Acquisition manager jobs

Supporter Acquisition & Development Manager

Reporting to:

Head of Fundraising

Location:

Hybrid / Leatherhead (UK-wide considered)

Salary:

£35,000 – £40,000 (dependent on experience)

Role purpose

This is a critical, income-generating role responsible for growing Perennial’s Individual Giving programme and increasing unrestricted income, with a primary focus on supporter acquisition and on supporter development and retention.

This role translates strategy into delivery by converting audiences into supporters, and supporters into income, so our Services team can provide meaningful impact in people’s lives and income into meaningful impact.

You will own and deliver acquisition income targets, and working with our Marketing team lead on the development of audience-led, multi-channel campaigns that attract, convert and retain supporters.

This is an opportunity to build and scale Perennial’s Individual Giving programme from an early stage, shaping propositions, channels and supporter journeys to drive sustainable growth.

Working closely with our marketing and digital teams, you will turn awareness of Perennial into measurable income and long-term supporter value.

Key responsibilities

1. Acquisition strategy, income ownership & growth

· Develop and deliver a data-led Individual Giving acquisition strategy, aligned to organisational income goals

· Own and deliver annual acquisition income targets, with clear accountability for ROI and performance

·  Plan and work with our Marketing and Digital teams to deliver integrated, multi-channel campaigns, leading on the who and the why

· Build and scale regular giving acquisition, as a core long-term income stream

· Develop, test and refine compelling fundraising propositions that convert audiences into donors

· Work collaboratively to identify, test and scale new acquisition channels and opportunities

· Manage and optimise an acquisition budget, ensuring strong return on investment

2. Audience insight, segmentation & targeting

· Identify and prioritise high-value target audiences, including horticulture professionals, industry supporters and the wider public

· Develop clear audience segments and personas, based on behaviours, motivations and values

· Use CRM and campaign insight to drive targeted, personalised acquisition activity

· Ensure all activity is audience-led, insight-driven and performance-focused

3. Campaign delivery, testing & optimisation

· Lead end-to-end campaign delivery from planning through to evaluation and optimisation, working with Marketing to deliver effective branded, cross channel content.

· Implement a test-and-learn approach, continuously improving messaging and targeting

• Monitor and report on key performance metrics, including CPA,ROI and LTV
• Extend campaign lifecycles and maximise value through integrated, multi-channel planning

4. Supporter development & retention

· Design and deliver effective supporter journeys, moving individuals through a typical supporter lifecycle

· Deliver high-quality stewardship and supporter care, including welcome journeys

· Support progression into regular giving  and mid-value giving

· Lead the development of legacy giving within the fundraising programme, working closely with the Head of Fundraising to build a sustainable pipeline.

5. Content, propositions & engagement

• Lead the development and testing of fundraising propositions that clearly communicate impact, urgency and relevance to the horticulture sector

· Work with Marketing & Communications to deliver storytelling-led, conversion-focused content

· Ensure messaging is audience-specific, emotionally engaging and income-driven

6. Data, CRM & insight

• Work closely with Data/CRM colleagues to ensure accurate segmentation and data selection and develop effective campaign tracking and reporting
• Use data and insight to optimise campaign performance, enhance audience targeting and conversion rates, and increase overall supporter lifetime value.
• Ensure all fundraising activity complies with relevant regulations and standards, including General Data Protection Regulation (GDPR), Fundraising Regulator guidance, and Gift Aid requirements.

Scope & resources

· Responsibility for Individual Giving acquisition performance and income growth

· Management of an annual acquisition budget (to be developed and scaled)

· Access to internal expertise across fundraising, marketing, digital and data

· Opportunity to shape agency relationships and campaign delivery

Success measures (KPIs)

· Delivery of annual acquisition income targets

· Growth in new supporters and donors recruited

· Improved cost per acquisition (CPA)

· Increased conversion rates and ROI

· Growth in regular giving numbers and value

· Improved retention and lifetime value (LTV)

Person Specification

Essential experience

· Proven track record of delivering successful acquisition or Individual Giving campaigns that meet income or growth targets

· Experience managing multi-channel marketing or fundraising campaigns

· Good understanding of digital acquisition and direct marketing techniques

· Experience managing budgets and analysing performance data

· Experience using CRM systems for segmentation, targeting and reporting

Skills & competencies

· Strong commercial and income-driven mindset

· Excellent analytical and data interpretation skills

· Ability to translate insight into high-performing campaigns

· Strong project and campaign management skills

Personal attributes

· Results-driven, proactive and accountable

· Comfortable working in a target-driven, performance-focused environment

· Collaborative and solutions-oriented

· Motivated by delivering measurable impact through income generation

· Interest in horticulture or the outdoors (desirable)

Why join Perennial

This is a unique opportunity to build and shape a growing Individual Giving programme within a respected national charity supporting people across the horticulture industry.

