Database marketing manager jobs in london, greater london
We are looking for an experienced and passionate direct marketing professional, or someone with relevant transferable skills, to join us as our new Direct Marketing Fundraiser.
This is an exciting time to join the fundraising team with significant growth across multiple income streams, including individual giving. This role will be integral to developing our individual giving programme to support the growth and sustainability of our income, whilst also driving supporter engagement. You will be responsible for the hospice’s direct mail campaigns and maintaining and developing strong relationships with donors to maximise income generation. You will be involved in a range of individual giving activities including regular giving, appeals and lottery.
You will have excellent communication skills, being able to communicate effectively with staff, volunteers and supporters and will work closely with our Communications and Marketing team. We are looking for someone with an eye for detail, strong organisational abilities and a track record of delivering projects on time.
Based at our state-of-the-art children’s hospice just outside Maidenhead, this role is a brilliant opportunity for someone to add value to a growing fundraising team. If you are passionate about raising money to help, make our services available to all families that need us and will reflect our core values in all that you do, we would love to hear from you.
As well as a competitive salary, we offer a generous annual leave entitlement, access to a pension scheme as well as private medical insurance and life assurance. You will also have free on-site parking and will benefit from an Employee Assistance Programme.
Registered Charity
21 - 50
We provide specialist care and support to children with life-limiting and life-threatening conditions, and their families, across Berkshire
Thank you!
About the Role
Medical Aid for Palestinians (MAP) is responding to the largest emergency in our 40-year history. Over the last year support for our cause has seen significant growth in income as tens of thousands of supporters have joined MAP. Our challenge now is to retain this interest and ensure we sustain income as we respond to the ongoing emergency and the longer-term health of Palestinians over the coming years. With an ambition to be a £50m organisation in the next five years, the corporate partnerships manager will play a key role in enabling over one million Palestinians to access improved healthcare annually by 2028
We are looking for an experienced Corporate Partnerships Manager to lead and grow our corporate fundraising programme. In this role, you will develop and implement strategies to cultivate and steward existing partnerships while identifying new opportunities for multi-year collaborations. You’ll create compelling proposals, deliver inspiring stewardship events, and work closely with teams across the organization to maximise marketing and engagement opportunities.
About You
You will have a proven track record in corporate fundraising and business development, with experience creating strategic partnerships that drive results. With excellent communication and organisational skills, you excel at managing multiple projects, building relationships, and crafting innovative pitches. You’re proactive, data-driven, and adept at using insights to shape impactful programmes
Duties and key responsibilities
Leadership and Strategy
• Support on the development of the corporate partnership programme. Working alongside
the Head of Philanthropy to create a strategic plan that will identify, cultivate, solicit and
steward a portfolio of existing corporate partners in line the overall fundraising strategy.
• Monitor and analyse trends within corporate fundraising, both internally and externally,
using these findings to influence the direction of the programme.
• Develop a pipeline of new prospective corporate partners, working alongside the Prospect
research manager.
Relationship Development and Events
• Cultivate, engage and manage strong relationships with existing corporate partners with a
focus on building strategic multi-year partnerships.
• Create high quality, inspiring proposals, pitches and materials to maximise new
opportunities.
• Work with the communications and advocacy team to maximise marketing opportunities.
• Lead on the development of inspiring stewardship events that convey MAP’s work and
impact to current and new corporate partners.
Budget Management, reporting and compliance
• Create three year rolling budgets and reforecasts, setting income and expenditure targets in
collaboration with the Head of Philanthropy.
• Manage financial planning, reporting, and risk assessment for the Corporate Partnerships
budget.
• Ensure that the corporate partnerships programme adheres to due diligence procedures
and carry out regular due diligence reporting on existing corporate partnerships.
• Utilise and maintain the CRM database to ensure accurate reporting and stewardship.
General Responsibilities
• Support MAP’s mission, ethos and values.
• Support and promote diversity and equality of opportunity in the workplace.
• Abide by organisational policies, codes of conduct and practices.
• Treat with confidentiality any personal, private or sensitive information about individual
organisations and or clients or staff and MAP data.
