Website and optimisation manager jobs in Liverpool

Marketing & PR Manager

About the role

This is a senior role working across the whole Charity, tasked with growing public awareness and support for Clatterbridge Cancer Charity. Leading on marketing, PR, brand and design, this role will manage relations with media, stakeholders, supporters and the wider public, creating and delivering engaging campaigns, generating support for the Charity, demonstrating impact and increasing income generation.

This is an exciting time to join the Charity as it moves to the next stage in its growth. As part of a busy and ambitious team, this role would suit an experienced, proactive and creative individual with a talent for storytelling and a knowledge of data-driven marketing.

You’ll have strong commercial knowledge, with the ability to apply this to the charity sector; adding value to our existing fundraising activities and impact reporting.   

Key responsibilities include:

· Create and deliver a comprehensive marketing & public relations strategy for the Charity to increase levels of awareness, reaching and engaging audiences.

· Build brand awareness, promote income generation and communicate activities and impact.

· Identify, create and maximise media, PR and marketing opportunities for the Charity to achieve strong positive coverage in print, broadcast and online media.

· Utilise the full mix of communications and marketing tools, including media and public relations, internal communications, brand marketing, advertising, campaigns, direct marketing, digital and social media and production of materials.

· Lead and give strategic marketing direction to the Charity team, taking responsibility for all marketing activities within the Charity to ensure consistent messaging.

· Identify and develop key relationships with journalists and influencers across a broad

range of media.

· Lead, manage and plan key Charity marketing and communications initiatives such as the annual Glow Green Night Walk and annual ball.

· Be responsible for brand management, ensuring consistency across all internal and external communications and adherence to brand and corporate identity guidelines.

· Oversee the design, production and dissemination of marketing and communications collateral as required, including annual reports and impact statements.

· Oversee the design and production of all printed materials for Charity events to ensure consistency of brand and messaging.

· Identify and manage outside agencies where necessary to add value to the role and produce, for example, video and photographic content.

· Report to the Chief Executive on impact and coverage.

· Manage crisis communications if necessary.

· Liaise with the Communications team of The Clatterbridge Cancer Charity NHS Foundation Trust to provide a joined-up comms and PR strategy for joint ventures.

· Manage staff within the Marketing and Individual Giving team.

About the Charity

Clatterbridge Cancer Charity is an independent charity, dedicated to supporting patients and research at The Clatterbridge Cancer Centre - one of the UK’s leading cancer hospitals.

It’s thanks to our supporters that we can achieve so much for people with cancer across Merseyside and Cheshire, which may not be possible through NHS funding alone.

This includes funding life-saving research to shape cancer care for generations to come, investing in leading technology that drives better outcomes for people with cancer, enhancing the patient environment to support health and wellbeing and enabling innovations in care for every patient, every day.

Hours: 37.5 hours per week

Location: Hybrid working with base office at The Spine Building, Paddington Village, Liverpool L7 3FA

Closing Date: 11 September 2026

Interview Date: 24 September 2026
Flexible / hybrid working available

We are seeking an experienced and detail-oriented Payroll Manager to lead and manage our end-to-end payroll function across a large national organisation. This is a home-based role with occasional travel as required.

What we offer

At Victim Support, we are committed to attracting and retaining the best talent. Our competitive rewards and benefits package includes:

• Flexible Working Options: Including hybrid working.
• Generous Annual Leave: 28 days plus Bank Holidays, increasing to 33 days plus Bank Holidays, with options to buy or sell annual leave.
• Birthday Leave: An extra day off for your birthday.
• Pension Plan: 5% employer contribution.
• Enhanced Allowances: Enhanced sick pay, maternity, and paternity payments.
• Exclusive Discounts: High Street, retail, holiday, gym, entertainment, and leisure discounts.
• Financial Wellbeing: Access to our financial wellbeing hub and salary-deducted finance.
• Wellbeing Support: Employee assistance programme and wellbeing support.
• Inclusive Networks: Access to EDI networks and colleague cafes.
• Sustainable Travel: Cycle to work scheme and season ticket loans.
• Career Development: Ongoing training and support with opportunities for career progression.

About the Role

As a Payroll Manager, you will take ownership of the full payroll lifecycle for a workforce of approximately 1,500-2,000+ employees, ensuring an accurate, compliant and timely payroll service.

You will lead a small payroll team, working closely with Finance and HR to ensure strong governance, reporting and continuous improvement across payroll operations.

As a Payroll Manager, you will:

• Lead the delivery of end-to-end payroll processing across monthly cycles
• Ensure payroll is accurate, compliant and delivered on time
• Manage payroll reconciliations, reporting and audit requirements
• Oversee complex payroll elements including statutory payments, deductions and variable pay
• Lead, coach and develop a team of Payroll Officers
• Act as a key point of contact for senior stakeholders across Finance and HR
• Provide payroll insights and reporting to support financial planning and decision-making
• Identify and implement improvements to payroll processes and systems
• Support system optimisation and work towards reducing manual processes
• Ensure submissions to HMRC and pension providers are accurate and timely

About You

Ideally, you will have significant experience managing payroll operations within a medium to large organisation, along with strong leadership and technical expertise.

