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This is a new role sitting within the Marketing Planning team, created to establish ARUK’s Single Source of Marketing Truth. This role helps to establish marketing effectiveness as a core organisational capability at ARUK, ensuring objectivity on performance.

The Senior Marketing Effectiveness Officer will work with the Head of Marketing Planning and Senior Marketing Planning Manager, to deliver robust audience insight, marketing performance measurement, and effective evaluation to inform marketing strategy. The role moves ARUK to a consistent, comparable measurement system that supports income growth, audience development and best use of marketing budgets.

Key Responsibilities:

Marketing Effectiveness & Performance Measurement

· With the support of the Senior Marketing Planning Manager, deliver and implement an ARUK Single Source of Truth (SSOT) dashboard for marketing performance.

· Build and maintain consistent KPIs, reporting methodologies and dashboards across all marketing disciplines.

· Analyse campaign performance across channels, providing objective insight on effectiveness, ROI, CPA, long-term value and audience movement through the funnel.

· Produce clear performance summaries and recommendations for senior leadership to guide future decision-making and budget optimisation.

· Identify what works, what doesn’t, and what should be scaled — ensuring learning is embedded into planning cycles by the Senior Planning Manager.

Audience Insight & Segmentation

· Working with the Senior Marketing Planning Manager, translate priority audience insights into actionable planning and targeting guidance for campaign and channel teams.

· Maintain and update audience personas, segmentation models and behavioural profiles in partnership with the Insight team.

· Support on ad hoc audience research (quantitative and qualitative) to inform proposition development, message testing and campaign design.

· Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.

Data, Systems & Continuous Improvement

· Support the implementation and optimisation of new effectiveness tools, dashboards, analytics partners and measurement frameworks.

· Work closely with CRM, Data and Finance teams to ensure accurate, consistent flow of supporter, campaign and spend data.

· Identify gaps in data, insight or measurement and propose solutions to resolve them.

Stakeholder Engagement & Upskilling

· Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.

· Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.

· Champion a test-and-learn culture across the organisation.

Key Outputs

· A clear, agreed set of marketing performance measures and way of working for marketing evaluation used organisation wide.

· Increased understanding and clarity in how marketing success is defined and reported.

· Evidence of performance insight actively shaping planning, channel selection and investment.

· Improved ability to demonstrate marketing’s contribution to income and growth.

· Strong confidence from senior leaders in marketing effectiveness.

What we are looking for:

· Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).

· Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.

· Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.

· Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.

· Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.

· Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.

· Highly analytical, with strong critical thinking and problem-solving skills.

· Able to communicate complex information simply and compellingly.

· Curious, evidence-led mindset — always seeking to understand “what’s working and why”.

· Comfortable challenging constructively and influencing decision-making.

· High attention to detail and accuracy.

· Ability to plan and manage multiple insight or analysis workstreams simultaneously.

· Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £36,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 11th January 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2024, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3-star accreditation.

We were also listed in the prestigious Best Companies lists:

· 18th in the 100 Best Large Companies to Work For in the UK.

· 10th in the 50 Best Companies to Work For in the East of England.

· 2nd in the 30 Best Companies to Work For in the Charity Sector.

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK

The Senior Marketing Planning Manager in an exciting new role to Alzheimer’s Research UK. Sitting in the Marketing Planning team within Strategic Marketing, this role is accountable for making ARUK’s marketing system work end-to-end for bigger and better impact.

This role is responsible for the practical application of the overall marketing strategy into clear, prioritised and sequenced plans across the top of the marketing funnel, working closely with colleagues across Fundraising, Comms, Digital, Policy and Brand.

Operating with significant autonomy, the role embeds planning discipline, governance and rhythm across the organisation — ensuring the right activity happens at the right time, with the right level of investment, to deliver audience and income growth.

This is a senior management role, judged not by activity but by the clarity, efficiency and effectiveness of the marketing system.

Key Responsibilities:

Marketing Planning & Operating Model Leadership

· Own and embed ARUK’s Marketing Operating Model, ensuring planning principles, cycles, governance and tools are understood and consistently applied.

· Translate organisational priorities into an integrated annual and quarterly marketing plan.

· Ensure planning supports growth of our defined target audience and long-term fundraising outcomes.

Master Marketing Calendar Planning & Management

· Own and maintain the single Master Marketing Calendar to ensure a clear and complete view of what ARUK is communicating externally and when.

· Sequence campaigns to avoid clashes, duplication and audience fatigue.

· Enable informed trade-offs between activity based on capacity, impact and strategic priority.

Strategic Marketing & Communications Board Programme Management

· Act as Programme Manager for the Strategic Marketing & Communications Board.

· Ensure meetings are decision-focused, well-structured and supported by clear papers.

· Track actions, outcomes and follow-through to ensure decisions translate into delivery.

Campaign Planning Quality & Governance

· Lead consistent campaign briefing, prioritisation and review processes.

· Ensure Gold and Silver tier campaigns are properly planned, resourced and evaluated.

· Improve planning quality across teams, reducing late-stage changes and rework.

Cross-Organisational Leadership

· Coordinate input from Fundraising, Comms, Brand, Digital, Policy and Insight.

· Build strong working relationships and act as a trusted planning partner to Heads and Directors.

· Enable teams to focus on delivery by providing clarity, structure and coordination.

· Collaboration and briefing of media agency, creative and external partners to ensure visibility and understanding of priorities

People management

· Accountable for team development and line management of Senior Marketing Effectiveness Officer, including career development, performance reviews.

