Digital acquisition officer jobs in Edinburgh

Role: Director of Fundraising and Communications

Location:Home-based, with regular attendance (2-3 times per month) of meetings in London.

Salary:£70,000 (pro-rata for part-time)

Type: Permanent, full time (37.5 hours per week) or flexible to at least 0.8 FTE

Responsible to:CEO

Responsible for:Head of Communications, Marketing & Digital (and team); Fundraising Managers x 2; Fundraising Assistant

Benefits:   Flexible working arrangements, 28 days of annual leave and bank holidays (FTE pro-rata for part-time) + 1 day for your birthday, pension scheme and Employee Assistance Programme.

About the role

Every five minutes, someone, somewhere in the world is told that they have MS. There are currently 2.9 million people in the world living with MS. When you’re diagnosed with MS, in just seconds, the future that you saw for yourself and your loved ones has been shattered. A diagnosis often comes at a time when you’re in the prime of your life, when you should be planning your future, not facing a lifetime of uncertainty. Knowing you have MS can feel incredibly isolating and lonely.

Overcoming MS is here to provide hope: through lifestyle changes, backed by scientific research, a full and healthy life with MS is possible. Could you be the person that helps us get this message of hope through to thousands of people diagnosed each year, their families and friends, and to potential funders?

This role is an essential leadership role in Overcoming MS, working as a key member of a small Senior Leadership Team, in partnership with the Chief Executive and Director of Services. The Director of Fundraising & Communications is responsible for driving income generation, strengthening the charity’s profile, and embedding marketing and digital excellence across all areas of work.

Job summary:

You will set both strategic direction and deliver hands-on activity, overseeing all fundraising streams, communications, digital platforms, and supporter engagement. You will develop integrated strategies that maximise limited resources, grow sustainable income, amplify our impact and ensure the charity communicates with clarity, consistency, and purpose.

You will lead a small team of fundraisers, marketeers and communicators to deliver to our current organisational plans, whilst developing longer term plans to extend our reach and our income base. You will work proactively and independently to build relationships, develop innovative campaigns and provide the support that enables our service delivery to function.

You will be expected to provide a high standard and quality of impact across a range of activities and projects, being fully aware of and upholding the charity’s values, and taking responsibility for modelling these to others across the organisation and to the wider community.

Key responsibilities:

1. Strategic & organisational leadership

• Lead the development and delivery of an integrated fundraising, communications, and digital strategy aligned with the charity’s mission and growth ambitions.
• Provide senior leadership input into organisational planning, impact reporting, and strategic development.
• Manage departmental budgets, forecasting, and performance monitoring.
• Foster a collaborative, values-driven culture and support wider organisational priorities.

2. Fundraising leadership

· Drive sustainable income growth across key fundraising streams:

o Individual giving and regular giving

o Major donors

o Trusts and Foundations

o Corporate partnerships and sponsorships

• • Community and challenge events
• Personally manage selected high-value supporters and partnerships.
• Develop compelling cases for support, pitches, and fundraising campaigns.
• Ensure excellent donor journeys and stewardship, supported by effective digital and CRM systems.
• Maintain compliance with fundraising best practice and regulations.

3. Communications, brand & digital

· Transform our approach to raising awareness – both of the connection between healthy lifestyle and MS, as well as Overcoming MS itself – ensuring we reach people with MS and their families at the earliest point of a diagnosis.

• Lead Overcoming MS’s communication strategy to significantly grow visibility, engagement and trust, with everyone affected by MS, the Overcoming MS community, donors and fundraisers, and other key stakeholders.

• Ensure digital and communication tools, channels, systems and platforms underpin and are able to maximise opportunities for all fundraising, communications, and operational activity.
• Use communication and marketing techniques to amplify the impact of our services and increase our reach, ensuring maximum take up.
• Oversee the charity’s website, ensuring strong user experience, accessibility, SEO performance, and conversion optimisation.

• Oversee production of high-quality, tailored content for digital, print, and social channels.

• Oversee digital supporter acquisition and retention: paid ads, email marketing, marketing automation, and analytics.

5. Campaigns & public engagement

• Lead fundraising, awareness and media campaigns across digital and traditional channels.
• Use data, insights, and analytics to optimise campaign performance and supporter engagement.

6. Other

• Provide regular performance reports to the CEO and Board, including financial updates, campaign metrics, and risk management.
• Maintain up-to-date knowledge of fundraising regulation, data protection, accessible communications and digital governance, ensuring all our activities are compliant.
• Ensure that all activities uphold the charity’s values, safeguarding practices, and ethical commitments.
• Represent the charity externally at events, conferences, and partner meetings.

PERSON SPECIFICATION

Essential experience

• Senior leadership experience within a charity or non-profit organisation, ideally in a small team or resource-limited environment.
• Proven track record of generating income across multiple fundraising streams.
• Experience leading digital, communications, and/or marketing functions.
• Demonstrable experience of measurable impact within a small organisation, through increasing income generation or significant reach.
• Demonstrable experience of content creation, audience engagement and strong message creation.
• Experience of delivering integrated campaigns, including overseeing media and digital engagement, with demonstrable outcomes.
• Experience managing donor relationships, funder reporting, and high-quality proposals.
• Budget management and strategic planning experience.
• Significant experience of managing external providers, agencies, suppliers and partners, managing relationships to achieve better terms, service or outcomes, overcoming difficulties or retendering where required.

Essential skills & competencies

• Strong digital skills: CRM systems, website CMS, email marketing tools, social media management, analytics, and digital fundraising techniques.
• Excellent written and verbal communication, with the ability to craft compelling stories and proposals.
• Relationship-building ability with donors, partners, media, supporters, and stakeholders.
• Creative and data-driven approach to engagement, marketing, and income generation.
• Strong knowledge and understanding of fundraising, communications, GDPR, safeguarding, accessibility and other standards.
• Ability to balance strategic leadership with hands-on delivery.
• Strong organisational, planning, and project-management skills.

Personal attributes

• Passion for the work that Overcoming MS does and the communities we serve.
• Highly adaptable, resilient, and comfortable working in a fast-paced, small-team environment.
• Understanding of an organisation with a dispersed, remote team across a wide geography.
• Collaborative, supportive, and able to inspire confidence internally and externally.
• Proactive, solutions-focused, and committed to continuous improvement.
• Integrity, discretion, and a commitment to ethical fundraising and responsible communications.
• Excellent standard of written and spoken English and ability to communicate effectively with a range of people from diverse backgrounds.
• Excellent interpersonal skills
• Fully committed to Overcoming MS’s values

Desirable

• Experience with a charity from the health sector or an understanding of multiple sclerosis or other neurological conditions.