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Top job
Best Beginnings
London
£34,000 per year
Best Beginnings are recruiting for a capable Digital Marketing & Content Lead to join us as at an exciting time of growth & development.

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London, Greater London
£34,000 per year
Contract, 6 Month Contract, Full-time
Job description

The charity

Best Beginnings is a national charity established to help give every child in the UK the best start in life and reduce inequalities in outcomes. We aim to improve the health, wellbeing and life-chances of young children of all backgrounds, with a firm focus on tackling inequalities. We forge partnerships and collaborate with parents, local communities, front-line professionals, service providers, professional bodies, academics and policymakers to create, disseminate and evaluate innovative interventions and drive positive change.

We are recruiting for an exceptionally capable Digital Marketing & Content Lead to join us at an exciting and crucial time in the charity’s growth and trajectory. The right candidate will be a creative and strategic thinker, whilst having a tight grasp on the day-to-day management of key digital activities for Best Beginnings. This is a rare opportunity for an organised and multi-faceted lead, possessed of high levels of digital marketing and communication experience and a passion for the charity’s aims and mission, to join the charity and make a lasting difference.

Key Role Responsibilities/Objectives:

  • Reporting to the Head of Communications, partner with them by assisting with the development of the digital strategy.
  • Design and deliver digital marketing activity to promote specific health initiatives to parents across all channels, including paid social media.
  • Design and deliver digital promotion plans for key Best Beginnings programmes, maximising reach to different audiences in different UK regions.
  • Project manage and deliver updated content for our website. The charity will re-brand in the summer.
  • Create and manage content for a variety of channels as needed, including SEO for our website, social media and email-marketing.
  • Manage the reporting and analytics for all Best Beginnings digital platforms. Provide monthly, quarterly and annual reports on digital performance for the internal Delivery team and our programme funders.
  • Use insights to continually improve our reach and impact.
  • Management of social media channels, working on a rota with the Communications Officer.
  • Attend and participate in team meetings, training opportunities and protected learning days. 
  • Always act in accordance with Best Beginnings policies and procedures. 

Person Specification

  • Experience of designing and delivering digital marketing campaigns, including Google Ads, paid and organic social media, and running social media channels.
  • Experience of managing a website including SEO.
  • Experience of testing and optimising content and reporting on the effectiveness of campaigns.
  • Experience of using Google Analytics and other relevant reporting tools.
  • Experience of email marketing campaigns desirable.
  • Experience of working in the charity sector desirable, particularly mental health, families and with diverse communities.
  • Ability to apply and maintain brand guidelines, including tone of voice.
  • Ability to work both strategically and operationally.
  • Excellent attention to detail.
  • Highly organized, with good time management skills.
Application Instructions

Send us your CV with a covering letter.

More about Best Beginnings
About
Best Beginnings

Best Beginnings supports parents in giving their children the best start in life. We are a small charity with a large impact and value, an... Read more

Posted on: 12 May 2021
Closing date: 11 June 2021
Tags: Communications, PR,Digital

The client requests no contact from agencies or media sales.

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