You will be confident working in a complex, fast-paced environment and able to balance multiple priorities while maintaining high levels of accuracy and compliance.

You will need:

• Proven experience managing payroll for a large workforce (1,000+ employees)
• Strong knowledge of UK payroll legislation and compliance requirements
• Experience leading and developing payroll teams
• Strong stakeholder management and communication skills
• Experience working in a controlled or audit-focused environment
• Experience using payroll and HR systems (e.g. IRIS, Cascade or similar)
• A proactive approach to improving processes and systems

Experience within the charity sector or working in a complex, multi-site organisation would be advantageous.

About Us:

Victim Support is an independent charity dedicated to supporting people affected by crime and traumatic incidents in England and Wales. We put them at the heart of our organisation and our support and campaigns are informed and shaped by them and their experiences.

Victim Support are committed to recruiting with care and to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment. Background checks and Disclosed Barring Service checks may be required.

At Victim Support, we're proud to celebrate diversity and create a workplace where everyone feels they belong. We're committed to being an antiracist organisation, and we actively welcome applications from people of all backgrounds, including those from Black and Asian and other minoritised communities.

As a Disability Confident Employer, we will offer an interview to disabled candidates who meet all essential criteria for a job where it is practicable to do so. We are also happy to make reasonable adjustments during the recruitment and selection process.

How to apply:

To apply for this role please follow the link below to the Jobs page on our website and complete the application form demonstrating how you meet the essential shortlisting criteria.

We reserve the right to close this vacancy early, if we receive enough suitable applications to take forward to interview prior to the published closing date. If you have already registered & started an application, then we will contact you to advise of the amended closing date wherever possible.

We’re looking for an experienced digital fundraising or digital marketing professional who combines strategic thinking with a practical, hands-on approach. You’ll be confident leading projects, working collaboratively across teams and using digital innovation to deliver measurable fundraising and supporter engagement outcomes.

About the Veterans’ Foundation

The Veterans’ Foundation is one of the UK’s leading military charities, raising funds to support serving personnel, veterans and their families through a network of charitable organisations across the UK.

Since launching in 2016, we’ve awarded more than £40 million in grants to over 500 charities, helping improve the lives of thousands of members of the Armed Forces community.

As we enter our second decade, we’re investing in digital platforms, technology and the supporter experience that will help us reach more supporters, raise more funds and increase our impact.

The Opportunity

This is an exciting opportunity to join the Veterans’ Foundation at a pivotal moment in our development.

We’ve created this 12-month fixed-term role to lead a defined programme of digital fundraising and transformation projects that will strengthen our fundraising capability and create the foundations for the next phase of our growth.

Working directly with the Head of Fundraising & Engagement, you’ll lead the successful delivery of major digital initiatives, including the launch and optimisation of our new website, embedding Salesforce as our fundraising CRM, developing supporter journeys, delivering digital fundraising campaigns and introducing new digital products and platforms.

If you enjoy building, improving and delivering meaningful digital change, this is an opportunity to make a lasting impact on an organisation with ambitious plans for the future.

Key Responsibilities

As Interim Digital Fundraising Manager, you will:

· Lead the successful launch, optimisation and ongoing development of the Veterans’ Foundation website.

· Deliver digital fundraising campaigns that increase supporter acquisition, engagement, retention and income.

· Design and implement automated supporter journeys using Salesforce and associated digital platforms.

· Develop and optimise digital donation journeys and fundraising products.

· Introduce new digital products, platforms and technologies that enhance supporter experience and fundraising       performance.

· Manage relationships with digital agencies, suppliers and technology partners, ensuring projects are delivered on time, within budget and to a high standard.

· Develop reporting dashboards and performance insight to support evidence-based decision making.

· Use analytics, testing and supporter insight to continuously improve campaign performance and digital user experience.

· Work collaboratively across fundraising, communications and grants to maximise digital opportunities.

· Champion digital innovation and identify opportunities to improve systems, processes and supporter engagement.

· Contribute to the successful delivery of the Veterans’ Foundation Fundraising Strategy.

· Undertake any other duties appropriate to the role.

We’re looking for an experienced digital fundraising or digital marketing professional who combines strategic thinking with a practical, hands-on approach. You’ll be confident leading projects, working collaboratively across teams and using digital innovation to deliver measurable fundraising and supporter engagement outcomes.

To be considered for this role, applicants must have the right to work in the UK and be currently resident in the UK.

Essential

We’re looking for someone who can demonstrate:

· A proven track record of planning, delivering and optimising successful digital fundraising, digital marketing or supporter engagement campaigns that achieve measurable results.

· Successful delivery of digital projects involving websites, CRM systems and digital platforms, with the ability to manage multiple priorities and deliver to agreed timescales.