PERSON SPECIFICATION
Knowledge, skills and abilities
Essential
· Excellent written and verbal communication skills.
· Highly proactive – excellent at networking, communicating and influencing.
Desirable
· Effective management and leadership skills
Experience
Essential
·Experience creating strategic partnerships and Managing relationships which deliver income or impact
·Skilled in performance reporting, data analysis and using insights to shape a corporate fundraising programme.
·Excellent project management skills, including managing multiple projects and priorities at once.
·Experience in planning and budgeting
Desirable
·Proven track record of corporate new business development.
Personal attributes and other requirements
• Commitment to high standards, fostering trust and confidence in MAP’s fundraising
initiatives.
• Commitment to a zero-tolerance policies on sexual exploitation & abuse/safeguarding.
• Commitment to anti-discriminatory practices and equal opportunities.
• Commitment to the values and ethos of MAP (Solidarity, Dignity, Impact & Integrity).
• An ability to apply awareness of diversity issues to all areas of work.
• Ability and willingness to work weekends/evenings in emergencies, and to travel
overseas where necessary.
The client requests no contact from agencies or media sales.
Thank you!
The country’s leading transport charity, Campaign for Better Transport has worked for more than 50 years to improve transport, tackle climate change and create a more inclusive society. We are looking to appoint a highly motivated and experienced Supporter Engagement Manager to join our dedicated income generation team on a 12-month, fixed-term contract.
The Supporter Engagement Manager will lead the acquisition, retention and development of individual donors through our multi-channel campaigns, ensuring growth in our donor base and engagement with our supporters. You will use data insights to optimise fundraising strategies and enhance the supporter experience.
The successful candidate will have a minimum of two years’ experience in direct marketing and individual giving, with strong copywriting, budgeting and project management skills, and proficiency in CRM systems and data analytics. They will have a good working knowledge of GDPR and IoF Codes of Practice.
Key responsibilities include:
- Planning, managing and executing the delivery of the Supporter Engagement Programme, including supporter acquisition, retention and uplift through all on- and offline direct marketing channels
- Leading fundraising initiatives such as seasonal appeals, matched funding and legacy giving
- Maintaining all supporter records on the database
This is flexible working position, with at least two days per week spent in our London office.
The client requests no contact from agencies or media sales.
Thank you!
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
About Alexandra Rose Charity
Founded by Queen Alexandra in 1912, Alexandra Rose Charity (ARC) has a long history of supporting people experiencing poverty in the UK. Our vision is for everyone to have access to healthy and affordable food, and our mission is to give families on low incomes access to fresh fruit and vegetables in their local communities whilst advocating for systemic change to address food insecurity and health inequalities.
Since 2014, ARC has pioneered the use of financial incentives to improve access to healthy food and combat food insecurity through our Rose Vouchers for Fruit & Veg projects. To date, we have supported over 11,000 families, including over 20,000 children, to access £3.5 million of fresh fruit and vegetables in their local communities.
To deliver this scale, we work with 73 children and family centres and community organisations, 69 market traders and independent retailers, two fruit and vegetable vans and one fruit and vegetable delivery box scheme. We estimate that our projects have generated a total economic value added of almost £9 million for the local economies of the eight locations where we work: five London Boroughs, Barnsley, Liverpool and Glasgow.
As part of our new five-year strategy, we want to grow our reach and impact as part of a national movement where Rose Vouchers for Fruit & Veg projects are embedded in local and national policies and seen as a key intervention for transforming the diets of communities across the UK.
About the role
ARC is a data-rich organisation, having made significant progress in our data analytics activities in recent years. Using the CRM Socialsuite , we have developed sophisticated project performance dashboards, which are critical in supporting both our delivery and reporting efforts. Our servers are soon to be hosted in MS Azure, and we are planning to maximise the use of this platform in the coming years. We have also made considerable progress in evaluating and demonstrating the impact of our Rose Vouchers for Fruit and Veg projects. We have developed evaluation tools and theories of change to measure how our work improves the diets, health, and well-being of children, adults and families.
As we launch our new five-year strategy, we are looking for a passionate Data and Insights Officer who is committed to social change, health equity and inclusion, and can coordinate and develop our data analysis initiatives, as well as provide research and analytical support for our research and evaluation work.
