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The Gurkha Welfare Trust provides vital support to Gurkha veterans, their families and communities in Nepal. We have been working in Nepal for over 50 years, delivering essential financial and medical aid to Gurkha veterans and widows, and working with local communities to provide access to clean water and education. We also build earthquake-resilient homes for our most vulnerable pensioners.
This role’s primary responsibilities will be as follows:
1. Develop and implement the Trust’s Individual Giving acquisition strategy across regular giving, one‑off donors, mid‑value supporters, and legacy pledgers, in collaboration with the Head of Fundraising & Communications.
2. Lead the planning and management of the annual acquisition budget, ensuring income and expenditure forecasts are accurate and regularly monitored.
3. Deliver integrated, supporter‑focused campaigns across direct mail, TV, door‑drop, inserts, press, telephone fundraising, and digital channels, ensuring activity meets agreed targets, deadlines, and quality standards.
4. Work with the Database Manager and external partners to ensure accurate data selection, segmentation, and fulfilment for all campaigns.
5. Monitor donor behaviour and key performance indicators, including attrition, response rates, and ROI, and develop strategies to enhance retention and reactivate lapsed supporters.
6. Collaborate with creative and fundraising agencies to test, refine, and optimise campaign content, propositions, and targeting.
7. Ensure the highest standard of donor care, working closely with the Individual Giving (Stewardship & Retention) Manager, Database Manager, and fulfilment providers to deliver a consistent and positive supporter experience.
8. Strengthen the regular‑giving acquisition proposition, identifying growth opportunities and mitigating donor attrition.
9. Maximise Gift Aid income by ensuring all acquisition activity includes appropriate prompts and compliance measures.
Support legacy marketing activity in partnership with the Legacy Administration team.
KEY SKILLS, QUALIFICATIONS AND KNOWLEDGE, AND PERSONAL ATTRIBUTES
Applicants for this position should be able to satisfy the following criteria:
Essential:
- Proven success in delivering Individual Giving or marketing campaigns that meet or exceed income targets.
- Strong project management skills and experience coordinating multi‑channel fundraising campaigns.
- Experience managing significant income and expenditure budgets.
- Ability to analyse campaign performance, interpret data, and produce clear, actionable reports.
- Strong creative judgement and ability to guide external agencies.
- Excellent communication skills, with a collaborative approach to working with colleagues, partners, and suppliers.
- Good understanding of fundraising regulation, Gift Aid, and data‑protection requirements.
- Strong numeracy skills and confidence working with financial and supporter datasets.
- Excellent attention to detail, written and verbal communication, and competent IT skills.
- A positive, proactive attitude and commitment to working as part of a supportive fundraising team.
- A genuine commitment to the values and mission of The Gurkha Welfare Trust.
Desirable:
- A relevant degree or recognised fundraising qualification (or equivalent practical experience).
- Extensive experience in an Individual Giving or similar fundraising role.
- Experience managing external agencies and overseeing creative, print, and production processes.
- Experience of mail or telephone acquisition campaigns and testing new fundraising channels.
Experience using CRM systems, particularly Access or similar platforms.
To provide welfare and support to ex-Gurkhas, their families and their communities in Nepal to enable our beneficiaries to live their lives in dignity



The client requests no contact from agencies or media sales.
The HR team is committed to the attraction and retention of a highly engaged and performing workforce that is committed to delivering our vision to see isolated communities changed by the love of Christ. We do this by nurturing a supportive and encouraging environment, where strong relationships are built, personal growth, innovation and creativity are encouraged, and performance achieved.
As our new Talent Acquisition Manager, you will be doing exactly that. You will drive the recruitment operations for placements for both UK and overseas staff, leading the team and taking ownership and responsibility to execute a best-in-class candidate experience.
The Talent Acquisition Manager will lead recruitment for us in support of our strategic goals in this area, partnering with hiring managers and offering innovative and creative advice and solutions on how to attract and recruit the best talent available. This is a managerial role that requires strong decision making and the ability to drive the department forward progressively, but still very much a position where you will be expected roll your sleeves up and take a hands-on approach to deliver first-rate talent for the organisation, and experience for our candidates. You will oversee all recruitment activity passing through the UK office, owning our ATS and line managing the Talent Acquisition Officer.
1. Talent Acquisition Strategy
- Contribute to the development and implementation of the talent acquisition strategy, with a strategic focus on digital optimisation, to ensure improving placements for both UK and overseas roles.
- Oversee and deliver all employer brand initiatives and recruitment campaigns including hiring events to drive candidate engagement and boost our employer brand.
- Build diverse candidate pools, and create initiatives to attract and retain diverse talent.
- Develop and analyse our recruitment metrics, and use your knowledge, market insights, numbers and analysis to continually refine and improve the talent acquisition process using a data-led approach.
- Offer a clear, supportive and innovative voice in interactions with international colleagues to streamline processes and ensure seamless, effective collaboration.
- Use creative and innovative approaches to continue to reach new candidate audiences in a narrow field.
- Continuously review our process to drive improvements and change, especially through the use of emergent technologies.
- Work closely with colleagues in our youth outreach programme ‘Co-Pilot’ to develop, maximise and harmonise our approach in bringing a younger demographic into our talent pools, incorporating this relationship into our strategy.
2. Transactional Recruitment Management
- Create and deliver an annual international recruitment action and promotional plan
- Work in close collaboration with our marketing team in the promotion and delivery of recruitment advertising including online/offline and social media campaigns and analysing results to inform planning and performance improvements. Ensure that the recruitment message remains central throughout our range of communications activities and that our voice is clear, compelling and interactsand synergizes seamlessly with our existing central campaign operations
- Monitoring, reviewing, and developing the recruitment pages on our website to maximize engagement
- Being responsible for the discernment and wisdom required to undertake spiritual personal and assessments, refining a clear and robust framework to ensure a fair and consistent candidate experience.
