos
Desirable
· Understanding of running and supporting digital advertising, such as paid social or search ads (eg setting up campaigns, monitoring performance or supporting optimisation)
· Skills in tools such as Canva, Adobe, social media platforms or content management systems
· Knowledge of analytics tools (eg platform insights, Google Analytics) and an interest in using data to improve content
· Interest in photography, video or design
· Marketing or digital marketing qualification
Conditions of Service
The appointment will be made subject to Project Trust’s detailed terms and conditions of employment. Candidates should be aware that:
· The post holder will be required to obtain an enhanced Disclosure Scotland check (PVG)
· Any offer of appointment will be made subject to the receipt of satisfactory references
· The post holder must have the right to work in the UK
If you are passionate about youth development and want to use your digital skills to inspire the next generation, apply now.
How to apply
Download the job pack and return completed documents by 4 March 2026.
Please don't use AI in your applicaiton.We want to hear about you, your genuine interest in the role and why your skills, personality and values make you a great fit for the role.
First round interviews will take place in the week beginning 9 March 2026, on Microsoft Teams. Short-listed candidates will be asked produce a piece of work as part of the selection process.
Please note, we will be reviewing applications as they are received and reserve the right to close the advert early if a suitable candidate is appointed. We therefore strongly encourage early applications to avoid any disappointment.
The start date is late March/early April 2026.
Project Trust recognises the positive value of diversity and we welcome applications from people of all backgrounds.
Project Trust empowers young people to develop their confidence, resilience, awareness and leadership skills in cross-cultural exchange.
The client requests no contact from agencies or media sales.
This is a senior communications and public affairs role at The British Institute of Human Rights (BIHR) at a pivotal moment for human rights in the UK. You will help shape public and political narratives about the Human Rights Act, amplify lived experience, and ensure BIHR’s expertise cuts through in national debates.
You will lead BIHR’s external communications - including media, digital content, and website oversight – and support evidence‑informed policy positioning and parliamentary engagement. Working closely with colleagues across the charity, you’ll transform insights from our programmes into powerful, accessible messaging and high‑impact advocacy.
This is a fantastic opportunity to join a small but mighty team known for its expertise, credibility, and influence on human rights in everyday systems.
Please note this is not an entry‑level role.
Key Responsibilities
Please refer to the Application Pack for the full details, but below is a summary.
Communications
- Lead BIHR’s external communications strategy to ensure consistent, accessible, rights‑based messaging.
- Draft proactive and reactive press releases and media statements.
- Secure media opportunities highlighting BIHR’s work and the role of the HRA/ECHR.
- Manage the consistency and quality of website content.
- Create engaging digital content that translates complex human rights issues into clear, plain language.
- Maintain a content calendar aligned with key parliamentary, policy, and public affairs milestones.
- Track and analyse engagement data to inform strategy.
Policy Evidence, Analysis & Positioning
- Conduct policy research grounded in the HRA/ECHR framework.
- Translate lived and practitioner experience into evidence‑informed policy positions and recommendations.
- Draft high‑quality briefings, consultation responses, reports, and messaging documents.
- Horizon‑scan for risks and opportunities to protect and advance human rights.
- Maintain BIHR’s internal knowledge base on HRA/ECHR and priority policy areas.
Government & Parliamentary Engagement
- Monitor UK parliamentary activity and analyse implications for the HRA/ECHR and BIHR’s work.
- Build relationships with parliamentarians, government officials, and parliamentary offices.
- Support targeted advocacy to defend the HRA/ECHR and promote rights‑respecting law and policy.
- Represent BIHR at political and policy meetings and events.
- Ensure monitoring, evaluation, and reporting of public affairs activity.
Stakeholder Engagement & Representation
- Build and sustain partnerships with NGOs, academics, policymakers, legal professionals, civil servants, and parliamentarians.
- Represent BIHR externally and engage in sector networks.
- Communicate BIHR’s policy positions and resources clearly and effectively.
- Identify opportunities for collaboration and influence.
Other organisational requirements
- Work collaboratively as part of a small team.
- Support organisational processes and continuous improvement.
- Undertake other duties as required.
Who the Role Is Suitable For
This role is ideal for someone who brings strong communications skills, policy and advocacy experience, and a commitment to human rights as practical tools for change.
You’ll thrive if you:
- Can translate complex law and policy into accessible, compelling communications.
- Have experience engaging with parliamentarians, officials, and senior stakeholders.
- Are confident in human rights frameworks, particularly the HRA.
