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The Social Media and Digital Content Manager is central to shaping and delivering the Young Vic's social media and digital content strategies. This role will take ownership of the Young Vic’s social media channels, promoting the full scope of programming and projects and bringing the Young Vic’s brand and tone of voice to life for our online audiences. It will also lead the Young Vic's approach to digital storytelling and video content, finding innovative ways to engage new audiences in our programming and bring them closer to the artistic visions and processes behind our work. Cultivating digital partnerships is also key to this role; helping bring the Young Vic to new audiences.
Essential Skills
A strategic, pro-active and creative approach to social media and digital content
Sound knowledge and experience of managing social platforms
Experience briefing and booking freelance creatives, and producing video content
Experience managing social media campaigns and successfully driving reach and engagement online.
Proven copywriting and editorial skills
Experience using social media planning and publishing software, including Meta Business Suite
Knowledge of digital accessibility standards and a strong belief in inclusive content creation
A confident communicator with excellent verbal and written communication skills.
Excellent organisational and project management skills, and confidence in managing multiple priorities and stakeholders. Impeccable accuracy and strong attention to detail.
A collaborative approach, with the ability to engage multiple levels of stakeholders.
A pro-active self-starter who takes initiative and loves new challenges.
A passion for the work produced at the Young Vic, and its core mission
Experience managing budgets
The Content & Social Media Manager plays a central role in delivering IAPB’s global communications ambition by producing high-quality content, strengthening IAPB’s digital presence, and supporting impactful public awareness campaigns. Working as a key member of the External Communications function, this role helps amplify IAPB’s voice across global health, development, policy, and public audiences.
Working closely with the Head of External Communications, the postholder manages day-to-day content creation and social media execution across IAPB’s channels, ensuring messaging is aligned, strategic, accessible, and compelling. They support global campaigns, such as Love Your Eyes, Every Story Counts, and the Global Summit for Eye Health, by producing content that humanises eye health, drives behaviour change, and elevates the lived experiences of communities worldwide.
Role and Responsibilities
1. Digital Content & Social Media Management
- Lead daily management of IAPB’s social media channels (Instagram, TikTok, X, LinkedIn, Facebook), ensuring content is strategic and audience focused.
- Building on the strategy, deliver a year-round social media and content plan aligned to organisational priorities, campaigns, and global advocacy goals.
- With the support of other team members brief high quality, platform specific assets including graphics, social cards, shortform videos, EDM content, toolkits, and campaign materials.
- Deliver regular analytics reports, tracking performance trends, audience insights, and opportunities for improvement.
- Support influencer-based activations—particularly on Instagram and TikTok—to normalise good eye health behaviours and encourage screenings
2. Content Development & Storytelling
- Develop creative concepts and content ideas for global moments, campaigns, op-eds, human-interest stories, and behaviour change messaging.
- Write clear, compelling copy for blogs, press releases, social media, websites, campaign updates, and storytelling pieces.
- Ensure accuracy, consistency, and quality of all content, maintaining alignment with IAPB’s brand identity, strategic messaging, and global campaign voice.
- Provide editorial support, including proofreading and content quality assurance across the communications portfolio.
3. Campaign Activation & Member Tools
- Support development and delivery of global campaign assets for Love Your Eyes, Every Story Counts, and other awareness initiatives.
- Produce user-friendly digital toolkits, templates, messaging guidelines, storytelling prompts, and ready to use social media materials for IAPB members.
- Help maintain shared content libraries, ensuring members can easily find and adapt campaign materials.
4. Cross-‑Organisational Collaboration
- Work collaboratively with global colleagues across advocacy, knowledge, membership, campaigns and events teams to ensure coherent messaging and integrated planning.
- Coordinate effectively across diverse time zones and cultures, supporting smooth communication within a global federation.
- Contribute to thought leadership efforts by supporting content preparation, storytelling assets, and multimedia elements tied to strategic initiatives.
5. Quality, Insight & Continuous Improvement
- Use analytics, platform insights, and sector trends to inform content strategy and enhance performance over time.
- Identify opportunities to strengthen engagement, reach new audiences, and innovate IAPB’s digital presence.
- Uphold IAPB’s organisational behaviours - Ambitious, Collaborative, Inclusive, and Strategic - in all areas of work.
Education, Skills & Experience Required
Required:
- Strong understanding of social media approaches across major channels (Instagram, TikTok, X, LinkedIn, Facebook).
- Excellent written and verbal communication skills.
- Strong interpersonal skills and the ability to coordinate across teams and support collaborative ways of working.
- Experience creating and editing digital content for varied audiences, including visual and multimedia content for campaign activations
- Strong organisational skills with attention to detail and ability to manage fast-moving campaigns
- Ability to build strong relationships and collaborate with global colleagues, influencers, members, and partners.
- Degree-level qualification or equivalent relevant experience.
- Good IT skills, including familiarity with digital tools and platforms (E.g., Canva, Adobe Suite, social scheduling tools).
Desirable:
- Experience working with influencers or content creators
- Experience running or supporting online engagement activities (webinars, livestreams, digital events).
