Website and optimisation manager jobs in Liverpool

Web Optimisation Manager

Permanent, Full time (35 hours per week). Hybrid working (minimum of 2 days per office in one of our UK offices)

Location: This role can be based in any of our UK offices - Cardiff, Edinburgh, London, or Warrington

Salary: Cardiff, Edinburgh, and Warrington - £50,199 per year. London - £55,000 per year (inclusive of London allowance)

If we receive a high volume of applications, we reserve the right to close the advert before the scheduled closing date. Therefore, we encourage interested applicants to apply at their earliest convenience. 

About us

Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.

We’re committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don’t have to be Christian to work here – we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we’re open to part-time and flexible working. We also offer hybrid working for our office-based colleagues. 

Learn about our vision, mission and values

About the role

The Web Optimisation Manager plays an important role in improving the performance of Christian Aid’s website and digital platforms, helping ensure our digital experiences effectively attract, engage and inspire supporters to take action. With a strong focus on digital fundraising, you will use data and insight to understand how people interact with our website and identify opportunities to strengthen supporter journeys and increase engagement.

Working with analytics tools and behavioural insight platforms, you will explore how users navigate our website and help identify areas where we can improve the experience. You will plan and deliver A/B and multivariate tests to better understand what works for our audiences and support ongoing improvements to user experience and conversion.

You will develop our technical SEO approach, contributing to web audits, keyword analysis and site performance improvements that help ensure Christian Aid’s content is visible and accessible to the people who need it most.

Working closely with our Digital Development Team, you will contribute to improvements and new features that enhance supporter journeys and campaign performance. You will also collaborate with the Senior Digital Content Editor and colleagues across teams to ensure content aligns with SEO best practice and supports the organisation’s content plans.

As our web performance specialist, you will help translate website data into clear insights that colleagues can act on, using dashboards and reporting to support data-informed decision making and continuous improvement across the organisation.

About you

You are a digitally curious and analytical professional who enjoys improving online experiences. You have experience analysing user journeys and website performance, using tools such as GA4, Tag Manager and SEO platforms to understand how people interact with digital content. You are comfortable identifying friction in user journeys, developing practical recommendations to improve engagement and conversion, and working collaboratively with developers and content teams to implement improvements.

Experience with CRO testing, GA4, CMS platforms such as Drupal, and technical SEO will help you succeed in this role, alongside strong organisational skills and the ability to manage multiple priorities.

Further information

At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.

We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams. 

We have a strong Christian ethos and we encourage applications from all faiths. Applicants will be expected to demonstrate an understanding of and sympathy with Christian Aid’s faith identity. 

All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme.  In line with this Scheme, we will request information as part of the referencing process from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.

This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this. 

Job Title: Digital Marketing Officer

Reporting To: Marketing & Communications Manager

Salary: £26,848 - £31,439

Hours: 37.5 hours per week

Duration: Permanent

Location: Alder Hey Children’s Charity, Liverpool / Hybrid-working

Job Purpose:

The purpose of this role is to support the planning, delivery and optimisation of Alder Hey Children’s Charity’s digital marketing activity across key channels, reporting to the Marketing & Communications Manager.

This is a hands-on digital role focused on day-to-day delivery, advertising and optimisation across the charity’s digital platforms. The Digital Marketing Officer will play a key role in ensuring digital advertising channels are engaging and effective in supporting fundraising, brand awareness and supporter engagement.

The role works closely with colleagues across Marketing, Fundraising and Communications, and supports the delivery of digital activity set by the Marketing & Communications Manager.

Main Duties/Tasks

Digital Duties:

Content Creation, Management, and Campaign Support

• Creating, editing, and publishing content across the charity’s digital channels (website, email, and ad channels) in conjunction with the Content Creation Officer and Marketing Officers.
• Managing day-to-day updates to the charity websites using the CMS, ensuring content is accurate, engaging and aligned to brand guidelines. Maintain high standards of brand identity across all digital touch points.
• Building and sending email communications using the charity’s email platform, supporting segmentation, stewardship and supporter journeys.
• Supporting the delivery of integrated marketing and fundraising campaigns through digital channels.
• Adapting digital copy for different audiences and platforms, including web pages, email campaigns and digital appeals.

