Digital marketing coordinator volunteer roles in belfast

We're looking for 2-3 detail-oriented and strategic Search Engine Optimisation (SEO) Specialist Volunteers to help optimise our online presence and ensure our campaigns and content reach the communities that need them most and increase the charity’s search engine results rankings. The SEO Specialist Volunteers will play a key role in enhancing the visibility and searchability of Burning Nights CRPS Support’s website and digital content.

The SEO Specialist Volunteers will be volunteering within the Communications & Marketing Team to implement SEO best practices, conduct keyword research, improve site structure, and analyse web performance – all to ensure our content reaches a broader audience and amplifies the voice of our charity’s supporters online.

Key Tasks and Objectives

• Competitor and Keyword Research: Conduct keyword research to inform website content and campaign strategies.
• On-page optimisation: Optimise existing content for improved search engine ranking (meta tags, meta descriptions, headers, alt text, etc.)
• Monitor and analyse SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush.
• Technical SEO Implementation: Identify technical SEO issues and collaborate with content teams to resolve them.
• Backlink and Off-Page SEO: Assist in developing backlink strategies and improving domain authority.
• Support the content team in creating SEO-optimised articles and pages.
• Provide monthly reports on SEO performance and suggest improvements.
• Stay up to date with SEO trends, Google algorithm updates, and emerging best practices.

Key Skills or Qualifications

• Excellent understanding of SEO principles and search engine algorithms.
• Proven experience in conducting SEO audits, strategy development, and implementation.
• Experience using SEO tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush or similar platforms.
• Previous experience in digital marketing, content strategy, or technical SEO.
• Ability to perform keyword research and competitor analysis.
• Familiarity with HTML, CSS, and content management systems (ideally Django framework).
• Strong analytical skills and attention to detail.
• Excellent written communication and reporting skills.
• Evidence of organisational skills, with good attention to detail.
• The ability to work independently, turning recommendations into action without needing constant oversight.
• A passion for using your skills to support patients and families impacted by a debilitating pain condition and help save lives.
• Passion for creating inclusive and accessible digital spaces.
• Highly organised, self-motivated, and able to work independently.
• Enthusiastic about supporting a small charity.
• Willing to learn, adapt, and collaborate with a supportive team.

Desirable Experience

• Experience of Google Ads for nonprofits.
• Experience of using Django framework websites.
• Familiarity with accessibility best practices and inclusive web design.
• Experience working with or volunteering for nonprofit / charitable organisations.
• Demonstrable IT skills, particularly Google Drive and Microsoft.
• Good research and information management skills.
• An understanding of the charity sector and/or fundraising.

Key Benefits

• Volunteer as part of a forward-thinking, supportive team.
• Unique opportunity to directly contribute to strategic SEO recommendations, and the implementation of those changes to increase the charity’s visibility.
• At Burning Nights CRPS Support you’ll use your SEO skills for a mission with a real, measurable impact. This is more than just a volunteer role, it’s an opportunity to change and save lives.
• Make a meaningful difference in the lives of patients and families impacted by a severe pain condition.
• Building your network and forming connections with like-minded people and organisations.
• Enhance your CV and gain skills that are transferable to a variety of career paths.
• Receive training and ongoing support from our team.
• Experience the personal satisfaction and fulfilment that comes from helping others.

Training and Support

• Full induction to our organisation, as well as check-ins, ongoing training, supervision and support from the Communications & Marketing Lead Volunteer, Volunteer Co-ordinators, Trustees and the Volunteer Team.
• This a remote volunteering opportunity with regular online team check-ins and collaborative sessions with a supportive, creative, and inclusive team environment.
• Relevant and ongoing training for your volunteer role.
• Regular updates on charity activities.
• Support, advice and guidance from Charity team.
• After 3 months volunteering, all volunteers are eligible for additional training courses (reasonable cost).
• Out-of-pocket expenses, approved in advance will be reimbursed.

borGO 

borGO is a platform that promotes the authentic villages of Abruzzo, Italy, through sustainable experiences, local culture, and community engagement.

borGO tackles the social and environmental problems facing small villages in Abruzzo, such as depopulation, loss of local culture, and lack of job opportunities. Many young people leave these areas, and traditional knowledge and ways of living risk disappearing. At the same time, mass tourism often damages the environment and doesn’t benefit local communities. borGO offers a different approach by promoting slow and sustainable tourism, supporting local businesses, and helping people discover the unique culture, nature, and stories of these villages.

borGO is a digital platform that connects travelers, volunteers, and locals to create authentic, sustainable experiences in the villages of Abruzzo. It offers curated activities—like local workshops, cultural events, and eco-tourism—that support small businesses, preserve traditions, and involve the community directly. By combining storytelling, design, and technology, borGO makes it easy to discover hidden places while generating real social and environmental impact for the people who live there.

Social Media & Communications Coordinator

What You’ll Do

We’re looking for a creative and hands-on Social Media & Communications Volunteer to help us tell the story of borGO and connect with people who care about culture, sustainability, and slow travel. You’ll help manage and grow our presence on Instagram, Facebook, TikTok, and LinkedIn, creating engaging content, testing ideas, and building a community around the beauty of Italy’s hidden villages. You’ll also support our communication strategy—planning posts, writing short texts, and shaping the tone of our voice across platforms.

About borGO

borGO is a young social startup with a mission: to bring new life to the small villages of Abruzzo by connecting people, culture, and sustainable tourism. We want to shine a light on places that are often forgotten, and help communities thrive through meaningful experiences and storytelling. We’re just getting started, and you’ll be part of something that’s growing every day—with your ideas, energy, and creativity.

What We’re Looking For

• Experience using Instagram, Facebook, TikTok, and LinkedIn to create and share content
• Familiarity with tools like CapCut, Canva, or similar platforms for creating reels, videos, and visual posts
• Comfortable writing captions, planning content, and thinking creatively
• Able to communicate in English and Italian (both are important for our audience)
• Independent, reliable, and enthusiastic about trying new things

Nice to have

• Experience or passion for tourism, rural areas, or cultural projects
• A good sense of visual style or an interest in learning more about branding
• Open to co-creating with a small, friendly team that values your voice
• A chance to leave your mark by shaping how the world sees borGO

Minimum Hours per Week:

4-6 hours per week

Duration:

3-5 months