Acquisition manager jobs

About The Role

This is a senior leadership role at the heart of our mass fundraising acquisition activity, responsible for shaping how new supporters are brought into the organisation and how we turn early engagement into long term relationships. You’ll lead across multiple channels including digital, TV, face to face and broader campaign activity, making sure everything is joined up, commercially strong, and working towards clear growth outcomes. The role is about creating clarity in complexity bringing structure, focus and consistency to how we attract and convert new supporters at scale.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You’ll define and drive acquisition strategy, making confident decisions on where to invest, what to prioritise, and how to improve performance across campaigns and channels. Working closely with colleagues across product, planning, digital, brand and fundraising, you’ll ensure activity is insight-led, consistent and commercially effective. Alongside this, you’ll lead and develop a team of acquisition managers and officers, creating structure, focus and the right environment for strong performance.

What we’re looking for from you

- Lead and shape multi-channel acquisition strategy across mass fundraising, driving growth and income
- Set clear direction on investment, priorities and performance across campaigns and channels
- Work closely with product, planning, digital, brand and fundraising teams to align activity and supporter journeys
- Lead, develop and support a team of acquisition managers and officers to deliver strong performance
- Use insight, data and commercial judgement to improve decision-making and campaign effectiveness
- Build strong stakeholder and agency relationships to deliver joined-up, high-impact work
- Manage budgets and resources effectively to ensure value and impact

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

Supporter Acquisition & Development Manager

Reporting to:

Head of Fundraising

Location:

Hybrid / Leatherhead (UK-wide considered)

Salary:

£35,000 – £40,000 (dependent on experience)

Role purpose

This is a critical, income-generating role responsible for growing Perennial’s Individual Giving programme and increasing unrestricted income, with a primary focus on supporter acquisition and on supporter development and retention.

This role translates strategy into delivery by converting audiences into supporters, and supporters into income, so our Services team can provide meaningful impact in people’s lives and income into meaningful impact.

You will own and deliver acquisition income targets, and working with our Marketing team lead on the development of audience-led, multi-channel campaigns that attract, convert and retain supporters.

This is an opportunity to build and scale Perennial’s Individual Giving programme from an early stage, shaping propositions, channels and supporter journeys to drive sustainable growth.

Working closely with our marketing and digital teams, you will turn awareness of Perennial into measurable income and long-term supporter value.

Key responsibilities

1. Acquisition strategy, income ownership & growth

· Develop and deliver a data-led Individual Giving acquisition strategy, aligned to organisational income goals

· Own and deliver annual acquisition income targets, with clear accountability for ROI and performance

·  Plan and work with our Marketing and Digital teams to deliver integrated, multi-channel campaigns, leading on the who and the why

· Build and scale regular giving acquisition, as a core long-term income stream

· Develop, test and refine compelling fundraising propositions that convert audiences into donors

· Work collaboratively to identify, test and scale new acquisition channels and opportunities

· Manage and optimise an acquisition budget, ensuring strong return on investment

2. Audience insight, segmentation & targeting

· Identify and prioritise high-value target audiences, including horticulture professionals, industry supporters and the wider public

· Develop clear audience segments and personas, based on behaviours, motivations and values

· Use CRM and campaign insight to drive targeted, personalised acquisition activity

· Ensure all activity is audience-led, insight-driven and performance-focused

3. Campaign delivery, testing & optimisation

· Lead end-to-end campaign delivery from planning through to evaluation and optimisation, working with Marketing to deliver effective branded, cross channel content.

· Implement a test-and-learn approach, continuously improving messaging and targeting

• Monitor and report on key performance metrics, including CPA,ROI and LTV
• Extend campaign lifecycles and maximise value through integrated, multi-channel planning

4. Supporter development & retention

· Design and deliver effective supporter journeys, moving individuals through a typical supporter lifecycle

· Deliver high-quality stewardship and supporter care, including welcome journeys

· Support progression into regular giving  and mid-value giving

· Lead the development of legacy giving within the fundraising programme, working closely with the Head of Fundraising to build a sustainable pipeline.

5. Content, propositions & engagement

• Lead the development and testing of fundraising propositions that clearly communicate impact, urgency and relevance to the horticulture sector

· Work with Marketing & Communications to deliver storytelling-led, conversion-focused content

· Ensure messaging is audience-specific, emotionally engaging and income-driven

6. Data, CRM & insight

• Work closely with Data/CRM colleagues to ensure accurate segmentation and data selection and develop effective campaign tracking and reporting
• Use data and insight to optimise campaign performance, enhance audience targeting and conversion rates, and increase overall supporter lifetime value.
• Ensure all fundraising activity complies with relevant regulations and standards, including General Data Protection Regulation (GDPR), Fundraising Regulator guidance, and Gift Aid requirements.

Scope & resources

· Responsibility for Individual Giving acquisition performance and income growth

· Management of an annual acquisition budget (to be developed and scaled)

· Access to internal expertise across fundraising, marketing, digital and data

· Opportunity to shape agency relationships and campaign delivery

Success measures (KPIs)

· Delivery of annual acquisition income targets

· Growth in new supporters and donors recruited

· Improved cost per acquisition (CPA)

· Increased conversion rates and ROI

· Growth in regular giving numbers and value

· Improved retention and lifetime value (LTV)

 

Person Specification

Essential experience

· Proven track record of delivering successful acquisition or Individual Giving campaigns that meet income or growth targets

· Experience managing multi-channel marketing or fundraising campaigns

· Good understanding of digital acquisition and direct marketing techniques

· Experience managing budgets and analysing performance data

· Experience using CRM systems for segmentation, targeting and reporting

Skills & competencies

· Strong commercial and income-driven mindset

· Excellent analytical and data interpretation skills

· Ability to translate insight into high-performing campaigns

· Strong project and campaign management skills

Personal attributes

· Results-driven, proactive and accountable

· Comfortable working in a target-driven, performance-focused environment

· Collaborative and solutions-oriented

· Motivated by delivering measurable impact through income generation

· Interest in horticulture or the outdoors (desirable)

Why join Perennial

This is a unique opportunity to build and shape a growing Individual Giving programme within a respected national charity supporting people across the horticulture industry.

