Digital marketing coordinator volunteer roles in belfast

We're looking for 2-3 detail-oriented and strategic Search Engine Optimisation (SEO) Specialist Volunteers to help optimise our online presence and ensure our campaigns and content reach the communities that need them most and increase the charity’s search engine results rankings. The SEO Specialist Volunteers will play a key role in enhancing the visibility and searchability of Burning Nights CRPS Support’s website and digital content.

The SEO Specialist Volunteers will be volunteering within the Communications & Marketing Team to implement SEO best practices, conduct keyword research, improve site structure, and analyse web performance – all to ensure our content reaches a broader audience and amplifies the voice of our charity’s supporters online.

Key Tasks and Objectives

• Competitor and Keyword Research: Conduct keyword research to inform website content and campaign strategies.
• On-page optimisation: Optimise existing content for improved search engine ranking (meta tags, meta descriptions, headers, alt text, etc.)
• Monitor and analyse SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush.
• Technical SEO Implementation: Identify technical SEO issues and collaborate with content teams to resolve them.
• Backlink and Off-Page SEO: Assist in developing backlink strategies and improving domain authority.
• Support the content team in creating SEO-optimised articles and pages.
• Provide monthly reports on SEO performance and suggest improvements.
• Stay up to date with SEO trends, Google algorithm updates, and emerging best practices.

Key Skills or Qualifications

• Excellent understanding of SEO principles and search engine algorithms.
• Proven experience in conducting SEO audits, strategy development, and implementation.
• Experience using SEO tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush or similar platforms.
• Previous experience in digital marketing, content strategy, or technical SEO.
• Ability to perform keyword research and competitor analysis.
• Familiarity with HTML, CSS, and content management systems (ideally Django framework).
• Strong analytical skills and attention to detail.
• Excellent written communication and reporting skills.
• Evidence of organisational skills, with good attention to detail.
• The ability to work independently, turning recommendations into action without needing constant oversight.
• A passion for using your skills to support patients and families impacted by a debilitating pain condition and help save lives.
• Passion for creating inclusive and accessible digital spaces.
• Highly organised, self-motivated, and able to work independently.
• Enthusiastic about supporting a small charity.
• Willing to learn, adapt, and collaborate with a supportive team.

Desirable Experience

• Experience of Google Ads for nonprofits.
• Experience of using Django framework websites.
• Familiarity with accessibility best practices and inclusive web design.
• Experience working with or volunteering for nonprofit / charitable organisations.
• Demonstrable IT skills, particularly Google Drive and Microsoft.
• Good research and information management skills.
• An understanding of the charity sector and/or fundraising.

Key Benefits

• Volunteer as part of a forward-thinking, supportive team.
• Unique opportunity to directly contribute to strategic SEO recommendations, and the implementation of those changes to increase the charity’s visibility.
• At Burning Nights CRPS Support you’ll use your SEO skills for a mission with a real, measurable impact. This is more than just a volunteer role, it’s an opportunity to change and save lives.
• Make a meaningful difference in the lives of patients and families impacted by a severe pain condition.
• Building your network and forming connections with like-minded people and organisations.
• Enhance your CV and gain skills that are transferable to a variety of career paths.
• Receive training and ongoing support from our team.
• Experience the personal satisfaction and fulfilment that comes from helping others.

Training and Support

• Full induction to our organisation, as well as check-ins, ongoing training, supervision and support from the Communications & Marketing Lead Volunteer, Volunteer Co-ordinators, Trustees and the Volunteer Team.
• This a remote volunteering opportunity with regular online team check-ins and collaborative sessions with a supportive, creative, and inclusive team environment.
• Relevant and ongoing training for your volunteer role.
• Regular updates on charity activities.
• Support, advice and guidance from Charity team.
• After 3 months volunteering, all volunteers are eligible for additional training courses (reasonable cost).
• Out-of-pocket expenses, approved in advance will be reimbursed.

This is an exciting opportunity to join a charity at the very start and to make a difference in shaping how we move forward.

Who are we looking for?

At present we are working to secure funding that will see us through our first year, and the role of the Social Media and Communications Co-ordinator will play a key role in this.

If you are well versed in social media, have experience or a passion for communicating with wide audiences across pretty much all social media platforms, this is a role for you.

Living Reasons, at the core of what we want to achieve, doesn't just value experience from employment but from personal experience and based on you as a person, everything else comes from the relationships built and trust given to each other and we want to learn from you, just as much as you will learn from us.