Digital Marketing Optimization, Reporting, and Budget Support

• Optimising and supporting budget monitoring for AI Search, Paid Search, SEO, and Google Grant campaigns.
• Monitoring and reporting on digital performance using analytics and platform insights, identifying opportunities to improve engagement and effectiveness.
• Supporting paid digital fundraising activity by preparing and advising on content, assets, and copy, and assisting with reporting and optimisation under the direction of the Marketing & Communications Manager.

Brand Management, Compliance, and Collaboration

• Ensuring all digital content and activity complies with brand guidelines, accessibility standards, GDPR, and relevant regulations.
• Scheduling and managing organic content in line with agreed plans, adapting content where needed for different channels, working with Marketing Officers to ensure a consistent brand presence.
• Working with internal colleagues and external suppliers or agencies, where required, to support digital delivery.
• Supporting the Marketing & Communications Manager to maintain organised digital systems, content libraries, and workflows.

Other Duties:

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line manager.

Closing date: Monday 20th April, 12pm

Shortlisting: Wednesday 22nd April

Interviews: Tuesday 5th May

Job Title: Communications Manager
Location: Remote
Salary: £38,000 per annum
Reporting to: Head of Fundraising and Communications
Responsible for: Marketing and Communications Coordinator
Hours: 35 hours per week
Contract: Full time, permanent

GFS is seeking a strategic, proactive and values-led Communications Manager to lead the delivery of our communications function and elevate our profile across audiences and platforms. The role will support the shaping and delivery of a communications strategy that amplifies our voice, showcases our impact, and builds trust and engagement with our community. You’ll work across all areas of the organisation to coordinate messaging, manage risk and lead communications activity that reflects our feminist values and purpose.

The Communications Manager will oversee digital content, media relations, marketing and digital fundraising campaigns, working in close collaboration with the CEO, Leadership team and wider team. You will line-manage the Marketing and Communications Coordinator, ensuring high-quality content, storytelling and messaging are delivered consistently across all channels.

Please see the attached documents for more information and details on how to apply. 

Timeline 

• Closing date for applications midnight on Sunday 26 April 2026 
• First stage interviews w/c 11 May 2026
• Second stage interviews TBC May 2026

How to apply

To apply for this role, please submit the following documents:

1. An anonymised CV Please remove your name and any other personal identifying details.
2. A personal statement Your personal statement should respond directly to the three application questions listed below. Please keep within the stated word limits.
3. The optional diversity monitoring form This is not seen by the hiring panel and is entirely voluntary.

Please send all documents by midnight on Sunday 26 April 2026 

Your personal statement should address the following three questions:

1. GFS is a feminist, values led organisation. Please tell us about a time you shaped or delivered a communications approach that reflected specific organisational values. What was your role, what actions did you take, and what impact did it have? 
   (300 words max) 
2. Describe a situation where you identified or managed a communications risk (e.g., media issue, sensitive messaging, reputational challenge). What steps did you take, who did you work with, and what was the outcome? 
   (300 words max) 
3. Tell us about a digital communications or fundraising campaign you developed or led. How did you use audience insight to shape it, what channels or methods did you use, and what results did it achieve? 
   (300 words max)

For the past 8 years, Just Finance Foundation has been growing our LifeSavers programme, bringing financial education to life in primary schools across the UK.

In 2025 alone, 135,809 of children across 551 schools had the opportunity to build essential money skills. It’s something we’re really proud of. But we’re not done yet.

We believe every child deserves the chance to grow up with confidence about money and we’re looking for someone who can help us reach many more classrooms.

The role

This is a unique opportunity for an experienced, hands-on digital marketer to shape how we connect with teachers across the UK.