Working closely with the Head of Operations and the Impact & Evaluation Manager, this role will play a key part in supporting the assessment and enhancement of the effectiveness of our projects as well as providing essential insights to support the strengthening of our fundraising and reporting efforts and project performance monitoring.
This role is pivotal in ensuring our strategies are data-driven, our outcomes are measurable, and our impact is effectively communicated to stakeholders, local authority funders, and the communities we serve.
We want our organisation to reflect the diversity of the communities we work in and we welcome applications from people from all backgrounds.
Application Instructions
• Please provide a cover letter clearly demonstrating how you meet the role requirements detailed in the attached job pack.
• Your CV
Interview Process: The selection process may include two interviews:
First Interviews: will take place online from the 16th to 19th June
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
About Us
Allergy UK is the leading national charity dedicated to supporting the millions of people in the UK who live with allergic conditions. We work tirelessly to raise awareness, provide expert advice, and advocate for improved healthcare and rights for those affected by allergies.
The Role
We are looking for a dynamic and driven Fundraising Manager to play a crucial role in managing our amazing corporate partnerships, acquiring new business and the effective stewardship of our supporters. In this role, you will deliver on the £384k corporate partnership target.
Why Join Us? At Allergy UK, you’ll be part of a supportive and passionate team working to improve lives. We offer a collaborative environment where your ideas and expertise will shape the future of allergy awareness and advocacy in the UK. This is your chance to use your skills to create lasting change!
Registered Charity
21 - 50
No one should die from allergy We provide expert advice, and advocate for better healthcare and support for those affected by allergy
The client requests no contact from agencies or media sales.
Thank you!
About the role:
This is an opportunity to bring your big ideas and ambition to life, taking our Individual Giving and Legacy Marketing to the next level. Identified in our newly launched fundraising strategy as growth areas, this role will build on the successes of the past and push the boundaries of what’s possible – with full support from the fundraising and leadership teams.
You will develop exciting plans to improve communication and create new products for our audiences – all driven by what our supporters want. Alongside this, you will lead on developing an acquisition programme, tripling the number of active supporters over five years. If you have experience of delivering audience and income growth across Individual Giving and Legacy Marketing, have a passion for trying new things and a curious attitude, we’d love to hear from you!
Back Up could offer you an inspiring and fulfilling role making a significant difference to the lives of people affected by spinal cord injuries.
Together we’ll be working hard to make sure everyone affected by spinal cord injury has access to the support they deserve; and we are the only spinal cord injury charity in the UK providing specific services to children and young people.
For full details please see our job description.
About us:
At Back Up, we have big ambitions. Over the next few years, we’re going to be transforming the lives of even more people affected by spinal cord injury.
Inclusion is at the heart of everything we do. Please read our Equality, Diversity and Inclusion Policy Statement. We are committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. We particularly welcome applications from those from black, Asian or ethnic minority backgrounds or those with higher level spinal cord injuries.
In 2024 Back Up won The Times and The Sunday Times Spotlight Award for Best place to work for disabled employees. As well as this, Back Up has been voted one of the top ten charities to work for (Third Sector Best Charities 2020). The enthusiastic, inclusive and supportive spirit of our very skilled staff ensure excellence in the services we deliver.
Please apply by emailing midnight on Sunday 11th May with:
• A CV (including two referees, one of whom should be your present or most recent employer. We will contact them after interview.)
• A (maximum) two side A4 supporting statement, saying why you want the job and explaining how you meet the criteria in the job description. This statement is crucial; CVs alone will not be accepted.
• A completed equal opportunities form. This form will be kept separate from your application, and not viewed by the recruiting manager. It is used to help us assess the diversity of our applicants to ensure our processes are fair to all. It is optional to fill in but it will help us improve and maintain high standards.
Registered Charity
51 - 100
At Back Up, we inspire people affected by spinal cord injury to get the most out of life.
The client requests no contact from agencies or media sales.
Thank you!
