Direct Marketing Manager Jobs
Role description, April 2024
Reports to: Director of Communications and Marketing
Direct reports: None
Role Summary
This exciting role will enable Alcohol Change UK to reach millions of people across the UK with key messages about alcohol and alcohol harm, delivered through print, online, and broadcast media engagement tactics. With a high level of existing press interest in our work and campaigns (including our flagship Dry January® campaign), this is an exciting moment as we look to develop our proactive media engagement and share reframed stories about alcohol which resonate with a huge audience. Your work will drive significant awareness of our organisation, and ultimately enable millions of people to transform their relationship with alcohol.
Key Tasks and Responsibilities
Media engagement
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Manage the organisation’s media inbox and phone line, handling enquiries from journalists and providing responses in a timely manner
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Provide regular out of hours media cover on a rota basis (scaling depending on busier campaign periods, shared fairly with others and TOIL provided for hours worked)
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Develop public media statements and quotes across the whole spectrum of Alcohol Change UK’s work, issuing to press both reactively and proactively
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Provide ongoing development of our key lines library, regularly reviewing responses we have on file for a range of topics
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Support Alcohol Change UK spokespeople (Chief Executive, Directors and others) prepare for interviews: developing tailored briefings ahead of opportunities, providing a sounding board to rehearse key lines when required and giving feedback on appearances to support ongoing development
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Manage our media database and reporting tools, providing regular condensed reports for the Director of Communications and Marketing/CEO/Board and develop insights-gathering to better inform our media engagement strategy
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With the Director of Communications and Marketing, play a key role in media crisis management, escalating issues as appropriate, suggesting solutions and developing organisational responses to sensitive situations
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Support the deployment of Alcohol Change UK voices, working closely with the Engagement Team to identify Community Champions, Ambassadors and others who are happy to be supported to share their experiences of alcohol and alcohol harm with the media
Developing a new proactive media strategy
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Plan and deliver a new strategy for generating proactive media coverage, where Alcohol Change UK’s research, campaigns, parliamentary and wider activity connect with larger audiences in a strategic way
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Working closely with teams across the organisation, craft compelling media plans and press releases to generate coverage of our work
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Bring fresh energy to opportunity spotting, securing opinion pieces, expert comment, letters to editors and other ‘newsjacking’ content – particularly on ‘culture change’ topics such as sober shaming and stigma
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Manage relationships with key journalists in our sector, exploring opportunities for partnerships and exclusives
Campaign media activity
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Particularly for our flagship Dry January® campaign, and with the support of the Director of Communications and Marketing, develop media support briefs for external media agencies, when required
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Develop fresh strategies and media angles for annual campaigns (Dry January®, Sober Spring, Alcohol Awareness Week) to keep activity engaging for public and returning audiences
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Think creatively to craft media strategies which are tailored to reach segmented audience groups, aligning with targets for individual campaigns to reach under-served communities
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Provide detailed campaign media evaluations, insights and learning reports
Other
You will also be expected to:
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Work closely with colleagues across the charity to support their work and to act as ‘one team’
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Contribute actively and positively to charity-wide strategies
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Continually develop your knowledge of alcohol harm and solutions to it
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Act as a positive ambassador for Alcohol Change UK at all times
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Know, embrace and actively uphold the values of Alcohol Change UK at all times
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Work flexible hours as necessary to meet the needs of the charity, time off in lieu (TOIL) will be earnt for any work required outside of normal working hours
We are Alcohol Change UK. We work for a society that is free from the harm caused by alcohol.
The client requests no contact from agencies or media sales.
Are you looking for a role which gives you purpose?We are looking for an ambitious candidate who will have several years fundraising’ experience, particularly of increasing income and cultivating supporters. We need you to develop and implement our fundraising strategy by contributing to agreed objectives, income targets and other key performance indicators within the timeframe and budget specified while contributing to our purpose of helping vulnerable people to live in dignity and to achieve their potential.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Fundraising Development Manager
Fixed-Term, (Maternity Cover) Part-Time, Term-Time only
15 hours per week (flexible)
Pay Scale : H8, point 23 to H9, point 28 (dependent on experience)
Required : April / May 2024
We are seeking a knowledgeable individual to oversee the Fundraising Development Manager position for a fixed-term, covering maternity leave. The successful applicant will have some professional experience of fundraising and/or education development, together with experience of developing good working relationships with a wide range of internal and external stakeholders.