You will play a central role in turning engagement into income, helping ensure more people can access vital support before crisis happens.

The role offers:

· Real ownership and accountability

· Opportunity to shape strategy and delivery

· Scope to grow income and to make a tangible difference to people’s lives

Individual Giving Manager (Acquisition)

The Gurkha Welfare Trust |Salisbury | £40,000-£43,000

If you're a driven individual giving professional looking for a role with real strategic weight, and a cause that will genuinely move you, this is could be the perfect next role for you.

The Gurkha Welfare Trust has supported Gurkha veterans and their families in Nepal for nearly 60 years. Gurkhas have served in the British Army for more than 200 years as soldiers of extraordinary courage and loyalty. When their service ends, we make sure they are not forgotten. We deliver financial aid, medical support, clean water, education and housing through 21 Area Welfare Centres in Nepal and India.

Our UK fundraising team is based in Salisbury, and this is a key role within it.

The opportunity

You will lead the Trust's acquisition programme; growing our donor base across direct mail, digital, telephone and mid-value channels. This is not a delivery-only role. You will shape strategy, manage agency relationships, own the new donor welcome journey, and work closely with the Individual Giving Manager (Stewardship) to ensure every new supporter is set up for a long-term relationship with us.

There is also something this role offers that very few can: the chance to visit Nepal and see, first-hand, the difference your fundraising makes.

What you will be doing

• Developing and implementing acquisition strategy
• Delivering integrated multi-channel campaigns
• Managing the conversion of one-off donors to regular givers
• Developing and owning the new donor welcome journey
• Monitoring campaign performance, collaborating with creative agencies, and continually testing and refining to optimise results
• Managing income and expenditure budgets with support from the Head of Fundraising
• Working with the Legacy Administration team on legacy marketing for new and existing donors
• Ensuring all campaigns comply with GDPR, Gift Aid and data protection requirements

What we're looking for

• A proven track record in individual giving or direct marketing; hitting targets, managing budgets, delivering campaigns
• Experience across omnichannel acquisition: mail, digital, telephone
• Strong analytical instincts; you use data to make decisions, not just report on them
• Good creative judgement and confidence working with external agencies
• Solid knowledge of GDPR and Gift Aid in a fundraising context
• A collaborative, can-do approach and genuine commitment to the cause

What's on offer

• £40,000 - £43,000 depending on experience
• Up to 10% employer pension contribution
• Enhanced maternity and paternity pay
• Trips to Nepal to see the Trust's work first-hand
• Hybrid working from our Salisbury office
• 25 days annual leave plus Bank Holidays, EAP, free parking

Location: Salisbury, Wiltshire (hybrid)

Salary: £40,000 - £43,000 depending on experience

Contract: Permanent

Deadline: Midday, Monday 13 July 2026

Ready to apply?

Formal application is via CV and supporting statement (max 1 page) outlining why you are interested in this role and how you fit the person specification.

In the first instance, please send your CV to Philippa at Charity People - - if your CV matches what we're looking for we'll be in touch with the full candidate pack and lots more details.

Closing: midday on Monday 13 July 2026.

We sometimes close roles ahead of the deadline when we find the right person. Don't sit on it, apply early.

A note on AI: we embrace new ways of working, but your application should be authentically yours. Feel free to use AI to organise your thinking if it helps, but we want to hear your voice, your experience, and what genuinely draws you to this role.

We want you to have every opportunity to demonstrate your skills, ability, and potential. Please inform us if you require any assistance or adjustment to help ensure the application process works for you.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

Role Summary

As our Senior Talent Acquisition Manager, you will play a key role in strengthening ProVeg's ability to attract, engage, and hire mission-driven talent across our international organisation.

This role combines strategic talent acquisition leadership with hands-on recruitment delivery. You will personally lead end-to-end recruitment for international and selected country office roles, while developing recruitment standards, tools, and practices that enable hiring managers and People & Culture colleagues to recruit effectively and consistently. We are therefore looking for someone who enjoys both shaping recruitment strategy and executing recruitment activities directly.

You will work closely with the Director of People & Culture to build a proactive, candidate-centred, and data-informed approach to talent acquisition, helping strengthen ProVeg's position as an employer of choice.