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
Kentown Support is a new charity, here to ensure that every child with a life-limiting condition and their family across the UK has access to a model of integrated community children’s palliative care. We will:
· REPLICATE and roll out the Kentown model to reach more children;
· CREATE sustainable teams around the child and family; and
· EQUIP professionals and parents/carers with the knowledge and expertise to deliver the best health and social care for children with life-limiting conditions through high-quality research, education and training.
Our Marketing and Communications Manager will play a key role in growing our reach and influence, building Kentown Support’s brand across the children’s palliative care sector.
In this home based role, you will use your creative flair to develop and deliver strategic communications and marketing plans to our audiences using a range of channels. Working closely with colleagues, partners and service users, you will lead and implement all aspects of our communications’ strategy: Brand management & development, Web & social media, PR & Media and Storytelling & publishing.
We are building a compassionate and high performing organisation at Kentown Support. We are looking for an ambitious, energetic and collaborative colleague who has both a passion for their work and the difference it can make to children and their families. This is a rare opportunity to join an incredible charity at the beginning of its journey.
With the privilege of starting a new organisation is the ability to define the way in which we work. We are creating an environment based on trust and integrity with everyone’s wellbeing at the of core of its success. More traditionally, Kentown Support also offers 25 days’ holiday (pro rata) with an additional day off in your birthday month, 2 paid volunteering days (pro rata), an employee assistance program (including death in service) and 6.5% employer’s contribution to our workplace pension.
We are holding interviews on Teams on Monday 12th May, and final interviews in person on Monday 19th May, location to be decided.
Our website is currently under development, so while helpful on one key area of our work, it does not show the whole range of our activities.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Are you a direct marketing specialist looking for the next move? Why not join our busy, marketing department in an exciting period of growth. We are the UK office of an international Catholic organisation supporting persecuted and suffering Christians worldwide.
Your demonstrable marketing experience will play a key part in the conception, content creation, production, administration and analysis of a busy programme of direct mail appeals, supporting ACN projects around the world. Reporting to the Head of Marketing, you will offer support and creative input to our acquisition, retention, reactivation and conversion programmes as well as collaborating with initiatives across the wider Fundraising and Marketing and Press and Public Affairs teams. Our energetic, creative and professional team look forward to working with someone who shares their drive to deliver increased income, wider reach and quantifiable impact.
This role would suit someone with direct mail experience, looking to grow their skills to be able to manage all aspects of our campaigns.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
We're looking for a passionate Marketing & Fundraising Executive to join our charity team and spearhead innovative strategies that will transform the lives of street dogs in Thailand.
Your role will be pivotal in representing and communicating everything Jai to Ministry of Sound Group partners, managing communications with our members, event partners, and other stakeholders, and keeping our website and blog vibrant and upto-date.
You will be developing marketing and fundraising strategies that inspire donors.
You'll support our Thai agency on public campaigns and the Regular Giving initiative, driving legacy programs that leave a lasting impact.
You will engage and retain one-off and regular donors through effective acquisition and stewardship, increasing donations and cultivating major donor relationships.
You'll oversee newsletters, website updates, and blog management and lead the Sponsor A Dog initiative, providing quarterly updates that will warm donors' hearts.
You will work to expand Jai’s presence on TikTok, YouTube, and other sites, leveraging your expertise in Google Ads and paid search. You will also maximize Jai’s corporate exposure through strategic LinkedIn postings.
Operationally, you'll develop and manage the CRM database, possess a solid understanding of WordPress and website SEO. Experience with Meta Business Manager and ad management would be ideal.
You will collaborate with The Ministry Marketing Manager on member communications and updates, supporting at events with enthusiasm and dedication.
The client requests no contact from agencies or media sales.
Thank you!
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
Legacy Marketing and In Memory Manager
Join an amazing charity that makes a difference for the 110,000 adults and children in the UK with a muscle-wasting condition. This is a role where you can really make a difference.
The Legacy Marketing and In Memory Manager is an exciting new role at MDUK, that will sit within the Individual Giving and Legacy Marketing team. You will be responsible for delivering the legacy marketing programme as well as excellent stewardship of Legacy and In Memory supporters. This role will help raise vital income to fund MDUK’s care, support and advocacy services and fund ground-breaking research into treatments for muscle wasting conditions.
