Location: Shaw House, 27 West Way, Oxford, OX2 0QH
Department: Comms
Salary: £35,000 to £38,000 per annum (depending on experience)
Hours: 35
Contract Type: Permanent
RABI is the farmers charity.
RABI supports farming people across England, Wales and NI with expert, one-to-one practical, financial and emotional help, all year round. From confidential advice and mental health support to direct financial assistance, their tailored services respond to the unique challenges of farming life.
At the heart of RABI’s mission is a commitment to strengthening resilience; helping farming people feel valued, supported and better equipped to navigate uncertainty and change. RABI is working to close the farming wellbeing gap and build a future where farming people can thrive.
Over the past 25 years alone, RABI has delivered almost £250 Million in direct financial support to the farming community, whilst the charity’s professional counselling service has provided 11,500 free sessions to farming people since 2022. RABI’s wrap-around support services continue to evolve, reaching more people year on year.
RABI is on a journey to help shape a future farmers deserve.
SUMMARY OF ROLE
The PR & Marketing Manager is a specialist media and storytelling lead within RABI’s Marketing and Communications team, with a core focus on strengthening the charity’s voice across agricultural, regional and national media. This pivotal role requires a journalistically minded communications professional with a strong track record in media engagement, story sourcing, and reactive PR. With a firm grasp of audience insight, campaign messaging and fast-paced content development, the postholder will manage all inbound media enquiries, drive proactive press activity, and lead the creation of compelling editorial and campaign copy that elevates RABI’s brand and influence.
The role reports to the Senior Strategic Communications Manager and is supported by the Marketing & Communications Coordinator. It will work closely with colleagues across the organisation to uncover impactful stories, draft powerful messaging and manage time-sensitive responses. This role is ideal for a media professional with experience in journalism, public relations or press office environments who brings a blend of creativity, copywriting skill, and newsroom agility.
KEY RESPONSIBILITIES
PR and Media Relations
- Lead the delivery of RABI’s press office function, including proactive media outreach, reactive response, and managing journalist relationships.
- Continually scope, plan and deliver media engagement activity to secure positive and frequent press coverage across agricultural, health, regional, and national media.
- Draft compelling press releases, media packs, statements, and comment pieces aligned to RABI’s strategic priorities.
- Cultivate and maintain a live, segmented database of journalists, editors, sector influencers and media contacts.
- Serve as contact for media handling during high-profile campaigns, events, or issues, supported by senior colleagues and external PR agency partners.
Campaign Marketing and Creative Development
- Develop and implement creative marketing campaigns to support RABI’s major initiatives, appeals, events, and sector outreach.
- Coordinate the production of marketing content including videography, photography and storytelling assets.
- Direct the framework and management of RABI’s online asset library.
- Collaborate with internal teams, including External Affairs and Fundraising, to create engaging marketing outputs tailored to key audiences.
- Oversee third-party designers, writers, photographers and multimedia producers for marketing and PR related materials.
- Ensure all outputs are brand-consistent, audience-focused, and aligned with RABI’s tone of voice and messaging guidelines.
Publications and Content Planning
- Oversee the planning and delivery of RABI’s outward-facing publications and branded content, ensuring they align with organisational priorities, audience needs, and campaign timelines.
- Act as editorial lead—commissioning, writing, and editing content in collaboration with internal teams, external contributors, designers and printers.
- Manage project timelines and workflows for all publications, from initial scoping through to production and distribution, ensuring content is delivered to a consistently high standard and to deadline.
- Maintain high standards of content governance, applying editorial judgement and ensuring compliance with brand guidelines, accessibility standards, and legal/ethical requirements (e.g. safeguarding, consent, GDPR).
- Work closely with the Senior Strategic Communications Manager to shape RABI’s long-term publications roadmap, ensuring that content plays a strategic role in reputation building and stakeholder influence.
Digital Collaboration and Integrated Marketing
- Work in close partnership with the Digital Communications team on the cohesive planning and delivery of integrated campaigns across digital and traditional channels.
- Support the Digital Communication team’s planning and rollout of supporter journeys via email, ensuring communications that reflect RABI’s brand voice and objectives.
