Director of strategy and performance jobs

WHO WE ARE

Animal Equality is an international animal protection organisation working with society, governments and companies to end cruelty to farmed animals. Animal Equality has offices in the United Kingdom, the United States, Germany, Italy, Spain, Mexico, Brazil and India.

Animal Equality releases investigative materials captured from inside factory farms and slaughterhouses, exposing the conditions that farmed animals face around the world. We publish our findings on television, in newspapers and online. We routinely secure mainstream media coverage, including on the BBC, ITV, Sky News, The Times, The Guardian, The New York Times and many more.

Animal Equality also advocates for political change. Our current campaigns include a UK ban on foie gras imports, increased enforcement of existing animal protection laws, legal protections for farmed fish, and Government subsidies for transitioning towards a plant-based food system.

We focus on farmed animals because of the scale and severity of the issue. More than a billion animals are confined and killed for human consumption every year in the UK. Farmed animals also often suffer in some of the worst ways: pigs typically endure painful mutilations, many chickens die of heart attacks, fish are confined in underwater cages, and some farmed animals are victims of deliberate abuse and neglect. But the problem is solvable! By utilising effective campaigning strategies, Animal Equality is having an impact for animals around the world and building a future where all animals are respected and protected and are no longer exploited for human consumption.

Animal Equality UK’s current key campaigns include:

• Strengthening enforcement of animal protection laws.
• Halting the expansion of Scotland’s salmon farming industry.
• Achieving a ban on foie gras imports.
• Securing species-specific slaughter legislation for fish.
• Inspiring the public to eat plants, not animals.

ABOUT THE ROLE

We are seeking a talented storyteller and strategic communicator to join our busy, dynamic, and focused team of professional activists as a Copywriting Coordinator. With a natural flair for persuasive writing and a background in direct response marketing, you will craft powerful narratives that expose the reality of animal farming, inspire action, and mobilise financial support for our life-saving mission.

You will be responsible for creating compelling content across print and digital platforms – from fundraising appeals and newsletters to blogs, campaign pages, and supporter journeys. Combining creativity with analytical rigour, you will ensure every piece of copy both engages hearts and delivers measurable results. You will proudly champion Animal Equality’s tone of voice, supporting fellow team members to apply our messaging to their copy.

This is a pivotal role in growing Animal Equality UK’s reach, deepening supporter relationships, and driving the income we need to achieve lasting change for farmed animals.

The Copywriting Coordinator will report to the Executive Director and work closely with team members across our UK and international teams.

JOB DESCRIPTION

• Be a brand champion: Develop engaging, accurate, and impactful copy that embodies Animal Equality’s tone and mission, sharing the experiences of farmed animals with donors and potential supporters.
• Deliver multi-channel content: Produce persuasive copy for appeals, newsletters, websites, campaign pages, blogs, magazines, impact reports, and petitions, ensuring timely and budget-conscious delivery.
• Support fundraising growth: Write powerful long-form and short-form content that motivates supporters to give and meaningfully engage with our work, enabling Animal Equality to expand our impact for animals.
• Content planning: Work with Campaigns, Marketing, and Communications teams to align content with upcoming exposés and campaign actions, ensuring maximum reach and supporter engagement.
• Collaborate with the team: Synthesise complex briefs into digestible, engaging, and emotive content while collaborating with team members to ensure Animal Equality’s content reaches its full potential through amplification, SEO, and multi-channel repurposing.
• Engage supporters: Lead focus groups and supporter calls to understand motivations and feedback, tailoring communications to strengthen loyalty and impact. Ensure communications are tailored to supporters’ needs, motivations, and advocacy journeys.
• Stay topical and creative: Monitor trends and news stories relevant to animal protection, responding quickly with fresh content that connects to our campaigns.
• Data-driven optimisation: Track, test, and analyse the performance of Animal Equality’s copy (open rates, click-throughs, donations, etc.), producing regular reports and using insights to refine future content.
• Represent Animal Equality’s culture: Support Animal Equality’s life-saving work by producing high-quality output, embracing and representing the organisation’s culture principles proudly at all times, and supporting our philanthropic efforts.
• Take on ad-hoc tasks, as requested by your line manager.

ABOUT YOU

You are a forward-thinking communicator with exceptional writing skills and a passion for advocating for animals with impact. You thrive in a fast-paced environment, balancing resilience and creativity with strategic and data-led decision-making. You are self-motivated, organised, and able to multitask, working on several briefs simultaneously.

You actively seek constructive feedback and use it to continuously improve your work. You show ownership and a growth mindset that is focused on improving the world for farmed animals. Knowledge of farmed animal issues and alignment with Animal Equality’s mission is a must, as is professionalism, adaptability, and discretion.

You must have a minimum of three years’ experience in copywriting or a directly related field, with a proven ability to design and deliver content for successful fundraising. Experience of Pardot, Grav and/or WordPress is a plus.

You will be based remotely in the UK. In addition to monthly meet-ups, some travel within the UK may be required for demonstrations, meetings, and events. While not common, occasional evening or weekend work may be necessary to support campaigning activities. Any additional hours worked and agreed with your Manager can be reclaimed as TOIL.

BENEFITS

• Holiday entitlement equal to 33 days per year (including standard public holidays).
• Personalised employee assistance programme (EAP): An Animal Equality-funded benefit that offers employees confidential counselling and advice on a wide range of work and personal issues. The programme offers several services, such as a 24/7 confidential helpline and expert cognitive behavioural therapy.
• Flexible hours, with the option to start between 8am and 10am and finish between 4pm and 6pm.
• Able Futures Support: The service is a nine-month, practical and confidential support service for employees whose circumstances or mental health may impact their wellbeing or work. Employees can work with a mental health professional to deepen their understanding of how their mental health may impact them and build coping skills and resilience to thrive at work.
• Yearly stipend to access learning and development resources to help employees further grow their personal and professional skills.
• A free vegan lunch every month at the Animal Equality monthly meetups.

APPLY NOW

For more information and to apply, please visit our vacancies page.

Closing date: 5.00pm on Friday 19th September 2025.