Over the next two years, we’ll be:

• Supporting primary schools in England as they prepare for a new curriculum
• Expanding our reach across Scotland and the devolved nations

You’ll play a key role in making that happen: leading digital marketing activity that grows awareness of LifeSavers and inspires more teachers to take part.

Working with a collaborative and ambitious team, you’ll turn insight into action: building smart, effective campaigns and journeys that make it easy for teachers to discover, sign up, and get started.

What you will be doing (a summary)

• Design and deliver digital customer journeys for teachers from first awareness through to sign-up and early engagement
• Grow teacher participation by increasing high-quality leads, enquiries and sign-ups
• Plan, run and optimise digital campaigns across channels, including paid ads
• Improve how our content shows up in search, helping more teachers find what they need
• Use data and insights to continuously improve performance and make strategic decisions

About you

You’ll bring:

• Experience building and improving digital customer journeys (from awareness through to conversion and onboarding).
• Confidence managing key digital channels like social, web and email.
• Hands-on experience running successful paid digital campaigns.
• Strong analytical skills, using tools like Google Analytics to track and improve performance.
• Great organisation and a focus on delivering against targets.

Most importantly, you care about the impact of your work. You’re motivated by the chance to help children build skills that last a lifetime.

Why join us?

You’ll be part of a team that’s supportive, ambitious, and genuinely cares about making a difference.

This is a role where your ideas matter, your work has real impact, and your growth is supported every step of the way.

Together, we can make sure financial education becomes an everyday part of growing up.

How to apply

Please send your CV and a cover letter of no more than 2 pages to the email address provided no later than Sunday 19th April. Interviews will be held via Teams between Thursday 23rd April and Thursday 30th April.

Potential Applicants: If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience, we’d still love to hear from you. We don’t expect everyone to meet all the criteria listed.

JFF is an inclusive organisation and we welcome all applications. We want our workforce to be truly representative of the communities we serve. Diversity is an asset to our organisation and helps us create an inclusive, welcoming environment for all.

The Talent Set are delighted to partner with a research institute, on a fantastic Interim Digital Manager role. This is a crucial temporary position overseeing digital resources, web content, and strategy to support engagement and accessibility for various audiences.

Role Overview
This six-week temporary role involves managing digital assets and content to support strategic objectives, ensuring impactful communication, digital engagement, and accessibility. The role requires an immediate start and is fully remote for the duration.

Key Responsibilities

• Manage and maintain website content, resources, and digital assets, ensuring they are current and engaging.
• Build and optimise web pages, including copywriting for updates and ongoing content growth.
• Produce and analyse monthly KPIs for website performance.
• Develop and implement a digital content plan, enhancing Calls to Action (CTAs).
• Advise on digital engagement strategies tailored for target audiences.
• Collaborate on co-production initiatives, contributing to digital project development.
• Ensure website information architecture supports a positive user experience.
• Manage external contractors such as designers and developers, ensuring quality and timely delivery.
• Work with stakeholders to update resources in line with organisational needs.
• Maintain digital standards, templates, and accessibility guidelines across resources.
• Use digital analytics to improve user experience and meet KPIs.

Person Specification

• Proven experience managing large, content-rich websites, especially within high-traffic environments.
• Strong WordPress skills, including plugin management.
• Experience of project managing digital product development with multiple stakeholders.
• Excellent written and verbal communication skills, with ability to present ideas persuasively.
• Track record of managing external contractors effectively.
• Ability to work independently, prioritise tasks, and deliver within tight deadlines.
• Experience in digital content strategy, analytics, and optimisation.
• Familiarity with using data to inform digital decisions in line with GDPR and best practices.

What’s on Offer
Contract Length: 6 weeks 
Part-time: 3-4 days a week 
Fully Remote (must have the right to work in the UK) 
Start Date: ASAP 
Day rate: £177-£181 + daily holiday pay (PAYE)

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

What if your financial insight and partnership could help one of the UK's largest charities direct its resources where they make the greatest difference for people affected by dementia?

