Digital acquisition officer jobs in Edinburgh
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Digital Fundraising Officer - 12-month Maternity Cover
The Veterans' Foundation is entering its second decade with a clear ambition to build a more sustainable, diversified and data-led fundraising model. Following ten years of rapid growth driven primarily through lottery acquisition, the organisation is now evolving its approach to strengthen supporter engagement, improve retention and maximise fundraising performance across a wider range of income streams.
This role will play an important part in that transition. As the Foundation launches a new website, develops its use of Salesforce and strengthens its supporter communications, the Digital Fundraising Officer will help deliver effective digital fundraising and engagement activity across multiple channels. The postholder will support campaign delivery, manage digital content and platforms, and use data and insight to improve performance and supporter experience.
Principal Duties
The main duties of the Digital Fundraising Officer are:
· To plan, create and deliver fundraising, supporter engagement and stewardship communications across digital channels including email, website and social media
· To manage content across the Veterans' Foundation website, ensuring it remains accurate, engaging, accessible and aligned to fundraising and organisational priorities
· To support delivery of integrated fundraising campaigns across digital channels, helping to maximise income, engagement and supporter retention
· To use Salesforce and other digital systems to support campaign delivery, audience selection, reporting and data management
· To coordinate digital activity with external agencies, suppliers and partners, ensuring work is delivered to agreed standards and timescales
· To monitor and report on digital fundraising and engagement performance, using insight to support continuous improvement
· To contribute to the development, testing and optimisation of digital fundraising activity, supporter communications and online donation journeys
· To support fundraising products and appeals through appropriate digital marketing activity
· To manage relationships with supporters and donors through digital channels, ensuring a positive and engaging supporter experience
· To contribute content, stories and case studies that demonstrate the impact of Veterans' Foundation funding and inspire support
· To support fundraisers with appropriate digital materials, assets and resources
· To maintain awareness of digital fundraising, supporter engagement and charity sector best practice and identify opportunities to improve performance
· Other tasks may be required from time to time consistent with the job role.
Person Specification
The successful candidate will demonstrate:
· Experience of working in a digital fundraising, communications or marketing role
· Experience of managing and creating content for digital channels including email, websites and social media
· Experience of managing website content using WordPress or a similar content management system
· Experience of using CRM systems, preferably Salesforce
· Experience of monitoring and reporting on digital campaign performance
· Excellent written communication skills with the ability to develop clear, accurate and compelling content for different audiences
· An understanding of charitable giving and the factors that motivate people to support charitable causes
· Strong organisational skills with the ability to manage multiple priorities and deadlines
· Good analytical skills and the ability to use data and insight to inform decision-making
· A high level of digital literacy, including experience of digital platforms, fundraising tools and reporting systems
· Experience of working with external agencies, suppliers or partners
· A proactive approach to problem-solving and continuous improvement
· Ability to work collaboratively within a small and fast-moving organisation
· A personable individual who can work effectively both independently and as part of a team.
Registered Charity 
21 - 50
Thank you!
Senior Individual Giving Acquisitions Officer (Maternity Cover)
Up to 12-month Fixed Term Contract. Full Time.
Hybrid working (Minimum of 2 days per week in the office)
Location: This role can be based at any of our UK offices - Cardiff, Edinburgh, London, Warrington
Salary: £41,783 per year for Cardiff, Edinburgh, Warrington. £46,666 per year for London (including London allowance)
About us
Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.
We’re committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don’t have to be Christian to work here – we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we’re open to part-time and flexible working. We also offer hybrid working for our office-based colleagues.
About the role
Reporting in to the Individual Giving Lead, the Senior Individual Giving Acquisition Officer will drive the strategy and execution of Christian Aid’s individual giving acquisition efforts, ensuring high impact campaigns like Christian Aid Week, Christmas and Emergency Appeals effectively attract new supporters. Through compelling messaging and innovative approaches, foster long-term, sustainable relationships,
optimising channels, products, and engagement strategies to maximise supporter growth.
The post-holder will lead on Regular Giving acquisition recruitment across multiple channels to grow lifetime giving and increasing the Christian Aid supporter base. They will be leading a team of two Individual Giving Acquisition Officers and collaborating with senior leadership, manage budgets, forecast the performance of campaigns and ensure cost-effective delivery, all while championing the ‘Believe in the Possible’ proposition to inspire and engage the next generation of supporters.
Some of the main responsibilities of the Senior Individual Giving Acquisition Officer includes:
- Lead the development and execution of the Individual Giving acquisition strategy, leveraging on key appeals like Christian Aid Week and Christmas to recruit and engage new supporters.
- Empower people and amplify change, optimise acquisition channels, refine messaging, and test new products to attract and retain both one-off and regular givers, ensuring long-term growth and engagement.
- Prioritise and lead the Regular giving recruitment strategy across multiple channels, supporting our ambition to build back and grow recruitment and supporters lifetime value.
- Collaborate with internal teams and external stakeholders, ensuring seamless and effective campaign delivery, maximising impact across multiple platforms.
- Analyse supporter data, providing actionable insights that enhance campaign effectiveness and engagement, continually refining approaches for greater success.
- Manage and mentor Individual Giving Acquisition Officers, fostering professional growth and driving performance within the team.
- Contribute to the broader Individual Giving strategy, cultivating an ambitious team culture that embraces innovation and excellence.
- Oversee reporting, budgeting, and forecasting to maintain financial sustainability and ensure the efficient allocation of resources.
About you
Who we are looking for
Essential:
- Significant experience in leading supporter acquisition programmes and activities across a range of channels.
- Significant experience in digital fundraising techniques for acquisition.
- Significant experience managing external suppliers and multiple stakeholders.
- Highly developed skills in budgeting, forecasting, and data-driven decision-making.
- Developed knowledge of legal requirements for fundraising, direct marketing, and data protection.
- Highly developed analytical, strategic, and communication skills for optimising acquisition.
- Demonstrable experience in managing and mentoring a team.
Desirable
- Marketing qualification (e.g. IDM, CIOF).
- Experience in DRTV and face-to-face fundraising.
- Experience in writing fundraising copy and digital marketing.
- Experience in emergency appeals or international development.
Further information
At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.
We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams. ian ethos and we encourage applications from all faiths. Applicants will be expected to demonstrate an understanding of and sympathy with Christian Aid’s faith identity.
All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information as part of the referencing process from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.
This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this.
The client requests no contact from agencies or media sales.