About us:
Muscular Dystrophy UK is the charity bringing individuals, families and professionals together to fight muscle-wasting conditions. We bring together more than 60 rare and very rare progressive muscle-weakening and wasting conditions, affecting around 110,000 children and adults in the UK.
We share expert advice and support to live well now; fund groundbreaking research to understand the different conditions better and lead us to new treatments; work with the NHS towards universal access to specialist health; and together, campaign for people’s rights, better understanding, accessibility, and access to treatments.
Benefits:
We appreciate the range of skills and experience our staff have to offer. In return for your enthusiasm and commitment we commit to actively developing and supporting you. We also offer a range of benefits including pension, life assurance, cycle scheme, health cash plan, financial wellbeing and an employee assistance programme.
Please download the job description to see full role responsibilities.
The client requests no contact from agencies or media sales.
Thank you!
This is an exciting new role for our organisation! You’ll have the freedom and autonomy to shape our marketing strategy, working hand-in-hand with our Director and Senior Leadership Team to make a tangible impact in our community.
• Salary: £36,565 - £41,200 per annum (dependent on experience, Full-Time Equivalent)
• Hours: Flexible arrangements! We're open to accommodating everything from 20 hours per week (0.5 FTE) up to full-time - depending upon the candidates needsmark. Hybrid working options available.
• Contract: Permanent
About Us
Sufra is an innovative charity in Northwest London that prevents hunger, fights poverty and builds community.
With the help of our volunteers and partners, we coordinate a network of food banks and community kitchens, as well as a social supermarket and café. These act as a gateway for guests to access more holistic support – including welfare advice, asylum support, volunteering opportunities and our award-winning community garden.
We aim to work with our guests to find solutions to their challenges together, whilst campaigning against the causes of hunger and poverty.
What You’ll Do
Strategy & Execution: Create and drive an innovative individual giving strategy that grows our existing donor base and revenue.
Understanding Our Supporter Base: Dive into our CRM system (Beacon) to understand, profile, and engage with our supporters on a personal level.
Donor Stewardship: Cultivate and nurture relationships with individual donors, including high-net-worth individuals, ensuring they feel valued and connected to our cause.
Campaign Management: Lead dynamic direct marketing campaigns, digital appeals, and social media drives that captivate and convert our supporters into donors.
Data, Budgeting & Reporting: Analyse fundraising performance like a pro, managing budgets and providing insightful reports.
Team Leadership: Inspire a small but passionate team, and getting stuck in to delivery in order to achieve our shared goals.
And More…
• Support our corporate fundraising initiatives.
• Be the face of Sufra at external events and meetings.
• Work closely with the entire team, stepping in wherever needed to propel our charity forward.
Why You’ll Love Working with Us
Health and Wellbeing: Access to a 24/7 Employee Assistance Programme for confidential advice and counselling.
Learning and Development: Annual training budget, plus shadowing opportunities to grow your skills.
Annual Leave: Start with 25 days per year (pro rata) plus bank holidays, gaining an extra day for each year of service (up to 5 additional days).
Pay and Pension: Competitive salaries with regular reviews, plus eligibility for the Nest pension scheme with employer contributions.
Flexibility: Embrace hybrid and flexible working arrangements tailored to your needs.
If you’re an experienced fundraiser with a knack for storytelling and growing an engaged supporter base, we want to hear from you. Join us in driving positive change and making a real difference in Northwest London!
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Prospectus are excited to be working with our client to help them recruit for a Direct Marketing Manager (Retention) to join their team. The group is a unique and dynamic membership organisation which comprises 15 of the UK’s leading humanitarian agencies.
Since it was founded in 1963, the organisation has run over 78 fundraising appeals and raised more than £2.4 billion to help save lives and protect livelihoods in disaster-affected communities around the world.
This role is offered on a 3-year fixed contract basis paying a salary of £40,560 per annum with flexible hybrid working arrangements available at their London office.