If you have enthusiasm for fundraising and would like to be involved in helping us in continuing this important work for our school, please get in touch.
Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century? As one of the country’s best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people’s lives.
You’ll be responsible for managing the legacy and in memoriam (in mem) marketing programme, including annual budget proposals and analysis. You’ll promote legacy and in mem giving to both internal and external audiences, using a variety of techniques and media, including direct mail, telemarketing, digital, national events and internal cross-team working
Reporting into the Legacy Manager, you will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month.
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days.
About You:
Having previously worked within a direct marketing team within the charity sector, you’ll have experience project managing campaigns with external agencies and internal stakeholders utilising a variety of fundraising channels such as digital, email, social media, direct mail, and telemarketing.
You’ll also have gained experience using Dynamics 365, Raisers Edge or a similar database.
About The Role
- Lead on the planning and implementation of legacy and in mem fundraising portfolio, managing marketing campaigns from initial brief through to post campaign analysis.
- Develop and maintain sustainable relationships with in mem supporters and legacy prospects in local communities, with the support of community fundraising managers and local volunteers – keeping these supporters at the heart of your work to to maintain and increase their support through excellent stewardship.
- Prepare and administer correspondence and relevant paperwork and ensure maintenance for full and accurate database (D365/First Class) records, analysing financial and non-financial data to monitor and improve engagement and customer service performance.
- Proactively keep abreast of competitor activities, new initiatives and sector trends.
- Effectively plan and execute legacy events around the country, with the aim of motivating supporters to consider leaving a gift in their Will.
Please see the job description for more detail
About Us:
St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion.
We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Location: Flexible – remote or London hybrid
We're the UK’s leading bowel cancer charity. We’re determined to save lives and improve the quality of life of everyone affected by bowel cancer. We support and fund targeted research, provide expert information and support to patients and their families, educate the public and professionals about the disease and campaign for early diagnosis and access to best treatment and care.
We currently have around 90 staff based in England, Wales Scotland and Northern Ireland. Thanks to the generosity of our community, we’re in a privileged position to be able to grow our staff team to deliver our ambitious strategy, On a Mission. There are huge challenges facing bowel cancer patients across the UK and our community needs us now more than ever. We’re building a strong and united team to bring us closer to a future where nobody dies of bowel cancer.
We’re looking for a Senior Digital Engagement Manager to head up our Digital Team, taking the lead on driving forward the organisation’s digital marketing and communications. You’ll work with the Head of Marketing and Communications to develop and deliver the digital elements of the wider marketing and communications strategy, and line manage senior officers who lead the operations and development of our website, social media, email marketing and paid advertising activities.
You’ll play a lead role in maximising digital marketing opportunities, raising the profile of the organisation, communicating information, services and campaigns to new and existing supporters, and using insights and data to drive engagement and growth across the organisation. You’ll be the go-to expert for major initiatives that require digital support, from communication campaigns to change projects. You’ll also bring insights into the latest trends and developments in the digital marketing landscape.
You’ll be a digital all-rounder with enough hands-on knowledge and experience to support your operational leads, and the ability to think strategically, guiding the team and driving forward new ideas and initiatives.
Please apply by sending your CV accompanied by a cover letter (no more than two A4 pages). Your cover letter should show your suitability for the role by explaining why you're applying and addressing the key points from the person specification.
If you'd like an informal chat about this role please contact Nicolette Barton, Head of Marketing and Communications.
The client requests no contact from agencies or media sales.
Salary: £24,000 - £26,000 depending on experience
Contract: Permanent
Hours: Full time, 37.5 hrs per week
Benefits: We want all our employees to feel valued and engaged and are committed to offering a positive working culture along with a good work-life balance. As well as ensuring they pay their employees fairly, they offer the following benefits: Flexible working, Generous annual leave, Pension Scheme, Sick Pay, Death in Service, Employee Assistance Programme, Bike Loan Scheme, Cycle2Work Scheme, Eyecare, Discount Portal, Social Activities.
Closing date: Sunday 12 May 2024. We may extend the vacancy for up to one week, but please apply as soon as possible.
Interviews will be held week commencing 20 May 2024
No agencies please
Be a part of an energetic and vibrant team who are driven by the desire to improve the lives of people living with kidney disease. Our vision is the day when everyone lives free from kidney disease.