- Input into CRM-led campaign planning using Microsoft Dynamics 365, helping segment audiences, personalise outreach and track engagement.
- Share campaign results and insights with the Digital Communications team to jointly evaluate performance and identify opportunities for refinement and learning.
Team and Project Leadership
- Line-manage the Marketing & Communications Coordinator, ensuring clear direction, regular feedback, and development support.
- Support the delivery of integrated campaign plans led by the Senior Strategic Communications Manager, ensuring timely implementation of PR and marketing deliverables.
Brand Awareness and Recognition
- Identify new opportunities to grow brand awareness and RABI’s share of voice within the agricultural and wider wellbeing sectors.
- Lead on promotional activity for awards submissions, key events and organisational milestones.
- Create and coordinate celebratory communications for sector recognition, shortlists or accolades achieved by RABI.
Insight, Evaluation and Learning
- Track campaign and media engagement performance using AgilityPR and generate insights to optimise future planning.
- Produce monthly reporting dashboards for the Senior Strategic Communications Manager with narrative summaries of media reach, campaign engagement, and PR activity.
- Apply a test-and-learn approach to campaign marketing, incorporating audience insight, message testing and performance data into continuous improvement cycles
PERSON SPECIFICATION
Essential
- Bachelor's degree in Public Relations, Marketing or a related field.
- Minimum 5 years’ experience working in public relations, media engagement, or campaign marketing, with a demonstrable track record of leading successful, high-profile communications activity.
- Proven ability to manage integrated marketing campaigns from concept to delivery.
- Exceptional copywriting skills with a flair for storytelling and message crafting.
- Experience in managing staff or direct reports
- Proven experience developing publications and editorial outputs in a professional setting, including commissioning, writing, and managing multi-stage content workflows.
- Ability to transform complex or sensitive material into clear, compelling narratives for varied audiences.
- Confidence working with designers, printers and digital producers to deliver high-quality, on-brand content across formats.
- Strong project management skills and the ability to work across multiple priorities with confidence.
- An understanding of brand application across different channels and content formats.
- Familiarity with media monitoring tools
- Strong understanding of email marketing principles and experience working collaboratively with Digital teams on CRM-supported campaigns.
- Ability to work effectively within cross-functional teams.
Desirable
- Experience working within the charity, health, rural affairs, or public services sector.
- Knowledge of the agricultural sector or issues affecting rural communities.
- Proficiency in Adobe Creative Cloud or Canva.
This role profile is not exhaustive and is subject to review in conjunction with the post holder according to future developments at RABI.
BENEFITS
- 28 days annual leave plus bank holidays (based on full time working).
- Enrolment to Nest on commencement of employment and then opportunity to join RABI’s group pension scheme with Standard Life where RABI make contributions equivalent to 10% of your basic salary, provided you make a personal contribution of 5%.
- Life assurance from day one.
- Access to our Employee Assistance Programme.
- On site parking.
RABI is proud to be an equal opportunity employer and aims to ensure that all employment practices secure equality of opportunity and that no prospective or current employee receives less than favourable treatment at RABI as a result of their sex, sexual orientation, age, race, religion, belief, ethnic origin, disability, marital, or for any other reason which cannot be shown to be justifiable. Our recruitment process strives to ensure that individuals are selected only based on their relevant skills, experience, qualifications and abilities.
REF-224 149
Thank you!
Digital Producer
Full Time. Permanent. Hybrid working
This role can be based in any of our UK locations; Cardiff, Edinburgh, London, or Warrington.
You will be required to attend the office for a minimum of 2 days per week with the option to work remotely for the remaining 3 days.
Salary - £35,911 per year (plus London allowance if applicable)
1st round interviews scheduled for Tuesday 28th October. 2nd round interviews scheduled for Monday 3rd November.
About the role
As a Digital Producer at Christian Aid, you’ll play a key role in delivering high-quality digital content that inspires action, builds supporter relationships and brings our mission to life. Working across the digital ecosystem, you’ll create and manage engaging content that drives traffic, deepens understanding and supports key organisational goals.