· Strong knowledge of digital fundraising, supporter journeys, email marketing, website management and social media, with the ability to use data, testing and insight to continually improve performance and supporter experience.

· Experience of working with CRM systems, ideally Salesforce, and the ability to use data to support segmentation, reporting, campaign delivery and strategic decision-making.

· Proven ability to manage external agencies, suppliers and technology partners, ensuring projects are delivered on time, within budget and to a high standard.

· Experience of monitoring, evaluating and reporting on campaign performance, establishing meaningful KPIs and presenting clear recommendations to stakeholders.

· Experience of managing project or campaign budgets, demonstrating value for money and return on investment.

· Excellent written communication, stakeholder management and project management skills, with the confidence to work independently, take ownership of complex projects and build effective relationships across the organisation.

· A proactive, innovative and solutions-focused approach, with the curiosity and drive to identify opportunities to improve digital fundraising performance.

Desirable

· Experience working within the charity, fundraising or not-for-profit sector.

· Experience of Salesforce or other CRM, marketing automation or customer journey platforms.

· Experience using digital analytics and reporting tools, such as Google Analytics, Power BI or Looker Studio.

· An understanding of fundraising regulation, data protection and digital marketing best practice.

· Experience of digital product development, user experience (UX), conversion rate optimisation (CRO) or website optimisation.

· Experience of delivering organisational change, digital transformation, or implementing new digital systems, platforms or ways of working.

Why Join Us?

This is an opportunity to shape the future of digital fundraising at one of the UK’s leading Armed Forces charities.

Over the next 12 months you’ll lead projects that will transform how we engage supporters, strengthen our digital fundraising capability and create the platforms and experiences that underpin our future growth.

Your work will help us reach more supporters, raise more sustainable income and enable more funding to reach the charities supporting serving personnel, veterans and their families across the UK.

If you’re motivated by creating meaningful change and want to leave a lasting legacy, we’d love to hear from you.

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

Please follow instructions on Charity Job to be redirected to our website and apply today!

Company Description

Marie Curie is the UK’s leading end-of-life charity. We are the largest non-NHS provider of end-of-life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end-of-life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness, they’re likely to die from.

Job Description

Join us at a pivotal moment as we deliver a major clinical systems transformation programme, leading the transition from to SystmOne and helping create a single Electronic Patient Record platform that will support better, more connected care across Marie Curie services.

You'll be a part of a collaborative and forward-thinking team responsible for ensuring Marie Curie's critical business and clinical systems deliver real value to colleagues, patients and services across the organisation. Working closely with operational, clinical, digital and technology teams, you'll play a key role in improving processes, enabling better decision-making and supporting the delivery of high-quality care through effective use of technology.

As Business Product Lead, you'll shape the future of one of our most important systems, ensuring it continues to meet the evolving needs of the organisation. You'll act as the bridge between users, business functions and technology teams, driving improvements, championing innovation and helping colleagues get the most from the systems they rely on every day. Your work will directly support service delivery, operational efficiency and positive outcomes for patients and families.

Your Impact:

• Lead the development, optimisation and continuous improvement of key business and clinical systems, including SystmOne.
• Act as the subject matter expert, providing guidance on system capabilities, enhancements and best practice.
• Work closely with stakeholders across the organisation to understand business needs and translate them into effective system solutions.
• Lead system upgrades, releases, testing and change initiatives to ensure successful implementation.
• Monitor system performance, service delivery and agreed KPIs, taking action to address issues and risks.
• Develop and deliver user training, guidance and support materials to maximise adoption and effective use of systems.
• Drive improvements in data quality, governance and reporting capabilities.
• Manage relationships with external suppliers and system partners to ensure high-quality service and support.
• Identify opportunities to streamline processes and introduce more efficient ways of working.

Key Requirements:

• Experience working with and developing business-critical IT systems, particularly SystmOne.
• Demonstrable experience leading system improvements, enhancements or implementation projects.
• Strong stakeholder management skills, with the ability to build effective relationships at all levels.
• Excellent communication skills, with the confidence to explain complex concepts to both technical and non-technical audiences.
• Proven ability to influence change and drive adoption of new processes or ways of working.
• Strong analytical and problem-solving skills, with the ability to identify practical solutions to complex challenges.
• Experience delivering training, support and guidance to end users.
• A collaborative approach and commitment to continuous improvement, customer service and delivering positive outcomes while meeting deadlines.

Please see the full job description.

Additional Information

Application & Interview Process

• As part of your online application, you will be asked for a CV and supplementary details. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role.
• Close date for applications: 14 August 2026. We encourage early applications as we may close the job advert sooner after receiving a sufficient number of applications.