This is an exciting role for an individual starting their career in direct marketing, supporting the planning, delivery, and analysis of integrated campaigns through a range of products and channels which aim to maximise giving from existing supporters and attract new supporters to Kidney Research UK.
You will be a team player who demonstrates our values of bravery, passion, ambition and urgency and play a key role in generating £2.4 million income in 2024/2025.
Reporting to the individual giving manager, you will work with the team, assisting on the delivery of successful fundraising propositions and campaigns. You will be responsible for managing the administration and promotion of all fundraising platforms, as well as managing our payroll giving programme. Alongside the individual giving manager, you will also be responsible for planning and delivering campaigns such as our Christmas catalogue, advent, and gift aid direct mail, ensuring they are delivered within the expenditure budget.
We are looking for someone creative, with excellent written and verbal communication skills, and be able to coordinate and multi-task. You will be numerate and analytical, well organised with a flexible approach and an excellent team player. The individual will be proficient in Microsoft applications.
If you are interested in the position, please complete the online application form and submit together with your CV.
We are committed to providing equal opportunities for everyone and encourage applications from all sections of the community.
About Kidney Research UK:
Kidney Research UK is the leading charity in the UK focused on funding research into the prevention, treatment and management of kidney disease. Our vision is the day when everyone lives free from kidney disease and for more than 60 years the research we fund has been making an impact. But kidney disease is increasing as are the factors contributing to it, such as diabetes, cardiovascular disease and obesity, making our work more essential than ever.
At Kidney Research UK we work with clinicians and scientists across the UK, funding and facilitating research into all areas of kidney disease. We collaborate with partners across the public, private and third sectors to prevent kidney disease and drive innovation to transform treatments.
Over the last ten years we have invested more than £58 million into research. We lobby governments and decision makers to change policy and practice to ensure that the estimated 7.2 million people living with all stages of kidney disease in the UK have access to the most effective care and treatment, and to make kidney disease a priority.
Most importantly, we also work closely with patients, ensuring their voice is heard and is at the centre of everything we do, from deciding which research to invest in to how we plan our priorities and our work across the charity.
Those patient contributions are vital, always helping us and our partners to understand what life is like with kidney disease, always ensuring we see the patient behind the treatment and always reminding us that behind every statistic and every number is a person – the patients and the carers who inspire our mission and push us forward to make a difference and change the future of kidney disease.
You may have experience in the following: Direct Marketing Assistant, Fundraising Assistant, Individual Giving Coordinator, Donor Engagement Assistant, Fundraising Campaign Assistant, Charity, Charities, Third Sector, NFP, Not for Profit, etc.
REF-213 471
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
About you
We are looking for someone to bring demonstrable experience and dynamism to the team, and who will make evident to colleagues the value of coordinated communication strategies and plans in achieving our organisational objectives. You will understand the opportunities created in testing new channels and approaches to reach audiences; be creative with communications plans and deliverables; and see the importance of tracking content performance against agreed KPIs.
About the role
This role will line-manage four direct reports, delivering communications and marketing activity across the organisation. Working closely with the Head of Communications and Marketing, key activities for 2024/25 will include updating our content management system; rolling out a new marketing function within our CRM; delivering agreed communications elements for our 60th anniversary programme; and working with colleagues to ensure all digital marketing activity is integrated, value for money, agile by design and delivers against our strategic priorities.
About us
Carers UK is the leading national charity for unpaid carers. Our support, advice, information and campaigning work are now needed more than ever, as unpaid carers are providing more and more care, adversely impacting on their own health and wellbeing. We exist to make life better for carers and bring about lasting change.
Diversity and inclusion
Carers UK is committed to becoming a diverse and truly inclusive organisation. We strive to create a workplace where our colleagues and volunteers can truly be themselves and feel like they belong and constantly seek to ensure all voices are heard.
To embrace this culture of diversity, our employee and volunteer recruitment should reflect our stakeholders and the society that we serve and support, regardless of age, race, gender, sexual orientation, physical abilities, disabilities or religious practices. We value individual diversity and are actively building diverse teams here at Carers UK and value our colleagues from a wide range of backgrounds.
As a membership charity for carers, we particularly seek employees and volunteers with a real understanding of the issues faced by carers. Reasonable adjustments can be made to the process and role dependent on the needs of the applicant.