Job details

Reports to: Director of People & Culture
Department: INT People and Culture
Working hours: 30-40
Salary: depending on location and experience, e.g. €44,000 - 48,000 in Germany,
zł 120,000 - 150,000 in Poland (full-time equivalent).
Location: Remote.
We welcome candidates globally who hold permanent residency and can adhere to a working schedule that includes core collaboration hours of 10 am - 4 pm CET.

Responsibilities

• Lead and execute full-cycle recruitment for international and selected country office roles, including job advertising, sourcing, screening, candidate communication, interviewing, selection support, and offer coordination.

• Act as a trusted talent partner to hiring managers, helping define role requirements, assess candidates fairly, and make informed hiring decisions.

• Develop and strengthen ProVeg's employer brand through authentic recruitment messaging, content, and candidate engagement.

• Build and maintain a consistent recruitment framework across ProVeg, including templates, guidance, toolkits, and quality standards.

• Own and optimise our plattform Teamtailor, ensuring efficient workflows, reliable recruitment data, and transparent reporting.

• Use recruitment insights and data to identify opportunities for improvement and support workforce planning together with the Director of People & Culture.

• Train and support hiring managers and People & Culture colleagues to recruit with greater confidence, consistency, and effectiveness.

• Document and share recruitment practices, lessons learned, and tools across teams and countries.

• Communicate progress, challenges, and recommendations clearly, proposing practical solutions and next steps.

Competencies

• You bring strong experience in full-cycle recruitment, including sourcing, screening, interviewing, stakeholder management, and offer processes.

• You have experience recruiting for international, senior, or specialist roles in complex or fast-moving environments.

• You are confident advising hiring managers throughout the recruitment process and balancing strategic thinking with hands-on execution.

• You have experience improving recruitment processes, frameworks, toolkits, or ways of working.

• You have hands-on experience with applicant tracking systems, ideally Teamtailor, and using recruitment data to improve hiring outcomes.

• You demonstrate curiosity and openness to exploring responsible AI applications in recruitment, with awareness of data privacy, ethics, and transparency.

• You demonstrate strong organisational skills and can manage multiple recruitment processes simultaneously while maintaining quality and candidate experience.

• You have experience collaborating across cultures, countries, and time zones.

• You have an affinity with ProVeg's mission and vision.

• You are fluent in English and have excellent written and verbal communication skills.

Preferred

• You have experience creating employer branding content, such as careers page content, social media posts, candidate communications, or employee stories.

• You have experience with LinkedIn Recruiter or similar sourcing tools.

• You have experience working in a mission-driven, non-profit, advocacy, or international organisation.

• You have experience with Personio, Leapsome, Google Workspace, or similar tools.

• You have contributed to workforce planning or talent strategy.

• You have experience training or coaching hiring managers or People & Culture colleagues on recruitment practices.

Benefits of working with ProVeg

• A strong organisational focus on personal development, with a designated training budget.

• Provision of a work laptop.

• Flexible, trust-based working arrangements and home-office arrangements.

• Career development support.

• Mental health & wellbeing support via access to the OpenUp platform and a free Headspace subscription

• We are a workplace that encourages everyone to bring their whole selves to work. We are an inclusive workplace for our diverse employees around the world.

• Generous annual leave entitlement - 25 days increasing by one day a year to a maximum of 30 days (plus bank holidays)

• And, last but not least, become part of a great team and work with us towards a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet!

• Depending on your location, there might be additional benefits.

Further Information

Please apply with your CV and a cover letter explaining why you are motivated to join ProVeg and describe how you can bring in your experience to this role. Even if you do not meet all the requirements, we still encourage you to apply. Our tasks are diverse, and we are flexible in how we distribute them. We are happy to support your growth and development.
We also encourage all applicants to apply without a photo or disclosing their date or place of birth.

If you are living with a disability, health condition and/or neurodiversity, please feel free to let us know how we can adjust and support your application process. For example, we can offer alternative tools, different interview formats, or additional time for tasks.

Important: Please make sure to use your own words and ideas in the cover letter. The goal is for us to know you better in order to assess if this role and your motivation are a good fit. Letters written with AI, or written in a language other than English, will be disregarded.

Application process:

1. Screening of your application

2. Interview with People & Culture (30-40mins)

3. Job related trial task (~ 2 hrs.)

4. Second interview with the team (60mins)

When:

Application deadline: open until filled
Start date: preferably 01.08.2026