Digital optimisation specialist jobs in Cardiff, wales
Income and Engagement Specialist
Are you a senior engagement specialist or fundraising leader who can see the big picture and also knows how to make things work brilliantly day to day? Do you believe that great systems and smart data only matter if they help you build more meaningful relationships with real people?
At Mencap, we’re at a genuinely exciting point in our journey. Our new strategy, Mencap 2030, sets out a bold ambition for the future, and engaging and growing our supporter base is central to making it happen. We’ve made significant investment in our engagement capability, including a state-of-the-art CRM, alongside face-to-face fundraising and digital innovation.
We’re now looking for an experienced leader to step into a senior interim role, providing stability, leadership and momentum across our engagement activity during a period of transition.
This role will lead all of our mass fundraising and engagement activity, including Individual Giving, Legacies, Community & Events Fundraising, and Supporter Care. It is a senior, influential role shaping how supporters experience Mencap, how we grow income sustainably, and how we build long-term relationships rooted in trust and shared values.
As part of the interim remit, the role will also provide operational oversight and support to our High Value Relationships team, working closely with the interim Executive Director of Fundraising and other colleagues to ensure continuity, strong performance management and clear oversight of income and KPIs during this period.
You’ll bring strategic vision and clarity, alongside strong operational judgement. You’ll know how to turn insight into action, how to use data intelligently (without losing the human touch), and how to lead teams through change with confidence and care. You’ll be comfortable holding performance, using financial and KPI information to support delivery and decision-making.
Just as importantly, you’ll recognise that our supporters aren’t just numbers or segments – they’re individuals who care deeply about our work and want to feel connected to the difference they’re helping to make.
You’ll lead the place where Mencap’s fundraising brand, proposition, and voice really come to life, designing experiences, appeals, campaigns and supporter journeys that reflect the voices and lived experiences of people with a learning disability and show the world why our work matters.
This is a full‑time role (37.5 hours per week), offered on a 9‑month fixed‑term contract, with flexibility on location.
If you’re excited by the opportunity to step into a senior interim leadership role, make the most of significant investment, and guide large, complex fundraising and engagement functions through an important period of transition, we’d love to hear from you!
Apply now with an updated CV, applications close on 25th February, with interviews taking place shortly afterwards.
Benefits
Here at Mencap, we offer an impressive range of benefits designed to support and reward our employees to ensure that our teams feel valued and appreciated.
Our benefits package offers 32 days of paid holiday (including bank holidays, pro rata), along with a range of perks such as discounts at leading high-street retailers, access to health cash plans, interest-free loans, and many more exciting offerings.
For more details on what we have to offer, please see the attached document outlining all the fantastic benefits available to you as a member of our team!
About Mencap
Our vision is for the UK to be the best place in the world for people with a learning disability to live happy and healthy lives.
We're here to support people with a learning disability, their families and their carers. We fight for a kinder, fairer and more inclusive society for people with a learning disability to live in.
At Mencap, everyone works with people with a learning disability either providing support or advice, or alongside one another as colleagues.
Belonging at Mencap is for everyone, every day, everywhere.
· Everyone is expected to treat people well and make Mencap an inclusive organisation.
· Every day we grow and learn. It’s okay to make mistakes but we learn from them and make changes
· Everywhere people will feel respected, valued, and safe to be themselves.
We have Belonging network groups that meet online and are open to all colleagues. The groups include people who identify as Black and Asian, LGBTQIA+, disabled or with a long- term health condition, women, parents and carers, and their allies.
We want to encourage everyone to apply to work at Mencap and we offer a variety of different contract types and working patterns. We’re not looking for specific experience. It is your personality and values that will make you a great colleague. We will train and develop you to succeed in the role you’re applying for.
Registered Charity
More than 1000
Empower individuals with learning disabilities and autism to reach their full potential and lead the lives they choose.
Thank you!
An ambitious humanitarian charity, established just two years ago, has already built an impressive £2.5m income base supported by an exceptional group of committed patrons. They are now seeking a Senior Fundraising Manager to refine, structure and scale their fundraising strategy for the next phase of growth.
Reporting to the Founder/Director, this is a strategic and hands-on leadership role with significant scope to shape direction and drive sustainable income growth.
- Remote (UK) | 1–3 days per month in London
- £2.5m annual income | Charity only 2 years old | Exceptional patron base
- Ideally available to start within 4 weeks
Key aspects of the role:
- Reviewing and refining the existing fundraising strategy and structure
- Leading multi-stream income generation (HNW, trusts & foundations, corporate, individual giving, community)
- Driving prospect research and developing tailored cultivation plans
- Strengthening stewardship and long-term donor retention
- Embedding fundraising within digital campaigns and advocacy activity
- Overseeing CRM selection/optimisation and improving data processes
- Managing a small team and volunteer fundraising support
- Delivering weekly reporting and performance analysis to senior leadership
They are looking for:
- Significant senior-level fundraising experience with a proven track record of income growth
- Experience across multiple income streams, particularly HNW and trusts
- Strong strategic planning combined with operational delivery
- CRM implementation or optimisation experience
- Confidence operating within an ambitious, founder-led organisation
Please note: CVs will be reviewed on a rolling basis, so early applications are strongly encouraged.
As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.
Thank you!
Charity People is delighted to be supporting Fauna & Flora in their recruitment of a Paid Search Freelancer. As the organisation's paid search specialist you will have responsibility for the relaunch and ownership of the paid search programme including Google Paid, Google Ad Grants Pro, Microsoft Ads, and Performance Max, as well as for leading CRO for donation landing pages.