- Enjoy working in a small, collaborative team.
- Can manage competing priorities in a fast‑moving, politically sensitive environment.
- Live within approximately one hour of London, as regular Westminster/Whitehall meetings are expected.
Please refer to the Application Pack for a detailed Person Specification.
Applying for the role
Please click on the 'Redirect to recruiter' button (above or below) to:
- Get more information about the role, how to apply, and the selection and intterview process/timing.
- Download an Application Pack and Application form (and an optional Equality & Diversity Form).
Please also note that:
- Completed application forms must be received by 10am on Wednesday 11 March 2026; we regret that late applications will not be considered.
- You should not submit a CV and cover letter instead of using the application form; such applications will also not be considered.
Thank you for your interest, and we look forward to receiving your application form.
BIHR's mission is to champion the Human Rights Act as a practical tool for everyday justice.
The client requests no contact from agencies or media sales.
The National Youth Agency is looking for a new Academy Tutor to join our Academy Team.
Academy Tutor
Contract: Maternity cover until August 2026 (subject to extension)
Hours: Full-time – 37 hours per week
Salary: £36,724.54 per annum
Remote: This role is homebased (in England) with occasional travel for staff residentials and other events.
What we do
As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.
We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work
About the Role
As the National Body for Youth Work in England, we are ambitious for youth work and for young people and are determined that all young people should have the opportunity to benefit from the life-changing impact of qualified youth workers and trained volunteers.
To support our mission we are seeking enthusiastic, skilled and JNC qualified professionals to join us as Academy Tutors.
Our Academy Tutors will deliver inspiring training, develop and review resources and ensure all activities are in line with both NYA and external expectations of quality and expertise. The post will require a commitment to continuing engagement across the sector and beyond to ensure the NYA Academy’s work is rooted in the needs of young people and youth work.
The Academy Team are reflective expert trainers and facilitators. They can support the development of knowledge and skills; deliver innovative and engaging projects that benefit youth work and young people; and work with colleagues from the NYA and the wider field to ensure that youth work is promoted and protected, for the benefit of all young people.
The Academy Tutor will ensure the NYA is at the forefront of developing its products and services.
You will work alongside a committed, lively team working together to transform the lives of young people through the power of youth work.
Key responsibilities for this role will include:
- Developing and delivering training along with the development of programmes (including accredited training).
- Supporting learners and monitoring their progress through regular reviews and assessments.
- Contributing to the ongoing development and improvement of resources and processes.
- Building positive relationships with learners to promote their engagement and to achieve successful outcomes.
- Ensure all learners have a supportive and positive learning experience
- The post holder should promote the NYA’s extensive offer and maintaining its reputation in the fields of expertise.
- Ensuring the voice of young people is heard loudly across the NYA and in all aspects of our work.
- Ensure the NYA follows best safeguarding best practice.
- Ensure all operational activity and youth work content is to the highest quality, representing the position of NYA as the National Body for Youth Work in England.
- Participating in team meetings, session planning and evaluation meetings.
- Compliance with all NYA policies and procedures.
- Compliance with all safeguarding policies and health and safety requirements.
- Undertaking any identified training in line with the role including safeguarding and undergoing a DBS check.
Why Work for NYA?
- NYA operates as a people-focused organisation, prioritising the well-being and needs of its employees.
- NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
- A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
- NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
- We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.
Please note you MUST hold a JNC qualification at level 6 or above to be considered for this role.
Closing date: 11.59pm on Sunday 1st March 2026
N.B. Please apply ASAP as we may close applications early once we have a substantial amount of suitable applicants.
Interviews to be held W/C 10th March 2026 (subject to change).
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
The National Youth Agency is an equal opportunities employer.
At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.
We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.
No agencies please.
Digital Officer
We are seeking a creative and driven Digital Officer to grow brand awareness and supporter engagement for an international environmental charity working to protect rainforests and support local communities.
Position: Digital Officer
Salary: £32,000 per annum
Location: Remote (UK) with quarterly travel to Cornwall for team meetings
Hours: Full time
Contract: Permanent
Closing Date: Monday 23rd February
About the Role
This role sits within the Marketing and Communications team and plays a key part in delivering the organisation’s digital marketing strategy. You will work across social media, website, email and digital campaigns, helping to create engaging content that inspires people to take action.
Working closely with the Marketing and Communications Manager, you will help increase reach, engagement and supporter growth across all digital platforms.