At Carers UK we want our application process to be as accessible as possible. If you need any adjustments to apply please email the recruitment team to discuss.
The closing date for applications is 15 May 2024
Carers UK anonymises all applications prior to shortlisting.
Carers UK reserves the right to appoint at any stage, should an outstanding candidate emerge.
Carers UK may carry out online and social media checks as well as seek references before a formal offer is made.
The client requests no contact from agencies or media sales.
About the job:
We are now looking to appoint 2x TLPD Marketing Officers who will develop marketing plans and manage the tactical delivery of a range of strategies designed to support the Department for Education funded T Level Professional Development contract
Your profile
The roles will report into the Marketing Manager and will be responsible for develop and deliver results-led marketing strategy for the T Level Professional Development (TLPD) contract, designed to meet KPIs, identify and engage audiences, and raise awareness of the offer within the sector, and creating, managing, and implementing marketing plans which meet specific TLPD objectives, including acting as a named marcomms lead for specific KPIs, setting objectives, monitoring performance, and adapting plans as needed.
The successful candidate will have:
The successful candidate will have:
- Experience of supporting the development and implementation of successful marketing strategies.
- Experience of using appropriate marketing tactics to meet project KPIs, including email marketing, advertising, social media, and direct mail.
- Experience of content creation, including development of multi-media assets.
- Experience of using a CRM for marketing purposes.
- Experience of email marketing, including building, testing, monitoring, and adapting campaign as needed to ensure effectiveness.
- Experience of brand guardianship.
If you are an exceptional candidate who would like to make an impact and enjoy working in a vibrant and cooperative environment, we will welcome your application.
Applicants should apply by submitting a CV and cover letter (600 words maximum), outlining how you fulfil the requirements of this role.
Information
Salary: Band C
Location: London, Victoria
Contract: 2 year FTC - 35 hours pw
Deadline for applications: 26th April at 5pm
We're looking for a marketing & communications professional passionate about mobilising Christians and Churches to join with Tearfund in standing with and speaking up for those who live in extreme poverty in order that they may fulfil their God-given potential. Is that you?
Our vision is to grow a global community of people who want to enter into a whole-life response to poverty with help from Tearfund. They will be invited to give, pray, campaign, volunteer and make lifestyle changes, according to how they feel challenged to respond. We have a ministry to inspire and help people to live generously – in every sense of the word.
The purpose of this role is to develop and manage Tearfund's advocacy product portfolio in a way that engages supporters (individuals and churches) in meaningful advocacy activities aligned to Tearfund's work as part of their whole life response to poverty, delivering against Tearfund's advocacy targets and strategies.
The postholder will work alongside a fundraising marketing team working on our four key fundraising domains (acquisition marketing, retention marketing, church & community engagement, legacy & in memory fundraising) and will lead on developing new and existing campaigning initiatives, appeals and projects that will both integrate and fit alongside our other marketing activities.
Key areas of focus for the postholder would be:
- Generating and leading on the exploration of ideas for various advocacy marketing / movement-building activities
- Leading on new and existing advocacy marketing appeals and projects
- Lead on the monitoring of campaign and project performance including Key Performance Indicators (KPIs).
- Liaising with internal and external suppliers and stakeholders
Do you have the following experience?
- An experienced marketing professional with an understanding of the charity sector
- A passion for, and experience in, recruiting, inspiring, resourcing and mobilising activists
- Multi-channel marketing experience across a variety of media channels including direct mail, press and digital channels
- Experience of working with creative agencies and external suppliers
Do you have the following skills?
- Strategic thinking, and desire to drive forward new ways of doing things.
- Ability to influence and work alongside senior stakeholders
- Excellent oral and written communication skills with ability to write reports and creative briefs
- Ability to collaborate effectively with a variety of stakeholders
If that's you, then we would love to hear from you! All applicants must be committed to Tearfund's Christian beliefs.
Please note: This is a full time permanent role at 35 hours per week. Flexible working patterns can be considered.
We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.
Hybrid Working: This role is eligible for hybrid working and you will be required to work from a designated Tearfund office and from your home by agreement with the line manager.
The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure.
The client requests no contact from agencies or media sales.
We’re Anthony Nolan. We’re here to uncover the answers inside us. Answers for people with blood cancer and blood disorders. Answers that will not only improve lives today but save them tomorrow.
