Digital acquisition officer jobs in Edinburgh
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Digital Marketing Specialist (Paid Media)
Bowel Cancer UK is the UK’s leading bowel cancer charity. We’re determined to save lives and improve the quality of life of everyone affected by bowel cancer. We support and fund targeted research, provide expert information and support to patients and their families, educate the public and professionals about the disease and campaign for early diagnosis and access to best treatment and care.
We currently have employees working across four nations in England, Wales, Scotland and Northern Ireland. Thanks to the generosity of our community, we’re in a privileged position to be able to deliver our ambitious new strategy, On a Mission. There are huge challenges facing bowel cancer patients across the UK and our community needs us now more than ever. We’re building a strong and united team to bring us closer to a world where nobody dies of bowel cancer.
Job Summary for Digital Marketing Specialist (Paid Media)
- Lead and oversee Bowel Cancer UK’s paid advertising programme, ensuring activity is strategic, insight‑driven and aligned with organisational goals.
- Work collaboratively with teams across the charity to raise awareness of our cause, drive supporter acquisition and increase income.
- Manage paid media campaigns end‑to‑end, from scoping and briefing through to execution, reporting and continuous improvement.
- Take a hands‑on approach to campaign delivery while also providing strong project management and stakeholder engagement.
- Oversee paid media platforms and work closely with external agencies to optimise performance and maximise value from suppliers.
- Play a pivotal role within the Digital Marketing and Engagement team, using strong analytical skills and deep channel knowledge to broaden our reach and ambitions.
- Contribute to meaningful, mission‑driven digital marketing that makes a real impact.
We welcome applications from candidates seeking flexible working patterns and are happy to discuss this at interview.
Safeguarding
Safeguarding is everyone's responsibility and at Bowel Cancer UK we are committed to safeguarding children, young people and vulnerable adults and we expect all staff and volunteers to share this commitment.
Successful candidates may be subject to either a satisfactory basic, standard or enhanced DBS check from the Disclosure and Barring Service (DBS) dependent upon the role.
Applications will be reviewed on a rolling basis, and interviews may be held before the closing date.
Registered Charity
51 - 100
We’re the UK’s leading bowel cancer charity. We’re determined to save lives and improve the quality of life of everyone affected by bowel cancer.
The client requests no contact from agencies or media sales.
Thank you!
Ronald McDonald House Charities UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House Charities UK owned mass participation events, supporting sustainable, diversified income growth.
Key Responsibilities:
Event Strategy & Planning
- Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives.
- Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income.
- To play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement & wider Engagement Directorate.
Event Delivery & Logistics
- Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution.
- Ensure all events are delivered to a high standard, providing an exceptional experience for supporters.
Supporter Engagement & Stewardship
- Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys.
- Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention.
- Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity.
Marketing & Promotion
- Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital team to maximise participation and net return.
- Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes.
Monitoring & Evaluation
- Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets.
- Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance.
- Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience.
- Produce regular performance reports and insights for internal stakeholders
Collaboration & Partnership
- Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery.
- Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers and third party event organisers.
Skills & Experience
Essential
- A proven track record of excellent management of an event portfolio to meet income and acquisition targets.
- Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income.
- Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs.
- Line management and team development experience.
- Knowledge of health and safety, risk management in event delivery & fundraising compliance.
Desirable
- Experience of virtual fundraising and development of new events.
- Ability to plan, prioritise and balance a busy and varied workload.
- Familiarity with digital fundraising platforms and MS Dynamics.
- Experience supporting innovation or new product development, working with agencies to deliver new fundraising products.
