Communications and Social Media Officer- Hybrid
Do you love talking to older Christians and hearing their stories?
Are you excited by the possibility of lifting the lid on what goes on in the life of a care home, from fun activities to school visits and trips out?
Would you find it rewarding to share insights on what makes for great person-centred care, including dementia care?
Are you keen to get cracking on a great comms campaign to support fundraising? If so, then you could be just the person we’re looking for.
As a Christian* charity supporting older people, at Pilgrims’ Friend Society, we’re dedicated to creating wonderful places where older Christians can live out their faith and enjoy fulfilling lives, contributing to others around them, both in their care home or housing scheme and in the wider community.
But for our communities to thrive, we need to spread the word about the work we’re doing and the brilliant older people who choose to make their home with us.
We’re seeking a tenacious individual, whether a recent graduate or someone with one to three years of experience in a communications/marketing role, to join our expanding Marketing and Communications Team. This role offers an ideal opportunity to capture compelling stories and amplify our charity’s voice while further developing your career in our dynamic team.
Reporting to our Communications Manager, you’ll play a key role in delivering the Communications Strategy, crafting content across a range of platforms including The Pilgrims’ Magazine, our website, newsletters and social media.
Strong writing skills are an absolute must for this role, as is a keen eye for design and high levels of digital literacy. As an adept communicator with excellent attention to detail, you’ll be able to turn your hand to anything, from magazine features to short form videos, keeping abreast of the latest trends.
A natural people person with innate curiosity, you’ll embrace opportunities to visit our care homes and housing schemes and capture the stories of life with us – not just those of the older people who live there, but also those of our brilliant staff and volunteers. You’ll then devise creative ways to share these stories so they connect with our different audiences, from prospective residents to new supporters and beyond.
A self-starter, you’ll need to be able to work independently within agreed brand guidelines and with minimal supervision. You’ll also need to be highly organised, ensuring that deadlines are met and that content lands in a timely manner. Through analytics, you’ll monitor engagement, using these insights to inform our evolving content plan and drive growth.
As well as creating compelling content for our core communications platforms, you’ll also provide valuable support to our ambitious press plan, helping to amplify the voice of Pilgrims’ Friend Society in local and national media.
If that sounds like the right fit for you, then we’d love to hear from you!
Experience/skills:
- Excellent written and verbal communication skills
- Proven experience of writing/ creating great content in a paid professional or organisational context
- A relevant degree or (similar level) professional qualification; or equivalent work experience
- A strong visual sense and great attention to detail
- Technical skills across Microsoft applications and website content management systems
- Experience with creative platforms including Canva and Mailchimp
- Experience in video editing/creating video content for contemporary social platforms e.g. Instagram Reels/TikToks
- A creative mindset and the ability to think of new ways to build our brand
- Strong organisation and planning skills
- The ability to work independently and with colleagues from across the organisation
- A can-do problem-solving attitude
*Applicants must be evangelical Christians (This role has an Occupational Requirement to be filled by a Christian under the provisions of the Equality Act (2010).)
Hours:
34.5 hours a week, Monday to Friday.
Benefits:
- Hybrid working (2 days in the office, 3 days at home)
- Flexible working hours
- 5 weeks' paid holiday per year, as well as bank and public holidays
- Training & development
- Ongoing support from management
- Perkbox
- Wisdom app
- Care Friends referral app
- Birthday reward
- Long-standing service reward
- Life assurance scheme
- Pension scheme
— What our staff say about us: …“It is a friendly and welcoming place to work” … —
Pilgrims’ Friend Society is a registered charity. Our Christian ethos is central to everything we plan and do. We welcome applications from people of all backgrounds.
Please note: the closing date for this post is Friday 7th June, however, this vacancy may close sooner if sufficient applications have been received so please apply as soon as possible if interested.
The client requests no contact from agencies or media sales.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report