Website and optimisation manager jobs in Liverpool
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Role purpose
To lead the creation, development and optimisation of high-quality, audience-targeted content that supports marketing campaigns, strengthens brand awareness, and enhances engagement across a growing and increasingly diverse range of stakeholders.
The role will address current capacity gaps within the Marketing and Communications team by generating, repurposing and managing multimedia content that supports programme promotion, brand storytelling and organisational positioning.
Key relationships
- Marketing and Communications Manager (line manager)
- Head of Marketing and Communications (dotted line)
- Business Development department, Innovation team, QA and Standards team, Programme Delivery team
- Centres, particularly Centres of Excellence
- External stakeholders (partners, educators, young people)
- Internal staff contributing to content
Key responsibilities
Campaign Support:
- Work closely with the wider Marketing and Communications team to provide content for campaigns and central communications
- Support delivery of increased campaign volume, scale and impact
Content Optimisation and Repurposing:
- Repurpose content into multiple formats for use across channels (social, email, web, campaigns etc.)
- Ensure content is effectively reused to maximise reach and value
- Maintain a pipeline of diverse content to support audience segmentation
Content Creation and Development:
- Develop multi-format content (video, written, visual, digital) tailored to different audiences and sectors
- Generate evergreen content that can be reused and adapted across campaigns and channels
- Produce content that supports strategic content aims
Stakeholder Engagement:
- Build and manage relationships with internal and external stakeholders to generate authentic, impactful content
- Facilitate user-generated content, including youth voice and partner contributions
Insight and Continuous Improvement:
- Gather feedback from stakeholders and audiences to refine content effectiveness
- Contribute to test-and-learn approaches to improve engagement and conversion
- Monitor performance indicators such as engagement rates, CTRs and website traffic
People management responsibilities
- No direct line management responsibility
- Will support coordination of contributors (internal staff, partners, freelancers where applicable)
Skills and experience – essential
- Ability to coordinate multiple projects and deadlines
- Experience in content creation across multiple formats (digital, video, written)
- Strong copywriting and storytelling skills
- Ability to tailor content to different audiences and sectors
- Experience working with stakeholders to generate content
- Understanding of marketing and communications principles
Skills and experience – desirable
- Experience capturing content on location
- Experience with brand development and positioning
- Knowledge of content performance analytics
- Experience in education, youth, or sport sectors
Training and qualifications
- Experience in marketing, communications, media or related field
- Ongoing professional development in content, marketing or digital communications desirable
Development/career pathways for this role
- Progression into Senior Content or Campaign roles
- Development into Marketing and Communications leadership pathways
Personal qualities – for all roles in the Leadership Skills Foundation
- Self-motivated and able to work autonomously
- Customer focused
- Effective and confident communicator
- Proactive in approach and able to work on own initiative both collaboratively and independently
- Adaptable to operational requirements and willing to learn
Personal qualities – specific to this role
- Creative thinker with strong storytelling instincts
- Highly organised with attention to detail
- Curious and proactive in identifying content opportunities
- Comfortable engaging with a wide range of stakeholders
- Resilient and adaptable in a fast-paced environment
Registered Charity
21 - 50
Empowering every young person to shape their future and lead their communities.
The client requests no contact from agencies or media sales.
Thank you!
Using Anonymous Recruitment
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We’re looking for a skilled digital communicator who understands what works online and can turn ideas into clear, compelling content across social, web and email. Your work will raise the profile and priority of public libraries with key audiences, including local and national politicians, while keeping our members informed about the impact we deliver on their behalf.
You’ll work closely with the Communications and Advocacy Manager as part of our Policy, External Affairs and Research (PEAR) team. The team leads our work to influence policy, build partnerships and raise the profile of public libraries nationally and locally - working with government, partners, the media and our members.
You’ll write with clarity, create simple visuals or video, and use data to improve performance. Crucially, you’ll balance creativity with consistency - working within our tone of voice while handling nuanced and sensitive issues.
You don’t need a library background, but you must believe in the power of public libraries to open up opportunities, expand horizons and bring communities together.
About us
Libraries Connected is the national membership body for public library services.