Key responsibilities include:
- Supporting delivery of the digital marketing strategy and KPIs
- Monitoring digital trends and identifying new opportunities
- Creating engaging content for social media, website, email and campaigns
- Producing visual assets and short form video content
- Leading on organic social media content and community management
- Supporting planning and content for paid digital campaigns
- Managing and updating website content using a CMS
- Supporting website optimisation including SEO, accessibility and user journeys
- Writing, building and scheduling email campaigns
- Creating marketing automations where appropriate
- Monitoring performance across digital channels and producing reports
- Making data led recommendations for improvement and testing new approaches
About You
You will be creative, analytical and passionate about digital communications.
You will have:
- Experience managing digital channels across social, web and email
- Experience creating content using tools such as Canva or similar
- Strong copywriting skills for different digital formats
- Experience using CMS platforms, particularly WordPress
- Experience using email marketing systems
- Confidence using analytics tools and interpreting performance data
- Strong communication skills and ability to work collaboratively
- Excellent time and task management skills
- A commitment to equity, diversity and inclusion
- Fluency in written and spoken English
- A genuine interest in, and commitment to, the humanitarian and environmental principles of the charity
It would be great (but not essential) if you also have:
- Spanish language skills
- Experience working in environmental, climate or international development sectors
Benefits
- Flexible working with opportunities to work remotely and from the office
- Employee Assistance Programme with 24/7 wellbeing support
- Learning and development budget and access to training
- Generous annual leave and enhanced family leave policies
- Paid time off for volunteering and payroll giving scheme
- Supportive, inclusive and values driven working culture
About the Organisation
This organisation works in partnership with Indigenous and local communities to protect rainforests and strengthen resilience against environmental threats. Their work combines local leadership with data and funding to create lasting impact.
They are committed to equality, diversity and inclusion and operate strong safeguarding practices across their work.
Other roles you may have experience of could include: Digital Marketing Officer, Content Officer, Communications Officer, Social Media Officer, Marketing Executive, Digital Communications Officer, Campaigns Officer. #INDNFP
If this role sounds like a good match for your skills and values, we would love to hear from you!
PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.
Charity People is delighted to be supporting Fauna & Flora in their recruitment of a Paid Search Freelancer. As the organisation's paid search specialist you will have responsibility for the relaunch and ownership of the paid search programme including Google Paid, Google Ad Grants Pro, Microsoft Ads, and Performance Max, as well as for leading CRO for donation landing pages.
About the Charity
Fauna & Flora is an international wildlife conservation charity saving species; restoring habitats; and empowering communities in more than 40 countries worldwide. With over a century of impact, the organisation brings people together to protect nature and tackle the planet's most urgent environmental challenges.
Contract: Freelance, part time role working two days per week
Salary: £300 per day
Location: Role can be undertaken remotely or with time spent in the organisation's Cambridge HO
Closing date for applications: 9am on Friday 27th February
Interviews: Interviews will be held week commencing 9th March
Core responsibilities within the role will be:
- Audit historic accounts, structure, tracking and performance to determine which to reactivate, and what to rebuild or add
- Create a relaunch plan covering budgets, targeting, creative assets and measurement
- Rebuild and optimise campaigns across Google Search (paid and Grants Pro), PMAX and Microsoft Ads. Set and manage budgets, identify new opportunities, and run continuous A/B tests on ads, assets and landing pages
- Reactivate activity across all mediums and optimise them to deliver a substantial source of one-off donations, regular gifts and new donors
- Re-establish an always-on, profitable programme with clear reporting to the Marketing Manager and support the wider marketing campaigns with search and PMAX activity
- Own and lead on continuous CRO of donation and campaign landing pages - including prioritised test backlog, hypotheses, wireframes, copy, QA and implementation with designers and developers - to improve performance of paid and organic traffic
- Undertake AB and multivariate testing including running experiments on landing pages, CTAs and forms to improve conversion rates
- Assist with ensuring clean tracking across the digital marketing, including responsibility for query strings
- Monitor KPIs including bounce rate, time on site, conversion rate, and ROI using tools such as Google Analytics, GA4, and Hotjar
- Provide UX insights across heatmaps, session recordings, and user feedback to inform design and content changes
- Produce regular reporting and insights for the Marketing Manager
We'd love to hear from you if you're a Paid Search Freelancer, or broader digital marketing Freelancer with expertise in the following:
- Substantial hands-on management, optimisation and reporting across Google Ads (paid and Ad Grants) and Microsoft Ads including Search and PMAX
- Organic traffic SEO experience including keyword research, On-Page SEO (Optimise meta tags, headings, content structure, and internal linking) using search console and SEMrush
- Demonstrable experience in website conversion analysis and page optimisation for landing pages in a non-profit organisation
- Experience with conversion funnel analysis - identifying drop-off points and optimising user journeys across devices.
