Job Title: Fundraiser - Third Party Events
Directorate: Engagement and Fundraising
Team/Department (if specific): Philanthropy and Partnerships - Mass Participation Team
Context and Background
The NSPCC's mission is to end cruelty to children. In order to carry out its charitable work, we rely on the fundraising support of people across the UK for 90% of its annual income. Within Income Generation, our aim is to provide maximum resources for the NSPCC and children by working together to create the best possible donor experience by building long -term relationships to create a supporter experience which is different, better and more rewarding than that of supporting any other charity.
The Mass Participation Team (MPT) is an important part of the Philanthropy and Partnerships department within the Engagement and Fundraising directorate. MPT is responsible for attracting new supporters through our mass participation events and products to maximise fundraised income, and to optimise onward journeys to retain supporters within the NSPCC family.
The Mass Participation Team focuses on three areas of fundraising;
- Third party events – sporting and challenge events organised by third party suppliers, where we market spaces, recruit participants and support them in raising money in aid of the NSPCC. For example, the TCS London Marathon, Cardiff Half Marathon, Ultra Challenge series, skydives, bespoke treks.
- Schools Fundraising – a suite of fundraising products tailored to schools across all educational settings, including Number Day, the Kindness Challenge and Classmaster.
- DIY fundraising – supporters who choose to organise their own fundraising event or activity. Whether they take part with family or friends, at work or at school, we support them through stewardship and fundraising materials to help them reach their fundraising goals.
Job purpose
The role of the Fundraiser is to manage a number of events in the third party events portfolio. The Fundraiser will be responsible for working as a proactive member of the team to ensure that the participation levels and net income from each event/activity are maximised. The key aspects of the role are:
- To project manage specific event activities, co -ordinate cross fundraising activity, develop materials, keep track of budgets and evaluate as appropriate
- To develop specific activities and build existing activities to increase participation and income.
- Work closely with the team manager to identify and implement new opportunities to improve the efficiency and effectiveness.
- Work as part of the Mass Participation Team to deliver the overall department objectives.
- Evaluate the performance of specific activities and to provide financial information as required.
- To work to deliver the agreed departmental strategy, goals and standards in line with business requirements.
- To work effectively with other departments in Fundraising and other functions within the NSPCC to maximise income.
Key relationships - Internal
- Reports to Fundraising Manager – Third Party Events team
- Mass Participation Team colleagues
- Work closely with colleagues in Engagement and Fundraising teams to develop opportunities, supporters and fundraising initiatives.
- Work with staff in other NSPCC functions such as Brand and Content , Digital, Data and Analytics , Volunteer Recruitment and Marketing, as necessary to further fundraising relationships.
Key relationships - External
- Works with a range of NSPCC event participants and potential supporters, including corporate partners, major donors and volunteer fundraising boards .
- Works with a range of event providers, agencies and other suppliers that support fundraising relationships and activity.
Main duties and responsibilities
- To maximise income by engaging, managing and inspiring NSPCC event participants and event enquirers.
- To use creative and engaging methods of communication including written and verbal communications in pre-event, event and post event activities, that fit with wider audience journeys and experiences.
- To be responsible for delivering a supporter event experience that surpasses supporters’ expectations in order to maximise opportunities.
- To ensure maximised effectiveness and efficiency of sporting events by planning and best practice
- To proactively improve and capture knowledge and understanding of event participants through developing the NSPCC relationship with them, delivering greater insight that can be used to further develop supporter relationships to deliver increased lifetime value across all forms of support.
- To research and develop fundraising opportunities in sporting events both by reviewing NSPCC activities and the activities of other charities.
- To carry out research through a range of sources, to obtain relevant information that can contribute to improving event promotion effectiveness, the event participant experience, maximising participant sponsorship income and repeat participation levels.
- Work with their manager, to devise, agree and deliver particular aspects of the Mass Participation Team’s annual business plan and budget to enable the NSPCC to plan its activity and services.
- To work with fundraisers and staff in other departments to maximise relationships with NSPCC supporters.
- To be the contact for agencies and other suppliers who support fundraising, ensuring appropriate agreements are in place and that goods/services are delivered as agreed.
Responsibilities for all Staff within the Income Generation directorate
- To be responsible for updating databases and supporter information systems on a regular basis in line with Data Protection legislation and NSPCC policy and procedures to ensure all records are up -to-date and accurate.
