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Digital Analyst
Are you a digital analyst who enjoys getting into the data, understanding what people do online and turning that insight into action?
Great Ormond Street Hospital Charity is looking for a Digital Analyst to help us better understand our supporters and improve the performance of our digital campaigns and experiences.
Working across Fundraising and closely with colleagues in Marketing and Technology, you'll bring together data from across our digital channels to understand what's working, what's not and where we can make things better. From campaign performance and supporter journeys your insight will help teams make confident, evidence-led decisions.
This is a hands-on role for someone who is technically curious but also enjoys working with people. This is the ideal role for someone who can dig into GA4, GTM and data one moment and translate what they've found into a clear recommendations.
Salary
The salary for this role is £42,770 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.
In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Key Responsibilities
- Analyse performance across digital campaigns, websites and supporter journeys, turning data into clear insights and recommendations.
- Work closely with Marketing and Fundraising teams throughout the campaign lifecycle, helping teams understand performance and identify opportunities to optimise activity.
- Maintain and improve our GA4 and Google Tag Manager implementation, ensuring tracking and measurement are accurate and useful.
- Build dashboards and reporting that make digital performance easy for colleagues to understand and use.
- Analyse supporter behaviour to identify opportunities to improve conversion, engagement, retention and the overall digital experience.
- Plan and evaluate A/B and multivariate tests, helping us develop a curious, evidence-led approach to improving digital performance.
- Work with developers, agencies and Technology colleagues to implement and maintain digital tracking across our digital estate.
- Collaborate with other analysts to connect digital insight with our wider understanding of fundraising and supporter behaviour.
- Help ensure digital data is collected responsibly and transparently, including supporting GDPR and cookie consent requirements.
- Keep curious about developments in digital analytics, measurement and technology, bringing useful ideas and improvements back into the organisation.
Skills, Knowledge and Expertise
- Strong hands-on experience with Google Analytics 4 and Google Tag Manager, including implementing and maintaining digital measurement and tracking.
- Experience using SQL to interrogate and analyse data.
- Experience working with JavaScript and HTML within Google Tag Manager to implement tracking solutions.
- Strong digital analytics skills, with experience analysing website, campaign or customer/supporter behaviour and translating findings into actionable recommendations.
- Understanding of digital marketing channels such as paid media, email, social and organic search, and how analytics can help improve their performance.
- Experience creating dashboards, visualisations and performance reporting that help others make decisions.
- Experience supporting experimentation and optimisation through A/B testing or other testing approaches.
- Strong communication and stakeholder skills, with the ability to make complex data understandable and relevant to different audiences.
- A collaborative approach and confidence working across multidisciplinary teams including Marketing, Digital, Fundraising and Technology.
- Strong attention to detail and a curious, analytical mindset—you enjoy asking why something happened, not just reporting that it did.
This is an opportunity to use your technical expertise to make data genuinely useful—helping teams understand our supporters, test new ideas and create better digital experiences that inspire people to engage with and support our work.
DBS - note a Basic DBS check is required for this role.
Registered Charity
101 - 500
We are Great Ormond Street Hospital Charity. We stop at nothing to help give seriously ill children childhoods that are fuller, funner and longer.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Digital Analyst – Three-Month Contract
The Talent Set is delighted to be partnering with a leading children’s charity to recruit an experienced Digital Analyst for an initial three-month contract.
Working across Fundraising and Marketing as part of the wider Insight and Performance function, this role will transform digital data into clear, actionable recommendations that improve supporter engagement, digital performance and fundraising outcomes.
This is a hands-on interim opportunity for someone who can quickly understand an existing digital estate, maintain robust analytics and tracking, and provide stakeholders with the insight needed to optimise digital campaigns and supporter journeys.
Key responsibilities will include:
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Analysing performance across websites, digital campaigns and supporter journeys, turning findings into practical recommendations.
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Taking a multichannel view of performance across paid media, email, social media, organic search and other digital platforms.
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Maintaining and optimising the charity’s GA4 environment, including events, conversions, explorations and reporting.
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Implementing and maintaining tracking through Google Tag Manager.
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Using JavaScript and HTML within Google Tag Manager to implement and troubleshoot tracking solutions.
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Creating dashboards and performance reporting using Power BI, GA4 and other analytics tools.
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Using SQL to interrogate and analyse large or complex datasets.
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Identifying opportunities to improve conversion, engagement, retention and the overall supporter experience.
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Supporting A/B and multivariate testing and making evidence-based optimisation recommendations.
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Ensuring digital data collection remains compliant with GDPR and cookie consent requirements.
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Working closely with colleagues across Insight, Fundraising, Marketing, Digital and Technology.
We are looking for someone with:
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Strong hands-on experience of Google Analytics 4 and Google Tag Manager.
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Experience implementing and maintaining digital tracking.
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Working knowledge of JavaScript and HTML.
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Strong SQL and data analysis skills.
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Experience producing dashboards and performance reporting, ideally using Power BI.
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A strong understanding of digital marketing channels and multichannel performance.
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Experience analysing user or supporter journeys and identifying opportunities for optimisation.
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The ability to communicate complex analysis clearly to non-technical stakeholders.
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Availability to start at short notice and make an immediate impact.
Experience within a charity, fundraising or supporter-focused organisation would be helpful but is not essential.
What's on offer
- £230-315 per day + daily holiday PAYE
- Three-month contract
- Starting next week
- Interviews Thursday 27th August
- Hybrid, 2 days onsite, central London
How to apply
Please apply with an up-to-date CV as soon as possible via the apply now button. Interviews will take place on Thursday, with the successful candidate expected to start next week.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
Thank you!
Our Data & Insights team at Diabetes UK empowers the organisation to make informed, impactful decisions that improve outcomes for people living with diabetes and ensure we generate sustainable income to fund it. As product owners of a new CRM system and data hub we are also guardians of our customer data (donors and people at risk of or living with diabetes).
Working within our Data & Insight team, you’ll play a key role in measuring and evaluating digital performance across our growing digital ecosystem. You’ll analyse user behaviour, identify opportunities to improve engagement and conversion, and translate complex data into clear, actionable recommendations that influence decision-making across the organisation.
This is an exciting opportunity for a curious and commercially minded analyst who enjoys combining technical expertise with stakeholder collaboration. You’ll help shape measurement frameworks, optimise tracking and analytics, ensure high-quality data collection, and provide the insight needed to deliver better digital experiences for people affected by diabetes.
The client requests no contact from agencies or media sales.