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We are seeking a values-driven professional for a 12-month role (open to employees or freelancers) to lead our marketing work that grows our social businesses and deepens our impact on women’s health and wellbeing.  
By driving growth across our women’s-only gym and studio, café, and meeting spaces, you’ll help create more opportunities for women to thrive and support our goal of achieving long-term financial sustainability by 2029.

Job title Head of Marketing

Salary £60,000 FTE 

Reports to: CEO 

Time commitment 3 days a week (21 hours) 

Start date: End of Jan 2026  

Contract type - 12 months

Applicants must have the right to work in the UK.

We would consider a freelance contract

Location  - London Bridge  

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About the organisation  

Our vision is a society where equity is the norm, where all women’s voices are heard, and where their health and wellbeing rights are respected and met.

Our mission is to create kind spaces where, as women, we focus on our health and wellbeing, support each other and challenge injustice

Strategic objective goals:

Together as women:

• We create kind, nurturing spaces where we connect and improve our health and wellbeing
• We create bespoke opportunities where we improve our understanding of ourselves and support each other through life’s big changes
• We support each other to build confidence in our voice, use it to transform our lives and challenge the injustices we experience

The Bridge is a women’s health and wellbeing charity based in Southwark, one of London’s most diverse yet disadvantaged boroughs. Founded over 90 years ago, our purpose is to create spaces where women of all ages and backgrounds can connect, improve their health, and build resilience.

Our building brings everything under one roof: a women-only gym, a welcoming café, a range of wellbeing programmes covering all aspects of women’s lives, and specialist support groups for all sections of the community. Together these services offer accessible, affordable opportunities to look after both body and mind, while tackling social isolation and inequality.

We work together with communities who often feel left behind, offering a friendly, accessible place to turn to whatever their individual needs or circumstances. Over the decades, The Bridge has been a constant in people’s lives, even as the area around us has faced both growth and hardship.

About the role 

The Head of Marketing will play a pivotal role in strengthening the financial sustainability and social impact of our organisation. This 12-month position—open to both employees and consultants—will lead on the continued design and the implementation our marketing strategy across our three social businesses: our women’s-only gym and studio, our community café, and our meeting room hire service.

Working closely with the leadership team, the postholder will enhance the visibility and market reach of our social enterprises, and ensure that all business activity aligns with our mission to improve women’s health and wellbeing. They will also support marketing and outreach for our wider women’s health and wellbeing programmes, helping to grow participation and community engagement.

This role is both strategic and hands-on—ideal for a results-driven marketing professional. By driving growth in our social businesses and expanding our audience reach, the Head of Marketing will directly contribute to closing our organisational deficit by 2029 and amplifying our social impact

Our social businesses:  

The Gym – Movement, Confidence, and Connection

Our women-only gym provides a safe and empowering environment for over 600 women to move, learn, and thrive. Led by trauma-informed trainers with expertise in women’s health, it offers 29 weekly classes that prioritise confidence, joy, and holistic wellbeing rather than weight loss. The gym embodies our commitment to preventative health and creates an inclusive community where women of all ages and backgrounds can focus on their strength, resilience, and self-care. As a cornerstone of our trading model, it sustains our mission while directly advancing it.

The gym has seen significant growth in both membership and the breadth of its offer, establishing itself as a trusted and empowering space for women’s health and wellbeing. With excellent member retention rates and a strong reputation for inclusivity, safety, and quality, the gym is now well positioned for its next stage of development. We see substantial potential to expand its reach, increase profitability, and deepen its social impact by engaging more women from our local and wider communities. A key focus will be on leveraging our existing member community to support peer recruitment and referral, strengthening the sense of belonging while driving sustainable growth. This next phase will build on the gym’s solid foundations to enhance both its commercial success and its contribution to The Bridge’s mission

The Café – Nourishing Food, Nurturing Community

Our café is the social heart of The Bridge — a welcoming, accessible, and inclusive space where everyone can connect, share, and feel at home. Serving seasonal, plant-based meals prepared in-house, the café champions women-led enterprises and affordable, healthy food. It hosts many of our wellbeing and creative programmes, and through initiatives like the Pay-What-You-Can Supper Club, supports emerging women chefs and builds everyday acts of care and solidarity. The café has the opportunity to not only advances our mission of improving women’s health and wellbeing but also generates vital trading income and partnership opportunities.