- Strong experience in GA4 and platform dashboards
- Familiarity with WordPress or similar tools
- Familiarity with Hotjar or similar tools
- Experience with Salesforce
- Experience with donation form UX in a fundraising context
If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at .
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
Neotree: The Digital Learning Health System
Neotree is an award-winning digital learning health system co-designed with frontline clinicians to end preventable newborn deaths in low-resource settings. Our open-source platform integrates real-time, knowledge-based clinical decision support (CDS), structured data capture, and visual dashboards into routine neonatal care. Currently active in 18 healthcare facilities, Neotree has supported care for 60,000 newborns and trained over 3,000 health workers to date. Neotree is the only platform of its kind with a defined pathway to embed AI-enabled decision support into routine neonatal care in sub-Saharan Africa.
Neotree: The Charity
The UK charity was established by core members of the University College London (UCL) Neotree research project to maximise the impact of their research on the quality of newborn care and newborn mortality. After five years of rapid growth and proven clinical impact, Neotree is seeking a visionary Executive Director to lead our next chapter. Having evolved from an innovative research pilot into a multi-country digital health intervention, integrated into routine neonatal care in Malawi and Zimbabwe, Neotree is poised for national-scale rollout and scale up, alongside rigorous ongoing monitoring and evaluation.
The Opportunity: Impact at Scale
By 2030 the ambition is for Neotree to be a fully integrated, sustainable standard of care across Malawi and Zimbabwe, having been handed over to, and owned by, their respective Ministries of Health. The incoming Executive Director will lead this transition, shifting the organisation from a research-led implementation partner to one able to scale up a digital public good (currently a DPGA Nominee with a full submission for DPG designation under review).
While the technological landscape, and specific delivery modules, will evolve, the Executive Director will ensure Neotree remains a safe, cost-effective, equitable, and evidence-based system that is successfully embedded within national digital health infrastructures.
The Executive Director's success will be measured collaboratively, focusing on KPIs related to impact and sustainability, and they will work alongside experienced clinical, technical, and academic leads.
Location: Remote within 2-3 hours of Central Africa Time (CAT), with approximately quarterly travel (including to Malawi, Zimbabwe and the UK).
Reports to: Board of Trustees
Hours: Full-time (40 hours per week)
Key Responsibilities
1. Operations, Clinical Safety & Quality Assurance
1.1. Senior Operational Oversight: Provide high-level oversight of Neotree’s operations across 18 healthcare facilities in Malawi and Zimbabwe, ensuring that the "baby-first" mission is consistently delivered on the ground.
1.2. Clinical Safety & Ethical Governance: Lead the overarching strategy for clinical safety and ethical compliance. Ensure the platform remains a safe and effective clinical tool, and that all operations comply with international data protection and health governance best practices.
1.3. Quality & Effectiveness: Oversee the continuous improvement and optimisation of the Neotree platform based on real-world feedback from frontline clinical staff, ensuring the system remains highly acceptable and trusted by healthcare professionals.
2. Management: People, Grants & Finance
2.1. International Team Leadership: Lead, oversee and inspire a multi-disciplinary, multi-country team (UK, Malawi, Zimbabwe, South Africa), fostering a culture of agility, collaboration, and excellence.
2.2. Develop local leadership and support the growth of country-based teams, ensuring long-term sustainability through in-country capacity building.
2.3. Financial & Grant Management:
2.3.1. Provide robust oversight of the charity’s finances, including budget setting and cash flow.
2.3.2. Lead the management of complex institutional grants (e.g. FCDO, Gates Foundation), ensuring all milestones and reporting requirements are met.
2.3.3. Manage relationships with multiple downstream partners.
3. Governance & Accountability
3.1. Statutory Compliance: Lead Neotree’s reporting and compliance with the Charity Commission, HMRC, Companies House, donors and other relevant legislation. Oversee internal and external audits.
3.2. Board Development & Relations: Act as the primary link to the Board of Trustees, providing transparent reporting on risks, financial performance, and strategic progress. Work proactively with the Chair to strengthen the board, supporting its growth and ensuring its membership is representative of the diverse international contexts and communities Neotree serves.