You will play a central role in turning engagement into income, helping ensure more people can access vital support before crisis happens.

The role offers:

· Real ownership and accountability

· Opportunity to shape strategy and delivery

· Scope to grow income and to make a tangible difference to people’s lives

Role Summary

As our Senior Talent Acquisition Manager, you will play a key role in strengthening ProVeg's ability to attract, engage, and hire mission-driven talent across our international organisation.

This role combines strategic talent acquisition leadership with hands-on recruitment delivery. You will personally lead end-to-end recruitment for international and selected country office roles, while developing recruitment standards, tools, and practices that enable hiring managers and People & Culture colleagues to recruit effectively and consistently. We are therefore looking for someone who enjoys both shaping recruitment strategy and executing recruitment activities directly.

You will work closely with the Director of People & Culture to build a proactive, candidate-centred, and data-informed approach to talent acquisition, helping strengthen ProVeg's position as an employer of choice.

Job details

Reports to: Director of People & Culture
Department: INT People and Culture
Working hours: 30-40
Salary: depending on location and experience, e.g. €44,000 - 48,000 in Germany,
zł 120,000 - 150,000 in Poland (full-time equivalent).
Location: Remote.
We welcome candidates globally who hold permanent residency and can adhere to a working schedule that includes core collaboration hours of 10 am - 4 pm CET.

Responsibilities

• Lead and execute full-cycle recruitment for international and selected country office roles, including job advertising, sourcing, screening, candidate communication, interviewing, selection support, and offer coordination.

• Act as a trusted talent partner to hiring managers, helping define role requirements, assess candidates fairly, and make informed hiring decisions.

• Develop and strengthen ProVeg's employer brand through authentic recruitment messaging, content, and candidate engagement.

• Build and maintain a consistent recruitment framework across ProVeg, including templates, guidance, toolkits, and quality standards.

• Own and optimise our plattform Teamtailor, ensuring efficient workflows, reliable recruitment data, and transparent reporting.

• Use recruitment insights and data to identify opportunities for improvement and support workforce planning together with the Director of People & Culture.

• Train and support hiring managers and People & Culture colleagues to recruit with greater confidence, consistency, and effectiveness.

• Document and share recruitment practices, lessons learned, and tools across teams and countries.

• Communicate progress, challenges, and recommendations clearly, proposing practical solutions and next steps.

Competencies

• You bring strong experience in full-cycle recruitment, including sourcing, screening, interviewing, stakeholder management, and offer processes.

• You have experience recruiting for international, senior, or specialist roles in complex or fast-moving environments.

• You are confident advising hiring managers throughout the recruitment process and balancing strategic thinking with hands-on execution.

• You have experience improving recruitment processes, frameworks, toolkits, or ways of working.

• You have hands-on experience with applicant tracking systems, ideally Teamtailor, and using recruitment data to improve hiring outcomes.

• You demonstrate curiosity and openness to exploring responsible AI applications in recruitment, with awareness of data privacy, ethics, and transparency.

• You demonstrate strong organisational skills and can manage multiple recruitment processes simultaneously while maintaining quality and candidate experience.

• You have experience collaborating across cultures, countries, and time zones.

• You have an affinity with ProVeg's mission and vision.

• You are fluent in English and have excellent written and verbal communication skills.

Preferred

• You have experience creating employer branding content, such as careers page content, social media posts, candidate communications, or employee stories.

• You have experience with LinkedIn Recruiter or similar sourcing tools.

• You have experience working in a mission-driven, non-profit, advocacy, or international organisation.

• You have experience with Personio, Leapsome, Google Workspace, or similar tools.

• You have contributed to workforce planning or talent strategy.

• You have experience training or coaching hiring managers or People & Culture colleagues on recruitment practices.

Benefits of working with ProVeg

• A strong organisational focus on personal development, with a designated training budget.

• Provision of a work laptop.

• Flexible, trust-based working arrangements and home-office arrangements.

• Career development support.

• Mental health & wellbeing support via access to the OpenUp platform and a free Headspace subscription

• We are a workplace that encourages everyone to bring their whole selves to work. We are an inclusive workplace for our diverse employees around the world.

• Generous annual leave entitlement - 25 days increasing by one day a year to a maximum of 30 days (plus bank holidays)

• And, last but not least, become part of a great team and work with us towards a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet!

• Depending on your location, there might be additional benefits.

Further Information

Please apply with your CV and a cover letter explaining why you are motivated to join ProVeg and describe how you can bring in your experience to this role. Even if you do not meet all the requirements, we still encourage you to apply. Our tasks are diverse, and we are flexible in how we distribute them. We are happy to support your growth and development.
We also encourage all applicants to apply without a photo or disclosing their date or place of birth.

If you are living with a disability, health condition and/or neurodiversity, please feel free to let us know how we can adjust and support your application process. For example, we can offer alternative tools, different interview formats, or additional time for tasks.

Important: Please make sure to use your own words and ideas in the cover letter. The goal is for us to know you better in order to assess if this role and your motivation are a good fit. Letters written with AI, or written in a language other than English, will be disregarded.

Application process:

1. Screening of your application

2. Interview with People & Culture (30-40mins)

3. Job related trial task (~ 2 hrs.)

4. Second interview with the team (60mins)

When:

Application deadline: open until filled
Start date: preferably 01.08.2026