Winston’s Wish is a digital first organisation leading the way in Digital Transformation across the Bereavement sector. We have an exciting opportunity to join our ambitious Mass participation team as our Individual Giving Manager. This role plays a vital part in helping Winston’s Wish turn up the dial across our Individual Giving Fundraising. The Individual Giving Manager is responsible for creating, developing and delivering a fundraising plan to grow existing and new support for Winston’s Wish across our online and offline channels. This includes Direct Mails, Regular Giving, our Lottery, Legacies and In Memory giving income streams.
As the driving force behind our individual giving activity, you will help us to engage individuals across the country by bringing them closer to our work, encouraging them to stay longer, give more and become true ambassadors for our vital work with grieving children, young people and families. We’re looking for a highly creative individual who can help us to stay one-step ahead of the curve and excite new and existing audiences to get behind our vision of a society in which every child can get the help they need when someone close to them has died.
MAIN RESPONSIBILITIES
Strategy
- Lead on the development and implementation of our Individual Giving strategy, supported by the Head of Mass Participation and the Director of Fundraising & Marketing.
- Ensure all opportunities and future plans are in line with Winston’s Wish’s over-arching fundraising strategy to meet financial targets, organisational objectives and KPIs.
- Maintain an awareness of philanthropy trends, news, events and legislation in the UK to ensure that Winston’s Wish remains up to date on key changes which are likely to impact on individual giving.
Generating Individual Giving Income
- Lead on and deliver a plan to increase individual giving income from streams including, but not exclusive to, direct mail, regular giving, legacies, in-mem and our charity lottery
- Effective use of KPIs to ensure decisions are driven by evidence and real-time data.
- Continuously analyse our income and supporter data to measure effectiveness of activities and return on investment.
- Work alongside our design agencies and in-house marketing team to develop and manage direct mail campaigns, including segmentation to ensure campaigns will be carefully targeted and designed to maximise income.
- Explore and test new methods for donor recruitment and increasing donations.
- Seek every opportunity to increase awareness of legacy giving to Winston’s Wish and monitor the effectiveness of these activities over time.
- Manage a growing portfolio of legacy enquirers with appropriate contact and timely solicitation of prospective legators including hosting events and tailored stewardship.
- Manage the stewardship and development of our regular giving programme including uplift campaigns and solicitation of new donors to agreed targets.
- Work alongside the wider fundraising team to ensure effective cross-selling of individual giving products and vice-versa identify opportunities to introduce other fundraising products to our individual givers.
- Identify supporters who could provide compelling content which could be used by the wider Fundraising & Marketing team to inspire further support including suggesting key individuals who could feature in online and offline publications.
- Work with the Philanthropy & Partnerships Manager to ensure that potential major donors are identified and included in relevant activities.
Administration
- Diligently maintain records of all interactions with supporters on Salesforce.
- Ensure all activities comply with appropriate legal, regulatory and fundraising good practice and with Winston’s Wish policies and standards.
- Keep a close eye on incoming donations to ensure they are coded correctly and that supporter data is accurately recorded in accordance with GDPR.
- Effective management and control of expenditure across all projects and campaigns in line with agreed expenditure budgets.
All Staff
- Contribute to the vision and mission of Winston's Wish; working with colleagues in all teams to meet the objectives of Winston’s Wish.
- Work to objectives, targets and work plans agreed with your line manager.
- Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
- Take an active part in the one-to-one process and participate in training agreed with your line manager.
- Contribute to the wider charity sector and childhood bereavement sector by getting to know those working in the same space and actively contributing to sector-wide events.
- Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston’s Wish policy.
- Promote equality of opportunity and diversity in accordance with Winston’s Wish policy.
PERSON SPECIFICATION
Essential
- A sound understanding of the principles of fundraising across individual giving, in-memory fundraising, and legacies.
- Proven track record of preparing successful programmes of activity and business plans to recruit, engage, inspire, and retain supporters in a not-for-profit organisation, or similar transferable experience gained in the commercial sector.
- Specific experience of delivering an individual giving programme.
- Experience of budgets, including planning, forecasting, and analysing performance.
- Experience of high-level use of a customer relationship management system.
- Experience of managing direct mail campaigns.
- Strong organisational skills and keen attention to detail to plan and schedule multiple activities, respond flexibly to opportunities, handle conflicting demands and meet tight deadlines.