- Overseeing the development and maintenance of physical resources for overseas recruitment
- Representing MAF throughout the year at festivals and other events within the UK as a passionate and compelling advocate
- Initiating high quality recruitment events in various forums throughout the year, focusing on producing a clear ROI
- Leading in the development of the Online Recruitment Journey
- Leading in the recruitment of UK roles
- Training and supporting UK managers with hiring responsibilities in effective recruitment techniques and selection processes, ensuring that colleagues are coached and upskilled to sufficiently assist in the delivery of an efficient campaign.
- Review the workflow of the recruitment process to ensure that the workload requirement for managers supporting the process is mitigated and manageable, whilst maintaining their engagement in the process.
- Work with the UK and International HR Managers to support a seamless onboarding process for all joiners
3. Overseeing our selection processes to ensure the progression of suitably skilled applicants who meet our faith, vision, and values criteria
- Designing and implementing robust, efficient, and personable selection processes that deliver an excellent candidate experience
- Overseeing MAF UK’s assessment processes and assisting with interviews where required
- Liaising with MAF International (MAFI) to discuss candidates’ potential fit for overseas roles
- Managing our use of UK psychometric assessment
4. Envisioning and delivering new initiatives to attract and build our talent pipeline
- Overseeing and driving proactive digital acquisition using LinkedIn and other platforms
- Working with other teams to design and deliver creative, engaging, and high-quality recruitment campaigns and promotional initiatives
- Raising awareness and leveraging team support for recruitment initiatives
- Establishing, developing, and sustaining collaborative relationships with key external bodies e.g., Christian bodies within the aviation industry, armed forces, and universities
- Selecting, training, and managing a network of volunteer recruitment champions, increasing the scale of our capacity to support at events and build a greater presence in the community specifically from a recruitment perspective
- Designing and implementing approaches to encourage greater diversity with applicants
- Demonstrating a data-led approach, monitoring recruitment statistics and measures to inform decision making, identify issues and prepare management information reports.
5. Partnership
- Building strong relationships with the MAFI recruitment team and proactively sharing resources, experience, and expertise with Engagement Units
- Member of the MAFI Recruitment Steering Group
- Establishing or contributing to recruitment learning circles with other Engagement Units
- Support efforts to integrate into one global entity from a recruitment perspective
- Contribute to the launch and maintenance of the Mission Aviation Academy, to continue to enhance our employer brand around our training schemes and ensure a sustainable funding pipeline for them for the future
6. Management
- Overall management of the relationship portfolios and specific management of ‘Premium’ enquirers portfolio
- Line manage, coach, develop and champion the Talent Acquisition Officer
- Participating in MAF UK organisation development initiatives and policy review
- Managing own time effectively to maximize organisational benefit
- Lead on the overall management and administration of the Applicant Tracking System
7. Legal, finance and professional
- Maintaining a high level of legal awareness and ensuring our legal obligations are maintained throughout the recruitment process
- Preparing and managing the recruitment budget
- Modeling self-leadership through continual professional development
8. Travel
- This role will involve some travel within the United Kingdom, particularly around the events season.
Other duties as may reasonably be assigned by the Director of People and Culture including covering for other members of the team as required.
DIMENSION AND LIMITS OF AUTHORITY:
- Expenditure up to agreed budget.
- Responsible for managing the Talent Acquisition Officer and conducting regular 1-1s and Personal Development Reviews according to agreed standards.
- Decision making within agreed parameters.
TASKS COMMON TO ALL MANAGERS:
- Role modelling of organisational values and beliefs
- Contributing to the shared spiritual life of the MAF UK team as a Christian mission
- Attendance and participation in team and corporate times of biblical reflection and prayer
- Encouraging team members to attend, participate and lead in times of Biblical reflection at regular corporate prayer meetings
- Participate in planning in accordance with the MAF UK strategic plan and as outworked through matrix programme and project teams
- Keeping line manager informed of all relevant information in a timely manner
- Complying with statutory and organisational requirements for the proper handling of personal and sensitive data and ensuring good personal data handling practices are developed, reviewed, and encouraged
- Abiding by Safeguarding, Conduct and other MAF UK policies provided on the Intranet.
CHRISTIAN VALUES, BELIEFS AND ETHOS:
As a Christian mission, MAF UK seeks staff who share in the evangelical Christian values and beliefs as described in the mission, purpose, values, and beliefs statements.All staff will be required to actively support and demonstrate the Christian values of the organisation and to take part in organisational activities such as staff devotions, prayer meetings, and fellowship days.
Location: Hybrid working with the requirement to work in the UK offices in either Folkestone or Cranfield.
Working Hours:Office open officially from 9.00 to 5.30pm (9-4pm on Friday). Hours to be agreed according to flexible working policy.
Salary:£48,500
Terms:
Hours: As a senior appointment at least 36 hours per week but in addition those required to achieve the agreed responsibilities, with a one-hour unpaid lunch break each day.
Flexibility will be required for working additional hours and travel to meet business needs or for travel or meetings on weekends or evenings.
This role involves some unsocial hours, weekend work and travel within the UK
Leave:Annual leave entitlement of 22 days per year plus eight paid public holidays per year.
Pension: Non-contributory pension scheme (10%) of salary on joining.
Additional Benefits:
- Access to our Employee Assistance Programme (EAP) for free, confidential support on personal and professional issues.
- Death in Service/Life Assurance scheme.
- Free on-site parking at our offices.
Probationary and notice period:
- 6-month probation period with mid-term review
- Notice period is 3 months.
Closing Date for Applications 22nd March
The client requests no contact from agencies or media sales.