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Contract: 12-month fixed-term
Hours: Full-time – 5 days per week (37.5 hours)
Location: NSA Head Office, Malvern, with hybrid working by agreement
Reporting to: NSA Chief Executive
Salary: £34,500
About the National Sheep Association (NSA)
The National Sheep Association (NSA) is a membership charity supporting and promoting sheep farming throughout the UK. NSA delivers national and regional projects, events and partnerships to support sheep farmers, influence best practice and strengthen the sector.
Purpose of the Role
To lead and deliver NSA's communications, marketing and content activities, ensuring effective engagement with members, stakeholders, sponsors and the wider sheep sector. The role will oversee the production of NSA publications, including Sheep Farmer magazine, whilst developing and delivering marketing campaigns that support membership growth, event attendance, commercial income and organisational objectives. This is a 12-month fixed-term position intended to provide continuity during a period of organisational review and strategic development.
Key relationships with: All NSA staff, NSA regional officeholders, regional managers, event organisers and ram sale officers, plus the agricultural and wider press.
Management responsibilities:
- The NSA Communications Manager is part of the NSA Management Team, which meets regularly to ensure effective internal communication and decision-making.
- The NSA Communications Manager is the line manager for the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer.
Job role
Communications
- Lead NSA's communications activity across print, digital and social media channels.
- Develop and deliver communication plans supporting NSA projects, events and campaigns.
- Ensure consistent messaging and brand standards across all communications.
- Produce content for member communications, website updates, newsletters and media releases.
- Build and maintain positive relationships with industry media and external stakeholders.
Marketing
- Develop and implement marketing campaigns to promote NSA membership, events, projects and commercial activity.
- Identify opportunities to improve audience engagement, conversion and retention.
- Work closely with regional teams to support local marketing activity.
- Monitor marketing performance and provide recommendations for improvement.
- Support development of NSA's future marketing strategy and implementation plans.
Sheep Farmer Magazine
- Act as Editor of Sheep Farmer magazine.
- Plan and manage editorial content, production schedules and publication deadlines.
- Liaise with contributors, advertisers, designers and printers.
- Ensure content aligns with NSA priorities and member interests.
- Support development and future evolution of NSA's publications.
Digital Communications
- Oversee management and development of NSA's digital channels.
- Work with the Digital Communications Officer to maximise engagement and reach.
- Support website content planning and digital campaigns.
- Utilise analytics and reporting to drive improvements.
Membership & Events
- Support promotion of NSA membership recruitment and retention initiatives.
- Support marketing and communications activity for NSA events.
- Work alongside colleagues to maximise attendance, sponsorship and commercial opportunities.
Management Responsibilities
- Line manage the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer.
- Support collaborative working across the Membership & Communications Team.
- Contribute to organisational planning and cross-team projects.
Person Specification
Experience
- Experience leading communications activity within an organisation.
- Experience planning and delivering marketing campaigns.
- Experience creating content across multiple communication channels.
- Experience managing publications, magazines or newsletters.
- Experience working with external stakeholders and media.
Knowledge & Skills
- Excellent written and verbal communication skills.
- Strong copywriting and editing skills.
- Agricultural or rural sector knowledge.
- Marketing planning and campaign management experience.
- Digital communications and social media expertise.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong organisational and stakeholder management skills.
Personal Attributes
- Self-motivated and proactive.
- Creative and innovative thinker.
- Strong attention to detail.
- Able to work independently and collaboratively.
- Enthusiastic about supporting the UK sheep sector.
Desirable Criteria
- Membership organisation experience.
- Editorial or publishing experience.
- Experience using CRM, website and email marketing platforms.
- Experience analysing campaign performance and audience data.
Apply for this role today, or enquire for more details.
To apply for this role, please email a covering letter, CV and completed application form to Aaron Dhanda, NSA Operations Director before midnight on Sunday 5th July 2026.
Interviews will take place during on Tuesday 14th July 2026.
Please use the same email address for any enquiries regarding the role.