Desirable
- Understanding of childhood bereavement.
- Experience of using Salesforce CRM.
Recruitment Timetable
Application deadline: Wednesday 28th May 2025
Interview date: Friday 13th June 2025
Interview location: MS Teams
Winston’s Wish reserves the right to close the vacancy early if we receive a high number of applications for the role before the closing date.
Registered Charity
51 - 100
Winston’s Wish is a charity that helps children, teenagers and young adults find their feet when their worlds are turned upside down.
The client requests no contact from agencies or media sales.
Thank you!
Role Summary
As Head of Development, you will define and execute a bold fundraising strategy aligned with our mission and priorities. You’ll develop and strengthen relationships with major donors, trusts and foundations, climate philanthropists, and institutional funders—particularly in the US and Europe.
You will lead the strategic direction for income generation and play a key role in strengthening our visibility in key philanthropic spaces. This role requires entrepreneurial thinking, the ability to work across continents and cultures, and a hands-on approach to building systems and narratives that resonate with diverse funders.
Job Details
Reports to: President and CEO
Department: INT Development
Direct reports: International Fundraising Manager, Grant Writing Manager, Supporter Engagement Coordinator
Location: Remote, possible in the UK, NL, DE, BE or ES - in exceptional cases, potentially US (ET zone)
Hours: full-time
Salary: dependent on experience and location, e.g. £52k- £62k in the UK
Responsibilities
Fundraising Strategy & Innovation:
- Design and deliver a fundraising strategy that scales ProVeg’s income from major donors, climate (and other relevant) foundations, and institutional funders.
- Identify and pursue new revenue streams aligned with our climate and food system mission.
Collaborate with leadership to strengthen our theory of change, donor engagement frameworks, and funding cases.
Donor & Stakeholder Engagement:
- Cultivate and steward relationships with high-net-worth individuals, trusts, foundations, corporate contacts and strategic partners.
- Represent ProVeg in donor meetings and high-level external events.
- Support the Senior Leadership Team and President in managing key donor relationships.
Team Leadership & Development:
- Lead and grow the international fundraising function to increase income, capacity, and global reach.
- Drive team culture and performance, fostering professional development and a focus on measurable outcomes.
Cross-Organisational Collaboration:
- Collaborate with Communications, Programme, Finance, MEL, and Country teams to strengthen our fundraising infrastructure, materials, and processes.
- Ensure effective fundraising data management and internal reporting systems.
Qualifications
Required:
- Minimum 5 years of senior-level fundraising experience, ideally with major donors and foundations in the US and/or Europe.
- Proven track record of securing six-figure + gifts, including new donor acquisition and multi-year commitments.
- Deep understanding of the climate philanthropy and/or food system transformation space.
- Experience working in international NGOs or with cross-country fundraising collaboration.
- Excellent stakeholder management and interpersonal skills across sectors and cultures.
- Strong writing and proposal development skills.
- Entrepreneurial mindset: comfortable building systems, not just managing them.
- Outstanding written and verbal communication skills (minimum C2-level English).
- Strong analytical skills and experience measuring the success of fundraising activities.
Preferred:
- Familiarity with effective altruism and impact-led giving.
- Comfortable engaging in discussions around equity, justice, and sustainability in fundraising contexts.
Benefits of working with us
- A strong organisational focus on personal development, with a designated training budget.
- Provision of a work laptop.
- Flexible, trust-based working arrangements and home-office arrangements.
- Career-development support.
- Mindfulness programme - free Headspace account for you and up to 5 friends or family members
- A workplace that encourages everyone to bring their whole selves to work. We are an inclusive workplace for our diverse employees around the world.
- And, last but not least, the opportunity to be part of a great team and work towards a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet!
When?
Application deadline: 06.06.
First (People & Culture) interviews: 09.-13.06.
Trial task submission deadline: 23.06.
Final (hiring team) interviews: 07.-11.07.
Earliest starting date: 01.08.
Further information
Your application should include a cover letter and CV. Please indicate your motivation for the role and describe how you meet the requirements. Please send us your application using our online form. Thank you!
Important: Please make sure to use your own words and ideas on the cover letter. The goal is for us to know you better in order to assess if this role and your motivation are a good fit. Letters written with AI, or written in a language other than English, will be disregarded.