By uniting people and science, we’re growing our world-leading stem cell register, so everyone who needs a transplant, can find their lifesaving match. We’re currently giving four people a day another chance to live.
Driven by patients, backed by stem cell donors, and powered by science, we won’t stop until we’ve unlocked the cures, treatments and transplants that will transform the future for more patients. And together, we can reach the remarkable day where every patient who needs us can not only survive, but thrive.
If you're inspired by this vision, and feel you have the skills and experience we need to help achieve it, we'd love you to join our lifesaving team.
We are looking for a Senior Individual Giving Officer (Retention) to join our Fundraising team.
Title: Senior IG Officer, Retention
Salary: £33,000-£36,000 per annum, dependent on experience
Contract: Permanent, fulltime
Hours: 35 per week (standard Anthony Nolan working hours)
Location: Hybrid, with head office in Hampstead, London
This role will create and deliver supporter-centric and insight-driven retention campaigns to maximise the loyalty and income from our base of 30,000 individual giving supporters. Reporting to the Individual Giving Manager, you will develop and assess a range of supporter journeys and asks to best retain supporters across regular giving, raffle, lottery, cash giving and legacy - through digital, telemarketing and direct mail channels.
This is an exciting opportunity to help shape and grow the supporter retention and engagement programme within an agreed annual budget and calendar. The successful candidate will be an experienced direct marketing and digital project manager and collaborative team player. If you have excellent creative, analysis and project management skills across a range of channels with a detailed understanding of supporter engagement for mass audiences, we would love to hear from you.
What’s in it for you?
- A competitive salary
- 27 days annual leave, pension scheme, childcare vouchers, access to counselling via a 24-hour Employee Assistance Programme
- A stimulating work environment full of opportunities to learn and develop
- Life Assurance of four times annual salary
- Travel season ticket loan, Cycle to work Scheme
- And more! (further details on our Life at Anthony Nolan page)
Please check out the full job description (attached here and on our website), and you can read more about what to expect on the "Our recruitment process" page on our site.
Release your remarkable, join our team and give someone another chance to live.
Anthony Nolan is a Disability Confident Committed and Living Wage accredited employer.
All applicants must be able to demonstrate the right to work in the UK.
The client requests no contact from agencies or media sales.
Fundraising Development Manager
Salary: Manager Level 3: £31,000 - £39,000
Contract type: Permanent
Working hours: Flexible
Location: Taunton, Somerset, opportunity for hybrid working
The Fundraising Development Manager role is a real opportunity to help Somerset Wildlife Trust develop a sustainable fundraising strategy and bring together the Fundraising and Supporter Development Team to retain and grow donations. Responsible for our 23,000 members, as well as appeals, adoptions, our online shop and member events, the Fundraising Development Manager will lead the team to bring in a significant proportion of unrestricted income, as well as managing the relationships with some of our most passionate supporters.
We are looking for an insightful fundraising manager who can help us maintain our existing fundraising channels as well as developing our corporate membership strategy and investigating new sources of giving and opportunities we have yet to take advantage of – essential if we are to achieve our ambitious strategy. You’ll be working with the entire wider fundraising team to help develop leads and pipelines to support the wider fundraising efforts, as well as having the opportunity to diversify our fundraising actions.
Meet Fundraising Strategic Targets
Supervise and line manage the Fundraising and Supporter Care Team by building integrated programmes of supporter development activities that retain and grow donations and fundraising from existing supporters and deliver growth in income by recruiting new financial supporters to achieve financial targets.
Responsibility 1: Leading Public Fundraising Activity
Manage fundraising activity through:
- Leading the fundraising team to build integrated programmes of activities that increase donors and deliver growth in income.
- Growing annual membership numbers by managing and maintaining current recruitment channels. Oversee relationships and engagement with our membership including complaint management.
- Managing the relationship with the Trust’s face to face membership recruitment company, SWWFL, to deliver best efficiency and returns on investment.
- Planning and implementing integrated appeals and other ways for members and the public to give which deliver strong results to support the Trust’s fundraising priorities and targets.
- Working as fundraising leadership team with the Philanthropy and Trusts & Grants Managers, supporting the Head of Fundraising on strategic projects.
- Developing and testing activities based on insights and analysis to ensure the best return on investment across all segments of the supporter base, to support fundraising colleagues.
- Managing existing corporate relationships to maintain and improve corporate fundraising levels, supporting account management of corporate partners.
