Digital optimisation specialist jobs in Cardiff, wales

About Overcoming MS:
Every five minutes, someone, somewhere in the world is diagnosed with multiple sclerosis (MS). For many, those words are followed by fear, uncertainty and unanswered questions. Too often, people leave appointments without knowing how nutrition, exercise, stress management and other evidence-based lifestyle changes can play an important role alongside medical treatment. 

Overcoming MS is the leading global charity dedicated to helping everyone with MS live well. We turn the best available evidence into practical support people can use every day. Together with our global community and healthcare professionals, we're working to make healthy lifestyle support part of everyday MS care.

Job summary:
As Overcoming MS enters its next phase of growth, data, digital insight and audience understanding will play an increasingly important role in helping the charity deliver its strategy and maximise its impact.

The Data & Insights Manager will lead the organisation's approach to data, audience insight and digital performance, ensuring that information is transformed into meaningful insight that supports better decision-making, improves supporter engagement and strengthens organisational effectiveness.

Working across Communications, Fundraising and Services, the postholder will oversee website performance, audience segmentation, reporting, data governance and organisational insight. They will champion a data-informed culture while ensuring colleagues have access to high-quality data, clear reporting and practical recommendations to improve performance.

The role combines operational delivery with continuous improvement and strategic development. Technical CRM development will be delivered through external specialist partners, allowing the postholder to focus on organisational insight, audience development and digital optimisation.

Key Responsibilities

1. Reporting, Insights & Decision Support

• Provide meaningful analysis and insight that enables evidence-based decision-making across the organisation.
• Produce organisational dashboards and KPI reporting.
• Develop Power BI reports and visualisations for the Leadership Team and Board.
• Produce campaign evaluation and performance reports.
• Identify trends in supporter behaviour and organisational performance.
• Analyse campaign effectiveness and recommend improvements.
• Develop predictive and trend reporting where appropriate.
• Support strategic planning through data-driven insight.

2. Audience & Supporter Development

• Develop a deeper understanding of audiences to improve engagement, retention and organisational impact.
• Support campaign segmentation and targeting selections for fundraising, communications and service delivery.
• Maintain audience reporting and engagement analysis.
• Develop audience segmentation models and map supporter and service-user journeys.
• Analyse behavioural trends across different audiences.
• Identify opportunities to improve acquisition, retention and engagement.

3. Data Governance & Continuous Improvement

• Ensure the charity maintains high standards of data quality, governance and operational efficiency.
• Support GDPR compliance and data governance processes.
• Monitor data integrity across organisational systems.
• Improve data governance frameworks and organisational standards.
• Identify opportunities to automate manual processes.Support the development of scalable systems and processes.

4. Data Capability & Organisational Development

• Champion the effective use of data across the organisation and build organisational confidence in data-driven decision-making.
• Train and support colleagues in the effective use of data and reporting tools.
• Develop user guidance and documentation and promote consistent reporting standards.
• Lead cross-organisational data improvement projects.
• Increase organisational confidence in using insight to inform decisions.
• Build strong relationships with teams to understand emerging information needs.

5. Website Performance & CMS Management

• Lead the ongoing management and optimisation of the charity's website, ensuring it delivers an excellent user experience and supports organisational objectives.
• Monitor website health, accessibility and technical performance.
• Work with external website developers to resolve issues and implement improvements.
• Analyse user journeys and identify opportunities to improve engagement.
• Ensure accessibility standards continue to improve across the website.
• Develop recommendations to improve digital performance and user experience.

Person Specification

Essential

Experience

• Experience producing dashboards, KPI reporting and organisational insight.
• Strong analytical skills with experience using Power BI and advanced Excel.
• Experience developing audience insights and segmentation.
• Experience interpreting website analytics and digital performance metrics.
• Experience improving organisational reporting and decision-making.
• Experience working with CRM systems (Microsoft Dynamics desirable) and managing data effectively.
• Experience working with multiple stakeholders to translate business needs into actionable insight.
• Experience delivering continuous improvement projects.

Knowledge

• Strong understanding of data governance and GDPR.
• Understanding of website analytics, digital marketing metrics and conversion tracking.
• Knowledge of audience segmentation and customer journeys.
• Understanding of reporting methodologies and performance measurement.
• Knowledge of accessibility principles and digital best practice.

Skills

• Excellent analytical and problem-solving skills.
• Ability to interpret complex data and communicate clear recommendations.
• Strong stakeholder management and influencing skills.
• Excellent written and presentation skills.
• Ability to manage multiple priorities simultaneously.
• Strong attention to detail while maintaining strategic perspective.

Desirable

• Experience with Microsoft Dynamics.
• Experience using Google Analytics 4.
• Experience using Power BI.
• Experience working with charities.
• Experience supporting website redevelopment or digital optimisation projects.
• Understanding of Power Automate or workflow automation (from a business process perspective rather than technical development).

This job description outlines the main responsibilities of the role but is not intended to be an exhaustive list. Duties may evolve over time, and the post-holder may be required to undertake other reasonable tasks consistent with the level of the role. 

What can we offer you? 

Our staff benefits include: 

• 28 days annual leave (FTE - pro rata for part-time) plus a day off for your birthday and bank holidays.
• Flexible working. 
• Remote working.
• 5% Pension. 
• Employee Assistance Programme.