The Direct Marketing Manager (Retention) is responsible for shaping and delivering new and existing supporter journeys for individual, community and legacy donors, and leading a programme of improvement across all major contact points between the organisation and the public. They will work closely with the Head of Public Fundraising and relevant staff to develop and deliver direct marketing materials to provide updates and information on how donations are being spent. They will work with the Public Fundraising team to utilise a large database of supporters for communication by email, SMS, and direct mail. They will also oversee and support the delivery of materials that support community fundraising in appeals and a light touch legacy marketing programme.
They are looking for someone with demonstrable direct marketing experience with a focus on high volume donor acquisition. They are looking for a candidate with a demonstrable experience of direct marketing techniques such as direct mail, email and SMS. They are looking for someone with a demonstrable track record of developing effective digital and direct marketing strategies, which resulted in significant growth in income and retention of a charity’s individual supporters. The ideal candidate will have excellent knowledge of direct marketing initiatives that have successfully met targets at retaining or reactivating donors and experience of working within the international sector.
At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status, or pregnancy/maternity. If you have any disability and require reasonable adjustment/s to any part of the process, then please contact Firas El Dib at Prospectus.
If you feel you meet some of the criteria but not all, we really hope you'll enquire and learn more. Prospectus can advise and support on each part of the role and hopefully your application, so we look forward to hearing from you.
In order to apply please submit your CV in the first instance. Should your experience be suitable, we will arrange for a meeting to brief you on the role. You'll then have all the information you need to formally apply. We are looking forward to connecting with you soon.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Prospectus are excited to be working with our client to help them recruit for a Direct Marketing Manager (Acquisition) to join their team. The group is a unique and dynamic membership organisation which comprises 15 of the UK’s leading humanitarian agencies.
Since it was founded in 1963, the organisation has run over 78 fundraising appeals and raised more than £2.4 billion to help save lives and protect livelihoods in disaster-affected communities around the world.
This role is offered on a permanent contract basis paying a salary of £40,560 per annum with flexible hybrid working arrangements available at their London office.
The Direct Marketing Manager (Acquisition) is responsible for delivering key direct marketing activities during appeals for major disasters or emergencies. The post holder will work closely with the Head of Public Fundraising and relevant staff to develop and deliver direct marketing in appeals. They will work with the Public Fundraising team to utilise a large database of supporters for communication by email, SMS, and direct mail. They will identify new fundraising channels and ideas for increasing the impact of income generation. The post holder will also lead the benchmarking process of Member Agency fundraising performance following each appeal Period of Joint Action (PJA).
They are looking for someone with demonstrable direct marketing experience with a focus on high volume donor acquisition. They are looking for a candidate with a demonstrable experience of direct marketing techniques such as direct mail, email and SMS. They are looking for someone with a demonstrable track record of developing effective digital and direct marketing strategies, which resulted in significant growth of income. The ideal candidate will have excellent knowledge of direct marketing initiatives in an International Development context and experience of working within the international sector.
At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status, or pregnancy/maternity. If you have any disability and require reasonable adjustment/s to any part of the process, then please contact Firas El Dib at Prospectus.
If you feel you meet some of the criteria but not all, we really hope you'll enquire and learn more. Prospectus can advise and support on each part of the role and hopefully your application, so we look forward to hearing from you.
In order to apply please submit your CV in the first instance. Should your experience be suitable, we will arrange for a meeting to brief you on the role. You'll then have all the information you need to formally apply. We are looking forward to connecting with you soon.
Thank you!
As our Marketing Manager - Mass Fundraising Acquisition (Legacy), you’ll be responsible for leading an in-house team of marketers responsible for driving mass, new customer acquisition across a portfolio of fundraising products/activities. This includes our integrated mass marketing campaigns, Legacy lead generation acquisition and specific Legacy conversion activity, via promoting our Free Will Service.
Working with our media agency and third-party agency suppliers, you'll be responsible for the development, execution, and optimisation of multi-million pound, omni-channel marketing, and fundraising campaigns and marcomms within the overall British Heart Foundation (BHF) integrated media plan. You'll have oversight across a portfolio of fundraising activity, ensuring strategic and tactical delivery and optimisation, to deliver transformative customer experiences and drive growth in support and income through mass customer acquisition.
In this role, you'll put the customer at the heart, ensuring they feel central to our work and achievements and motivated to continue funding our research in the long-term.