About the Charity
Fauna & Flora is an international wildlife conservation charity saving species; restoring habitats; and empowering communities in more than 40 countries worldwide. With over a century of impact, the organisation brings people together to protect nature and tackle the planet's most urgent environmental challenges.
Contract: Freelance, part time role working two days per week
Salary: £300 per day
Location: Role can be undertaken remotely or with time spent in the organisation's Cambridge HO
Closing date for applications: 9am on Friday 27th February
Interviews: Interviews will be held week commencing 9th March
Core responsibilities within the role will be:
- Audit historic accounts, structure, tracking and performance to determine which to reactivate, and what to rebuild or add
- Create a relaunch plan covering budgets, targeting, creative assets and measurement
- Rebuild and optimise campaigns across Google Search (paid and Grants Pro), PMAX and Microsoft Ads. Set and manage budgets, identify new opportunities, and run continuous A/B tests on ads, assets and landing pages
- Reactivate activity across all mediums and optimise them to deliver a substantial source of one-off donations, regular gifts and new donors
- Re-establish an always-on, profitable programme with clear reporting to the Marketing Manager and support the wider marketing campaigns with search and PMAX activity
- Own and lead on continuous CRO of donation and campaign landing pages - including prioritised test backlog, hypotheses, wireframes, copy, QA and implementation with designers and developers - to improve performance of paid and organic traffic
- Undertake AB and multivariate testing including running experiments on landing pages, CTAs and forms to improve conversion rates
- Assist with ensuring clean tracking across the digital marketing, including responsibility for query strings
- Monitor KPIs including bounce rate, time on site, conversion rate, and ROI using tools such as Google Analytics, GA4, and Hotjar
- Provide UX insights across heatmaps, session recordings, and user feedback to inform design and content changes
- Produce regular reporting and insights for the Marketing Manager
We'd love to hear from you if you're a Paid Search Freelancer, or broader digital marketing Freelancer with expertise in the following:
- Substantial hands-on management, optimisation and reporting across Google Ads (paid and Ad Grants) and Microsoft Ads including Search and PMAX
- Organic traffic SEO experience including keyword research, On-Page SEO (Optimise meta tags, headings, content structure, and internal linking) using search console and SEMrush
- Demonstrable experience in website conversion analysis and page optimisation for landing pages in a non-profit organisation
- Experience with conversion funnel analysis - identifying drop-off points and optimising user journeys across devices.
- Strong experience in GA4 and platform dashboards
- Familiarity with WordPress or similar tools
- Familiarity with Hotjar or similar tools
- Experience with Salesforce
- Experience with donation form UX in a fundraising context
If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at .
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
Thank you!
The National Youth Agency is looking for a new Academy Tutor to join our Academy Team.
Academy Tutor
Contract: Maternity cover until August 2026 (subject to extension)
Hours: Full-time – 37 hours per week
Salary: £36,724.54 per annum
Remote: This role is homebased (in England) with occasional travel for staff residentials and other events.
What we do
As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.
We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work
About the Role
As the National Body for Youth Work in England, we are ambitious for youth work and for young people and are determined that all young people should have the opportunity to benefit from the life-changing impact of qualified youth workers and trained volunteers.
To support our mission we are seeking enthusiastic, skilled and JNC qualified professionals to join us as Academy Tutors.
Our Academy Tutors will deliver inspiring training, develop and review resources and ensure all activities are in line with both NYA and external expectations of quality and expertise. The post will require a commitment to continuing engagement across the sector and beyond to ensure the NYA Academy’s work is rooted in the needs of young people and youth work.
The Academy Team are reflective expert trainers and facilitators. They can support the development of knowledge and skills; deliver innovative and engaging projects that benefit youth work and young people; and work with colleagues from the NYA and the wider field to ensure that youth work is promoted and protected, for the benefit of all young people.
The Academy Tutor will ensure the NYA is at the forefront of developing its products and services.
You will work alongside a committed, lively team working together to transform the lives of young people through the power of youth work.
Key responsibilities for this role will include:
- Developing and delivering training along with the development of programmes (including accredited training).
- Supporting learners and monitoring their progress through regular reviews and assessments.
- Contributing to the ongoing development and improvement of resources and processes.
- Building positive relationships with learners to promote their engagement and to achieve successful outcomes.
- Ensure all learners have a supportive and positive learning experience
- The post holder should promote the NYA’s extensive offer and maintaining its reputation in the fields of expertise.
- Ensuring the voice of young people is heard loudly across the NYA and in all aspects of our work.
- Ensure the NYA follows best safeguarding best practice.
- Ensure all operational activity and youth work content is to the highest quality, representing the position of NYA as the National Body for Youth Work in England.
- Participating in team meetings, session planning and evaluation meetings.
- Compliance with all NYA policies and procedures.
- Compliance with all safeguarding policies and health and safety requirements.
- Undertaking any identified training in line with the role including safeguarding and undergoing a DBS check.
Why Work for NYA?
- NYA operates as a people-focused organisation, prioritising the well-being and needs of its employees.
- NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
- A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
- NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
- We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.
Please note you MUST hold a JNC qualification at level 6 or above to be considered for this role.
Closing date: 11.59pm on Sunday 1st March 2026
N.B. Please apply ASAP as we may close applications early once we have a substantial amount of suitable applicants.
Interviews to be held W/C 10th March 2026 (subject to change).
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
The National Youth Agency is an equal opportunities employer.
At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.
We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.
No agencies please.