- To lead regular team meetings and actively participate in department meetings, contributing to strategy, discussions and decisions which will be beneficial to the NSPCC’s development of fundraising activities.
- To maintain an awareness of own and others’ Health and Safety and comply with the NSPCC’s Health and Safety policy and procedures.
- To take personal responsibility for keeping up to date with NSPCC work to end cruelty to children, including securing updates on project and service developments and general NSPCC news and also ensuring that the fundraising team does likewise
- A commitment to safeguard and promote the welfare of children and young people
Person specification
- Mass participation fundraising events experience, including budget management, event delivery and marketing
- Highly developed written and verbal communication skills to deliver fundraising and training content, ideas and activity updates to a range of audiences in a clear, inspiring and confident way.
- Well-developed ability to build, manage and develop relationships with individuals within an organisation and externally and achieve objectives through these relationships.
- Ability to successfully negotiate with others to achieve desired outcomes.
- Proven ability to work with and through other teams and departments to maximise results for an organisation.
- Well-developed numeracy skills for entering, recording, interpreting, analysing and presenting financial data in clear and accurate format.
- Proven ability of demonstrating initiative and creativity to achieve desired outcomes.
- Ability to collect and analyse data, identify opportunities and evaluate their viability
- Ability to plan, monitor and implement projects/events/initiatives to agreed deadlines often with conflicting priorities.
- Ability to work organise and plan own work, identifying conflicting demands and establishing clear priorities in order to meet agreed objectives.
Using Anonymous Recruitment
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Shieldfield Art Works (SAW) is a project of the Methodist Church in Newcastle upon Tyne which is seeking the wellbeing of the city through creative practice. We are seeking an experienced, enthusiastic individual to build up Shieldfield Art Work’s fundraising programme and contribute to our strategy. This is a vital part of our work as we seek to become more sustainable and resilient in an ever challenging climate.
Our ideal candidate will have good experience in developing and implementing a robust fundraising strategy in order to take the strategic fundraising work of our community arts hub into a new chapter. You will also be able to articulate your active Christian faith, be able to explain SAW's Christian ministry and show ability to be able to write for both Christian and secular funders with different priorties.
You will need to be self-motivated and confident in your expertise. The role is suitable for candidates who are experienced in larger and multi-year applications to trusts and foundations (ideally in the cultural sector), developing individual giving campaigns and CSR channels, cultivating donor relationships and a good storyteller, to tell the story of and champion SAW. You must be motivated particularly by the social impact and outreach work that we deliver.
Closing Date: Tuesday 10th February, 10am
Location: At SAW/remote working
Contract Type: 12-month fixed-term
Period of work: March 2026 - February 2027
Rate of pay: £41,600 - £52,000 pro rata at 40 hours per week (£20-£25 per hour) based on experience
Number of days: 52 days, 8 hours per day
For full information on this role, including key responsibilities and person specification, please view the job pack.
About SAW
Shieldfield Art Works (SAW) is a project of the Methodist Church in Newcastle upon Tyne which is seeking the good of the city through creative practice. We are a team of artists who support others to be creative, and use our creativity to support others. We believe that the arts help us to articulate what it is to be human and that arts participation enables joy and flourishing in unique and unexpected ways. We are blessed with a gallery, workshop room and garden on our site in Shieldfield and so try to organise ways for these assets to be a blessing to our local community.
As a Christian organisation we believe each and every person has inherent worth, bearing the image of our creator. This motivates us to listen to and seek out those whose stories may not be being heard, so that we may better understand and love those around us.
We are particularly committed to our area of Newcastle, Shieldfield, just east of the city centre. We devise and commission art projects that tell Shieldfield’s story, and consider how stories from our local area relate to life outside of Shieldfield. In attempting to reflect a God who is interested in all areas of life, we are interested in the micro to the macro – art that speaks truths about the human condition, to art which speaks to the condition of our planet, and everything in between.
Our site in Shieldfield comprises a gallery, workshop room and community garden, from which we run:
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Four sessions of Painting for Fun each week
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Twice monthly Craft Action Collective sessions
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Gardening sessions (Shieldfield Grows) every week, with a pause in winter
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SAW Reflects events which provide time and space for deep thinking and conversation
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A programme of exhibitions in our gallery that changes throughout the year
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Our community garden is open to visitors all year round.
Shieldfield Art Works is a project of the Methodist Church in Newcastle upon Tyne, which is seeking the good of the city through creative practice



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