We are an independent charity representing almost every public library service in England, Wales and Northern Ireland – 176 services, with around 3000 branches serving over 61 million people.
We bring together the people who run these services to collaborate, share knowledge and strengthen the sector’s collective voice.
Our work is led by our members and shaped by their priorities. This means we can respond quickly to emerging issues and provide clear, practical support where it is needed most.
Working at Libraries Connected
We are a friendly, collaborative team of around 20 staff based all around England and Wales.
We value diversity and are committed to promoting an inclusive working environment. We strongly believe that inclusive and diverse organisations are not only better places to work, they are more innovative, make better decisions and are more successful. We value people who bring unique perspectives and knowledge to our team.
We want to make our recruitment process as fair as possible. To reduce bias, we shortlist candidates based on their responses to up to five application questions. These are designed to tell us about your values, experience, attitudes to work, and transferable skills. We do not ask for a separate cover letter or supporting statement.
We offer flexible working as standard, helping work fit around family and caring responsibilities. Many of our staff work their hours in different ways, including compressed hours. We are open to discussing what would work for you and be possible for the role.
All roles are remote and are open to applicants who live anywhere in the UK. We provide staff with a home office set-up including laptop, monitor and phone. There is the option to work from our central London office or use a co-working space if it is not possible to work from home.
We welcome requests for adjustments to our standard recruitment processes for anyone who needs them.
Job details
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Hours: 0.8 FTE
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Contract: Fixed for 15 months, with an expectation to continue subject to income generation
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Location: Home-based (with occasional UK travel)
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Application deadline: 9am, Thursday 16 July 2026
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Planned interview date: Wednesday 22 July (interviews will be held online)
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Salary: £34,584.60 (pro rata). Payscales reviewed on annual basis
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Employer pension contribution: 7%
Job description
Overall purpose
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Work with a high degree of autonomy to plan, create and publish digital content, taking ownership of content ideas, quality and performance, and using professional judgement to manage risks and escalate reputational issues where appropriate.
Social media
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Plan and publish daily content across LinkedIn, Facebook, Instagram and Bluesky
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Use Buffer to schedule content in line with organisational priorities
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Write engaging, accessible posts that reflect our tone of voice
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Create a mix of content including text, video, photography and graphics
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Work with colleagues to identify stories and opportunities for content
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Use AI tools (such as Copilot) to generate ideas and optimise copy
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Monitor performance and engagement across channels
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Produce weekly reports and use insights to improve reach and impact
Website
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Create and update content, including news stories, project pages and resources
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Ensure content is accurate, accessible and up to date
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Commission and edit blog posts from members and partners
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Work with developers to fix issues and improve functionality
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Produce a regular (approx. monthly) email bulletin using Mailchimp
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Work with colleagues to identify content and key messages
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Use A/B testing and analytics to improve performance
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Ensure emails follow best practice for design and accessibility
YouTube
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Manage the organisation’s YouTube channel as a repository for webinar content
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Upload and organise recordings with clear titles and descriptions
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Promote existing content across other channels
Design and content production
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Format documents into house style ready for publication
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Create graphics and simple data visualisations for social media and reports
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Support the production of high-quality, consistent visual content
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Commissioning, briefing and liaising with external designers, photographers and videographers
Advice and guidance
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To act as the organisation’s digital communications specialist, providing expert advice on all aspects of digital communications, including best practice, design and usage
Relationships
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Build strong working relationships with colleagues across the organisation to identify content, align messaging and support delivery of strategic priorities.
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Develop and maintain relationships with external partners, including communications and marketing contacts in member library services, sector bodies and government departments.
Person specification
Experience, skills and knowledge
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Ability to manage social media channels for an organisation, including planning, publishing and evaluating content
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Strong writing and editing skills, with the ability to produce clear, engaging and accessible content and communicate complex or sensitive issues in a balanced, audience-appropriate way
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Ability to create multimedia content, including short-form video and social media graphics
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Confidence using AI tools (e.g. Copilot) to draft, edit and refine content in line with organisational policy
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Ability to use email marketing platforms (e.g. Mailchimp), including segmentation and A/B testing
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Understanding of analytics and optimisation, including Google Analytics, SEO, GEO and performance reporting
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Ability to use social media scheduling tools such as Buffer or similar
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Able to edit blogs or contributed content for clarity, tone and impact
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Ability to manage website content using a CMS (preferably Drupal or WordPress)
Desirable
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Experience of managing social media and producing content for an organisation
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Experience of working in the charity sector
Registered Charity
11 - 20
Our vision is an inclusive, modern, sustainable and high-quality public library service at the heart of every community in the UK.
