Digital optimisation specialist jobs in Cardiff, wales

Use your digital marketing skills to deliver record-breaking campaigns that raise millions for great causes at a multi-award winning digital agency.

8Cats Digital is on a mission to create the most effective, creative, and accountable digital marketing campaigns in the sector and we’re looking for an ambitious Digital Marketing Executive to join us.

You’ll play a key role in shaping and delivering digital campaigns that have real-world impact - from bringing in leads for legacy campaigns to raising seven figures for individual giving. You’ll take a client brief and lead it through every stage: creative ideation, execution, optimisation, and analysis.

If you're someone who thrives in a fast-paced agency setting, loves solving problems, and wants your work to make a difference, this is your chance to grow with us.

What You’ll Do:

• Take briefs from major charity clients and translate them into outstanding multichannel digital strategies
• Oversee campaigns from start to finish: from creative briefing to real-time optimisation to final reporting.
• Work across a diverse range of causes and channels, leading on paid media and collaborating with specialists on delivery.
• Write clear, actionable briefs for our in-house team (designers, media buyers, copywriters).
• Monitor live campaigns using Meta Ads, Google Ads, and GA4 - spotting trends, fixing problems, and seizing opportunities.
• Deliver post-campaign insights that go beyond the numbers - and explains the 'why'.
• Support the senior team on key accounts, and lead others independently.
• Contribute to our long-term mission to raise £100m for our clients' causes by 2035. A target we're well on our way to achieving. 

What You’ll Bring:

• 2-3 years' experience in a digital marketing role (agency or in-house) working with charities or non-profits.
• Proficiency with Meta Ads, Google Ads, and GA4
• Ability to manage campaigns from brief through to post-campaign insights.
• Strong data skills, able to review performance and draw actionable conclusions
• Experience creating post-campaign reports and communicating impact
• Comfortable working across multiple clients and causes simultaneously 
• Charity sector experience or knowledge of fundraising campaign types (desirable)
• Familiarity with other paid digital channels such as YouTube, TikTok, Reddit or offline channels like DOOH or TV (desirable)

Why join the 8Cats Digital team? 

• Mission-led: We’re working to raise £100,000,000 for charity by 2035 — and we’re well on our way with £35,000,000 raised so far. 
• High-impact work: You’ll shape campaigns for causes including cancer, environmental, humanitarian, social justice, mental health, housing and homelessness plus a range of other health causes. 
• Supportive team: Small, experienced, and invested in your growth.
• Creative freedom: You’ll be trusted to find new angles, test new tactics, and help redefine best practice in the sector.
• Early opportunity: Join us at a pivotal time and grow with the agency.

The Details:

• Location: Remote (UK-based), with travel to London for client meetings or team meetups
• Hours: We're looking for full-time, part-time or contract and can be flexible around your home life
• Salary: £30,000 - £35,000 depending on experience.

Ready to Apply?

Send your CV and a short cover note that tells us:

• Why you think you'd be a great addition to the 8Cats Digital team
• Why does this role and the sector excite you
• A campaign you’ve worked on and your contribution to its success

We’re interviewing on a rolling basis, so get in touch if this sounds like your next role. 
No agencies, please.