About the opportunity

As a Finance Business Partner, you'll work alongside budget holders across Alzheimer's Society, turning complex financial information into clear insights that support better decision-making. In a role where every pound matters in the fight against dementia, you'll help ensure our resources reach the places they can have the most impact, whether that's funding groundbreaking research, delivering vital support services, or campaigning for systemic change.

You'll build trusted relationships with stakeholders across the organisation, providing the financial analysis, challenge and support they need to navigate complexity with confidence. Through coaching and partnership, you'll help budget holders strengthen their own financial capability, so that sound financial thinking becomes part of how the Society operates, not something that sits only within Finance.

You'll be part of our Finance and Assurance directorate, where our vision is to be the Society's single point of truth. Working within the Financial Partnering, Planning and Analysis function, you'll be the dedicated finance partner for our Income and Engagement directorate, connecting Finance with the teams responsible for growing and protecting the Society's income. You'll translate their plans into sound financial frameworks that enable our mission rather than hold it back.

You'll already have or be open to developing a deep understanding of how fundraised, legacy and restricted income flows through the Society, and you'll use that specialism to add real value to the teams responsible for growing and stewarding our income.

About you

You're a finance professional with proven business partnering experience who understands that effective partnering means combining accurate numbers with clear communication, constructive challenge and a genuine interest in helping others see the bigger picture. You're comfortable working across boundaries, building relationships at all levels, and coaching colleagues to develop their financial confidence.

You'll have:

- A relevant professional accounting qualification (ACA, ACCA, CIMA or equivalent), either fully or part qualified, or qualified by experience.
- Experience supporting business teams with budgeting, forecasting and month-end processes, including ensuring appropriate controls are in place and financial performance is communicated effectively and on time.
- A track record of applying analytical skills to provide financial advice that supports strategic decision-making.
- Experience of identifying and collecting feedback and other data to inform quality improvement and to monitor the performance of processes or tools.
- Good communication skills, with the ability to interpret financial information and present it in a way that tells a clear story.
- The confidence to challenge, negotiate and influence, while taking a balanced view that incorporates different perspectives.
- Experience working with ERP systems. Experience with Unit4 would be particularly valuable, though it is not essential.
- The ability to work independently and manage competing priorities, while knowing when to consult and when to ask for support.

It would be particularly valuable if you also bring:

- Experience partnering with income-generating, fundraising, marketing or engagement functions within a non-profit or charity setting.
- An understanding of restricted fund accounting and the financial management of legacy income.

What you'll focus on

- Partnering with budget holders across your assigned directorate to provide analysis, insight and recommendations that support effective, informed decision-making.
- Preparing financial reports, budgets, forecasts and business plans, and modelling financial data to support operational and strategic priorities.
- Supporting and challenging budget holders to identify risks and opportunities early, escalating appropriately and agreeing remedial action where needed.
- Strengthening financial knowledge and confidence across your stakeholder group through coaching, training and a partnership-based approach.
- Working collaboratively across the Finance team to design intuitive reports and analysis that meet the needs of colleagues across the Society.
- Advocating good accounting principles and helping to educate, inform and develop others within your directorate and the wider Finance team.
- Identifying cost saving or optimisation opportunities, working closely with colleagues in Procurement and Sustainability to realise these.
- Supporting Senior Business Partners in identifying key performance metrics and collecting routine feedback from partners across the Society to drive constant quality improvement.

You may also line manage a Finance Business Partnering Assistant, role-modelling a high challenge, high support culture where accountability, performance and development go hand in hand.

Are you ready to be a trusted financial partner, bringing both challenge and practical solutions to the people working to make life better for everyone affected by dementia?

Important Dates:

- Deadline for applications is Sunday 12th April 2026
- Interview invites issued Friday 17th April 2026
- Interviews taking place across W/C 20th April 2026

About Alzheimer's Society

Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.