- Knowledge of CMS, analytics, dashboards, or other web tools.
- Knowledge of eye health, global health, public health, or international development issues.
General
- Demonstrate IAPB organisational behaviours—Ambitious, Collaborative, Inclusive, and Strategic.
- Respect the diverse cultures, experiences, and working patterns of colleagues and partners.
- Undertake any other duties commensurate with the role.
- This role profile outlines key responsibilities but is not exhaustive; duties may evolve as required by the organisation.
About us
The International Agency for the Prevention of Blindness (IAPB) is the overarching alliance for the global eye health sector dedicated to eliminating the global vision crisis. A global network spread across 100+ countries, of the most brilliant and committed non-profits, philanthropists, public and private organisations.
There are 1.1 billion people living with sight loss because they don't have access to eye care services. We are making the case loudly and repeatedly that access to eye health services are vital to everything, for everyone.
IAPB, on behalf of its network, holds trusted relationships with the United Nations and the World Health Organization. No one else is operating under this same model with the same reach. We are a growing and successful international organisation registered as a charity in the UK with a dedicated staff team located around the world.
We are seeking someone to be a part of our journey and help us achieve our goals. We are a small charity with a supportive can-do attitude. We are informal but professional and work flexibly. This role offers a real opportunity for someone to contribute our development and progress towards our goals.
Other Information
- Benefits include 30 days annual leave (plus statutory bank holidays)
- Pension scheme – 10% Employer contribution, no minimum employee contribution
- Group life assurance
- Hybrid working
- Flexible working
- Employee Assistance Provider
- Various family friendly policies
- We are only accepting applicants with a right to work in the UK; we are unable to sponsor people requiring a work visa.
Closing date Friday 10th April 2026. IAPB reserves the right to close the vacancy before the closing date.
1st stage interviews will be held via Teams w/c 20 and 27 April 2026.
Due to the volume of applications received, we are unable to respond to everyone. If you have not heard from us within 28 days of the closing date, please assume your application has been unsuccessful. We request no contact from agencies.
IAPB is the premier eye health body which brings together a unique network of members and membership bodies from across the world.


The client requests no contact from agencies or media sales.
About The Refugee Council
The Refugee Council is the nation’s refugee charity. Together with community groups, partners and volunteers, we help people who have escaped war and persecution to rebuild their lives, integrate into communities, and play their part in Britain. Born in the aftermath of World War II, our frontline services support over 14,000 refugees each year to find safety, get to know their neighbours, and enter education, training or work. We share our evidence and expertise with policymakers to help build integrated communities where everyone can contribute.
We have offices across the UK where our Services teams provide support to refugees at local level.
Inclusion and Accessibility
Ensuring that the Refugee Council is an inclusive and accessible place to work is important to us. We want to enable people from different backgrounds to apply and thrive with us. We believe our recruitment process enables that and are also happy to make adjustments on request.
Our Values
Our values underpin everything we do:
- Inclusive: We are inclusive. We work with - not for - refugees and people seeking asylum, so they have an equal voice, co-producing projects and ensuring their expertise and experiences are at the heart of what we do.
- Collaborative: We are collaborative. Working with others is a priority in order to have the collective impact that is vital to achieve policy and practice reform.
- Courageous: We speak out when we see injustice, cruelty and unfairness. We always stand up for what we believe is the right thing to do to transform the experiences of those seeking protection in our country.
- Respectful: We are respectful of all those we interact with. We treat everyone – our staff, volunteers, beneficiaries, partners and people we disagree with – with the same respect, professionalism and understanding.
About the role
The Social Media & Stories Manager provides organisational leadership for the Refugee Council’s social media and storytelling function, ensuring that digital communications inspire action, shift public attitudes, and amplify the voices of people with lived experience. The postholder combines strategic oversight with hands-on delivery, shaping the organisation’s online presence and setting standards for ethical, authentic, and impactful content across all channels.
This pivotal role drives the long-term communications strategy by embedding insight-led digital practice, leading cross-organisational collaboration, and ensuring that storytelling is consistent, inclusive, and aligned with brand values. By influencing public narratives on asylum and refugees, growing reach and engagement, and safeguarding the integrity of lived-experience stories, the postholder provides assurance to senior leaders and trustees that the Refugee Council’s digital presence is future-focused, reputationally robust, and central to achieving organisational goals.
Hours: 35 hours per week.
Location: Hybrid working with 2 days in Stratford, London.
Staff Benefits
To reward our staff for the value they bring, we offer a variety of enhanced terms and conditions and a wide range of benefits, including:
- Training & Development
- Employee Assistance Programme
- Pension Scheme
- Work Life Balance Policies
- Employer-Sponsored Volunteering
- And more.
Let’s work together to improve the lives of refugees in the UK - apply on our website today.
Closing date: 15 April 2026.
Ensuring that the Refugee Council is an inclusive and accessible place to work is important to us. We want to enable people from different backgrounds to apply and thrive with us. We believe our recruitment process enables that and are also happy to make adjustments on request.