While it currently operates at a deficit, it plays a vital role in advancing our wellbeing and community objectives. We are now focused on realising its full commercial potential. A feasibility study is underway to explore a range of operational and business models that will transition the café into a sustainable, profit-making enterprise. Plans include expanding income-generating opportunities through hosting more events, developing an external catering offer, and maximising use of the space for private hire and functions during weekends. This work will ensure the café continues to embody our values while contributing significantly to the financial sustainability of The Bridge

Room Hire – Spaces that Enable Collaboration and Impact

Our professional meeting and event spaces are used by charities, community groups, and corporate partners for workshops, training, and strategic planning. With over 500 bookings a year and a 89% return rate, these rooms are known for their quality, warmth, and service. The income they generate supports our wider mission, while also acting as a catalyst for new partnerships and collaborations.

We now aim to build on this success by increasing utilisation on our most popular days (Tuesday to Thursday) and attracting new clients to fill capacity on Mondays, Fridays, evenings, and weekends. Plans include developing loyalty packages for regular clients and introducing new offers such as team wellbeing days that align with our health and wellbeing ethos. This approach will not only maximise income potential but also strengthen The Bridge’s role as a space where organisations connect, collaborate, and thrive.

Key responsibilities:

Marketing and Communications

• Lead marketing initiatives to increase awareness, engagement, and participation in our social businesses and programmes.

• Develop campaigns and promotional materials that reflect the organisation’s mission, values, and social impact.

• Lead brand and audience segmentation strategy for each business and tailor marketing/communications accordingly

• Oversee digital marketing, social media, and community engagement strategies.

Outreach and Programme Support

• Support outreach and engagement for women’s health and wellbeing programmes to increase participation and impact.

• Collaborate with programme teams to ensure marketing and communication efforts align with organisational goals.

• Contribute to measurement and communication of our social impact

Line Management

• Line manage the Social Media Lead, and Marketing Manager, providing leadership, guidance, and performance management.

Values-Driven Leadership

• Embed the organisation’s mission and values into all business and marketing activities.

• Serve as a member of the Senior Leadership Team, contributing to organisational strategy, decision-making, and long-term planning.

Person Specification

Qualifications

• Relevant degree or professional qualification in business, marketing, social enterprise, or a related field.

Experience

• Experience of developing and implementing a marketing strategy and implementation plan for an organisation/social enterprise or social business

• Strong experience in digital marketing channels (paid social, search engine marketing, email automation, CRM segmentation, Google Analytics) and comfortable analysing digital campaign performance.

• Experience of embedding equity, diversity and inclusion (EDI) in marketing and service planning

• Demonstrable ability to build, develop and lead a multi-disciplinary team and foster a culture of innovation and continuous improvement.

Skills and Competencies

• Strong strategic thinking and planning skills with the ability to translate strategy into actionable plans.

• Excellent leadership, team management, and people development skills.

• Excellent interpersonal and influencing skills – able to engage with senior stakeholders (local businesses, funders, community organisations), and act as an ambassador for the organisation.

• Ability to balance financial objectives with social mission, embedding values in all activities.

• Proficiency in digital marketing, CRM systems, and business reporting tools.

Personal Attributes

• Values-driven, with a genuine commitment to women’s health, wellbeing, and social impact.

• Creative, proactive, and results-oriented, with the ability to identify and pursue new opportunities.

• Collaborative and adaptable, able to work across teams and contribute to senior leadership decision-making.

• Resilient and solutions-focused, able to navigate challenges and achieve targets in a fast-moving environment