· Ensure outputs from Senior Marketing Effectiveness Officer are translated into strategy and activated in delivery.

Key Outputs

· Respected ownership of a single, trusted marketing plan and calendar actively used across the organisation.

· Effective, well-timed campaigns and clearer prioritisation.

· Improved confidence from senior leaders in marketing decision-making.

· Proactive planning and increased scheduling of external activity that makes the most of brand halo effect.

· Cross organisational planning forums that enable decisions.

What we are looking for:

· Significant experience leading multi-channel marketing or communications planning across multiple teams or functions.

· Strong understanding and experience of marketing planning frameworks, campaign cycles, and processes that support integrated delivery.

· Experience developing and implementing planning tools such as calendars, tiering frameworks, briefing processes, and governance systems.

· Demonstrable project management and organisational skills, with proven ability to manage competing priorities and deadlines.

· Experience of facilitating cross-functional collaboration and influencing stakeholders at all levels.

· Experience managing complex workloads and bringing clarity and structure in fast-paced environments

· Highly organised, able to create systems and processes that others can easily adopt.

· Strong communication skills — able to translate strategic direction into clear, actionable plans.

· Able to build strong relationships across teams and foster a collaborative approach.

· Confident in leading meetings, workshops, and cross-team discussions.

· A proactive problem-solver who anticipates risks and identifies solutions early.

· Comfortable holding others to account for agreed ways of working, timelines, and processes.

· Attention to detail with the ability to step back and see the bigger picture.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £53,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 11th January 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2024, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3-star accreditation.

We were also listed in the prestigious Best Companies lists:

· 18th in the 100 Best Large Companies to Work For in the UK.

· 10th in the 50 Best Companies to Work For in the East of England.

· 2nd in the 30 Best Companies to Work For in the Charity Sector.

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK

About the Project

The National Lottery funded Meddwl Ymlaen Mind Our Future project is led by The Venture on behalf of the North East Wales partnership. The aim is to empower young people aged 11 to 24 to shape mental health services across Wrexham and Flintshire. Young people will co develop and influence policy, processes and services that affect their mental wellbeing.

Overview of the Role

The Senior Youth Engagement Officer will lead the youth engagement and co production elements of the project. A key part of the role is to lead and facilitate the Young Leaders Advisory Board (YLAB), made up of 11 to 24 year olds who guide the direction of the project. The post holder will support their leadership development, confidence and decision making.

The role also includes developing a strategy to recruit and engage more young people, delivering a calendar of youth led events, and ensuring young voices shape all aspects of the project. The officer will represent Mind Our Future in meetings with stakeholders and support young people recruited into paid roles within the project.

Main Duties

• Lead and facilitate the YLAB, plan and chair meetings, and support members to take an active leadership role.
• Recruit and engage a diverse group of young people to join the YLAB and ensure the group reflects the communities of Wrexham and Flintshire.
• Provide mentoring, coaching and personal development opportunities for young people involved.
• Co design project activities with young people, ensuring their voices guide decisions, planning and evaluation.
• Organise workshops, events and activities and ensure all logistics are managed effectively.
• Build strong relationships with stakeholders and communicate project updates.
• Recruit and support young people in paid roles within the project, including training, mentoring and ongoing support.
• Act as the designated safeguarding lead for the project including implementing safeguarding procedures, providing guidance, and liaising with authorities when required.
• Contribute to overall project success through planning, evaluation and collaborative teamwork.
• Maintain high standards of professionalism, confidentiality and equality across all work.

Person Specification

Qualifications

Essential
• Minimum Level 3 qualification in Youth Work
• Clean UK driving licence
• Level 3 safeguarding children in Wales qualification
• Significant experience in a Safeguarding Lead or equivalent role

Desirable
• Diploma or degree in mental health, particularly relating to children and young people
• Health and Safety training

Skills and Abilities

Essential
• Strong communication skills in English
• Experience working with young people and young adults
• Empathy and ability to connect with young people
• Strong verbal and written communication skills
• Excellent planning and organisational skills
• Good IT skills including digital communication and online working
• Ability to produce quality reports and presentations
• Ability to engage effectively with stakeholders and motivate young people
• Ability to work collaboratively and create a positive environment
• Ability to travel throughout Wrexham, Flintshire and occasionally across Wales
• Ability to meet deadlines and targets

Desirable
• Welsh language skills
• Ability to adapt communication styles for different needs (for example Makaton)

Experience and Knowledge

Essential
• Significant safeguarding experience
• Knowledge of youth work and youth development
• Understanding of monitoring and evaluation in a youth work setting
• Awareness of youth sub cultures and social media
• Experience of youth participation or consultation
• Understanding of professional boundaries
• Experience implementing Health and Safety and Equalities processes
• Knowledge of Youth Work in Wales: Principles and Purposes and related frameworks
• Knowledge of Data Protection and GDPR
• Understanding of the importance of Welsh language and culture

Desirable
• Experience of co production
• Experience working with diverse groups of young people
• Experience working with varied abilities
• Partnership working experience
• Project management experience or transferable skills

Personal Qualities

Essential
• Trustworthiness
• Commitment to professional development
• Commitment to equality and challenging discrimination
• Integrity, discretion and strong personal drive
• Ability to problem solve and work under pressure
• Compassion and patience
• Strong interpersonal and listening skills
• Genuine care for supporting others
• Fun, engaging and adventurous attitude

Other Requirements

• Ability to carry equipment between locations
• Frequent evening and weekend work will be required
• Enhanced DBS check required