Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Legacy and In Memory Marketing Manager
Contract type: 7 Month, Fixed term contract, Full Time, 35 hours per week
Location: London, UK subject to the right to work.
UK Hybrid Working: A minimum of 40% of working time is spent face to face, either in London office, or as a result of external engagement or travel for WaterAid. WaterAid is located at Canary Wharf, London and this will be your location and contract base.
*60/40 hybrid working at WaterAid is currently defined as: 60% of an employee’s time in a location of their choice, 40% face to face, defined as in the London office, at conferences or at stakeholder meetings or other location as relevant for the proper performance of the duties of the role.
Salary: £44,168 - £46,493 per year with excellent benefits
About WaterAid
Want to use your skills in fundraising and marketing to play a vital role in making clean water, decent toilets and good hygiene usual for everyone everywhere?
We need creative and insight led people. In return, you will be encouraged and empowered to be yourself at your very best.
Join WaterAid as our Legacy & In Memory Marketing Manager to inspire supporters to add water to their will and help millions of people to thrive thanks to the life-changing power of clean water for generations to come. Change starts with water – change starts with you.
About the Team
The WaterAid Legacy & In Memory team is responsible for increasing supporter and public awareness and consideration to give a gift in their will and/or an in memory gift. We deliver an audience led communication programme using diverse channels and products. The team deliver supporter journeys, engage staff in the cross promotion of gifts in wills and in memory giving and all aspects of legacy gift case management. We contribute to 14% of WaterAid’s voluntary income, meaning you’ll be a vital part of helping us reach even more people with life-saving clean water.
About the Role
As our creative, innovative and data led Legacy & In Memory Marketing Manager, you will be responsible for developing and delivering WaterAid’s legacy and in memory fundraising programme with the support of the Legacy and In Memory Marketing Officer. You will deliver multi-channel campaigns across TV, digital, direct mail, email and events to raise awareness of gifts in wills, generate legacy enquirers and create inspiring journeys to nurture and engage legacy and in memory supporters.
In this role, you will plan, manage and execute multi-channel campaigns across the marketing funnel, as well as work with the Legacy and In Memory Marketing Officer to deliver exceptional stewardship, through personal communications and events, to our committed supporters.
You’ll also:
- Be responsible for using data, analysis and insight to innovate and maximise both existing campaigns and seek to test new audiences and channels that meet specific objectives within the LIM Team plans
- Undertake Project Management responsibilities required for the successful and timely delivery of multiple channel campaigns – including delivery of the award-winning legacy consideration campaign What Jack Gave across TV and digital
- Manage, coach and motivate the Legacy and In Memory Marketing Officer to deliver their campaigns.
- Manage relationships with external agencies and suppliers to ensure the effective and timely delivery of campaigns
- Operate a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns
Requirements
You’ll be passionate about using your experience in fundraising and marketing to make a difference by creating inspiring and supporter-led communications that effectively raises consideration for legacy giving and uncovers new legacy prospects and legacy pledgers.
To be successful, you’ll need:
- Proven experience in direct marketing – print and digital
- Experience of leading and motivating internal and external stakeholders
- Experience of developing and implementing multiple channels campaigns
- Experience in monitoring, evaluating and analysing complex campaigns to improve performance and manage expenditure budgets
- Working style that reflects WaterAid’s values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.
Although not essential, we also prefer you to have:
- Experience of legacy or in memory fundraising
- Experience of innovation and new product development
- Experience of developing and implementing supporter journeys across multiple channels
Closing Date: Applications will close 12:00Pm UK Time on Monday 23 June. Shortlisting and interviews may take place on a rolling basis and the application process will close if a suitable candidate is found prior to the advertised closing date.
How to Apply: Click ‘Apply’ to complete the pre-screening questions and upload your CV and an essential cover letter.
Can I use Artificial Intelligence (AI) technology in my application? At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.
Pre-employment screening:
To apply for this post, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to the applicable laws in the respective countries to comply with our Safer Recruitment policy. All our UK-based vacancies require a basic Disclosure and Barring Service (DBS) check.
Benefits
Our Benefits:
- 36 days' holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days annual leave
- We offer a generous pension plan with employer contribution of up to 10%
- Wide range of flexible and agile-working arrangement
- Season Ticket Loan
- Free annual eye tests
- Pay as You Give charitable giving scheme
- Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave and Paternity Leave
- Sabbaticals
- Volunteer Day
Our Commitment:
Our People Promise: We will work with passion and focus to ensure safe and sustainable water, toilets and hygiene are available to everyone, everywhere. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to put the wellbeing of our people first, to be a place where people feel safe and able to contribute their voice and truly live our values.
