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We are seeking a compassionate, visionary, and strategic Chief Executive Officer to lead Mermaids through the next stage of its evolution, dedicated to improving the lives of gender-diverse children and young people, and those who are important to them. As CEO, you will be responsible for driving the charity’s mission, shaping its strategic direction, and ensuring the delivery of high-quality, affirming support services. You will act as a visible and credible advocate for trans and 
gender-diverse youth, build strong relationships with stakeholders, and influence public policy and sector practice. Working closely with the Board of Trustees, you will oversee a small committed team, ensure robust financial management with the Chief Operating Officer, and lead fundraising efforts to secure a sustainable future. This is a unique opportunity for a values-driven leader who brings both strategic acumen and a deep commitment to equity, inclusion, and lived 
experience. 
Service Delivery:
• Provide strategic and operational leadership across all service delivery areas, including support line services, group work,  advocacy, external communications, and policy.
• Ensure services are high quality, inclusive, and responsive to the needs of trans and gender-diverse children, young people and the special people in their lives.
• Lead the continuous improvement and development of service delivery models, ensuring impact, effectiveness, and alignment with the charity’s mission.
• Champion a culture of safeguarding, accountability, and young person-centred practice throughout all service delivery. 
• Act as the organisation’s Safeguarding Lead, with oversight of on-call, safeguarding training, and ensuring appropriate escalation mechanisms are in place.
• Oversee the design and implementation of advocacy and policy activities, ensuring the charity’s voice is informed by lived 
experience and is impactful at local and national levels.
• Act as a visible and hands-on leader for frontline teams, providing support, supervision, and inspiration to staff and 
volunteers.
• Monitor performance, outcomes, and feedback to ensure services are meeting objectives and delivering positive change 
for beneficiaries.

Governance:
• In partnership with the board of trustees, set and articulate our vision, mission and strategy, and keep this under continual 
review.
• Lead the development and implementation of Mermaid’s strategic plan, ensuring sustainability and growth.
• Liaise with the board of trustees to ensure the charity’s governance, structure, policies and procedures are appropriate 
and effective, taking remedial measures and implementing change as necessary. This includes supporting board 
development.
• Work closely with the Chair and Board of Trustees to support strong governance and informed decision-making.
• Provide accurate and timely reporting on organisational performance, risks, and impact.
• Ensure compliance with regulatory guidance and legislation, including the Charity Commission and the Fundraising 

Finance & Fundraising:
• Working with the Chief Operating Officer and the Board of Trustees, ensure Mermaids has robust, deliverable fundraising 
and finance strategies in place, and subsequent action plans are embedded throughout the organisation to support their 
delivery.
• In partnership with the Chief Operating Officer, ensure Mermaids has robust finance, HR, IT, data privacy and governance processes and procedures are embedded.

People and Culture:
• Line manage senior staff including the COO and service delivery managers.
• Foster a positive, collaborative, inclusive internal culture that values lived experience and wellbeing.
• Continue work to embed a culture of equity, diversity and inclusion across the organisation, as well as a focus on accessibility.
• Work to define and drive trans-centred leadership across the organisation, including ensuring that the organisation is a trans-positive, supportive employer.

External Engagement and Advocacy:
• Represent Mermaids publicly, including acting as the key spokesperson and strategic policy stakeholder, ensuring 
organisational awareness of the external landscape and the changing needs of trans children, young people and their 
families, and advocating for these needs to be met.
• Lead communications strategy, and lead press engagement by responding to media inquiries, interviews, press conferences and media events.
• Lead on stakeholder engagement, including with funders, supporters, community partners, and policy influencers.
• Advocate for the rights and needs of trans and gender-diverse children, young people and the significant others in their lives at a national level.
 

About the opportunity

Are you passionate about using data to create change for children and young people in education? We are looking for a Data and Insights Manager to lead the ongoing development of our Salesforce CRM and help us make the most of our data to achieve our charity mission.

At Action Tutoring, data is central to everything we do. With an evidence-based culture and impact at the centre of our strategy, gathering and analysing high-quality data is a key priority.

Our highly customised Salesforce database supports every aspect of our work—capturing and managing data from volunteers, pupils, schools, and tutoring sessions. As Data and Insights Manager, you will make sure our system remains fit for purpose and help turn data into meaningful insights that can inform decision-making.

Duties and responsibilities 

Salesforce and systems development

• Collaborate with external Salesforce development consultants to continue building our system capabilities and design.
• Design and oversee the collection of stakeholder, tutoring delivery, quality assurance and evaluation data, working with colleagues to ensure data is collected in a timely, accurate and consistent manner.

Team leadership and support

• Line manage the Data Lead, ensuring their work is of high quality and they have clear development objectives.
• Plan and oversee training and support for the whole organisation on the effective use of Salesforce, developing their understanding of the purpose and value of data.

Data insights

• Support the Head of Impact and Quality to generate insights from data to inform evidence-based decision-making across departments, including through dashboards.

• Data governance

• Champion data security and GDPR compliance across the organisation, including contributing to the upkeep of privacy notices, responding to queries, and facilitating stakeholder GDPR rights.
• Any other reasonable tasks as per the request of the CEO.

About you (person specification)

Qualifications criteria:

• Right to work in the UK.

We are looking for some of the following attributes, though you might be more experienced in some areas than others:

• Two or more years experience with Salesforce administration.
• Experience working with complex datasets in Excel (including data cleaning in preparation for import, export or analysis).
• Experience analysing and visualising quantitative data.
• Good understanding of GDPR compliance and processes.
• Able to design new processes that are scalable, impactful and user-focused.
• Experience managing projects effectively.
• Confident in communicating change to stakeholders at all levels.
• Creative and inquisitive about how technology and automation can improve efficiency.
• Committed to diversity, equity and inclusion.
• Committed to the mission and values of Action Tutoring.
• Committed to promoting and safeguarding the welfare of children.

You will be likely be more successful in this role if you have:

• Salesforce Administrator Certification (or on track to complete within the next six months).
• Line management experience.
• Experience with data visualisation tools such as Power BI or Tableau.
• Experience using coding languages R, Python or SQL for data cleaning or analysis.
• Experience working in the charity or NGO sector.

Reports to: Head of Impact and Quality

Place of work: Flexible/hybrid. The candidate can be based anywhere in England. Our London office address is: 8-10, Fivefields, Grosvenor Gardens, London SW1W 0DH

Contract and hours:  Permanent, full time contract (37.5 hours)
We offer flexible hours 9.30-4pm as core hours.

Application deadline: Sunday, July 13th, 2025

Interviews: Tuesday, July 22nd – Wednesday, July 23rd, 2025

Ideal start date: Monday, August 18th, 2025 (though we are flexible for the right candidate)

DBS requirement: All Action Tutoring staff must have an enhanced DBS check suitable for the child workforce. 
If you don’t already have one, we’ll process one for you. Should you be aware of any incidents, cautions or convictions that would appear in a DBS check, please notify us when you apply. 

For more information on the role and information about Action Tutoring, please see the attached job pack.