- Establishing a data collection strategy in line with current data protection rules and which creates a pool of warm leads to convert into donors.
- Ensuring our new supporter database (Raiser’s Edge) is fully developed within the Trust and developed to maximise our integration with existing systems. Supporting teams across the organisation to use RE to increase knowledge of existing relationships and creating opportunities for fundraising and engagement.
- Managing the workload, performance and personal development of the supporter development team to drive more support and income for Somerset Wildlife Trust.
- Being accountable for setting the Supporter Development budget and reporting on performance against targets, to help inform planning and product development.
- Championing the use of best practice marketing techniques, including data collection and GDPR, throughout the Trust, with a particular commitment to delivering high standards of supporter care and fundraising practice.
Responsibility 2: Developing sustainable income streams
Be proactive and nurture strong relationships by:
- Identifying, developing and testing new individual giving fundraising activities based on insights and analysis, to ensure sustainable fundraising income across a variety of sources that target all segments of the supporter base.
- Identifying and testing membership recruitment diversification channels and growing annual membership income via techniques including upgrades.
- Designing and implementing a fundraising strategy for corporates, including identifying targets, developing relationships, and significantly increasing income from this fundraising channel. Work with other corporate functions across the Trust to ensure a combined corporate offering that benefits everyone.
Responsibility 3: Developing Fundraising pipelines
Provide management and accountability by:
- Working collaboratively with colleagues to contribute ideas and knowledge to deliver integrated engagement and fundraising campaigns and the growth of other income streams, including gifts of £1k+, gifts in wills, Community Fundraising and Grant Fundraising.
- Creating user journeys and stewardship for our supporters to help retention and increase giving propensities.
- Developing a warm lead generation and development program to increase the number of potential donors within our database, supporting all areas of individual giving including Community Fundraising, Legacies, Major Donors and Patrons.
- Working with the Database Officer, Philanthropy Manager and Community Fundraising Manager to identify segments within the database that could be developed into Major Donors or to support other fundraising income streams.
- Investigating and developing an event strategy to help support specific demographic groups including Corporates, members and other key supporters, including the annual AGM and members day.
Closing date: Friday 10 May 2024.
Interested?
If you would like to apply and find out more about this position, please click the apply button to be directed to our website.
Somerset Wildlife Trust has an Equality, Diversity and Inclusion Plan and is committed to continuing to improve the equality, diversity and inclusion of every aspect of our work; we know we need to engage with everyone to live our values and achieve our goals. We welcome applications from everyone and are happy to discuss any accommodations or arrangements that would make the recruitment process better for you, and the working environment should you be employed.
No agencies please.
About the opportunity
As our Digital Marketing Officer, you will play a pivotal role in supporting the Marketing Manager and broader team in volunteer and school recruitment efforts, while managing our social media presence. Your primary responsibilities will include managing and curating content for Action Tutoring's social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and TikTok.
In addition to social media management, you will contribute to the creation of diverse content, such as graphics, videos, and photography, with occasional visits to our school programmes and events. You will also monitor and report on the impact of our social media campaigns, staying abreast of industry trends to optimise our digital presence.
If you're creative, passionate about education, and thrive in community engagement, we'd love to have you on board.
Closing date: Sunday 19th May 2024
Interviews: 28th and 29th May 2024
Start date: June 2024
Location: This role is remote. The candidate can be based anywhere in the UK. Occasional travel to London is required.
We use anonymised applications for our shortlisting process.
Duties and responsibilities
• Responsibility for managing Action Tutoring’s social media channels (Facebook, Instagram, LinkedIn, X, TikTok and YouTube). Plan content (in collaboration with wider Marketing and Communications team) in line with the charity’s wider campaigns, volunteer recruitment rounds and key messages, ensuring regular diverse posting.
• Work with the Marketing Manager to develop engaging content which encourages the recruitment of high quality volunteer tutors, enquiries from potential partner schools and raises awareness of the charity to potential fundraisers, donors and employees.
• Promote the breadth of Action Tutoring’s activities and projects on social media, working across the whole team to gather content to raise brand awareness (including Programme, Philanthropy, Operations, Policy and Impact).
• Contribute to the development of content for social media channels including graphics, video and photography, with the occasional visit to school programmes and other charity events.