How to apply 

Please send your CV and a covering letter by clicking on the 'apply now' button.

Application timeline:

• Deadline for applications: 16th August at 4pm.
• Shortlisting: 17th August.
• First round interview: 20th and 21st August. 
• Second round interview: TBC.

Please respond ASAP, as we will start screening candidates as soon as we receive applications.

Our Commitment to Equity, Diversity and Inclusion

We want Overcoming MS to be a welcoming, inclusive and supportive place to work, where people feel valued and able to thrive. We actively encourage applications from people of all backgrounds, experiences and communities, particularly those currently underrepresented in the charity sector.

We know that people sometimes hesitate to apply unless they meet every requirement listed. If this role feels like a good fit for you, we’d still encourage you to apply.

If you need reasonable adjustments or information in a different format during the recruitment process, please contact us.

Company Description

Marie Curie is the UK’s leading end-of-life charity. We are the largest non-NHS provider of end-of-life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end-of-life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness, they’re likely to die from.

Job Description

Join us at a pivotal moment as we deliver a major clinical systems transformation programme, leading the transition from to SystmOne and helping create a single Electronic Patient Record platform that will support better, more connected care across Marie Curie services.

You'll be a part of a collaborative and forward-thinking team responsible for ensuring Marie Curie's critical business and clinical systems deliver real value to colleagues, patients and services across the organisation. Working closely with operational, clinical, digital and technology teams, you'll play a key role in improving processes, enabling better decision-making and supporting the delivery of high-quality care through effective use of technology.

As Business Product Lead, you'll shape the future of one of our most important systems, ensuring it continues to meet the evolving needs of the organisation. You'll act as the bridge between users, business functions and technology teams, driving improvements, championing innovation and helping colleagues get the most from the systems they rely on every day. Your work will directly support service delivery, operational efficiency and positive outcomes for patients and families.

Your Impact:

• Lead the development, optimisation and continuous improvement of key business and clinical systems, including SystmOne.
• Act as the subject matter expert, providing guidance on system capabilities, enhancements and best practice.
• Work closely with stakeholders across the organisation to understand business needs and translate them into effective system solutions.
• Lead system upgrades, releases, testing and change initiatives to ensure successful implementation.
• Monitor system performance, service delivery and agreed KPIs, taking action to address issues and risks.
• Develop and deliver user training, guidance and support materials to maximise adoption and effective use of systems.
• Drive improvements in data quality, governance and reporting capabilities.
• Manage relationships with external suppliers and system partners to ensure high-quality service and support.
• Identify opportunities to streamline processes and introduce more efficient ways of working.

Key Requirements:

• Experience working with and developing business-critical IT systems, particularly SystmOne.
• Demonstrable experience leading system improvements, enhancements or implementation projects.
• Strong stakeholder management skills, with the ability to build effective relationships at all levels.
• Excellent communication skills, with the confidence to explain complex concepts to both technical and non-technical audiences.
• Proven ability to influence change and drive adoption of new processes or ways of working.
• Strong analytical and problem-solving skills, with the ability to identify practical solutions to complex challenges.
• Experience delivering training, support and guidance to end users.
• A collaborative approach and commitment to continuous improvement, customer service and delivering positive outcomes while meeting deadlines.

Please see the full job description.

Additional Information

Application & Interview Process

• As part of your online application, you will be asked for a CV and supplementary details. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role.
• Close date for applications: 14 August 2026. We encourage early applications as we may close the job advert sooner after receiving a sufficient number of applications.

Salary: Up to £42,230 per annum

Contract:Fixed-term 12 months, full-time (35h per week)

Location: Home-based (UK) with occasional travel

Benefits you’ll LOVE:

• Flexible working. We’re happy to discuss flexible working at the interview stage.
• 25 days annual leave (exclusive of Bank Holidays)
• Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
• Loan schemes for bikes; computers and season tickets
• Continuous professional development opportunities.
• Industry-leading training programmes
• Wellbeing and Employee Assistance Programmes
• Enhanced bereavement, family friendly and sickness benefits
• Access to Blue Light Card membership
• Subsidised Eye Care
• 15% discount in-store at our Marie Curie Shops (Terms & Conditions apply)

At Marie Curie, our values are central to everything we do. They guide how we care for people, how we work together, and how we make decisions every day. We are committed to creating a workplace that is safe for everyone — staff and volunteers alike — supportive, inclusive and rewarding. We take stringent steps to ensure that anyone who joins our organisation are suitable for their roles and are committed to safeguarding all our people from harm. We actively consider our impact on the planet, embedding sustainability into everyday decisions to create a lasting, positive difference for the individuals we care for and the world we share.

We believe everyone should have the opportunity to thrive and fulfil their potential. Marie Curie is deeply committed to diversity, equity and inclusion, recognising both the social justice imperative and the strength a diverse workforce brings. We actively encourage applications from people of all cultures, perspectives and lived experiences.

We are happy to make reasonable adjustments throughout the recruitment process. If you require any support, please contact us at .

Every application we receive is personally reviewed by a member of our Talent Acquisition team, and in return, we ask that your application authentically reflects you — your experience, perspective and voice.