Registered Charity
11 - 20
The National Sheep Association (NSA) exists to champion a strong, resilient and respected UK sheep sector, today and for generations to come.
The client requests no contact from agencies or media sales.
Thank you!
Using Anonymous Recruitment
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- Job Title - Communications & Engagement Lead
- Responsible to - Chief Executive Officer
- Salary - £23,000 actual (based on £31,500 full time)
- Contract - Part-Time (28 hours per week) - From time to time, you may be required to work some evenings and weekends. These are usually communicated well in advance and the time will be given back to you in lieu. We expect team members to work in-person 60% of the time whether that’s at our office in MediaCity or at our delivery locations in Greater Manchester. This is a one-year fixed-term contract, with the likelihood of renewal subject to funding availability.
Important dates
- Applications to be received by 11pm on Sunday 5 July 2026
- Video Screening to be complete by 11pm on Thursday 9 July 2026
- Interviews held on Monday 20 and Tuesday 21 July 2026.
ABOUT YOUTH LEADS UK
Youth Leads UK is an award-winning charity that believes young people matter. We support young people furthest from opportunity to build skills, create change, and shape the decisions that affect their lives – from classrooms to communities to boardrooms. We run leadership programmes, deliver social action projects, and publish Youth Leads Magazine – a platform for youth voice and creativity.
Working with thousands of young people across Greater Manchester for over a decade, we are experts in enabling young people to step outside their comfort zones, build real-world skills and grow in confidence. We back young people to lead, in our programmes, in policy spaces and in shaping Britain's future.
Please see our website ‘About Us’ page for more information about our vision, mission and values.
WHY WORK WITH US?
At Youth Leads UK, we believe in creating an environment that helps you thrive both personally and professionally. We offer 30 days of annual leave (including bank holidays) and a part-closure over Christmas and New Year. Our wellbeing programme includes regular socials and time for mental health initiatives, and our base at MediaCity, one of Greater Manchester's most vibrant and sustainable locations, ensures a positive and connected working environment.
We are deeply committed to diversity, equality, and inclusion. That’s why we are a Living Wage Employer, signed up to the Greater Manchester Good Employer’s Charter, and the #ShowTheSalary campaign. It’s important to us that our staff team reflects the communities we serve. We guarantee interviews for our Youth Leads UK alumni, care experienced or disabled individuals, so please let us know in your application if you meet this criteria. We promote equal opportunities and we value the unique perspectives of diverse team members.
As a youth-led organisation, we prioritise employing individuals under 30, aligning with our mission to foster strong connections and relatability with the young people we support. This is in accordance with the Equality Act and reflects our belief in empowering young voices to shape our work.
ROLE SUMMARY
This is the lead communications role at Youth Leads UK - the person who holds our voice, shapes our stories, and makes sure the world hears what our young people are doing and why it matters.
Working closely with the CEO and eventually supported by two Youth Content Creators, you will own the communications and engagement function across all channels and audiences. You will set the tone, maintain the brand, lead our campaigns, and ensure everything we put out reflects who we are and what we stand for.