• Regularly analyse and report on the impact of Action Tutoring’s social media content through weekly analysis, quarterly reporting and campaign analysis.
• Monitor social media trends and industry developments to ensure we’re maximising content across all channels.
• Lead on blogger, influencer and community outreach (e.g. Facebook community groups, Next Door) to help raise awareness of Action Tutoring's volunteering opportunities and encourage applications.
• Manage our national digital adverts (such as Indeed, CharityJobs, Do-It). Respond to any direct enquiries sent through these and other digital platforms, including the Volunteer Facebook Group and Google business.
• Identify national digital advertising opportunities for volunteer and school marketing, and support with content for regional adverts. Work with the Marketing Manager to analyse impact and decide where our budget is best spent.
• Support the day to day management of Action Tutoring’s website, editing content with updates upon request. Support with creating high quality, engaging content for the Action Tutoring website to ensure it’s optimised.
• Create external marketing materials on request and support with ad-hoc visual design work.
• Support with the attendance at volunteering promotion events, mainly university fairs.
• Any other duties deemed reasonable by the Chief Executive Officer.
Person specification
Qualifications criteria:
• Right to work in the UK.
We are looking for some of the following attributes, though you might be more experienced in some areas than others:
• Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, Twitter and TikTok.
• Copywriting skills: able to interact with a range of audiences and have outstanding verbal and written communication skills. The role involves representing our brand on various channels and you will need to be able to adapt your communication style to different audiences and inspire them to engage with the charity.
• Able to work independently and use initiative in a range of situations.
• Able to think creatively and generate content to effectively convey messages and motivate audiences.
• Adaptable and open to learning. You will need to be willing to adapt and to grow and develop with the organisation.
• Efficient and able to work under pressure when required, able to multi-task and juggle a varied workload.
• Committed to equality, diversity and inclusion.
• Committed to the mission and values of Action Tutoring.
• Committed to promoting and safeguarding the welfare of children.
The client requests no contact from agencies or media sales.
Role description, April 2024
Reports to: Senior Digital Programme Manager
Direct reports: None
Location: 27 Swinton St, King’s Cross, London, WC1X 9NW, can be hybrid or remote
Status, hours: Permanent, full-time 35 hours
Salary: Grade C, in the range of £39,943-£43,619 (plus benefits)
Role Summary
With Alcohol Change UK’s innovative Try Dry® app welcoming more users than ever before, we are excited to be developing our offer to Local Authorities which will benefit from receiving valuable local health data trends and insights taken from our app. This role will be instrumental in designing a refreshed product, recruiting new Local Authorities to join us and providing ongoing support to them to make a real difference to those drinking at risky levels in communities across the UK.
Key Tasks and Responsibilities
Development of a Try Dry local product
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With the Senior Digital Programme Manager, take learnings from existing contracts with Local Authorities and develop a refreshed package of support to market to Local Authorities, enabling them to gain valuable insights into the drinking behaviours of people in their local area
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Develop professional, standardised reports to be shared with those who have signed up
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Develop a ‘package’ of benefits (access to local data, insights, tailored marketing materials, additional support) that makes signing up a more compelling offer
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Working with our digital agency, recommend ongoing technical improvements to the app and reporting platform to improve user experience
Recruiting to a Try Dry Local ‘network’
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Recruit new Local Authority members to our Try Dry ‘network’ – presenting regularly to Local Authority clients and demonstrating the benefits of membership through presentations and marketing calls
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With support from other staff, develop wider marketing approaches across multiple channels, including digital, print and social media advertising
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Attend conferences, events and trade shows to advertise as appropriate
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Work with colleagues in our Consultancy and Training team to explore opportunities for cross promotion
Relationship Management
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Provide ongoing support to Local Authority clients, acting as a first point of contact
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Prepare data reports for each Local Authority throughout the year
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Share insights into local data in engaging, easy to understand ways
Wider support for the Communications and Marketing team
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Enable other members of staff to use insights from the Try Dry® app and local user data in their work, evidencing the difference that our Behaviour Change interventions can make to individuals
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Support the development of a range of content to highlight the benefits of the Try Dry® app, particularly around key campaigns such as Dry January, Alcohol Awareness Week and Sober Spring
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Particularly during our Dry January campaign period (December – January) provide additional support for the team across a range of roles
Other
You will also be expected to:
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Support the Senior Digital Programme Manager to monitor income and expenditure for the Try Dry Local programme
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Work closely with colleagues across the charity to support their work and to act as ‘one team’
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Contribute actively and positively to charity-wide strategies
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Continually develop your knowledge of alcohol harm and solutions to it
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Act as a positive ambassador for Alcohol Change UK at all times
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Know, embrace and actively uphold the values of Alcohol Change UK at all times
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Work flexible hours as necessary to meet the needs of the charity, time off in lieu (TOIL) will be earnt for any work required outside of normal working hours
We are Alcohol Change UK. We work for a society that is free from the harm caused by alcohol.