Equal opportunities: We are an equal opportunity, disability-confident employer and are dedicated to achieving the highest standards of diversity, equity and inclusion. We welcome applications from people of all backgrounds, beliefs, customs, traditions and ways of life. This includes, but is not limited to, race, gender, disability, age, sexual orientation, religion, national or social origin, health status, and economic or social situation.
Safeguarding: We are also committed to protecting everyone we come into contact with. We have a zero-tolerance approach to abuse of power, privilege or trust across our global work, and any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously.
Registered Charity
More than 1000
Our vision is a world where everyone, everywhere has sustainable and safe water, sanitation and hygiene.
Thank you!
We are looking for an experienced and passionate Senior Programme Officer to work as part of our National Programmes Team.
This is a 25 hour a week fixed term position until July 2026
Imagine being part of an organisation whose common purpose is to help those who are severely impacted by mental illness. We believe that everyone should be treated with respect and dignity – and that’s why equity is one of our core values. We draw on the expertise, unique perspectives and lived experience of our people – regardless of who they are or their background – to help us become inclusive and anti-racist employer, campaigning organisation and service provider that reflect the diverse communities we support as a mental health charity.
Mental Health UK brings together the heritage and experience of four charities from across the country who’ve been supporting people with their mental health for nearly 50 years.
With our local service delivery and national expertise in supporting people whose lives are affected by mental health problems, we have been able to mark a significant footprint in the areas that deeply challenge our mental health and stability.
We provide support and services for some of the biggest societal challenges that pose a threat to people’s mental health, including money problems, navigating through the system to get the right support, understanding mental health, loneliness and isolation, and resilience in young people.
The Mental Health UK programmes team is responsible for the delivery of high-quality programmes and projects that: meet the aims and objectives of Mental Health UK’s 2025-2030 Strategy, strategically align with the needs and expectations of our four founding charities, deliver for all stakeholders including funding partners and beneficiaries.
We design, deliver and measure the impact of our projects and services, ensuring that they meet the needs of people living with mental health problems and have a positive impact on the lives of individuals and communities across the UK.
One in four people in the UK have experienced a mental health problem. At Mental Health UK, we won’t stop until everyone has the tools they need to live their best possible life.
How you will make a difference
As Senior Programme Officer, I will support the Head of Commercial Insight & Development to ensure Mental Health UK delivers high quality projects and programmes that:
- Meet the aims and objectives of our 2025-30 strategy.
- Are strategically aligned with the needs and expectations of our four founding charities.
- Deliver for all stakeholders, including funding partners and beneficiaries.
In this role, I will support the Head of Commercial Insight & Development to identify opportunities to grow and expand our existing programmes. I will work with the Communications and Marketing Team to identify opportunities throughout our programmes to demonstrate our impact as an organisation.
I will oversee the day-to-day delivery of projects within Mental Health UK’s portfolio, supporting colleagues across Mental Health UK and the four founding charities to ensure outputs are delivered on time and to budget, and outcomes are achieved as planned.
Diversity, Equity, Inclusion
Diversity is important to us and we appreciate difference through difference, inclusiveness and belonging. It gives us a deeper understanding of the world, our society and the diverse communities we’re working with. By including everyone, we are able to draw on the unique experiences and expertise of our people to help shape and enrich our workplace and improve our services. One way we are doing is through our valued staff networks which play a critical and highly valued role in keeping us focused on creating a diverse, inclusive and engaged employer. We recognise and support staff networks and support groups for our ethnically diverse and LGBTQIA+ colleagues. We are also proud to have been awarded Disability Confident Employer status and are a signatory to the Business in the Community Race at Work Charter.
We aim for our workforce to reflect the diversity of the communities we serve; for those who work for us to feel heard, valued and feel they belong; and for our work to help tackle wider mental health inequalities. We therefore actively encourage and welcome applications from everyone, including applicants with lived experience of mental illness, those who are Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual and any other gender identity not expressed here (LGBTQIA+); people who are neurodiverse, have a health condition, or a disability or hidden disability and people from an ethnically diverse background - regardless of your age, religious or spiritual belief, sexual orientation, marital status, veteran status, pregnancy, political view or socio-economic status.
Becoming a truly anti-racist organisation
We have an ambition of become a truly anti-racist employer, campaigning organisation and service provider - and in our efforts to influence policy and wider societal factors impacting on mental health set out in our anti-racist statement . We have designed a multi-year anti-racist programme of work contained in our Race Equality Action Plan which demonstrates our intention to hold ourselves accountable and be judged on our progress on becoming a truly anti-racist organisation. You can read more about our progress here.
Registered Charity
501 - 1000
We’re Rethink Mental Illness and no matter how bad things are, we can help people severely affected by mental illness to improve their lives.
The client requests no contact from agencies or media sales.