Salary: Up to £42,230 per annum

Contract:Fixed-term 12 months, full-time (35h per week)

Location: Home-based (UK) with occasional travel

Benefits you’ll LOVE:

• Flexible working. We’re happy to discuss flexible working at the interview stage.
• 25 days annual leave (exclusive of Bank Holidays)
• Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
• Loan schemes for bikes; computers and season tickets
• Continuous professional development opportunities.
• Industry-leading training programmes
• Wellbeing and Employee Assistance Programmes
• Enhanced bereavement, family friendly and sickness benefits
• Access to Blue Light Card membership
• Subsidised Eye Care
• 15% discount in-store at our Marie Curie Shops (Terms & Conditions apply)

At Marie Curie, our values are central to everything we do. They guide how we care for people, how we work together, and how we make decisions every day. We are committed to creating a workplace that is safe for everyone — staff and volunteers alike — supportive, inclusive and rewarding. We take stringent steps to ensure that anyone who joins our organisation are suitable for their roles and are committed to safeguarding all our people from harm. We actively consider our impact on the planet, embedding sustainability into everyday decisions to create a lasting, positive difference for the individuals we care for and the world we share.

We believe everyone should have the opportunity to thrive and fulfil their potential. Marie Curie is deeply committed to diversity, equity and inclusion, recognising both the social justice imperative and the strength a diverse workforce brings. We actively encourage applications from people of all cultures, perspectives and lived experiences.

We are happy to make reasonable adjustments throughout the recruitment process. If you require any support, please contact us at .

Every application we receive is personally reviewed by a member of our Talent Acquisition team, and in return, we ask that your application authentically reflects you — your experience, perspective and voice.

The National Youth Agency is looking for a Business Development Manager

Business Development Manager
Contract: 12-month fixed term
Hours: Full-time - 37 hours per week
Salary: £43,054 per annum (dependent on experience and qualifications)
Location: Home-based in England with occasional travel for meetings, workshops, and team activities. Head Office is in Leicester.

What we do

As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.

We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work.

About the Role

We are looking for an entrepreneurial and proactive Business Development Manager to develop relationships and opportunities with new clients, drive income generation and to grow the reach of the charity.

This role leads on securing new business opportunities across tenders, grants, consultancy, training, and government contracts, managing the process from initial research through to submission and handover. It focuses on building and maintaining relationships with partners across the public, voluntary, and private sectors, while promoting the NYA’s services and quality framework.

Key Responsibilities

As a Business Development Manager, you will:

• Seeking and attracting new opportunities for the NYA to work with public sector, voluntary sector, and private sector partners.
• Identifying and assessing prospects across tenders, grants, commercial proposals and government frameworks/contracts.
• Developing win themes, evidence, pricing assumptions (where applicable) and coordinating with internal and external stakeholders to develop bids.
• Managing clarifications, presentations/interviews and negotiation stages with commissioners/funders/clients.
• Keeping pipeline and plans up to date and reporting progress/risks against targets.
• Developing relationships with and maintaining existing relationships with clients and funders.
• Taking bids through to close including final agreements and contract sign off.
• Promoting NYA products, resources, consultancy services and training offer.
• Delivering market research, developing business strategies and pitches, managing projects, and identifying new business opportunities.
• Working as part of the wider Business Development Team to achieve income targets
• Working with our youth work specialists and Programmes and Research teams and reporting to the Head of Business Development.

Why Work for NYA?

• NYA operates as a people-focused organisation, prioritising the well-being and needs of its employees.
• NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
• A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
• NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
• We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.

Closing date: 14th August 2026
Please note: we reserve the right to close this vacancy early
Interviews: Week commencing 24th August 2026 (subject to change)
Please be aware that we will close this vacancy early once we receive a sufficient number of suitable applications.
We therefore strongly encourage you to submit your application as soon as possible and not to wait until the closing date.

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

The National Youth Agency is an equal opportunities employer. 

At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.

We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.

Please note: We use AI detector software, so applications or CV’s with high levels of AI generated content may be disregarded. We understand that AI tools can offer support to candidates who have learning differences, which is why we will accept applications with some AI assistance.

No agencies please.

We are looking for a Communications and Digital Campaigns Coordinator/Lead to work with Feeding Liverpool’s Food Alliance partners and staff team to increase the reach and collective impact of our work through communications, digital campaigns and storytelling.

The role will enable the food alliance in Liverpool to embrace and promote the voices and perspectives of Liverpool’s communities and partners - an essential step in creating a more equitable food system for everybody in the city.

We are open to hearing from candidates with diverse experiences about their ideas detailing how they would take this work forward.

This is an exciting time to join our organisation. We have a creative and dynamic staff team, a strong trustee board and a fantastically committed group of partners and member organisations. Furthermore, Liverpool’s Food Alliance is about to launch phase two of the city’s Good Food Plan, setting out our vision for the future of the partnership and the city. Liverpool is full of inspirational people who are active in building a city where everybody has access to good food.

Our work is led by their voices; therefore it is essential that the successful candidate is able to work collaboratively within our city-wide partnership. It is equally important that the post-holder is able to develop relationships within national networks, seeking inspiration and guidance from other parts of the country, to support Feeding Liverpool’s role in leading the Good Food Plan, and to act as a conduit for resources and inform work in Liverpool.

