Digital analyst jobs

Do you want to help craft exceptional digital customer experiences that make a real impact on people's lives? Use your analytical expertise to translate complex data into seamless, smarter journeys for all, and help us create a world where every heart stays healthier for longer. 

About the Role 

As a Digital CX Analyst, you'll enhance our website and customer interactions by identifying successes, friction points, and user needs to turn data into actionable insights. 

You'll collaborate with Digital, Product, CRO, and Marketing teams to analyse customer behaviour, develop hypotheses, create measurement strategies, assess impacts, and prioritise changes for maximum benefit. 

Using quantitative and qualitative data such as journey analytics, funnel performance, and customer feedback you will help craft better digital products and support our experimentation programme. 

In addition to analysis, you'll help strengthen our data culture by improving data visibility & quality, solving tracking issues, developing accessible reports, and promoting best practices through coaching and knowledge sharing. 

About you 

You bring strong experience in analysing website customer behaviour and digital performance, with proven experience of using clickstream data to understand journeys, funnels, drop‑offs and content engagement. You’re confident working in Google Analytics 4 and have experience with tools like BigQuery, tagging/tracking platforms, session replay and customer‑feedback tools.

You will also bring: 

• Strong collaboration skills with the ability to shape analytical questions, define success measures and bring structure to open‑ended questions and messy datasets.
• Experience supporting experimentation from hypothesis design to test interpretation.
• Clear, accessible reporting skills, including good experience creating clear analysis outputs and self‑serve dashboards in Power BI, Looker or Tableau. 
• Excellent data‑storytelling ability, turning complex data into simple, compelling narratives for technical and non‑technical audiences 

Working arrangements ​

This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.