You will work with the volunteers and trustees to create engaging content that focuses on the current needs of the charity and in the first 3-6 months will be very much focused and 2 areas - fundraising and communicating the charity message and gaining support for the charity as we establish ourselves. We want to do things differently, so there are no boundaries other than legal requirements and ensuring we stick to the charity values, which, as you will see, are very much about making change and doing things differently.

Living Reasons – What we are planning, who we are and where we are now:

What is the plan?

The person who is starting the charity up is autistic, has ADHD, CPTSD and also multiple physical conditions that effect daily life and is part of the LGBTQ+ community and has faced a lot of issues in life because of these things.

Living Reasons is being created to fix what we think is a challenging situation that is getting harder to achieve every week, month and year in the current economic, political, environmental and societal landscape. It is not easily defined but we hope the charity objects below will help put context to what we want to achieve, what we can say is that below are the issues we are trying to address, how we do this will change as quickly as society does, but the issues we want to tackle are these:

1) Outdated and damaging employment practices

2) Accessibility to services

3) Limited employment, training and education opportunities

4) Lack of support during times of crisis or need

5) Lack of equity and agency for many people in society

6) Institutional discrimination that is not challenged

7) Abuse of the legal system at all levels

8) Abuse of power in government bodies

9) Poor access to healthcare

10)  Unequal treatment of many people in society by large corporations

11)  Assumptions made by wider society based on incorrect, outdated or discriminatory rhetoric that is used in daily life

12)  Outdated company engagement with the public

13)  Lack of support that is not talked about and not being addressed

Our Living Values -

Creativity

1) Imaginative Development (Individual)

2) Instilled Collaboration (Internal)

3) Changing The Status Quo (External)

Prospectivity

1) What Can You Do (Individual)

2) What Can We Do (Internal)

3) What Can They Do (External)

Revolutionary 

1) Inspire With Confidence (Individual)

2) Boundaryless Innovation (Internal)

3) Challenge Traditions (External)

Attentivity

1) Analyse and Redesign (Individual)

2) Rebel and Reform (Internal)

3) Enquire and Reimagine (External)

If you think you would enjoy this role, please apply, we want to hear from you!

This is an exciting opportunity to join a charity at the very start and to make a difference in shaping how we move forward.

Who are we looking for?

At present we are working towards being fully operational, over the next year Living Reasons will be looking to expand its reach and part of that journey is to work with the trustees and the team to create campaigns that are relevant to the charity values, aims, goals and purpose in an engaging way.

The role of Campaigns Co-ordinator will focus on creating campaigns to raise awareness, income and engagement with our supporters, donors and people who engage with the charity.

This role will be key in ensuring that the message of the charity operations is translated to a wide audience, while also aligning with the ethos and charity objectives.

In this role you will work with all other teams in the charity, including funding, research, live experience and social media and communications, to establish, develop and create on brand campaigns.

Living Reasons feels that experience is not as important as passion, drive and creativity, we like to do things differently, so if you feel you could create engaging, far reaching campaigns that speak to wide audiences, please get in touch with us about this role, regardless of experience, we want our volunteers to grow and develop alongside the organisation.

What is the plan?

The person who is starting the charity up is autistic, has ADHD, CPTSD and also multiple physical conditions that effect daily life and is part of the LGBTQ+ community and has faced a lot of issues in life because of these things.

Living Reasons is being created to fix what we think is a challenging situation that is getting harder to achieve every week, month and year in the current economic, political, environmental and societal landscape. It is not easily defined but we hope the charity objects below will help put context to what we want to achieve, what we can say is that below are the issues we are trying to address, how we do this will change as quickly as society does, but the issues we want to tackle are these:

1) Outdated and damaging employment practices

2) Accessibility to services

3) Limited employment, training and education opportunities

4) Lack of support during times of crisis or need

5) Lack of equity and agency for many people in society

6) Institutional discrimination that is not challenged

7) Abuse of the legal system at all levels

8) Abuse of power in government bodies

9) Poor access to healthcare

10)  Unequal treatment of many people in society by large corporations

11)  Assumptions made by wider society based on incorrect, outdated or discriminatory rhetoric that is used in daily life

12)  Outdated company engagement with the public

13)  Lack of support that is not talked about and not being addressed

Our Living Values -

Creativity

1) Imaginative Development (Individual)

2) Instilled Collaboration (Internal)

3) Changing The Status Quo (External)

Prospectivity

1) What Can You Do (Individual)

2) What Can We Do (Internal)

3) What Can They Do (External)

Revolutionary 

1) Inspire With Confidence (Individual)

2) Boundaryless Innovation (Internal)

3) Challenge Traditions (External)

Attentivity

1) Analyse and Redesign (Individual)

2) Rebel and Reform (Internal)

3) Enquire and Reimagine (External)