We have developed a detailed job description and person specification, which outlines the character and competencies needed for the role. We would refer potential candidates to our website for stories, reports and strategies that outline our approach.

The Communications and Digital Campaigns Coordinator/Lead will need to be hands-on and active within our communities. Feeding Liverpool aims to work flexibly with employees, and there will be the opportunity to work from home. However, given the nature of the role it is important that you will be able to commute to the office in Liverpool City Centre, and meetings across the city, on a regular basis.

Main Purpose of the Role

● To increase the reach, visibility and influence of Feeding Liverpool and the Good Food Plan, through strategic communications and integrated digital campaigns that engage key audiences and stakeholders.

● To ensure values-led storytelling across all channels, translating activity and impact into clear narratives that strengthen understanding, support and action.

● To drive engagement and demonstrate impact, using data, insights and partner collaboration to mobilise communities and evidence progress against shared goals.

Key Responsibilities

General Responsibilities

● Lead and deliver Feeding Liverpool’s communications and digital engagement to amplify the Good Food Plan, demonstrate impact, share resources, and strengthen collaboration.

● Work with partners across the Liverpool Food Alliance to amplify their activity, messaging and contributions to achieving shared goals.

● Develop and deliver communications strategies and campaign plans that are aligned with the Good Food Plan.

● Manage and develop Feeding Liverpool's digital presence through the effective use of content management systems, search engine optimisation (SEO) and digital communications best practice.

● Support the promotion of Feeding Liverpool’s programme of events, including pre- and post-event communications and engagement.

● To support the fundraising efforts of the organisation.

Copywriting and Content Creation

● Lead the creation of clear, engaging and accessible written content for a range of audiences and platforms.

● Create digital assets and marketing materials for social media, websites, reports, presentations and campaigns.

● Produce content including (but not limited to): case studies, reports, newsletters, website content, social media content, quotes, speeches, and campaign materials.

● Lead the creation of high-quality visual content, including photography, videography and short-form video content, to support Feeding Liverpool's communications, campaigns and events.

● Plan, film, edit and publish engaging multimedia content across digital channels, ensuring content is accessible, inclusive and aligned with organisational brand guidelines.

Media and PR

● Develop and maintain positive relationships with local, regional and sector media

● Identify opportunities to generate media coverage and proactively place stories

● Produce press releases, media briefings and other content for external publication

● Support the management of effective and timely communications

● Ensure consistent messaging across media and public-facing communications

Website

● Lead the development, maintenance and ongoing improvement of Feeding Liverpool’s website and the Good Food Plan digital presence

● Create and curate website content, working with team members and partners as required

● Regularly update key resources, including online maps, directories and information pages

Digital Campaigns

● Create and deliver digital campaigns that build narrative around key issues, initiatives and policy interventions to support the development of a fairer, healthier local food system.

● Utilise Feeding Liverpool’s digital platforms to build and maintain momentum on campaign issues through supporter mobilisation.

● Gather stories and insights from communities and partners across the network to inform communications.

● Identify and respond to political, social and media developments through timely, engaging communications and campaigns.

Monitoring and Analysis

● Monitor, analyse and report on website and social media performance, using insights to inform content planning and audience engagement strategies.

● Gather and analyse data that contributes to the monitoring of specific projects, initiatives and commissioned work.

● Lead the development of Feeding Liverpool’s annual impact report and individual project reports that demonstrate progress against the Good Food Plan.

Job role:

The Digital Engagement Lead will play a pivotal role in shaping how people discover, experience and connect with Ronald McDonald House UK.

Working closely with the Head of Brand, Communications and Digital Engagement, you'll lead the development and delivery of an audience-led digital engagement strategy that helps us reach more people, build stronger relationships and create meaningful opportunities for support. You'll bring together social media, email, website content and user experience, paid social media and analytics into a clear, joined-up approach that delivers measurable results.

This is a role for someone who can see the bigger picture whilst remaining close enough to the detail to make things happen. You'll lead and develop a talented digital team, set clear direction and priorities, and create an environment where people feel supported to do their best work. At the same time, you'll work across the organisation to build understanding, confidence and enthusiasm around digital engagement, helping colleagues see how it can support their goals and strengthen our impact.

You'll also play an important role in strengthening the foundations that underpin our digital performance, from supporter journeys and content strategy to analytics, testing and optimisation. Through thoughtful leadership, strong collaboration and a focus on continuous improvement, you'll help ensure our digital channels work harder for the charity and ultimately help us support more families when they need us most.

Key Responsibilities:

Operational leadership and team development

• Provide clear leadership across the Digital Engagement function.
• Line manage the Digital Marketing Manager, Social Media Officer and Website Content & UX Officer.
• Set clear objectives, coach through regular one-to-ones and support professional development.
• Build a collaborative, high trust culture that values inclusion, curiosity and accountability.
• Ensure the team has clear backlogs, roadmaps and ways of working that keep delivery smooth and focused.