The client requests no contact from agencies or media sales.
Poverty is not part of God's plan. You are.
We're looking for a marketing professional passionate about inspiring new donors to join with Tearfund to help people living in extreme poverty fulfil their God-given potential. Is that you?
Our vision is to grow a global community of people who want to enter into a whole-life response to poverty with help from Tearfund. They will be invited to give, pray, campaign, volunteer and make lifestyle changes, according to how they feel challenged to respond. We have a ministry to inspire and help people to live generously – in every sense of the word.
This role will focus the majority of their time on the acquisition of new donors. The team works on an agile basis and there is an expectation that the postholder will develop skills in our four key fundraising domains (acquisition marketing, retention marketing, church & community engagement, legacy & in memory fundraising) and support the execution of marketing campaigns and activities in each of these areas as required.
Key areas of focus in the Acquisition Marketing domain are:
- recruiting new individuals with optimal lifetime value to Tearfund through integrated campaigns using a range of above the line, direct marketing and digital marketing channels
- helping to achieve challenging annual targets for new supporters in line with UK fundraising strategy
- Project managing the implementation of campaigns and messaging to achieve donor recruitment targets
Do you have the following experience?
- An experienced marketing professional with an understanding of the charity sector
- Strong understanding of the UK Christian marketplace from a church and individual perspective
- Multi-channel marketing experience across a variety of media channels including direct mail, press and digital channels
- Experience of working with creative agencies and external suppliers
Do you have the following skills?
- Strategic thinking, and desire to drive forward new ways of doing things.
- Ability to influence and work alongside senior stakeholders
- Management and coaching ability, and a desire to help your direct reports to develop to their full potential
- Excellent oral and written communication skills with ability to write reports and creative briefs
- Ability to collaborate effectively with a variety of stakeholders
If that's you, then we would love to hear from you!
This is a fixed-term 12 month maternity cover role. This is a full time role 35 hours per week. Flexible working patterns can be considered.
We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.
This role is eligible for hybrid working and you will be required to work from a designated Tearfund office and from your home by agreement with the line manager
All applicants must be committed to Tearfund's Christian beliefs
The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure.
Poverty is not part of God's plan. You are.
Our Church & Supporter Engagement team have an ambitious vision to grow a global community of people who want to enter into a whole-life response to poverty with help from Tearfund. We have a ministry to inspire and help people to live generously – in every sense of the word.
We are looking for an experienced fundraiser to join the Church & Supporter Engagement Leadership Team in this maternity cover role to help with this exciting vision.
You will be responsible for:
- Leading the development and delivery of a cost effective individual donor recruitment strategy
- Recruiting new individual donors, targeting individuals who have greatest potential to continue their support for the work of Tearfund throughout their lifetime and by engaging in whole life response
- Align fundraising activity with wider vision, mission and brand identity
The successful candidate will:
- Experience in the charity sector in a fundraising or marketing leadership role
- Multi-channel marketing experience across a variety of media channels including digital marketing, social media, PR, OOH, TV and radio.
- Strong experience of managing creative, media and digital agencies to deliver campaigns and achieve numerical and fundraising targets
- Experience in KPI tracking and analysis
- Strategic thinker who sees the big picture, capable of adapting tactics to maintain focus on delivering the high level strategy
- Good track record of managing budgets over £1m
- Excellent project management skills, with the ability to plan and manage multiple projects
- Significant experience of project managing multi-channel projects with multiple stakeholders.
This is a fixed-term 12 month maternity cover role, with an expected start date at the beginning of August 2024. This is a full time role 35 hours per week.
We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.
This role is eligible for hybrid working and you will be required to work from a designated Tearfund office and from your home by agreement with the line manager
All applicants must be committed to Tearfund's Christian beliefs
The client requests no contact from agencies or media sales.