About you
As our ideal candidate, you'll bring extensive and demonstrable marketing experience of designing, developing, and managing integrated, multi-channel marketing plans and delivering successful commercial outcomes through these i.e., across new customer acquisition and fundraising/income growth.
Preferably with knowledge of Legacy Marketing, you will have excellent interpersonal skills and a proven track record of success in a fast-moving, effective marketing team, experience in paid media planning, and optimisation within, and across a full range of ATL channels.
Highly numerate, with excellent planning and project management skills, you'll have evidenced experience of marketing including a full understanding of different marketing approaches and an ability to use marketing to secure support across a broad range of channels.
To be successful in the role you will also have:
- Strong analytical skills, able to manipulate and analyse data across a variety of media to optimise integration performance and engagement
- Experience of managing significant expenditure budgets, interpreting financial information and providing reporting and analysis, as well as risk identification and risk mitigation against financial and non-financial objectives
- Previous leadership and line management experience
- Experience of agency partnership management
- Knowledge and experience of fundraising or relationship databases is highly desirable
Working arrangements
This is a fixed term contract until Dec 2025 covering a secondment.
This is a blended role, where your work will be dual located between your home and our London Office, approximately 1-2 days per week
At BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
About us
We research all heart and circulatory diseases and the things that cause them. Our research is the promise of future cures and treatments.
We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day.
Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.
Interview
Please note, we plan to hold interviews on 22nd and 23rd May via Microsoft Teams.
Please note that internally this role is known as Mass Fundraising Acquisition Marketing Manager - (Legacy)
Registered Charity
More than 1000
Our vision is a world free from the fear of heart and circulatory diseases.
Thank you!
Are you passionate about marketing and fundraising? If so, we are looking for a marketing expert to help us plan, deliver and optimise the marketing to our most loyal supporters – focusing on Legacy audiences. This role will be instrumental to helping the ongoing success & continued evolution of the marketing and digital tactics for these audiences.
This Marketing Officer position at Brooke is a pivotal role within the Legacy & Community Engagement team. Legacies are Brooke’s largest single source of voluntary income and fund over half of our international animal welfare work. And it is one of our key fundraising priorities and an integral part of our 5yr fundraising strategy.
Within this role you will help deliver an exciting portfolio of integrated, multi-channel and supporter-centric campaigns that involves all elements of the marketing mix as well as a range of diverse stewardship activities. We are looking for a highly organised individual with great communication skills who will help deliver a range of marketing campaigns and stewardship activity which will acquire new supporters, convert existing Brooke supporters and steward known supporters, with the ultimate goal of increasing the number of supporters who include a gift to Brooke in their Will.
About you
This is a varied role which requires a solid foundation in integrated marketing & stewardship delivery.
We are an ambitious international animal welfare charity and in order to thrive, you will need to be independent, well organised, hands-on, unflappable, creative, analytical, data-driven, focused on results, demonstrate attention to detail and be able to prioritise your work.
This is an exciting opportunity for someone with stewardship & marketing experience who also has a flair for building relationships with a diverse range of internal and external stakeholders. Being a good team player is key to working collaboratively as part of the Legacy and Community Engagement team and wider Fundraising Directorate.
You will have excellent written and verbal communication skills. And you will have excellent organisation skills and the ability to prioritise work effectively to meet targets and deadlines. You will have a proactive approach and be willing to travel or work unsocial hours on occasion.
You will be joining a friendly and passionate Legacy and Community Engagement team at a really exciting time for Brooke.
If you are interested in the role and meet the criteria, we will look forward to hearing from you.
At Brooke, we celebrate diversity and the creative new ideas it brings. We actively encourage applications from all backgrounds, in particular global majority candidates, candidates from a social mobility background, disabled and neuro-diverse candidates, and candidates under 25 as these groups are currently under-represented at Brooke.
We are aware that studies have shown that women and global majority candidates are less likely to apply for a role if they feel they do not meet the full criteria of the job description. If you feel you meet the majority of the criteria, we would love to hear from you.
We offer a variety of flexible working options to best support our staff and to ensure our working practices are as inclusive as possible.
We will be holding first-round interviews w/c 19th May 2025