Digital strategic approach and planning

• Shape and deliver an integrated, audience-led digital engagement strategy.
• Define the strategic role of each channel for priority audiences, with objectives, KPIs and success metrics.
• Set channel-specific plans across paid social, organic social, content creators engagement, email, paid search and website content/UX.
• Lead annual and quarterly planning, translating organisational goals into clear digital roadmaps with budgets, testing agendas and resourcing.
• Monitor sector, platform and audience trends, advising on where to pivot, invest or pause.
• Guide the Digital Engagement team to deliver effective programmes with clear targeting, creative variants and measurable outcomes.

Digital Marketing ownership

• Oversee a balanced mix of paid, organic and earned activity, ensuring they work together to drive reach, community and conversion.
• Set standards for community management, social listening, risk protocols and out of hours response where required.
• Define our approach to engaging content creators.
• Strengthen the organisation’s approach to paid social, building capability, confidence and performance.
• Set the strategic approach for paid social campaigns, with a clear pathway towards delivering a high‑quality, scalable campaign in Q4.
• Oversee paid search and Google Ad Grant activity, ensuring compliance, relevance and strong conversion tracking.

Email and supporter journeys

• Oversee performance and growth across paid and owned channels.
• Lead the development of a clear email strategy, starting with strong foundations for best‑practice journeys
• Oversee the design and implementation of core email journeys
• Ensure email activity is insight‑led, tested and aligned with wider supporter journeys across channels
• Maintain a practical test plan covering audiences, messaging, creative and landing experiences.

Website content and user experience

• Lead the long term development of the charity’s website.
• Set the content and UX strategy with audience needs at the centre, ensuring information is findable, inclusive and persuasive.
• Oversee page governance, templates and information architecture to support both storytelling and conversion.
• Prioritise UX improvements using evidence from analytics, user feedback and best practice.
• Ensure the site reflects our brand voice and values, with accessible content and clear journeys.

Innovation, creative approach, testing and optimisation

• Embed a culture of smart experimentation and continuous improvement.
• Champion creative exploration across formats, storytelling and interaction design, while setting clear hypotheses and guardrails.
• Maintain a cross-channel testing backlog, with transparent prioritisation, timelines and owners.
• Ensure rigorous measurement: define success criteria, document results, share learning and scale winning variants.
• Encourage responsible adoption of new features and tools where they solve real audience problems.

Data, tracking and reporting

• Ensure decisions are grounded in accurate data and meaningful insight.
• Set the strategic direction for digital analytics and performance measurement.
• Oversee GA4 tracking, analytics and reporting frameworks across channels and key journeys, working with external agencies or specialists to establish robust reporting foundations
• Commission accessible dashboards and provide narrative context so stakeholders understand performance and next actions.
• Promote outcome-focused reporting that complements top of funnel/brand metrics.

Stakeholder and partner collaboration (internal and external, including suppliers)

• Lead strong, respectful collaboration that gets the best from people and partners.
• Partner with fundraising, family services, brand, and data & insight teams to shape clear briefs and deliver impactful digital work.
• Manage agencies, creators, platform reps and technical suppliers: set scopes, deliverables, timelines and KPIs, and review performance against objectives.
• Ensure all external output meets brand, accessibility, safeguarding and data protection standards.
• Build constructive relationships with senior stakeholders, presenting insights and recommendations with clarity.

Budget and resource accountability

• Hold responsibility for digital engagement budgets and resourcing.
• Oversee budget planning, forecasting and in‑flight reallocation to maximise value.
• Track spend, approve invoices and maintain strong financial governance.
• Assess capacity and recommend when to use external support, with clear cost–benefit rationale.

Person Specification:

Knowledge and Experience:

• Significant experience leading audience-led digital channels across paid, organic social, email and web within a charity.
• Demonstrable experience of leading digital engagement change projects
• Proven track record developing channel-specific strategies and roadmaps that drive growth, engagement and conversion.
• Experience setting digital strategy and direction while remaining close to delivery
• Experience leading and line managing digital teams through change and nurturing inclusive, high-performing cultures.
• Strong understanding of analytics, tracking and outcome-focused reporting (e.g. GA4, tagging, data governance).
• Experience commissioning and managing agencies, creators and technical suppliers.
• Comprehensive understanding of accessibility, safeguarding and ethical digital practice.
• Desirable: experience with influencer governance, CRM-integrated journeys, or major website and IA projects.

