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The National Youth Agency is looking for a new Campaigns and Media Manager to join our Policy, Insights & External Affairs team.
 
Contract: Permanent
Hours: Full-time - 37 hours per week
Salary: £36,000 - £40,000 per annum (dependent on experience and qualifications)
Remote: This role is homebased (within the UK) with occasional travel for staff residentials and other events. Ideally the post-holder will live in commutable distance to our office in Leicester.
 
What we do
 
As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.
 
We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work
 
About the Role
 
Responsibilities of the role comprise:
 
Campaign planning

• Lead the delivery of an ambitious and creative media and campaign strategy to bring about an improved recognition of the value and impact of youth work.
• Lead on other campaign strategy and planning, utilising a range of campaign tactics integrating media, digital media and other campaign tactics, working closely with other members of the Comms team and across Directorates.
• Oversee campaign activity for the annual Youth Work Week, to ensure the campaign engages key opinion formers and provides an opportunity for those within the sector to celebrate the impactful work they do.
• Analyse campaign effectiveness, including setting and tracking metrics across digital and traditional media.
• Ensure campaign plans are fully scoped and uploaded to the online project management system.
• Leading on strategic approaches to celebrity supporters / ambassadors and ongoing relationship management.

 
Press Office function

• Lead proactive media monitoring, enabling timely responses to significant developments and tracking positions on issues relating to NYA’s work.
• Develop key messages and positioning statements on issues in the youth sector and NYA’s activities, role and stance and promote consistency of messaging across NYA’s channels.
• Managing and responding to reactive media enquiries, providing statement and reactive ‘lines to take’, with the support of the Head of Communications
• Producing engaging content for various channels and audiences including press releases, blogs, opinion pieces and media briefings to elevate NYA’s profile and demonstrate our expertise and thought leadership.
• Managing the media monitoring and media database, nurturing relationships with target journalists, as well as online news outlets and thought leaders on key strategic issues.
• Confidently working with charity and corporate partners to maximise opportunities to demonstrate the impact of their support.
• Provide line management and development support to two Communication Officers.

 
About You
 
Essential competencies of the Campaigns and Media Manager:

• A self-starter brimming with creative ideas and proven experience of designing and executing high-impact campaigns that bring about a measurable change in knowledge, behaviour and / or policy.
• Strong interpersonal skills for building effective relationships with colleagues and external stakeholders, including political audiences, and confident in growing new relationships and leading meetings.
• An ability to grasp complex information and distil key messages for different audiences and crucially, which tactics and channels to use to engage them
• Have proven experience and a strong understanding of the UK media landscape, with demonstrable experience of having nurtured relationships with national and sector journalists to garner high-quality coverage.
• An understanding of how to use research and intelligence gained from listening exercises and other stakeholder insights to inform campaign messaging and metrics.
• Be skilled in developing media strategics and developing case studies and using data to create compelling new hooks
• Be proficient in evaluating campaigns and media outputs, with the ability to derive insights that inform future strategies.
• Be proficient in drafting statements and media responses at speed and in line with key messages.
• Have outstanding written and verbal communication skills, with the ability to produce and edit content to a journalistic standard across diverse audiences and channels.
• Have an understanding of how to use social media platforms to engage audiences effectively, understanding their role in broader campaign strategies.
• Be experienced in line management and fostering the NYA culture of personal growth
• Excellent project management skills - able to keep track of all the moving parts to keep tasks on track and mitigate risks. Experience of using project management platform (or similar) would be an advantage.
• An understanding of data protection and safeguarding young people.
• A passion for using effective communications to promote youth work and celebrate the achievements of young people and youth workers.
• Highly competent in all Microsoft suite and ideally have experience of Google Drive and Sharepoint.

 
Please refer to our Candidate Pack for more information on the role and the requirements.
 
Why Work for NYA?
 
NYA operates as a people-first organisation, prioritising the well-being and needs of its employees.
 
NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
 
A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
 
NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
 
We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.
 
How to Apply:
 
Please download our applicant pack to find out more about the role and requirements
 
To apply, please submit the following via our online application platform by 11:59pm on Friday 13th July 2025:
 
A detailed CV setting out your career history, with responsibilities and achievements in line with the person specification in the About You section.
 
A covering letter (maximum two sides) highlighting your suitability for the role and how you meet the requirements in the About You section.
 
We will request data for our EEDI monitoring purposes, providing this is optional.
 
Please note: the covering letter is an essential part of the application process and will be assessed as part of your full application. We use AI detector software, so cover letters or CV’s with over 30% AI generated content with be disregarded. We understand that AI tools can offer support to candidates who have learning differences, which is why we will accept applications with some AI assistance. CV’s will not be accepted without a cover letter.
 
The National Youth Agency is an equal opportunities employer.
 
At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.
 
We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.
 
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