Digital Editor Jobs in Manchester, Greater Manchester
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This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Purpose of the role
We are looking for enthusiastic consultant ready to work in a fast-paced organisation who can easily grasp and communicate impact to the different audiences across our work for fair finance. The consultant will be an exceptional writer across different platforms and a strategic thinker, with a solid understanding of our audiences and the best ways to share our story with them. They will join up three components of our finance work – transparency, consumer voice and our Fair Digital Finance Accelerator – with a core focus on our consumer voice profile. They will love the opportunities that come with working in an entrepreneurial environment, with a drive to deliver excellence and aptly raise our profile across core moments part of our fair finance agenda - launches of our latest findings and research, events and campaigns.
Key Responsibilities
Content generation
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Draft compelling content for the different audiences of our fair finance work and for a broad suite of communications, including for our website, social media, materials and externally placed opinion pieces. Both this and the Leadership responsibility are core focus areas for this position.
Leadership
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Develop the Communications Strategy for our Fair Finance work, creating informed and compelling messages and strategic KPIs which help deliver on programme and organisational goals and resonate with audiences.
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Provide strategic oversight to the design, delivery and evaluation of core global finance moments (such as research, events and campaigns).
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Navigate any communications issues relating to this work.
Driving efficiency and continuous improvement
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Use and develop efficient systems and processes to help improve how we plan and evaluate communications for this work, and to pre-plan to mitigate issues.
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Be diligent in monitoring the results of our communications performance, to proactively share outcomes with the team and help to improve outcomes.
Using relationships for change
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Build relationships with our Members, partners and donors to share their story, make them feel valued and ensure they promote our initiatives.
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Collaborate and work closely with the Fair Finance Team, Global Communications Coordinator and Head of Communications and Membership.
Deliverables
Typical deliverables during the tenure of this post will include:
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Content generation for long/short form content placed on our website and social media.
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Content (primarily opinion pieces) developed, pitched and placed on external partner platforms and/or the media.
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Media placement where relevant, including through press releases, letters to editors and op-eds.
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Strategic Communications Strategy for Finance, and project specific communications plans, which shows understanding of our audiences, messages and with goals aligning to organisational KPIs.
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Finance Communications Address book developed across core partners, based on strong relationships developed.
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Materials and/or audio visual content developed (working with external suppliers to do so) as and when there is a case for it.
The client requests no contact from agencies or media sales.
Website Content Manager
Full Time – Permanent – (Hybrid)
Closing Date: 20/05/2024
Our offer to you
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:
Competitive salary and pension scheme
33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
Hybrid, Flexible working
Cycle to work scheme
Electric Vehicle Scheme
Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping
About Us
This is a fantastic opportunity to join a team of over 1,700 employees and over 29500 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.
St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response, Falls response, Night Time Economy and Homelessness outreach) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers.
Job Summary
As England’s First Aid charity our website is the first point of call for diverse audiences who want to know more about St John Ambulance and how they can get involved and take action, such as support the charity by donating and fundraising, sign up as a volunteer, join our youth movement and learn how to do first aid.
As our Website Content Manager, you will play a pivotal role in ensuring our digital voice is heard. You’ll bring our brand to life on our website and ensure users have a seamless experience all whilst ensuring alignment with our brand strategy and audience engagement goals.
Required Knowledge, Skills & Experience
Significant experience in a similar role with the ability to evidence previous success of improving website engagement, conversion and increased traffic
Experience of developing, producing, testing and optimising website content as well as providing editorial & technical guidance/training to colleagues
Comprehensive understanding of content design, accessibility, SEO and UX principles. And know how to take this knowledge and use it to create engaging content and user journeys that supports our user and charity needs
Strong technical ability including experience of a content management system, GA4 to review website performance as well as a good understanding of UX and A/B tests
About the Role
You will develop and deliver a website content strategy that leverages our brand, the impact of our work and personal stories to compel people to support us online, become volunteers, as well as make sure that our sector-leading first aid information is accessible to everyone.
Develop website content and journeys to support high impact, brand-led, integrated campaigns and appeals that increase donations, volunteer recruitment and other objectives agreed by the organisation.
Work with our brand manager to develop brand guidelines, house style, photography and tone of voice guide for the website and ensure consistency across the site (and by content editors).
Be a key member of the website knowledge board to identify, prioritise and plan website improvements, projects and campaigns in line with the organisation’s strategic goals.
Develop and deliver a website content strategy, based on a thorough review of current performance and user experience.
Please see the job description for more detail (this can be viewed on our website or once you click apply)
If you are a current St John Ambulance employee, please apply here: Click here
For all other candidates, or St John Ambulance volunteers wishing to apply please apply below
We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.
St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.