Skills and Abilities:

• Credible, collaborative leader who can inspire confidence and momentum during change.
• Strategic thinker who can translate long‑term ambition and distil insight into clear plans and practical delivery.
• Skilled communicator who simplifies complexity and brings colleagues and partners with them.
• Confident decision‑maker, comfortable balancing creativity with risk and feasibility.
• Strong analytical skills with a disciplined test-and-learn mindset.
• Inclusive leader who sets high standards while keeping momentum and morale strong.
• Comfortable presenting to senior stakeholders and translating data into action.
• Creative problem solver who spots opportunities and moves at pace with care.
• Calm and resilient under pressure

Vital Strategies is a global public health organization. Our programs strengthen public health systems and address the world’s leading causes of illness, injury, and death. We currently work in more than 80 countries, supporting data-driven decision-making in government, advancing evidence-based public health policies, and mounting strategic communication campaigns. Vital Strategies’ priorities are driven by the greatest potential to improve and save lives. They include noncommunicable disease prevention, tobacco control, road safety, food policy, environmental health, and data for health. Our programs are concentrated in low- and middle-income countries and cities in Africa, Latin America, Asia and the Pacific. Please visit our website to find out more about our work.

We believe our programs are strengthened when they are developed and supported by people with diverse life experiences whose understanding of social and cultural issues can help make our work and workforce more inclusive. We welcome applications from people of all backgrounds and do not discriminate on the basis of race, color, religion or creed, gender, national origin, ancestry, actual or perceived age, physical or mental disability, veteran or military status, marital status, sexual orientation or any other basis protected by local, state, or federal laws. As such, our commitment is to promote equal employment opportunities (EEO) for those seeking employment.

Job Purpose:

Vital Strategies has experienced significant growth in both its programs and global footprint in recent years. As the organization continues to expand, it is essential that our people practices remain legally compliant, operationally effective, culturally responsive, and forward-thinking to support an increasingly diverse and distributed workforce.

We are seeking an experienced Global HR leader who will continue to build on our efforts to strengthen global HR operations and compliance. This is an exciting opportunity for a collaborative, culturally agile leader who is passionate about operational excellence, continuous improvement, and making a meaningful global impact. 

The Director, Global HR Operations and Compliance is a critical leadership role within the Human Resources function, responsible for advancing HR operational excellence, strengthening global compliance, and supporting the continued evolution of our people practices. With seven global offices and Employer of Record (EOR) arrangements in thirteen countries, this position provides strategic leadership and oversight for Vital's global HR operations, compliance framework, and employee services, ensuring consistent, efficient, and legally compliant HR practices across all locations.

The Director will lead the development and implementation of inclusive policies, procedures, and best practices; provide guidance on global employment actions and employee relations matters; support workforce expansion into new countries; and oversee global compensation, benefits, and HR governance programs. This role is responsible for identifying and mitigating employment-related risks while ensuring a positive employee experience and operational consistency across diverse jurisdictions.

Reporting to the Vice President, Global HR, the Director partners closely with organizational leaders, HR colleagues, legal counsel, country offices, and external partners to strengthen HR infrastructure, optimize systems and processes, and enhance the organization's ability to manage a global workforce effectively. Success in this role requires deep global HR expertise, strong judgment, cultural sensitivity, and the ability to lead change while balancing organizational standards with local legal, cultural, and operational requirements.

This job opportunity may be based in the UK, Switzerland, or Kenya. Vital Strategies will offer a competitive salary based on local market benchmarking. Additional locations in Europe and Africa where Vital Strategies is operational may be considered. The applicable salary ranges for the hiring locations are:

• UK: £110,000- £120,000
• Switzerland: CHF 120,000 to 140,000
• Kenya: KES 14,000,000- 18,500,000 KES

Duties & Responsibilities:

Global HR Operations - 

· Maintain a high-quality global HR operations function, including standardized policies where legally appropriate, standardized processes, technology, systems, tools, forms, and guidelines that are accessible, well understood, and consistently utilized across all offices.

· Balance global organizational standards and compliance requirements with the operational, cultural, and legal realities of individual country offices, ensuring an appropriate and practical approach across diverse environments.

· Build trusted relationships with global office leadership, HR and Country Directors, to encourage transparency, collaboration, and timely sharing of HR-related information necessary for effective operations, risk management, and compliance.

· Partner with, support, and advise global HR team members and Country Directors on HR operational matters; while supporting local HR partners in assuming HR functions locally as appropriate for each office.

· Lead global HR due diligence (terms and conditions of employment, infrastructure and documentation) and manage the maintenance of international office employee handbooks and guides for EOR-hired staff.

· Partner with leadership, programs, and operation teams in opening offices or establishing EORs; as well as closing offices or programs.

· Ensure compliance with regulatory reporting requirements, maintenance of required documentation, and timely responses to HR audits and coordinate with the risk management committee.

· In partnership with local HR teams, lead annual global employee benefits renewals, including plan design, vendor coordination, and budget management.

· Oversee global compensation programs, including salary benchmarking, pay review processes, compensation guidance, and manager training.

· Work with Talent Acquisition, Grants & Contracts and Global Finance to coordinate the annual and reforecast workforce budget.

· Oversee the establishment of EORs and the ongoing vendor/employee/manager relationships.

· Ensure the global HR team is trained in the core HR operational areas, as well as any Vital HR specific procedures and practices.

· Ensure that HR policies, procedures, and compliance documents are accessible to all staff via the organizational intranet “Vital Pulse”.

