2 Digital optimisation specialist jobs in Cardiff, Wales
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About the Role
A new and exciting opportunity has arisen for a Senior Digital Marketing Officer with excellent digital
marketing skills and a passion for creating outstanding social media content that builds awareness, engages
audiences and inspires action.
You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a
fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to
people’s lives and livelihoods.
Working closely with the External Relations team on our award-winning campaigns, communications,
content and marketing, you will deliver paid and organic social media campaigns - leading on creating
strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content
and email marketing.
We are looking for someone with superb marketing and copywriting skills, a passion for using data to find
out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous
experience in the charity sector is not necessary.
National Numeracy is based in Brighton, and while office-based work is available, we also offer remote,
hybrid and flexible working. This role will include occasional UK travel.
Overview of Main Duties:
Digital marketing
- Use your writing skills and creativity to lead on developing engaging content for our digital
- communications channels
- Collaborate with digital marketing, comms and design teams to create and deliver marketing and social
- strategies for a variety of campaigns and activities.
- Work with the wider team to create engaging content and ensure key activities and messages are
- aligned to our wider strategy and perform well
- Lead on ensuring brand consistency within our content
- Monitor and review performance and take the lead on evidence based improvements to our digital
- communications.
- Provide regular analysis and reports
Social Media
- Lead on developing new ideas and channel specific strategies to grow our social media channels
- audience and engagement.
- Work with digital marketing team on the management of social media channels including Facebook,
- TikTok, Instagram, Twitter and Linkedin, working to increase engagement and conversion.
- Website content delivery
- Work with the Head of Marketing and wider team to create and manage strong, audience-led web
- content with great user experience
- Ensure content supports SEO strategy, including AI SEO, and improves engagement and conversion
- Content optimisation via keyword tracking/research, metadata updates, Search Console analysis,
- SEMrush and Google Analytics analysis
- Use Google Analytics and other tools to provide insight to allow for evidence-based improvement
- Provide analysis and reports
Email marketing delivery
- Lead on developing compelling emails that drive action using Mailchimp, including the management of
- contacts’ data.
- Plan, create and execute engaging email journeys
- Use a data led approach to iteratively improve emails for specific audiences including educators and
- adult learners
Paid campaigns
- Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using
- Facebook Ads Manager and / or Google Ads.
- Optimise campaigns and test new approaches
- Understand, evaluate and apply campaign performance learnings.
- Work alongside the Data and External Relations teams and use our tools to identify and build an
- understanding of target audiences and trends.
Collaboration
- Work with External Relations and teams across the organisation on the digital marketing, content and
- communications aspects of our work
- Work closely with the Data Team on provision and analysis of digital
Registered Charity
21 - 50
Empowering people to thrive by using numeracy to open up opportunities and access brighter futures.
The client requests no contact from agencies or media sales.
Thank you!
Job Title: Data & AI Manager
Salary: £48,500 - £52,500
Contract Type: Permanent, ideally, full-time (35 hours per week) although 28 hours or flexible hours may be considered
Working location: Home based. The post holder should expect to come into the London based office a maximum of three days per quarter.
Reporting to: Head of Technology & Transformation
BACKGROUND
For more than 20 years, Magic Breakfast has been helping children and young people start the day with the nourishment they need to learn, grow, and thrive. But the impact of breakfast goes far beyond food. Every morning, we help pupils arrive at school feeling valued, included, and ready to reach their potential.
Today, 2.1 million children across the UK are at risk of hunger, the equivalent of four pupils in a classroom of 30. Working with schools in disadvantaged communities across England and Scotland, Magic Breakfast is committed to ensuring no child is too hungry to learn. One breakfast at a time, we are helping children and young people build brighter futures.
This is a pivotal moment to join Magic Breakfast. Governments in both England and Scotland have committed to expanding access to free school breakfasts, recognising the vital role they play in children’s wellbeing and attainment. Yet significant gaps remain. Pupils in secondary schools, alongside younger children in nursery and early years settings, are still at risk of starting the day hungry. Hunger does not begin at age five, nor end at age 11, and neither does our mission.
By joining Magic Breakfast, you will become part of a passionate, ambitious organisation driving lasting change for children and young people across the UK.
JOB PURPOSE
We are seeking an enthusiastic Data & AI Manager to play a key role in driving Magic Breakfast's new Data and Technology Strategy and supporting the organisation's transition towards more product-led, data-informed and AI-enabled ways of working. In this new role, you will take on specialist management and be the subject matter lead for this evolving, business critical area and be responsible for the delivery, adoption and continuous improvement of Magic Breakfast’s data platform, reporting, AI and digital product capabilities.
You will manage a small specialist team responsible for:
-
the development of a secure, scalable data platform (Microsoft Fabric, Power Platform and Salesforce)
-
the delivery of high-value reporting and data products
-
the identification and rollout of AI and data-enabled use cases across the organisation
You will ensure that data, reporting and AI capabilities are aligned to organisational priorities, well-governed, widely adopted and delivering measurable impact.
KEY RESPONSIBILITIES:
- Lead the ongoing development, management and maintenance of Microsoft Fabric and the organisation’s data products, ensuring they are embedded and remain reliable, scalable and aligned with evolving busines needs.
-
Direct the design and implementation of scalable, reliable data pipelines from diverse sources, ensuring data integrity, consistency, and compliance with governance standards.
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Work with direct reports and stakeholders to assess technical feasibility, dependencies, integration requirements and delivery approaches for new initiatives.
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Work collaboratively with stakeholders to balance innovation and experimentation with appropriate governance, security and risk management.
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Maintain and embed the organisation's data governance framework, ensuring data, reporting and AI-related activity is aligned with organisational standards, policies and priorities.
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Support the delivery of the Data and Technology Strategy, ensuring data, reporting and AI capabilities contribute to organisational priorities and outcomes.
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Translate the Data and Technology Strategy into team plans, priorities and deliverables, monitoring progress and adapting to changing organisational needs.
Please see attached documents for full Job description
APPLICATION PROCCESS
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Find more information on our website
Should you wish to discuss the role before applying please email our People and Culture Team (recruitment @ magicbreakfast. com)
Shortlisting: 14th – 17th September
Interview 1: 22nd – 23rd September
Interview 2 and Informal Panel: 28th-29th September
Due to the high volume of applications, this role is likely to close early and we reserve the right to do so. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.
The client requests no contact from agencies or media sales.