3.3. Risk Management: Serve as the ultimate lead for organisational risk, identifying and mitigating risks to protect the charity’s reputation, clinical safety, and financial health.
3.4. Organisational & Innovation Governance: Responsible for the continuous review and implementation of all policies (HR, due diligence, safeguarding, clinical and data governance etc.). Ensure policies are legally compliant across international operations.
4. Strategy & Impact Scaling
4.1. Overall Strategy: Lead the development and execution of Neotree’s business model and strategy to scale impact globally, ensuring the sustainable growth and wider adoption of Neotree as a digital public good.
4.2. Evidence base: Work closely with Neotree’s academic team at University College London to identify and address evidence gaps, to support on Neotree research grants (e.g. NIHR, Gates Foundation), and to ensure academic insights are translated directly into clinical impact and national policy.
4.3. Tech Strategy & Interoperability: Lead the development and execution of Neotree's digital strategy. A key focus will be driving the roadmap for system interoperability to ensure Neotree is a future-proofed platform. This includes FHIR compatibility and integration with national systems, such as DHIS2 and national EHRs, to support seamless data exchange.
4.4. Fundraising Strategy: Design and deliver a diverse fundraising strategy that further moves the organisation toward financial resilience and reduced dependence on major academic grants.
4.5. Partnerships & External Relations: Serve as one of the primary ambassadors for Neotree, alongside our Principal Investigators and co-founder Professor Michelle Heys. Define priority stakeholders, and build and maintain relationships with those high-level strategic partners to drive adoption and raise Neotree’s profile.
Key Priorities for the First 12-18 Months
The new Executive Director will focus on the following key priorities during their initial 12-18 months:
1. Successful Project Delivery & Ministry of Health Partnerships. Ensure successful delivery of the projects currently in flight, in both Malawi and Zimbabwe. This includes partnerships with the Ministries of Health in both countries to build and hand over neonatal modules in their EHR systems based on Neotree, and support their successful rollout.
2. Strategic Plan Development. Develop a 3-5 year plan with the Board, academic partners, and wider project team to build on our existing foundation to expand Neotree – including addressing research gaps, using AI to improve clinical decision support, and finding ways to expand the adoption of the technology in Zimbabwe, Malawi, and beyond. Sustainability is a core part of that strategy.
3. Strategic Plan Execution. Execute on that plan, including securing funding, building partnerships, and further developing the Neotree team.
Person Specification
Personal attributes and skillset
- Overall: Values-driven, mission alignment, humility, and commitment to equitable partnership.
- Visionary Leadership: An inspiring leader who can balance day-to-day operations with a long-term strategic focus. You can articulate a clear future for Neotree that motivates an international team and aligns global partners toward making Neotree a national standard of care, ensuring every innovation remains underpinned by our "baby-first" mission.
- Adaptability & Flexibility: You must thrive in a landscape that is constantly shifting. You can pivot strategies as national digital health priorities evolve or as new technological partners emerge. You are comfortable with ambiguity and can steer the organisation through the "unknowns" of the next five+ years.
- Communication & Collaborative Mindset: You are a bridge-builder. You have a demonstrated ability to work collaboratively across international borders and multidisciplinary partners, linking academic research, technical development, and frontline clinical delivery.
Experience
1. Education: Master’s degree (MSc, MPH, MBA) in a relevant field (e.g. Global Health, International Development, Digital Health).
2. Proven track record of overseeing delivery of health services and/or health interventions (ideally in low-resource settings).
3. Experience of working in partnership with Ministries of Health strengthening health systems.
4. Proven experience in scaling an organisation or a digital product / health intervention from a pilot phase to a national or regional standard.
5. Experience of leading multidisciplinary, multi-cultural teams, both in person and remotely.
6. Experience of monitoring and evaluating health programmes.
7. Experience managing complex grants, and diverse revenue streams (grants, philanthropy, or social enterprise models).
Desirable
- AI & Innovation: Understanding of the ethical and practical implications of integrating AI/Machine Learning into healthcare.
- Governance: Familiarity with UK charity governance, including reporting to the Charity Commission and Companies House.
Equal opportunities
Neotree values diversity and is committed to equal opportunities. All applicants for employment will receive equal treatment without discrimination on grounds of gender, race, ethnic or national origins, disability, gender identity or sexual orientation, or any other grounds. We are particularly interested in receiving applications from candidates from minority ethnic backgrounds, and the low-resource settings in which we work, to ensure we have a well-balanced and widely representative staff base.
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