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JOB DESCRIPTION: Strategic Communications Lead

Job Title: Strategic Communications Lead

Location: Hybrid – Hampshire / Stirling offices / Remote

Salary: £37,500 (pro-rata)

Hours: Full time (flexible)

Contract: Permanent 

About us:

Learning through Landscapes is the UK’s leading school grounds charity, dedicated to enhancing outdoor learning and play for all. Our vision is a society where the benefits of regular time outdoors are valued and appreciated, and outdoor learning, play and connection with nature is recognised as a fundamental part of education, at every stage, for every child and young person.

We have unrivalled expertise based on three decades of experience, practical action and research. With offices in England and Scotland and staff based across the UK, our team and our accredited network of outdoor learning experts have the capacity to work nationally and internationally. Visit our website for more information.

Main Purpose of the Post

To lead the strategic planning, development, and delivery of Learning through Landscapes’ (LtL) communications and marketing activities. This role will ensure effective communication with key audiences, grow engagement, and strengthen the LtL brand, positioning the organisation as the leading voice in outdoor learning and play. The Strategic Communications Lead will oversee all communications activities, manage a growing team including the Digital Marketing & Operations Manager, and ensure alignment with organisational goals and the communications strategy.

Specific Duties

Strategic Leadership

• Lead the development and implementation of the LtL communications strategy in line with organisational objectives.

• Align communication efforts with the key goals of growing audience engagement, generating leads, and enhancing the charity’s visibility and credibility.

• Act as a brand guardian, ensuring all communications adhere to LtL’s brand guidelines and key messaging.

Team Management

• Line-manage the growing Communications team, including the Digital Marketing & Operations Manager, providing guidance, support, and oversight of their responsibilities, including social media, website, and email marketing activities.

• Foster a culture of collaboration and innovation within the communications team, and work closely with other departments to align communications with organisational priorities.

• Provide regular performance reviews and professional development opportunities for direct reports.

Campaigns and Content Development

• Plan and oversee the creation of compelling and engaging content for digital and traditional media platforms, ensuring alignment with key messaging.

• Work with the Digital Marketing & Operations Manager to deliver multichannel marketing campaigns, including organic and paid campaigns across platforms such as social media, Google Ads, and email.

• Lead on the development of innovative approaches to audience engagement, including storytelling, case studies, and evidence-led communications.

• Lead the delivery of the Outdoor Classroom Day campaign, including coordinating media interest, collaborating with global NGOs and internal teams on campaign themes, and managing data collection, evaluation, and related communications.

External and Internal Communications

• Serve as the first point of media contact for LtL, building relationships with journalists, influencers, and partners to amplify LtL’s reach.

• Advise and support internal teams on communication best practices, integrating communications planning into the early stages of project development.

• Collaborate with partner organisations to deliver cohesive and impactful communications plans for joint projects.

• Strengthen internal communication processes to ensure organisational cohesion and awareness of communications initiatives.

Monitoring and Evaluation

• Improve systems for measuring and reporting communications impact, including audience engagement, conversion rates, and campaign effectiveness.

• Provide regular reports to senior management, using data to demonstrate progress and inform future strategies.

• Conduct ongoing analysis of audience behaviours and preferences to refine communication efforts.

General Responsibilities

• Stay informed on trends in digital marketing, communications, and education to keep LtL’s approaches current and impactful.

• Support organisational goals by contributing to cross-functional projects and initiatives.

• Ensure all communications comply with GDPR and safeguarding policies.

• Represent LtL at relevant external events and networks as needed.

What you’ll need:

• Experience of leading communications or marketing at a strategic level, preferably in the charitable or education sectors

• Proven ability to develop and implement multi-channel communications strategies that grow engagement and support organisational goals

• Experience of managing staff, fostering collaboration, and supporting professional development within a communications team

• Strong track record in campaign planning and delivery, including digital marketing, content creation, and media engagement

• Excellent written and verbal communication skills, with a keen eye for detail and storytelling

• Computer literate with experience using digital marketing tools and platforms such as email marketing systems, social media scheduling tools, and content management systems

• Strong understanding of branding and the importance of consistent messaging

• Confident using data to evaluate performance and inform strategy

• Proactive, organised, and able to work flexibly across multiple priorities

• Knowledge of GDPR compliance and safeguarding in a communications context

• A commitment to the values and mission of Learning through Landscapes

This is an indication of the scope of the role. If you don’t have all of the above

but feel it could be the role for you, talk to us!

What we offer:

• Flexible working

• Holiday, 28 days + bank holidays + a “birthday gift” day

• Laptop, phone and all travel & subsistence expenses

• Family & carer friendly policies

• Training and CPD by agreement

• Sick pay

• Pension scheme – 5% employer contribution

• Subsidised Christmas meal

• Free office refreshments

• A supportive and welcoming team of colleagues.

We’re an equal opportunities employer. All suitable applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

We are actively seeking to increase diversity within our workforce and are committed to recruiting the best people on the objective basis of their skills, ability and experience. We offer a guaranteed interview to eligible applicants who choose to opt-in to the scheme and can demonstrate that they have at least 50% of the “What You’ll Need” list. To be eligible to apply via the Guaranteed Interview Scheme, you must be from an ethnic minority. Please state clearly in your covering letter if you are applying under the Guaranteed Interview Scheme.  

We are happy to support with any reasonable adjustments that are needed within the recruitment process. 

If you would like an informal chat about the role, please contact the HR Manager, Sarah Knott - see our website for contact  details. 

To apply: Please send the following  to our recruitment email - see our website for details.

• Your CV 

• A covering letter explaining in no more than one side of A4, your interest in the role and the skills and knowledge you have that make you an ideal candidate 

• Contact details (including email address and phone number) of two referees, one of whom should be your most recent employer.

The recruitment process:  

The deadline for applications is 8 am on Monday 2nd June 2025.  

If you have not heard from us by 5 pm on Tuesday 3rd June 2025, you have not been shortlisted.  

Shortlisted candidates will be invited to interview at our offices in Eastleigh, Hampshire on Tuesday 17th June 2025.  

Candidates will be informed of the outcome of the interviews by Wednesday 18th June 2025.