· Collaborate with HR team to implement, analyze, and maintain operational metrics and people data to inform decision-making and strengthen organizational effectiveness.

· Serve as a key HRIS company administrator and partner to global HR teams, leveraging technology to improve HR operations, reporting, compliance and data integrity.

· Partner with HR and operational leaders to ensure HRIS data accuracy globally, establish effective governance processes, and support local teams in maintaining timely and accurate employee records.

Compliance - 

· In collaboration with Legal and VP HR, ensure that HR processes, policies, recordkeeping, and forms are in compliance with regulations, country and local labor laws, and donor guidelines.

· Oversee policy, process and procedure documentation to ensure consistency, accessibility, and compliance across the organization.

· Conduct spot checks to employee files to ensure audit readiness and compliance; and provide training to HR team members responsible for maintaining documentation.

· Ensure compliance with the Vital global data retention policy for employee data and HR documentation.

· Identify and proactively mitigate HR operational and compliance risks through strong controls, monitoring, documentation practices, and partnership with local offices.

Employee Services - 

· Coordinate the development and maintenance of HR programs and tools, including policies and procedures, SOPs, manuals, management guidelines, and other HR infrastructure to support business units, proposals, and projects.

· Ensure all offices and employees hired through EOR arrangements have access to an HR Help Desk or equivalent support structure with timely communication, responsiveness, and follow-up.

· In consultation with the VP HR and General Counsel, and in coordination with HRBPs, manage complex employee relations matters in a balanced, fair, and objective manner using appropriate counseling, investigative, intervention, and mediation techniques.

· Serve as an internal consultant and facilitator to managers and employees in resolving employment and performance-related issues in collaboration with HR business partners as appropriate.

· In collaboration with the Director of Talent Management and HR Country Teams, ensure timely delivery of training to managers on HR operations, policies, systems, and practices; and support clear communication of Vital HR business practices to employees globally.

· Foster a service-oriented HR culture that emphasizes responsiveness, partnership, trust, consistency, and practical problem-solving across all global offices.

Qualifications:

Education - 

· Bachelor’s degree in Human Resources, Business Administration, Organizational Development, or a related field required.

· Professional HR certification such as SHRM-SCP, SPHR, CIPD, or equivalent international HR certification preferred.

Skills & Abilities - 

· Strong knowledge of global HR operations, employment practices, compliance requirements, and HR infrastructure across multiple countries and regions.

· Demonstrated ability to balance global organizational standards with local legal, cultural, and operational needs in diverse international environments.

· Strong relationship-building, influencing, and partnership skills, with the ability to establish trust and credibility across global offices and with leaders at all levels.

· High degree of diplomacy, cultural sensitivity, discretion, and sound judgment when managing complex and sensitive employee and organizational matters.

· Ability to proactively gather, assess, and synthesize information from multiple stakeholders and environments to identify operational or compliance risks and support informed decision-making.

· Strong project management and organizational skills, with the ability to manage multiple priorities and initiatives simultaneously in a fast-paced global environment.

· Excellent verbal, written communication, and active listening skills, including the ability to communicate complex HR concepts clearly and effectively to diverse audiences.

· Strong analytical and problem-solving skills with the ability to use people data and metrics to drive operational improvements and business decisions.

· Service-oriented leadership approach with a focus on collaboration, responsiveness, practical solutions, and continuous improvement.

· Strong facilitation, training, and coaching skills for managers, HR teams, and employees.

· High level of integrity and ability to manage confidential information with professionalism and discretion.

· Strong technology proficiency and ability to leverage HR systems and tools to improve operational effectiveness, reporting, workforce analytics, compliance, and employee experience.

· Fluency in English required.

· Knowledge of global HR operational best practices and employment lifecycle processes.

· Knowledge of compensation, benefits, employee relations, performance management, and policy administration practices.

· Understanding of change management principles and organizational effectiveness practices in global organizations.

Experience Required:

· Minimum of 15 years of progressive human resources experience, including significant experience in global HR operations, compliance, and employee services.

· Demonstrated experience supporting a complex, multi-country or global organization, preferably within the nonprofit, international development, public health, or mission-driven sector.

· Experience partnering with global offices and navigating varying labor laws, cultural norms, and operational practices across regions.

· Proven experience developing and implementing global HR policies, procedures, systems, and operational processes.

· Experience managing HR compliance, audits, employee documentation, and data governance in international environments.

· Experience overseeing compensation and benefits administration across multiple countries and/or employer-of-record (EOR) arrangements.

· Demonstrated experience managing complex employee relations matters and conducting or supporting investigations in collaboration with legal counsel and HR business partners.

· Experience leading or supporting HRIS optimization, system configuration, reporting, and data integrity initiatives; experience with UKG strongly preferred.

· Experience using HR metrics and workforce data to support operational planning and organizational decision-making.

Working Conditions and Physical Requirements:

· The position may involve up to 10% travel to various international locations, depending on organizational needs

· Ability/willingness to work across multiple time zones