The client requests no contact from agencies or media sales.
Thank you!
Job Title: Digital Marketing and Donor Engagement Advisor
Salary: £45,000 - £49,000 per annum (Scale Point 28 – 31)
Reporting to: Head of Communications with a matrix line to the Head of Funding and Partnerships
Contract: Permanent
Working hours: Full-time
Location: Can be Hybrid (London Office) or Work From Home. Must be UK based.
Unlimit Health
Unlimit Health is an international organisation working to end parasitic disease. We work closely with affected countries, sharing evidence and expertise to eliminate preventable infections. Our purpose is to support people to live healthy lives, free from limiting disease.
Our vision is for resilient systems that sustain good health, so everyone everywhere can reach their full potential. We achieve this by working across multiple sectors in numerous countries to deliver effective and robust health programmes that have a lasting impact.
We were founded in 2002 with a £20m grant from the Bill & Melinda Gates Foundation, and started life as a research group, the Schistosomiasis Control Initiative, within Imperial College London. Consistently ranked globally as one of the most cost-effective nonprofit initiatives, we have received significant funding since our inception including from the UK Department of International Development (DFID), USAID and philanthropic investors.
What we do
Our work includes:
- Evidence-based disease elimination support
- Cross-sectoral health systems strengthening
- Building collaborative partnerships
Our main area of focus is the elimination of schistosomiasis and soil-transmitted helminthiases (intestinal worms). Endemic infections of these parasitic worms are found in some of the world’s most marginalised communities, and they can have a hugely detrimental effect on individuals, including:
- Reduced productivity
- Internal organ damage
- Impaired child development
- Reduced school attendance
- Increased risk of HIV in women
- Infertility
The role
This is a full-time role that works across all Unlimit Health’s key audiences for funding and communications. The Digital Marketing & Donor Engagement Advisor plays a crucial role in executing the delivery of a digital strategy for the charity which will underpin our strategic objectives and our income generation and awareness raising goals.
The role sits in the Funding and Communications team.
You’ll be passionate about delivering exceptional online experiences, excited by what’s possible in the digital and social media space and be driven to use analytics to shape what you do across a wide range of marketing channels including social media, websites, email marketing.
With a flair for crafting the right message for the right audience, you will help us build stronger connections with existing supporters, as well as helping us to reach and inspire new donors and supporters.
You will have a keen interest in global health and be adept at explaining complex subjects in an engaging and accessible way to our target audiences.
The person
The Digital Marketing & Donor Engagement Advisor will have proven experience in marketing and fundraising at a professional level, with experience of MailChimp or other email marketing platforms. They will have strong knowledge and experience of content management systems in particular SEO, digital analytics platforms, data capture, monitoring and tracking.
The successful candidate will have experience of working across teams and managing work with short deadlines without sacrificing quality of work or attention to detail, as well as the ability to organise workload and meet competing priorities.
Closing Date: 9:00am, Thursday 16th July 2026
Interviews: 1st week in August
Interested?
If you would like to find out more, please click the apply button. You will be directed to our online portal to complete your application for this position.
Diversity Statement
We particularly welcome applications from candidates from under-represented groups to better reflect our mission and work to improve health equity. Research has shown that women and people from marginalised groups are less likely to apply for a role if they do not meet 100% of the job criteria. Please consider applying even if you do not fully meet our essential criteria. We are happy to schedule an informal chat to discuss the role further prior to submitting an application.
Unlimit Health is an equal opportunity employer. We welcome and celebrate differences in age, race, ethnicity, national origin, gender identity and expression, sexual orientation, physical or mental ability, religious beliefs, and socio-economic background. We are dedicated to fostering an inclusive environment where every team member is valued, respected, and has equal opportunities to thrive.
No agencies please.