You’ll collaborate closely with colleagues in digital, media and communications to deliver a range of compelling and user-focused. Using performance data, you’ll continuously optimise our content to ensure it’s accessible, impactful and aligned with Christian Aid’s digital strategy.
With strong editorial skills and a good understanding of digital tools and platforms, you’ll help shape a seamless user journey—from discovery through to engagement and action. Whether you're sourcing visuals, improving SEO or making technical updates, your work will support the reach and relevance of our digital presence.
About you
You are an experienced digital content professional with a sharp eye for detail and a passion for creating accessible, user-centred content. You’re confident working on CMS platforms, and using SEO tools and analytics to plan, publish and refine content.
You understand the importance of digital journeys and how to make content that connects. From translating complex information into clear, engaging copy to improving performance through data insights, you bring creativity, analytical thinking and strong project management skills to everything you do.
You’re a team player who values collaboration, inclusivity and open communication. You enjoy working in a fast-paced environment, meeting deadlines and contributing ideas that improve our digital work. With a commitment to Christian Aid’s values and voice, you know how to create content that builds trust and drives action.
About us
Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.
We’re committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don’t have to be Christian to work here – we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we’re open to part-time and flexible working. We also offer hybrid working for our office-based colleagues and the option of being a homeworker for most of our roles too.
Further information
At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.
We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams.
We have a strong Christian ethos and we encourage applications from all faiths. Applicants will be expected to demonstrate an understanding of and sympathy with Christian Aid’s faith identity.
All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information as part of the referencing process from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.
This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this.
For Salary details for this role, please refer to the Salary band by location.
The client requests no contact from agencies or media sales.
Thank you!
Heard is a multi-award-winning charity working at the intersection of storytelling and social justice. For over 15 years, we’ve inspired content and communication that shift public perspectives and drive real-world change on issues such as climate change, trans rights, children's palliative care, and more. Our work supports people to create compelling narratives that move hearts, change minds, and spark action.
We’re looking for acreative and strategic senior communications manager to amplify Heard’s voice, grow our influence, and share learning that drives narrative change.
As senior communications manager, you’ll set direction for our communications, creating content, build relationships, and bring our impact stories to life as well as being responsible for managing all our communications day-to-day. You’ll work closely with programme teams, funders, and partners to ensure Heard’s work is visible and accessible.
Whilst you will work with all of our five programme teams, a majority of your time will focus on our climate programme. You don’t need to be a climate expert but have an awareness of TV and and foster partnerships with media to transform how climate is seen and felt on screen by helping the team develop impactful climate and health story case studies to fulfill our mission of changing hearts and minds.
As a senior communications manager at Heard, you’ll be part of a forward-thinking, creative, and supportive team. If this sounds like a fit for you, apply now!
OVERVIEW
- Job type: 18-month fixed-term contract (potential to extend, subject to funding)
- Days: 0.8 full-time equivalent (FTE) – totalling 25.6 hours per week* not including breaks (Mon – Thurs).
- We will consider 0.6 or 0.7 FTE to allow more flexibility for the right candidate.
- Pay: £42,510 (per annum pro rata – so for 0.8 FTE this works out as £34,010)
- Staff Benefits: 7.5% pension contribution, generous holiday leave, birthday leave, Christmas leave plus bank holidays, annual training budget, mentoring, and hybrid working.
- Reporting to: co-ceos (Sophie Hobson and Nathalie McDermott)
- Based at: London-based / hybrid.
- Working at least 2 days a week in the office, one of which is a Tuesday.
- Our office is on Cambridge Heath Road, London, E2 9DA.
*Heard is trialling the Four-Day Week as part of our commitment to well-being, sustainability and effectiveness. This means our full-time equivalent has reduced from 35 to 32 hours, spread Mon – Thurs. Our trustees will review whether to permanently adopt Four-Day Week in early 2026, at which point we will work carefully with all our team to ensure all work patterns are sustainable for them, regardless of the decision. Learn more about the trial.
Registered Charity
11 - 20
Heard is a charity working with people and the media to inspire content and communication that changes hearts and minds.
The client requests no contact from agencies or media sales.