WHAT YOU’LL BE DOING
Strategy and brand
- Own the Youth Leads UK communications strategy, ensuring our channels, campaigns, and content are coherent, consistent, and purposeful
- Act as the guardian of our brand — maintaining voice, tone, and visual identity across everything we produce
- Work closely with the CEO to align communications activity with organisational priorities and the Generation:NOW strategy
- Analyse performance across channels and use insight to inform what we do next
Campaigns and content
- Lead the development and delivery of youth-led campaigns on issues that matter to our communities - from mental health and civic participation to cost of living and representation
- Oversee the planning and production of Youth Leads Magazine - three editions per year, created by and for young people
- Lead on long-form and strategic content including press releases, impact reports, website articles, and stakeholder communications
- Set the brief for social media content and oversee delivery by the Youth Content Creators, ensuring quality, consistency, and brand alignment
- Manage email communications including newsletters and stakeholder updates
Developing young people
- Provide day-to-day communications direction to two Youth Content Creators — setting briefs, reviewing content, and ensuring brand consistency
- Actively mentor and develop the Youth Content Creators, helping them build skills, confidence, and understanding of professional communications practice. The youth content creators will be line managed by the Head of Programmes, who you will work closely with
- Champion youth voice across all communications output, ensuring young people are authentically represented and genuinely involved in how we tell our story
Media and public profile
- Build and maintain relationships with journalists, editors, and media contacts across local, regional, and national outlets
- Draft and issue press releases, media statements, and reactive comments
- Identify and pursue opportunities to place youth voice in public debate - through opinion pieces, broadcast appearances, panel contributions, and more
- Support the CEO and young people to prepare for media appearances and public-facing engagements
Communicating our impact
- Work with the wider team to translate programme outcomes, data, and young people’s stories into compelling content for a range of audiences
- Produce materials that communicate Youth Leads UK’s impact clearly and powerfully to partners, funders, and the public
- Ensure our digital presence - website, social channels, email - reflects the quality and ambition of our work
OTHER AREAS OF RESPONSIBILITY
- Ensure young people play a strong leadership role across our work
- Keep up to date on new developments and trends within the youth sector
- Administrative duties as required, such as minute-taking, arranging travel and booking venues
- Representing Youth Leads UK at conferences and events
- Act as an ambassador for the organisation
- Ensure Youth Leads UK’s Health and Safety and Safeguarding and any other appropriate policies are adhered to where necessary
- Take reasonable care of your own health and safety and that of others who might be affected by your work as required by law and described in the relevant operating policies and procedures
- Be committed to safeguarding principles and be willing to put the welfare of children and young people at the forefront of your work
- An understanding and belief in the inclusion of all staff, partners and young people irrespective of race, gender, sexuality, age, religion, ability, identity and experience
- Actively promotes and embeds an understanding of equality, diversity, and an inclusive culture
- Able to take personal accountability for key work areas
KNOWLEDGE AND SKILLS REQUIRED
ESSENTIAL
- Strong writing skills - able to produce compelling content across formats, from social media captions to press releases to long-form articles
- Experience developing and delivering communications strategies or campaigns
- Solid understanding of brand, voice, and audience - and how to maintain consistency across channels
- Experience managing or overseeing social media channels for an organisation or campaign
- Ability to use analytics to evaluate performance and make informed decisions about future activity
- Experience writing press releases or supporting media and press engagement
- Confidence building relationships with journalists, media contacts, or external stakeholders
- Excellent organisational skills - able to manage multiple priorities, meet deadlines, and maintain quality under pressure
- Genuine commitment to youth empowerment, social justice, and amplifying underrepresented voices
- Experience with video content production or editing
- Understanding of safeguarding principles when working with young people (training provided)
DESIRABLE
- Proficiency in Canva for creating and adapting branded content
- Experience with email marketing tools and understanding of what makes an effective newsletter or stakeholder communication
- Experience using Adobe Lightroom, Photoshop, or similar tools (training available)
- Experience working in or with the charity, public, or youth sector
- Understanding of civic leadership, social action, or community engagement
- Experience directing, briefing, or supporting others to deliver communications work
- Familiarity with website content management systems
- Experience mentoring or developing junior colleagues or young people
We recruit based on potential, not polish - so don’t worry if one or two of the above are missing - most things can be taught!
ORGANISATIONAL INFORMATION
Youth Leads UK has a small yet mighty team, so you may be required to take on other duties and responsibilities from time to time.
All staff are expected to:
- Adhere to the policies and procedures in the Youth Leads UK staff policy handbook.
- Maintain confidentiality at all times in line with organisational policies.
- Successfully complete an enhanced DBS check and provide two independent references before appointment.
- Actively promote an inclusive and diverse culture within the organisation.
The post holder must have confirmation of eligibility to work in the UK (the successful candidate will be required to provide documentary evidence before a job offer is confirmed).
Registered Charity
6 - 10
Supporting 1,500+ young people a year to build skills, raise their voices, and lead change — from Greater Manchester to nationally
The client requests no contact from agencies or media sales.