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Page 26 of 59
S10, Sheffield (Hybrid)
£25,687 - £28,219 per year
Full-time
Permanent
Job description

Main purpose of post
As Digital Marketing and Social Media Officer, you will play a vital role in
growing the online presence of Weston Park Cancer Charity and deepening
engagement with supporters, clients, and the wider public, ensuring our
message reaches the right audiences in the most effective ways.
You’ll have prime responsibility for managing our social media channels,
supporting the rest of our Marketing team to create digital content and
campaigns that raise awareness, promote fundraising, and share the stories of
those we support.
This is a hands-on, creative role that would suit someone passionate about
social media, digital marketing, and making a difference in the lives of others.
This role will:
• Support the develop of and implement social media strategies to
increase engagement, reach and donations.
• Have prime responsibility for the charity’s social media channels
(Facebook, Instagram, LinkedIn and TikTok), ensuring consistent,
engaging, and mission-led content – planning, scheduling and
publishing content.
• Manage the digital marketing content calendar and coordinate content
with the Marketing team.
• Create a variety of digital content, including graphics, videos, reels,
stories, blogs, and animations.
• Monitor and, where appropriate, respond to, and engage with followers
and messages, providing a warm and professional tone, ensuring
messaging is in line with the Weston Park Cancer Charity tone of voice.
• Coordinate paid social media campaigns using Meta Business Suite.
• Track performance metrics and provide reports on engagement, growth,
and reach, making recommendations for improvements
• Collaborate with the Marketing team to create, develop and execute
digital marketing campaigns for awareness, fundraising, and service
promotion.
• Assist with keeping the charity’s website content up to date
• Assist with email marketing campaigns and manage the charity’s regular
e-newsletter using tools such as Mailchimp.
• Assist with Google Analytics and Google Ads.

• Ensure all content is inclusive, accessible, and aligned with brand
guidelines and values.
• Stay up to date with trends in digital communication and identify
opportunities for innovation.
• Ensure that all activities and contacts are managed through Weston
Park Cancer Charity systems and procedures, including the social media
policy

What you do
We are seeking a highly motivated individual who shares our values to join Weston
Park Cancer Charity’s busy charity team. Our Digital Marketing and Social Media
Officer will play a vital part of our team and help us to deliver our vision: a better life
for those living with, and beyond, cancer in our region. If you are interested in
progressing your career within an organisation which makes a real difference to the
lives of thousands of people, we’d love to hear from you.


About you:
 Experience managing social media platforms in a professional setting.
 Strong writing and storytelling skills, with the ability to craft engaging and
compassionate content.
 Ability to create and edit basic digital graphics and short-form video content
e.g. Instagram Reels and TikToks.
 Confidence with social media scheduling tools and analytics platforms.
 Basic knowledge of website content management systems (e.g. WordPress).
 Basic knowledge of email marketing tools (e.g. Mailchimp).
 Basic knowledge of Google Ads.
 Basic understanding of SEO principles.

How to apply
Closing date: Sunday 14th September @11.59pm
Interview date: Wednesday 1st October
Application format: Please send a CV and covering note demonstrating that you
have read the job description / person specification and how
you meet the essential and (where relevant) desirable criteria
for this role. This can include skills, training, membership of
professional bodies and experience. The covering note will
form a key part of the recruitment process and you should
demonstrate your suitability for the role in no more than one
page.
Weston Park Cancer Charity is committed to promoting
equality of opportunity and values diversity of culture among
our staff. All applications are anonymised as part of the
selection process, so please do not forward any documents in
PDF format.

Application resources
Posted by
Weston Park Cancer Charity View profile Organisation type Registered Charity Company size 21 - 50
Posted on: 14 August 2025
Closing date: 13 September 2025 at 12:37
Tags: Fundraising, Marketing, Digital Fundraising